Red FM

What Red FM does

Red FM is a commercial radio station headquartered in Cork, Ireland, broadcasting on FM under a licence issued by the Broadcasting Authority of Ireland. Founded in 2002, the station targets audiences in Cork city and county and the wider Munster region with local news, sports coverage (GAA, soccer, rugby), entertainment, music programming, and community information. Its flagship programming includes The Neil Prendeville Show and The Big Red Bench sports show, alongside the Green On Red Sessions live music showcase for emerging Irish artists, the Cash Machine SMS-based competition, and a multi-category news service covering Cork, national, and international stories.

The underlying technology stack combines licensed FM broadcast infrastructure with the GoLoud digital audio streaming platform, which extends Red FM to the GoLoud App, web player, smart speakers, and podcast distribution. The station integrates with Covatic for privacy-first personalised advertising, Rudderstack for cohort audience building, Adswizz for streaming ad monetisation, Fonix for SMS competition entry, Eventbrite for event registration, and MailChimp for newsletter distribution. These integrations are operated under a GDPR-compliant data protection framework, with the BAI licence serving as the regulatory anchor.

Revenue is generated almost entirely through advertising and sponsorships, including on-air commercials, digital advertising on redfm.ie, sponsored content, and competition partnerships. The station sells to local and national businesses targeting Cork and Munster audiences, and participates in cross-station competition inventory through the GoLoud Network alongside Today FM, Newstalk, 98FM, SPIN 1038, SPIN South West, and iRadio. Red FM is a wholly-owned station within Bauer Media Audio Ireland LP, with Siteridge Ltd as the operational trading entity; the parent provides corporate structure, advertising sales infrastructure, and digital platform support.

Name

Red FM

Legal name

Bauer Media Audio Ireland LP

Website

https://redfm.ie

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Red FM is a commercial FM radio station in Cork, Ireland, broadcasting local news, sports, and entertainment to Cork and Munster audiences as part of Bauer Media Audio Ireland LP's portfolio.

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Independent Local Radio Stations (MPABACAD), News Talk Radio & Current Affairs Stations (MPABAIAI), Syndicated Radio Programming Networks (Shows & Features) (MPABABAJ)

Keywords

• Commercial radio broadcasting
• Local news coverage
• Music radio station
• Sports talk radio
• Digital audio streaming

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: Red FM generates revenue through advertising sales, including on-air commercials, digital advertising on redfm.ie, sponsored content, and competition partnerships with brands. The station offers advertising opportunities to local and national businesses targeting Cork audiences.
2. Digital Services: Revenue derived from digital advertising, streaming services, and promotional partnerships across Bauer Media's digital platforms

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Red FM is a commercial radio station broadcasting in Cork, Ireland, licensed by the Broadcasting Authority of Ireland. It delivers live radio programming including flagship shows such as The Neil Prendeville Show and The Big Red Bench, along with local Cork, national, and international news, sports coverage (GAA, soccer, rugby), music programming, and entertainment content. Distribution spans FM broadcast in Cork and digital streaming via the Bauer Media-owned GoLoud platform, website, smartphone apps, smart speakers, and podcasts.

