Showit.co
Showit, Inc. operates a no-code drag-and-drop website builder targeted at creative professionals and small creative businesses. Founded in 2006 and based in Chandler, Arizona, it serves photographers, designers, podcasters, and personal-brand creators via tiered subscriptions bundled with WordPress-powered blogging.
- Company typePrivate
- Founded2006
- HeadquartersChandler, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Showit.co does
Showit, Inc. is a privately held, founder-controlled SaaS company that operates a drag-and-drop website builder aimed at creative professionals and small creative businesses. Founded in 2006 by CEO Todd Watson and headquartered in Chandler, Arizona (legally incorporated in Nevada), the company has operated continuously for 18+ years without disclosed external venture or private equity funding. Its core product is the Showit Website Builder, a no-code visual design platform where users compose sites from a canvas with separate mobile and desktop layouts, custom fonts, animations, gradients, and Lottie support. The platform pairs this builder with a WordPress-powered blog backend, allowing users to design blog themes visually in Showit while leveraging WordPress plugins, e-commerce (Shopify, WooCommerce), email marketing (Flodesk, ConvertKit), and membership (MemberPress) integrations.
Showit generates revenue primarily through three-tier annual subscriptions priced at $259, $326, and $470 per year (or $22-$49 monthly), with the mid-tier "Basic Starter Blog" plan positioned as the most popular. Additional revenue streams include a 50-credit ($50) affiliate referral program and marketplace commissions from third-party designers selling templates via the Showit Design Market. Distribution is product-led: a 14-day free trial with no credit card required, self-serve onboarding via app.showit.com, and a community-led go-to-market motion anchored on the Creator Series video program, the annual Spark Conference, and organic social presence across Instagram, TikTok, YouTube, and Pinterest. Primary customer segments are photographers, designers, podcasters, and personal-brand/influencer creators, with adjacent expansion into health & wellness, beauty, and coaching verticals. The company employs over 50 people and is supported by Intercom-based help desk infrastructure on AWS-hosted, Cloudflare-fronted infrastructure, with GDPR, CCPA, and broad US state-level privacy compliance.
Showit.co firmographics
Firmographics- Name
- Showit.co
- Legal name
- Showit, Inc.
- Website
- https://showit.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Showit, Inc. operates a no-code drag-and-drop website builder targeted at creative professionals and small creative businesses. Founded in 2006 and based in Chandler, Arizona, it serves photographers, designers, podcasters, and personal-brand creators via tiered subscriptions bundled with WordPress-powered blogging.
- Ownership category
- akta.pro rank
Where Showit.co is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Showit.co business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Builder Subscription: Monthly/annual subscription for access to Showit website builder platform. Includes web hosting with secure certificate (HTTPS). Three pricing tiers with varying feature sets including storage limits and blog capabilities.
- Referral Program Credits: Referrers earn 50 Affiliate Credits per Qualified Subscriber referral. Credits redeemable at $1 USD per credit for subscription discounts.
- Design Market Templates: Third-party designers sell website templates through the Showit Design Market. Showit processes transactions and designers view order information including purchaser name and email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Showit Basic - Website without blog |
| Subscription | Annual | Showit & Basic Starter Blog - Most Popular |
| Subscription | Annual | Showit & Advanced Blog - For established bloggers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Showit.co product offering
Product offeringCore offering
Showit is a drag-and-drop, no-code website builder SaaS aimed at creative professionals such as photographers, designers, and personal-brand entrepreneurs. The platform bundles visual design freedom with WordPress-powered blog hosting tiers, web hosting with HTTPS, secure media storage, and a third-party Design Market for premium templates.
Product overview
Showit.co is a website subscription service built around a single core product: the Showit Website Builder, a drag-and-drop platform designed specifically for creative professionals and photographers. The product architecture combines the Showit builder with optional WordPress-powered blog plans (Basic Starter Blog and Advanced Blog) that users can add based on their blogging needs. The Basic Starter Blog includes pre-installed plugins and daily backups for users who don't need custom plugins, while the Advanced Blog offers unlimited WordPress users, free migrations, and higher traffic allowances. Beyond the core builder, Showit operates a Design Market where users can purchase templates from third-party designers or hire Showit-approved designers. The ecosystem also includes a Help Center with 24/7 support, the annual Spark Conference, a Creator Series video program, and a Referral Program for user referrals. Showit's value proposition centers on complete creative freedom without coding requirements, combining the visual design flexibility of Showit with the content management power of WordPress.
Differentiator
Problem solved
Functional benefit
Brands
- Spark Conference: Annual conference event for Showit users and creative community
- Design Market
- BDOW!
Products and services
- Showit Website Builder A drag-and-drop visual website builder that lets creative professionals build responsive, code-free websites with fine-tuned layouts, image adjustments, custom fonts, animations, galleries, pop-ups, and built-in SEO. Includes web hosting with a secure HTTPS certificate, 20 GB of media storage, and a free 14-day trial with no credit card required. Can be paired with optional WordPress-backed blog plans (Basic Starter Blog and Advanced Blog tiers) for hosted blogging with plugin extensibility.
