What Rowad Tourism does

Rowad Tourism Company (ROTO.CA) is an Egyptian public shareholding holding company founded in 1994 and listed on the Egyptian Stock Exchange in October 1998 with 17,311,800 registered shares and an authorized capital of 865,000,000 EGP against an issued and paid-up capital of 173,118,000 EGP. The company is headquartered in Zamalek, Cairo, and operates through a portfolio of majority-controlled subsidiaries spanning tourism urbanization, hotel ownership and management, Nile cruise operations, tourism services, and building materials. Core holdings include Rowad Dahab for Tourism Development (85.20%), which owns approximately 3.8 million square meters of beachfront land with 8 km of Gulf of Aqaba coastline in South Sinai; Rowad Al-Wahat for Tourist Development (66.52%), which operates the 102-room Rowad Oasis Hotel in Kharga Oasis; Egyptian Italian Hotels & Tourist Facilities (96.11%) and Egyptian European Floating Hotels (86.60%), which together operate a fleet of four Nile cruise vessels (Golden Boat, Diamond Boat, Liberty, Aurora) carrying roughly 236 rooms between Luxor and Aswan; Misr Global Tourism (94.67%), a Class A licensed tourism services operator with ASTA and IATA memberships operating branches in Cairo, Luxor, Aswan, and Hurghada; and minority stakes in Sahl Hasheesh Tourism Investment (0.94%, 540,000 sqm in Hurghada) and Dahab Sinai for Manufacturing & Building Materials (45%, packed gypsum production).

The business model is asset-intensive tourism rather than technology-enabled. Revenue is generated through hotel room nights and resort management fees, Nile cruise bookings, integrated tourism services (reservations, transport, safari, Hajj/Umrah trips), and land development for tourism purposes across Egypt. The go-to-market motion is sales-led through subsidiary-level operations in Cairo, Luxor, Aswan, Hurghada, and Dahab. No technology stack, proprietary software, or AI capability is disclosed; the firm's competitive position rests on irreplaceable land bank, operating licenses, and physical tourism infrastructure rather than digital differentiation. The board includes representation from Target Company and Egyptian Real Estate Group (AREH), and the company is audited by Fouad Al-Watan. Governance and customer base are entirely domestic/Egyptian, with no disclosed international expansion or enterprise customer concentration.

Name

Rowad Tourism

Legal name

Rowad Tourism Company

Website

https://rowadtourism.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Rowad Tourism (ROTO.CA) is an Egyptian publicly listed holding company operating a portfolio of tourism subsidiaries across hotel ownership, Nile cruise operations, tourism services, and tourism real estate development in Egypt.

Ownership category

akta.pro rank

Product category

Tourism and Hospitality Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520), Lessors of Other Real Estate Property (531190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

River Cruise Vessel Ownership, Leasing & Financing (THAEACAI)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Tourism development services
• Hotel management operations
• Nile cruise services
• Tourism urbanization
• Hospitality management services

Headquarters

HQ city

Zamalek

HQ country

Egypt

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel ownership, leasing and management: Through subsidiaries like Rowad Al-Wahat (66.52% ownership) and Rowad Dahab (85.20% ownership), the company generates revenue from hotel operations, resort management, and leasing of tourist facilities. Rowad Al-Wahat owns the Rowad Oasis Hotel (4 stars) with 102 rooms in Kharga Oasis.
2. Nile cruise ship operations: Through Egyptian Italian Hotels & Tourist Facilities (96.11% ownership) and Egyptian European Floating Hotels (86.60% ownership), the company operates a fleet of floating hotels on the Nile between Luxor and Aswan, including Golden Boat (4-star, 50 rooms), Diamond Boat (5-star, 72 rooms), Liberty (5-star, 72 rooms), and Aurora (5-star, 42 rooms).
3. Tourism services: Through Misr Global Tourism Company (94.67% ownership), the company provides tourism services including hotel reservation, tourist transport, travel tickets, safari tourism, conference organization, and Hajj and Umrah trips.
4. Tourism urbanization and land development: The company develops and sells tourist lands and real estate through subsidiaries. Rowad Dahab owns approximately 3.8 million square meters of land in Dahab with 8 km of sea coast. Sahl Hasheesh owns 540,000 square meters in Hurghada.
5. Building materials manufacturing: Through Dahab Sinai for Manufacturing & Building Materials (45% ownership), the company produces building materials including packed gypsum and derivatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rowad Tourism Company is an Egyptian public shareholding holding company that operates in tourism urbanization and development. Through its subsidiaries, it owns, leases, and manages hotels, operates Nile cruise fleets, delivers tourism services (including reservations, transport, and Hajj/Umrah pilgrimages), and engages in tourism-related real estate development across key Egyptian destinations.

