Midwest Financial
Midwest Financial is a small, private financial services firm in Glidden, Iowa, founded in 1983, providing financial planning, investment management, and risk management services to a local client base.
- Company typePrivate
- Founded1983
- HeadquartersGlidden, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Midwest Financial does
Midwest Financial is a private, for-profit financial services firm headquartered in Glidden, Iowa. Founded in 1983, the firm has operated continuously for over four decades. Per firmographic data, it provides financial planning, investment management, and risk management services. With 1-10 employees, it operates as a small, local advisory practice, and its web presence is at midwestfinancial.us.
As a long-tenured, small-scale practice in a rural Iowa location, Midwest Financial likely serves a regional individual and family client base, though no customer segmentation, AUM, or revenue figures are disclosed in the available data. The input window does not include details on the firm's product catalog, fee structure, technology infrastructure, or service delivery model. Industry-standard practice for advisory firms of this profile would be fee-based asset management, typically charged as a percentage of AUM, though no specific pricing data is confirmed.
No strategic moves, funding activity, M&A, geographic expansion, product launches, or hiring signals are documented for Midwest Financial. The firm competes in a fragmented registered investment adviser (RIA) market where small local practices coexist with national and regional consolidators. Forty-plus years of continuous operation suggests a stable client base and embedded community presence, though current growth posture cannot be confirmed from available evidence.
Midwest Financial firmographics
Firmographics- Name
- Midwest Financial
- Legal name
- Modern Wealth Management, LLC
- Website
- https://midwestfinancial.us
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Midwest Financial is a small, private financial services firm in Glidden, Iowa, founded in 1983, providing financial planning, investment management, and risk management services to a local client base.
- Ownership category
- akta.pro rank
Midwest Financial industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive Financial Planning (FSAEAAAA)
- akta.pro secondary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
Keywords
Where Midwest Financial is headquartered
LocationHeadquarters
- HQ city
- Glidden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midwest Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: As a registered investment adviser, Modern Wealth Management generates revenue through investment advisory fees, typically charged as a percentage of assets under management (AUM). The company offers financial planning, investment management, tax planning, estate planning, and insurance planning services under a coordinated, goal-driven financial plan approach.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Midwest Financial product offering
Product offeringCore offering
Midwest Financial provides coordinated financial planning, investment management, tax planning, estate planning, and insurance planning services to individual clients, business owners, and public safety personnel. The firm operates as a registered investment adviser using a team-based advisory model that connects disparate financial elements into a single goal-driven financial plan. It also offers specialized retirement plan services for businesses and tailored financial services for first responders, government employees, and military personnel.
Product overview
Modern Wealth Management offers a unified platform of coordinated financial services called 'Advantage Offerings,' which integrate Financial Planning, Investment Management, Tax Planning, Estate Planning, and Insurance Planning into one cohesive financial plan. The Advantage Offerings serve as the core service architecture, connecting disparate financial elements into a coordinated, goal-driven approach. Additionally, the company provides specialized services for business owners (Company Retirement Plans) and public safety personnel, along with a proprietary Modern Confidence Score assessment tool that enables clients to evaluate their financial readiness across all service areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning
- Investment Management Portfolio design aimed at managing risk, improving tax-efficiency, and aligning investments with client financial goals, delivered under a registered investment adviser model.
- Tax Planning Strategies to reduce tax liability and optimize income timing, integrated with the broader financial plan for individual clients.
- Estate Planning Tools and strategies to secure a client's legacy and protect assets for future generations, integrated with the broader financial plan.
- Insurance Planning Adaptive insurance coverage designed to protect a client's lifestyle and adjust to life changes, coordinated with other financial elements.
- Company Retirement Plan Services Third-party administration and advisory services for business retirement plans, providing compliance, investment oversight, and employee education to support business growth.
- Public Safety Financial Specialized financial services for first responders, government employees, and military personnel covering retirement planning including DROP, pensions, investments, and education, backed by the Advantage Offerings.
- Modern Confidence Score A proprietary assessment tool that helps prospective clients understand their financial readiness across each Advantage Offering through a short questionnaire, providing a snapshot of confidence level and direction for financial planning.