- Design Market A third-party template marketplace on store.showit.com where independent designers sell premium Showit website templates across photography, beauty, health and wellness, coaching, and other creative verticals. Showit processes transactions and surfaces designer portfolios. Also serves as the entry point to the Hire a Designer program, which connects customers with Showit-approved designers for custom builds.
Quantifiable outcome
- Most questions get a reply in under an hour during business hours
- +3 more outcomes
Companies that use Showit.co
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles3 records
Showit.co technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature12 records
Showit.co partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- WordPresscoreWordPress integration is fundamental to Showit's blogging functionality. Showit allows users to design blog layouts visually while WordPress powers the backend blogging capabilities. Users can extend functionality with thousands of WordPress plugins including e-commerce options. Blog migration from WordPress to Showit is free with 4-day turnaround.
- ShopifycoreShopify integration allows users to add e-commerce functionality to their Showit websites. Users connect Shopify stores to Showit for product selling capabilities.
- WooCommercecoreWordPress e-commerce plugin that works with Showit's WordPress blog integration for selling products.
- FlodeskcoreEmail marketing platform integration for newsletter and email campaign functionality within Showit sites.
- ConvertKit (Kit)coreEmail marketing platform integration for creators. ConvertKit is also Showit's GDPR-compliant email communication tool.
- HoneyBookcoreBusiness management platform integration for creative businesses with invoicing and client management.
- MemberPresscoreMembership plugin integration for creating gated content and membership sites on WordPress blogs connected to Showit.
- Amazon Web Services (AWS)coreShowit servers are hosted on AWS. AWS servers are GDPR ready and provide the infrastructure for Showit's website hosting services.
- IntercomcoreCustomer support platform used by Showit. Intercom is GDPR ready and handles customer support inquiries and communications.
- Meta Pixel (Facebook)coreMeta Pixel and Conversion API integration available in Site Settings for Facebook advertising tracking and conversion monitoring.
- Google Tag ManagercoreGoogle Tag Manager integration available in Site Settings for managing marketing and analytics tags.
- Stripe and PayPalcorePayment processors that users connect for e-commerce functionality on their Showit websites.
- CloudflarecoreContent delivery network used by Showit for site hosting and media delivery. Previously affected by regional outages that impacted Showit sites.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Showit.co competitors and assessment
Company assessmentDirect peers
- Adobe Portfolio: Free portfolio website builder bundled with Adobe Creative Cloud — directly targets the same photographer/creative audience as Showit and represents a serious competitor given Adobe's distribution scale.
- Squarespace: Public, NYC-based drag-and-drop website builder targeting creators, SMBs, and personal brands — directly competes with Showit in the same creative-pro segment but at much larger scale and with an AI-site-generation suite.
- Webflow: Well-funded no-code website builder aimed at designers and agencies — overlaps with Showit's design-freedom positioning and agency/designer customer base, but targets a more technical/professional audience.
- WordPress.com: Automattic's hosted WordPress offering is both a backend partner to Showit's blogging and a direct competitor, especially for users who may choose native WordPress.com over the Showit+WordPress hybrid.
- Wix: Large public website builder offering drag-and-drop design plus Wix ADI (AI builder). Competes directly with Showit for SMB and individual creator sites, with substantially larger marketing and R&D budgets.
- Carrd: Simple, low-cost single-page website builder popular with creators for landing pages and portfolios — competes with Showit at the low end of the creative-pro market on price and simplicity.
- Strikingly: Drag-and-drop website builder targeting small businesses and individuals with mobile-first sites — direct comparable in target market and product approach, though with a more template-driven offering.
- Duda: White-label website builder focused on agencies and web professionals — closely comparable business model to Showit's third-party designer ecosystem, with overlapping customer profiles.
Others
- Shopify: While Showit integrates with Shopify for e-commerce, Shopify itself competes for SMB website-build dollars via its own Storefront builder — relevant ecosystem peer though not a head-to-head competitor.
Emerging players
- Framer: Design-led no-code website builder with strong AI features, gaining traction with designers and creative agencies — emerging direct competitor to Showit's design-freedom positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Showit.co social profiles
Digital presenceShowit.co compliance and trust
Trust signalCompliance16 records
Showit.co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showit.co leadership team
Management profileNumber of profiles
Profiles1 record
Showit.co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showit.co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showit.co
What does Showit.co do?
Showit is a drag-and-drop, no-code website builder SaaS aimed at creative professionals such as photographers, designers, and personal-brand entrepreneurs. The platform bundles visual design freedom with WordPress-powered blog hosting tiers, web hosting with HTTPS, secure media storage, and a third-party Design Market for premium templates.
Is Showit.co a public or private company?
Showit.co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showit.co founded?
Showit.co was founded in 2006. It employs 11 to 50 people.
Where is Showit.co based?
Showit.co is headquartered in Chandler, United States, in the North America region.
How does Showit.co make money?
Three revenue lines are on record. Website Builder Subscription is the primary driver. The others are referral Program Credits and design Market Templates.
Who are Showit.co's main competitors?
Direct peers on record are Adobe Portfolio, Squarespace, Webflow, WordPress.com, Wix, Carrd, Strikingly and Duda. Shopify is listed as an others. Framer is listed as an emerging player.
Does Showit.co have an API?
No public API is recorded for Showit.co.