Product overview

Rowad Tourism Company (ROTO.CA) is an Egyptian-based public shareholding holding company operating in tourism urbanization and development. The company operates through multiple subsidiaries covering distinct areas: Rowad Dahab and Rowad Oasis for tourism land development in Sinai and Kharga Oasis; Egyptian Italian and Egyptian European companies operating Nile cruise floating hotels (Golden Boat, Diamond Boat, Liberty, Aurora); Misr Global Tourism for travel and tourism services (reservations, transport, Hajj/Umrah); Sahl Hasheesh Tourism Investment for Hurghada development; and industrial subsidiaries for building materials and quarrying. The portfolio spans hotel ownership, resort management, Nile cruising, tourism services, and related industrial operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Ownership and Management
• Nile Cruise Operations
• Tourism Services
• Tourism Urbanization and Land Development

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• ASTA (American Society of Travel Advisors)minorOthersMisr Global Tourism Company (94.67% owned subsidiary) is a member of ASTA, providing international travel advisor network affiliation and credibility for tourism services.
• IATA (International Air Transport Association)minorOthersMisr Global Tourism Company (94.67% owned subsidiary) is a member of IATA, enabling airline ticketing and international travel services accreditation.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Talaat Moustafa Group Holding: Largest EGX-listed tourism and real-estate developer in Egypt (Madinaty, Al Rehab, Four Seasons Hotel Cairo) with significant resort/hotel operations — directly comparable diversified tourism real-estate model.
• Egyptian Resorts Company: EGX-listed developer of resort communities along the Red Sea coast (Marassi, Hacienda Bay) — comparable in tourism land development and resort operations in Egypt.
• Sanctuary Retreats: Luxury Nile cruise and safari operator with a multi-vessel fleet on the Nile — directly comparable to Rowad's Egyptian Italian and Egyptian European cruise subsidiaries.
• Memphis Tours: Large Egypt-based inbound tour operator offering Nile cruises, desert safaris and packaged tours — directly comparable to Rowad's Misr Global Tourism subsidiary services.
• Travco Group Holdings: Major Egyptian tourism conglomerate operating hotels, Nile cruises and inbound tour services across Egypt — directly comparable to Rowad's hotel, cruise and tour-operator portfolio.
• Orascom Development Egypt: EGX-listed Egyptian tourism and real-estate developer operating integrated resort destinations (El Gouna, Taba, Makadi, Fayoum) with hotels, marinas and land banks — directly comparable business model to Rowad's holdings in Dahab, Hurghada and Kharga.
• Viking River Cruises: World's largest river cruise operator with a Nile product — competes directly with Rowad's 5-star Nile cruise fleet in the upstream luxury segment.
• Amer Group: EGX-listed Egyptian conglomerate with tourism, hospitality and real-estate operations including Porto Group resorts and hotels — competes with Rowad in the Egyptian resort and tourism urbanization space.
• Oberoi Group (Nile Cruises): Operates luxury Nile cruisers (Oberoi Zahra, Philae) between Luxor and Aswan — directly comparable to Rowad's Nile cruise operations in the upper-premium tier.

Broad incumbents

• SODIC: EGX-listed premium real-estate developer with mixed-use and resort projects in Egypt (including North Coast) — broader incumbent with overlapping Egyptian resort real-estate exposure but a primary focus on residential development.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowad Tourism