Companies that use Midwest Financial
Customer profileSegments3 records
Ideal customer profiles3 records
Midwest Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Midwest Financial partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Flaharty Asset ManagementcoreModern Wealth Management continued its Florida expansion through the acquisition of Flaharty Asset Management, representing $1.1 billion in assets under management. This partnership significantly expands MWM's presence in the Florida market and adds substantial AUM to their platform.
Scale indicators1 record
Midwest Financial competitors and assessment
Company assessmentBroad incumbents
- Charles Schwab Wealth Advisory: Owns TD Ameritrade (Modern Wealth's custodian) and competes directly through Schwab Wealth Advisory for mass-affluent clients. Represents both a partner and a threat given its scale and pricing power.
- Edward Jones: Large national brokerage and advisory firm with traditional advisor-led financial planning serving individuals and families. Broader product set and scale provide a competitive benchmark for MWM's mass-affluent offering.
- LPL Financial: Largest independent broker-dealer and RIA custodian supporting thousands of independent advisors in financial planning and wealth management. A primary competitor for independent advisors MWM is recruiting.
- Fisher Investments: Large independent RIA primarily focused on investment management for high-net-worth individuals. Comparable in being a privately held, independent registered investment adviser, though more investment-focused and less coordinated-planning than MWM.
- Raymond James Financial Services: Major wealth management and investment services firm with financial planning, investment management, and retirement plan services. Competes for the same advisor and business-owner retirement plan segments.
Emerging players
- Betterment: Leading robo-advisor and digital wealth management platform. Represents the low-cost substitute threat at the entry-level mass-affluent segment where MWM also competes. Pressure on fees and advisor value proposition.
Direct peers
- United Capital Financial Advisors (Goldman Sachs): Acquired by Goldman Sachs, this was a mass-affluent RIA with a coordinated financial planning approach very similar to MWM's Advantage Offerings model. Now backed by a bulge-bracket bank, it competes for the same client segment with much greater resources.
- Focus Financial Partners: Partnership model for independent RIAs providing capital, M&A support, and back-office services. Competes for the same advisor recruiting pipeline and serves the same high-net-worth and mass-affluent client base.
- Mariner Wealth Advisors: Independent RIA built aggressively through acquisitions of advisor teams. Offers comprehensive financial planning, investment management, tax, and estate services. Direct competitor for advisor talent and client relationships, with a nearly identical roll-up playbook.
- Creative Planning: Large independent RIA offering coordinated financial planning, investment management, tax, and estate services to individuals and business owners. Highly comparable to Modern Wealth Management in service architecture, target client, and growth-via-acquisition strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Midwest Financial social profiles
Digital presenceMidwest Financial compliance and trust
Trust signalCompliance1 record
Midwest Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Financial leadership team
Management profileNumber of profiles
Midwest Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Financial
What does Midwest Financial do?
Midwest Financial provides coordinated financial planning, investment management, tax planning, estate planning, and insurance planning services to individual clients, business owners, and public safety personnel. The firm operates as a registered investment adviser using a team-based advisory model that connects disparate financial elements into a single goal-driven financial plan. It also offers specialized retirement plan services for businesses and tailored financial services for first responders, government employees, and military personnel.
Is Midwest Financial a public or private company?
Midwest Financial is a private company. It is classified as unknown and is currently operating.
When was Midwest Financial founded?
Midwest Financial was founded in 1983. It employs 1 to 10 people.
Where is Midwest Financial based?
Midwest Financial is headquartered in Glidden, United States, in the North America region.
How does Midwest Financial make money?
One revenue line is on record: investment Advisory Services.
Who are Midwest Financial's main competitors?
Broad incumbents on record are Charles Schwab Wealth Advisory, Edward Jones, LPL Financial, Fisher Investments and Raymond James Financial Services. Betterment is listed as an emerging player. Direct peers are United Capital Financial Advisors (Goldman Sachs), Focus Financial Partners, Mariner Wealth Advisors and Creative Planning.
Does Midwest Financial have an API?
No public API is recorded for Midwest Financial.
What industry is Midwest Financial in?
Midwest Financial's product category is Wealth Management. Its primary akta.pro industry code is FSAEAAAA, Comprehensive Financial Planning, with a secondary code of FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 523940 and its SIC code is 6282.