With Grace and Gold
With Grace and Gold is a Minnesota-based branding and web design studio serving creative small businesses, primarily photographers and wedding professionals, through custom Showit website design, DIY templates, and designer education products. Founded in 2014 by Kelly Zugay and Andra Barkey, it has served over 16,500 clients via self-serve e-commerce and consultative custom engagements.
- Company typePrivate
- Founded2014
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What With Grace and Gold does
With Grace and Gold is a privately held branding and web design studio founded in 2014 by Kelly Zugay and Andra Barkey in Minnesota, serving creative small business owners — primarily wedding and portrait photographers, planners, florists, and event venue operators. The studio delivers a vertically integrated design product suite anchored on the third-party Showit drag-and-drop website platform, with WordPress-connected blogs, and paired with Canva social media templates and Flodesk email newsletter templates. Core technology differentiation is in the conversion-driven design methodology rather than proprietary software: templates are pre-built, mobile-responsive, SEO-ready, and sold as perpetual digital licenses, while custom engagements deliver bespoke brand identities and Showit websites over 12-16 week engagements.
The business operates a hybrid go-to-market combining a self-serve e-commerce shop for individual templates ($49-$399 per template, $547 full bundle) with a sales-led consultative process for custom projects and same-day Website in a Day customization services. Revenue is generated across eight streams: custom brand and web design, Website in a Day, individual Showit/Canva/Flodesk templates, bundled collections, affiliate commissions (30%, up to $330 per referral), and education products including The Showit Shop System and the Showit Design Library. A Website Concierge retainer adds a recurring maintenance layer. Marketing relies on a 500+ blog post library, the top-2%-globally ranked Brand It, Build It Podcast, SEO, and an active affiliate channel.
With Grace and Gold remains bootstrapped with no disclosed external funding, operates with 1-10 employees, and serves a globally distributed but US-anchored SMB base of more than 16,500 cumulative clients since founding. The company has expanded its addressable market beyond end-business clients into a secondary vertical serving Showit platform designers through education products, and has added retention-oriented recurring revenue via the Website Concierge retainer model.
With Grace and Gold firmographics
Firmographics- Name
- With Grace and Gold
- Legal name
- With Grace and Gold
- Website
- https://withgraceandgold.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- With Grace and Gold is a Minnesota-based branding and web design studio serving creative small businesses, primarily photographers and wedding professionals, through custom Showit website design, DIY templates, and designer education products. Founded in 2014 by Kelly Zugay and Andra Barkey, it has served over 16,500 clients via self-serve e-commerce and consultative custom engagements.
- Ownership category
- akta.pro rank
With Grace and Gold industry classification
Industry- Product category
- Brand and Web Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where With Grace and Gold is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
With Grace and Gold business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Custom Brand and Web Design Services: Premium custom brand and website design services delivered over 12-16 weeks. One-of-a-kind brand and Showit website designed from blank canvas for established creatives ready to attract higher-end inquiries. Includes ongoing Website Concierge support retainer.
- Website in a Day Service: Single-day template customization service where chosen Showit template is expertly customized and launched in one day.
- Showit Website Templates: Pre-designed, completely customizable Showit website templates sold as one-time purchases. Individual templates priced at $399 with instant download upon purchase.
- Canva Instagram Templates: Social media marketing templates for Instagram including posts, carousels, and stories. Priced at $99 per collection with 50+ templates included.
- Flodesk Newsletter Templates: Email marketing templates for Flodesk platform, designed to help connect with audience with clarity and intention. Priced at $49.
- Template Collections: Bundled offerings combining Showit website template, Canva Instagram templates, and Flodesk Newsletter templates at $547 (savings vs. individual purchase).
- Affiliate Program Commission: 30% commission on referred Showit website template purchases, up to $330 per referral. Affiliate marketing channel generating revenue through partner referrals.
