GoFundMe Pro
- Company typePrivate
- Founded2010
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
GoFundMe Pro firmographics
Firmographics- Name
- GoFundMe Pro
- Legal name
- GoFundMe, Inc.
- Website
- https://pro.gofundme.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GoFundMe Pro industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Grantmaking and Giving Services (8132)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)
Keywords
Where GoFundMe Pro is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
GoFundMe Pro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Fees: Transaction and platform fees charged to nonprofit organizations for using the GoFundMe Pro platform. Fees are typically deducted automatically from donations and remitted to GoFundMe. The platform also offers professional services for implementation and configuration.
- Professional Services: Implementation, site planning, configuration, integration, deployment consulting, and project management services purchased by nonprofit clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise nonprofit subscription with custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
GoFundMe Pro product offering
Product offeringCore offering
GoFundMe Pro is a cloud-based SaaS online fundraising platform for 501(c)(3) nonprofits, offering branded donation forms and pages, peer-to-peer and crowdfunding campaigns, recurring giving, live event ticketing and auctions, and corporate giving programs. It is underpinned by a proprietary payment solution (GoFundMe Pay) and an AI-powered analytics engine (GoFundMe Intelligence) that predicts donor behavior and recommends personalized ask amounts.
Product overview
GoFundMe Pro is a comprehensive nonprofit online fundraising platform that combines a unified platform architecture with multiple specialized modules. The platform consists of direct fundraising solutions (Donation Forms, Donation Pages, Crowdfunding, Recurring Giving, Nonprofit Giving Cart), event management tools (Live Events, Event Ticketing & Registration, Auctions & Mobile Bidding), and community engagement features (Peer-to-Peer Fundraising, Corporate Giving, Nonprofit Pages on GoFundMe, Impact Creator Tools). Underpinning these solutions is the core platform infrastructure including GoFundMe Pay (proprietary payment processing), GoFundMe Intelligence (AI-powered analytics), the Integrations Hub (connecting to Salesforce, Stripe, PayPal), Donor Dashboard, Campaign Templates, Reporting, International Fundraising, Meta Social Sharing, and Federated Accounts. The platform also offers the GoFundMe Pro Academy for training and education. Formerly known as Classy, the platform rebranded to GoFundMe Pro to leverage GoFundMe's 200M+ supporter community while maintaining its nonprofit-focused feature set.
Differentiator
Problem solved
Functional benefit
Brands
- GoFundMe Pay: Payment processing solution for nonprofit donations
- GoFundMe Intelligence
- Classy (Legacy)
Products and services
- Donation Forms Frictionless, branded donation forms that embed on nonprofit websites to capture donations from any channel.
- Donation Pages Personalized, high-converting campaign pages that allow nonprofits to tell their story for each appeal and drive donations.
- Crowdfunding Tools that highlight a shared goal and rally community support on crowdfunding campaigns for nonprofits.
- Recurring Giving Program to increase sustainable revenue and grow a community of long-term, recurring donors.
- Nonprofit Giving Cart Allows donors to give in multiple ways simultaneously within a single transaction, expanding the potential of each appeal.
- Live Events End-to-end event management and fundraising functionality for nonprofit in-person and virtual events.
- Event Ticketing & Registration Seamless event registration and ticketing functionality to showcase nonprofit events and drive attendance.
- Auctions & Mobile Bidding Auction and mobile bidding features that enable attendees to give more from any device during events, in person or virtually.
- Peer-to-Peer Fundraising Enables supporters to amplify a nonprofit's mission and fundraise on its behalf through personal fundraising pages.
- Corporate Giving Scalable, repeatable giving programs for employee matching, workplace giving, and corporate partnerships.
- Nonprofit Pages on GoFundMe Enables nonprofits to claim a presence on the main GoFundMe platform and harness its 200M+ supporter community for discoverability and donations.
- Impact Creator Tools Activates creators and their audiences with custom campaigns, livestream fundraising, and other creator-centric fundraising tools.
- GoFundMe Pay Proprietary payment processing solution that processes donation transactions, increases campaign ROI, and includes fraud prevention and risk controls.
- GoFundMe Intelligence AI-powered analytics platform that predicts donor behavior and helps nonprofits optimize campaigns to reach fundraising goals.
- International Fundraising Multi-currency support that enables nonprofits to engage supporters across the globe with international donation campaigns.
- Integrations Hub Centralized hub connecting nonprofits to best-in-class third-party integrations such as Salesforce (CRM), Stripe, and PayPal.
- GoFundMe Pro Professional Services Implementation, site planning, configuration, integration, deployment consulting, and project management services purchased by nonprofit clients.