Product overview

Red FM is a commercial radio station broadcasting in Cork, Ireland, operating as part of Bauer Media Audio Ireland LP under a Broadcasting Authority of Ireland licence. The station's product portfolio centres on live radio programming (including flagship shows The Neil Prendeville Show and The Big Red Bench), on-demand podcasts accessible via the GoLoud platform, and the Green On Red Sessions music showcase series featuring emerging Irish artists. Additional offerings include a news service spanning Cork, national, and international coverage, competitions such as the Cash Machine SMS-based contest, and a Listen Back catch-up service. Listeners can access content via the GoLoud streaming app, the Red FM website, and podcast platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Red FM Radio Broadcast Red FM's core commercial radio broadcast service for Cork and surrounding areas, licensed by the Broadcasting Authority of Ireland. Delivers live programming including news, current affairs, sports, music, and entertainment to listeners in the Cork region via FM and the GoLoud streaming platform.
• The Neil Prendeville Show Red FM's flagship morning radio show hosted by Neil Prendeville, featuring news, current affairs, celebrity interviews, and audience interaction. Aired live on Red FM and available as a podcast on GoLoud for Cork listeners.
• The Big Red Bench Red FM's sports talk show airing from 18:00-19:00, covering sports news including GAA, soccer, and rugby. Available as an on-demand podcast for Cork sports fans.
• Green On Red Sessions Red FM's music showcase series featuring live interviews and acoustic performances from local and emerging Irish artists such as Moncrieff, Erica Cody, The Drive, and The Neon Cars, aired on Red FM.
• Cash Machine A GoLoud Network competition running across multiple Bauer Media radio stations in which listeners enter by SMS (texting RED to 57557) for the chance to win cash prizes. Open to Red FM and other station listeners in Ireland.
• Red FM Podcasts On-demand podcast versions of Red FM shows and special audio content distributed via the GoLoud platform and the Red FM website, including episodes of The Neil Prendeville Show and The Big Red Bench for listeners to download or stream.
• Listen Back Red FM's on-demand catch-up audio archive allowing listeners to replay previously broadcast shows and segments on the Red FM website.
• Red FM News Service Red FM's editorial news service covering local Cork news, national Irish news, and international stories across categories including Cork, National, International, GAA, Soccer, Rugby, Music, Movies, and TV, available on the Red FM website and on-air bulletins.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Siteridge LtdcoreOthers · 16 February 2024Siteridge Ltd trades as Red FM and is the operational partner for the station, based at University Technology Centre in Bishopstown, Cork.
• Bauer Media Audio Ireland LPcoreOthersRed FM is owned and operated by Bauer Media Audio Ireland LP, a commercial radio group broadcasting on FM in Ireland. Bauer Media is the parent company providing corporate structure, advertising sales infrastructure, and digital platform support.
• GoLoudcoreTechnology or IntegrationGoLoud is a digital audio streaming platform owned by Bauer Media that allows Red FM to broadcast online, through mobile apps, and smart speakers, extending reach beyond FM broadcast to national digital audiences.
• iRadiominorChannel Partner/ Reseller/ DistributorPart of the Go Loud Network Competition alongside Today FM, Newstalk, 98FM, SPIN 1038, SPIN South West, allowing cross-station competitions and promotional activities.
• Three (Telecommunications)minorGTM or Marketing PartnerThree Ireland sponsors the Electric Picnic Golden Ticket competition on Red FM, providing festival prizes and promoting the competition across radio and digital channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Midlands 103: Regional commercial radio station serving the Irish Midlands — another comparable local commercial radio peer with local news, sports and ad-sales model outside Cork.
• Limerick's Live 95FM: Local commercial radio station serving Limerick city and county — a directly comparable Irish regional commercial radio peer with similar local-content, ad-supported business model.
• Galway Bay FM: Local commercial radio station serving Galway and the west of Ireland — comparable to Red FM as a regional Irish commercial station with locally focused news, sports and ad sales, but in a different catchment area.
• Clare FM: Local commercial radio station serving County Clare in Ireland — a regional Irish commercial radio peer with comparable local news, sports and advertising model, but in a different geographic market.

Direct peers

• Newstalk: Ireland's principal news/talk commercial radio station, owned by Bauer Media Audio Ireland and broadcast on the GoLoud platform — the closest national-scale analogue to Red FM's news and current-affairs programming.
• 98FM: Dublin-based local commercial music radio station under Bauer Media Audio Ireland, also distributed via GoLoud — a directly comparable regional commercial radio station within the same corporate group.
• Spin 1038: Dublin youth-oriented music station operated by Bauer Media Audio Ireland on the GoLoud platform — comparable as a Bauer-owned commercial station sharing infrastructure, ad sales and digital streaming.
• Today FM: National commercial music and talk radio station in Ireland, also wholly-owned by Bauer Media Audio Ireland and distributed on the same GoLoud platform — directly comparable commercial radio operation within the same parent group.
• iRadio Beat 102-103: Northeast/Midlands regional commercial radio station operated by Bauer Media Audio Ireland and distributed via GoLoud — comparable as a Bauer regional commercial station serving a defined Irish geography.

Broad incumbents

• RTÉ Radio 1: Ireland's national public-service broadcaster and the dominant radio competitor for news, talk and sports audiences; competes for the same Cork listeners and ad-share pool as Red FM, but as a much larger, multi-channel public broadcaster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CorksRedFM
• Facebookfacebook.com/corksredfm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red FM