- Showit Designer Education: Resources for Showit designers including The Showit Shop System - a roadmap for creating a sustainable Showit template shop, plus educational content on pricing, marketing, and business growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Showit Website Templates - Individual Template |
| One time/ perpetual license | Pay-as-you-go | Canva Instagram Templates - Individual Collection |
| One time/ perpetual license | Pay-as-you-go | Flodesk Newsletter Templates |
| One time/ perpetual license | Pay-as-you-go | Full Collection Bundle |
| Other | Multi-year contract | Custom Brand and Web Design |
| Other | Pay-as-you-go | Website in a Day |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
With Grace and Gold product offering
Product offeringCore offering
With Grace and Gold is a creative design studio that delivers custom brand and Showit website design over a 12-16 week engagement, sells pre-designed customizable Showit website templates, Canva Instagram template collections, and Flodesk newsletter templates via an online shop, and offers a Website in a Day same-day customization service plus an ongoing Website Concierge maintenance retainer. The studio serves creative small business owners (photographers, wedding planners, florists, venues) and Showit designers seeking conversion-driven brand and web presence.
Product overview
With Grace and Gold is a design studio offering a comprehensive suite of brand and web design products and services for creative small businesses. The core offering consists of Custom Brand and Web Design services (12-16 week engagements) and Showit Website Templates (individual pre-designed, customizable templates including Charlotte Ellis, Vivienne Fleur, Brooke and James, Samantha Kay, Ella Mae, Harper Joy, Lila Laurent, Margaux Monroe, and Rosalie Sinclaire). Complementary products include Canva Instagram Templates and Flodesk Newsletter Templates available as themed collections, Website in a Day (same-day template customization service), and Website Concierge (ongoing maintenance retainer). The company also offers education products including The Showit Shop System, Showit Designer Education resources, and the Showit Design Library of conversion-driven canvases. Content offerings include the Brand It, Build It Podcast. All website templates are built on the Showit platform with WordPress blog connectivity and drag-and-drop editing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Brand It, Build It Podcast: A marketing and business growth podcast hosted by Kelly Zugay, Founder of With Grace and Gold, providing expert advice in bite-sized episodes for creative small business owners. Ranked among the top 2% of podcasts worldwide since 2020.
- Website Concierge
- Showit Shop System
Products and services
- Custom Brand and Web Design A full-service 12-16 week custom brand identity and Showit website design engagement for established creatives seeking a one-of-a-kind brand and website designed from a blank canvas to attract higher-end inquiries.
- Showit Website Templates Pre-designed, completely customizable Showit website templates sold as one-time purchases for $399 each, featuring drag-and-drop editing, WordPress-connected blog, built-in SEO tools, and responsive mobile-first design. Individual template names include Charlotte Ellis, Vivienne Fleur, Brooke and James, Samantha Kay, Ella Mae, Harper Joy, Lila Laurent, Margaux Monroe, and Rosalie Sinclaire.
- Canva Instagram Templates Customizable Canva design templates for Instagram (posts, carousels, and stories) sold as themed collections at $99 per collection with 50+ templates each, designed to pair with corresponding Showit website templates for cohesive brand presence.
- Flodesk Newsletter Templates Email newsletter templates designed for the Flodesk platform, sold at $49 per themed collection that pairs with corresponding Showit website templates for consistent branding across email marketing.
- Website in a Day A same-day Showit template customization service in which a chosen template is expertly customized and launched in one day, for creatives who want elevated design without the wait of a full custom engagement.
- Website Concierge Ongoing care and support retainer for post-launch website maintenance, with the original design team handling new offerings, fresh galleries, seasonal updates, and small fixes.
- The Showit Shop System An educational course and roadmap for Showit designers to build and scale a sustainable template shop, including four ready-to-sell templates to support launch, positioned as a path to a 7-figure template shop.
- Showit Design Library
Quantifiable outcome
- Launch-day bookings and $20,000 first month revenues achieved by clients
- +3 more outcomes
Companies that use With Grace and Gold
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
With Grace and Gold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
With Grace and Gold partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
With Grace and Gold competitors and assessment
Company assessmentBroad incumbents
- Honeybook: Honeybook is an established business management platform for creative SMBs (photographers, planners, event pros) offering CRM, contracts, and payments. It addresses a broader workflow layer than With Grace and Gold but serves the same end customer base and shapes the buying expectations of that audience.