Quantifiable outcome
- 46% higher yield for American Cancer Society using community-led challenges
- +3 more outcomes
Companies that use GoFundMe Pro
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
GoFundMe Pro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature5 records
GoFundMe Pro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GivingTuesdaycoreGoFundMe partnered with GivingTuesday to develop the Gen Z Nonprofit Report, combining GoFundMe's donor data insights with GivingTuesday's GivingPulse survey research. The partnership explores how Gen Z expresses generosity and provides actionable guidance for nonprofits to capture younger donors. Research data spans January 2025 to January 2026 with 10,411 respondents.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
GoFundMe Pro competitors and assessment
Company assessmentDirect peers
- Neon One: Nonprofit CRM and fundraising platform suite with Neon CRM, Neon Pay, and CauseMaker P2P. Direct competitor on integrated fundraising, payments, and CRM for nonprofits.
- Bonterra (Network for Good, Salsa, GiveRiver): Suite of nonprofit fundraising and CRM products including Network for Good and Salsa. Directly competes with GoFundMe Pro on donation forms, email, and donor management for nonprofits.
- Qgiv: Online fundraising platform for nonprofits offering donation forms, events, auctions, and P2P. Direct overlap on events and auctions specifically, which are core GoFundMe Pro modules.
- Bloomerang: Donor management and fundraising CRM focused on donor retention. Overlaps with GoFundMe Pro on donor dashboard, recurring giving, and reporting for small-to-mid nonprofits.
- Givebutter: Modern all-in-one fundraising platform for nonprofits with transparent pricing. Competes head-to-head on donation forms, P2P, events, and ticketing, often targeting the same mid-market 501(c)(3) segment.
- DonorPerfect: Long-standing nonprofit fundraising and donor management software. Competes on CRM, donation processing, and reporting for small and mid-sized nonprofits.
- Classy: Now operating as GoFundMe Pro after the 2024 acquisition, Classy was the leading enterprise nonprofit fundraising platform. Direct overlap in donation forms, P2P, events, and recurring giving for 501(c)(3) organizations.
- Funraise: Enterprise nonprofit fundraising platform offering donation forms, P2P, events, and CRM. Closest direct competitor to the GoFundMe Pro enterprise nonprofit SaaS bundle.
Broad incumbents
- Blackbaud: Largest incumbent in nonprofit software with Raiser's Edge NXT, Luminate Online, and Blackbaud CRM. Competes broadly across enterprise nonprofit fundraising, analytics, and back-office—often displacing smaller platforms in large accounts.
- Salesforce.org (Nonprofit Cloud): Enterprise CRM giant's nonprofit vertical offering. Competes for large 501(c)(3) accounts seeking deeply integrated CRM, fundraising, and program management rather than best-of-breed fundraising tools.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GoFundMe Pro social profiles
Digital presenceGoFundMe Pro compliance and trust
Trust signalCompliance5 records
GoFundMe Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoFundMe Pro leadership team
Management profileNumber of profiles
GoFundMe Pro subsidiaries and ownership
Company hierarchySubsidiaries1 record
GoFundMe Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoFundMe Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoFundMe Pro
What does GoFundMe Pro do?
GoFundMe Pro is a cloud-based SaaS online fundraising platform for 501(c)(3) nonprofits, offering branded donation forms and pages, peer-to-peer and crowdfunding campaigns, recurring giving, live event ticketing and auctions, and corporate giving programs. It is underpinned by a proprietary payment solution (GoFundMe Pay) and an AI-powered analytics engine (GoFundMe Intelligence) that predicts donor behavior and recommends personalized ask amounts.
Is GoFundMe Pro a public or private company?
GoFundMe Pro is a private company. It is classified as corporate owned and is currently operating.
When was GoFundMe Pro founded?
GoFundMe Pro was founded in 2010. It employs 11 to 50 people.
Where is GoFundMe Pro based?
GoFundMe Pro is headquartered in San Diego, United States, in the North America region.
How does GoFundMe Pro make money?
Two revenue lines are on record. Platform Subscription Fees are the primary driver. The others are professional Services.
Who are GoFundMe Pro's main competitors?
Direct peers on record are Neon One, Bonterra (Network for Good, Salsa, GiveRiver), Qgiv, Bloomerang, Givebutter, DonorPerfect, Classy and Funraise. Broad incumbents are Blackbaud and Salesforce.org (Nonprofit Cloud).
Does GoFundMe Pro have an API?
Yes. GoFundMe Pro offers an API (application programming interface) for NPOs to access and integrate with the platform. The API allows NPOs to programmatically access GoFundMe Pro Platform features. NPOs must access the API only by the means provided by GoFundMe, including those described in Documentation. GoFundMe may set reasonable limits on the number and frequency of API requests permissible by NPO in GoFundMe's sole discretion. If NPO provides or assigns credentials (e.g., API keys) for such access, NPO must use only such credentials and not embed them in publicly accessible code. The API is part of the GoFundMe Pro Platform.
What industry is GoFundMe Pro in?
GoFundMe Pro's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of FSAAABAH, Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments). Its NAICS code is 8132 and its SIC code is 6199.