- Canva: Canva is the design platform whose Instagram templates With Grace and Gold sells on, and is also a broad incumbent in DIY brand and social design tools for small businesses — overlapping with the company's Canva template revenue stream.
- Squarespace: Squarespace is a large, general-purpose website builder with its own template marketplace and design partner ecosystem. It competes with Showit (and by extension With Grace and Gold's offerings) for the same creative SMB and photographer website spend.
Direct peers
- Withstand Creative: Withstand Creative is a boutique brand and Showit web design studio for creative entrepreneurs, particularly wedding professionals. It competes head-to-head with With Grace and Gold in custom brand and web design services for the same niche SMB segment.
- The Brand Boutique: The Brand Boutique is a small brand and web design studio focused on creative and wedding-industry entrepreneurs. It is a boutique, founder-led peer offering a comparable mix of brand identity and Showit-style website design services.
- Tonic Site Shop: Tonic Site Shop is a leading Showit template shop selling website templates, Canva kits, and brand resources to photographers and creative small businesses — directly competing with With Grace and Gold's template product line on the same platform and audience.
- North and Lane Creative: North and Lane is a web design and brand studio serving small businesses and creatives with custom design and Showit template offerings, operating as a similar boutique agency with comparable productized and custom service lines.
- Salted Pages: Salted Pages is a Showit template designer and educator serving wedding professionals and creative small businesses. It overlaps directly with With Grace and Gold in productized templates and Showit-focused designer education.
Others
- Showit: Showit is the drag-and-drop website platform that With Grace and Gold designs on and for. It is the underlying technology vendor and ecosystem anchor whose Designer of the Year program confers the company's primary third-party credibility.
Emerging players
- Flodesk: Flodesk is an email marketing platform whose newsletter templates are designed and sold by With Grace and Gold. Flodesk competes in the email tool layer for creative SMBs and is a platform partner as well as an adjacent competitor to design-led brand systems.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
With Grace and Gold social profiles
Digital presenceWith Grace and Gold compliance and trust
Trust signalCompliance3 records
With Grace and Gold financial estimates
Financial estimateRevenue estimate
Valuation estimate
With Grace and Gold leadership team
Management profileNumber of profiles
Profiles2 records
With Grace and Gold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
With Grace and Gold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about With Grace and Gold
What does With Grace and Gold do?
With Grace and Gold is a creative design studio that delivers custom brand and Showit website design over a 12-16 week engagement, sells pre-designed customizable Showit website templates, Canva Instagram template collections, and Flodesk newsletter templates via an online shop, and offers a Website in a Day same-day customization service plus an ongoing Website Concierge maintenance retainer. The studio serves creative small business owners (photographers, wedding planners, florists, venues) and Showit designers seeking conversion-driven brand and web presence.
Is With Grace and Gold a public or private company?
With Grace and Gold is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was With Grace and Gold founded?
With Grace and Gold was founded in 2014. It employs 1 to 10 people.
Where is With Grace and Gold based?
With Grace and Gold is headquartered in Minneapolis, United States, in the North America region.
How does With Grace and Gold make money?
Eight revenue lines are on record. Custom Brand and Web Design Services are the primary driver. The others are website in a Day Service, showit Website Templates, canva Instagram Templates, flodesk Newsletter Templates, template Collections, affiliate Program Commission and showit Designer Education.
Who are With Grace and Gold's main competitors?
Broad incumbents on record are Honeybook, Canva and Squarespace. Direct peers are Withstand Creative, The Brand Boutique, Tonic Site Shop, North and Lane Creative and Salted Pages. Showit is listed as an others. Flodesk is listed as an emerging player.
Does With Grace and Gold have an API?
No public API is recorded for With Grace and Gold.
What industry is With Grace and Gold in?
With Grace and Gold's product category is Brand and Web Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.