Clare FM
Clare FM is a private local commercial radio station headquartered in Ennis, County Clare, Ireland, broadcasting FM news, sport, and current affairs programming to County Clare residents and selling advertising to local businesses via spots, sponsorships, and multi-platform digital distribution.
- Company typePrivate
- Founded-
- HeadquartersEnnis, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Clare FM does
Clare FM is a private, for-profit local commercial radio station headquartered on Francis Street in Ennis, County Clare, Ireland, broadcasting to County Clare and the surrounding area. Its core product is a linear FM radio service delivering local news, sport (with emphasis on GAA, camogie, hurling, and ladies football), current affairs, weather, obituaries, and community programming, supplemented by an on-demand content layer including the Morning Focus daily current affairs podcast, the Sideline View sports podcast, and a catch-up service for previously broadcast material. Distribution is multi-channel: regional FM broadcast, a global web streaming player at clare.fm, dedicated iOS (Clare Modus) and Android mobile applications, smart speaker skills for Amazon Alexa and Google Home, and active social media presences on Facebook, Instagram, X, LinkedIn, Soundcloud, YouTube, and WhatsApp.
The technology stack is conventional broadcast and digital media infrastructure — FM transmission, web-based audio streaming, native mobile apps, and voice assistant integrations — with no disclosed AI/ML components, proprietary platforms, APIs, or SDKs. A digital news content platform extends the brand into text journalism across categories including current affairs, health, housing, business, energy, environment, community, and crime, supported by 6,453 pages of archived news content that functions as a long-form audience asset. The station also operates the annual Best of Clare Awards and produces "In Profile" interview features, reinforcing its role as a community institution.
Clare FM's revenue model is almost entirely advertising-based, monetised through three streams: (1) spot advertising sold at published rates with a €100 plus VAT production charge and TAP (Total Audience Package) allocations of 60% prime time / 40% night time, (2) long-term orders (two months or more) with 30-day cancellation notice, and (3) sponsorship deals with the same 30-day notice. Pricing is exclusive of VAT, billed monthly, and requires pre-payment from first-time advertisers, with 7-day cancellation notice on standard orders. The customer base consists of County Clare SMBs, organisations, and charities; the listener base is County Clare residents seeking hyperlocal content. The company is privately held with no disclosed parent, investors, headcount, revenue, or ownership data.
Clare FM firmographics
Firmographics- Name
- Clare FM
- Legal name
- Clare FM
- Website
- https://clare.fm
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clare FM is a private local commercial radio station headquartered in Ennis, County Clare, Ireland, broadcasting FM news, sport, and current affairs programming to County Clare residents and selling advertising to local businesses via spots, sponsorships, and multi-platform digital distribution.
- Ownership category
- akta.pro rank
Clare FM industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Broadcasting and Content Providers (516)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
- akta.pro secondary industries
- News Talk Radio & Current Affairs Stations (MPABAIAI), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Clare FM is headquartered
LocationHeadquarters
- HQ city
- Ennis
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Clare FM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Sales: Clare FM generates revenue primarily through selling advertising spots to local businesses. Rates include production charges of €100 plus VAT, with various time band allocations. The station offers TAP (Total Audience Package) with 60% prime time and 40% night time distribution. Charity Rate includes +25% bonus spots.
- Sponsorship: Long-term orders and sponsorship deals are available with specific cancellation terms requiring 30 days written notice prior to contract end date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard Advertising Spots |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Clare FM product offering
Product offeringCore offering
Clare FM is a local commercial radio station that broadcasts FM programming covering news, sport, current affairs, and music to County Clare and surrounding areas in Ireland. The station supplements its broadcast signal with digital streaming via website, mobile applications, and smart speakers, and sells advertising spots and sponsorships to local businesses to fund operations. It also produces original podcasts, on-demand catch-up content, and an annual Best of Clare Awards event.
Product overview
Clare FM is a local radio station serving County Clare, Ireland, operating as a unified broadcast and digital media platform. The core offering is traditional radio broadcasting delivering news, sport, current affairs, and music programming. Digital products include an online streaming player accessible via the website, a mobile application available on iOS and Android devices, and smart speaker integration for voice-activated listening. The station produces original podcast content including the Morning Focus daily current affairs program and the Sideline View sports podcast covering local GAA coverage. Additional services include advertising opportunities, the annual Best of Clare Awards, on-demand catch-up functionality, and a comprehensive program schedule. The news division covers regional stories across categories including current affairs, health, housing, business, energy, environment, community, crime, and sport.
Differentiator
Problem solved
Functional benefit
Brands
- Clare FM App: Mobile application for listening to Clare FM radio station
Products and services
- Radio Advertising Services Commercial advertising opportunities including radio spots, sponsorship packages, and TAP (Total Audience Package) allocations across prime time and night time bands, sold to local businesses and charities to reach the County Clare audience.
- Clare FM Mobile App
- Online Radio Player
- Morning Focus Podcast
- Clare FM Sideline View Podcast
- Catch-Up Service
- Smart Speaker Integration
- Best of Clare Awards
Companies that use Clare FM
Customer profileSegments2 records
Ideal customer profiles2 records
Clare FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clare FM partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Clare FM competitors and assessment
Company assessmentDirect peers
- KCLR 96FM: Local radio station serving Carlow and Kilkenny with the same community-focused news, sport, and current affairs programming and SMB advertising model as Clare FM.
- Shannonside FM: Local radio station covering the Shannon region including parts of the midlands and west of Ireland — operates the same local news/sport/advertising format as Clare FM in an adjacent geographic market.
- Tipp FM: Local commercial radio station serving County Tipperary, Ireland, with the same hyperlocal news/sport/current affairs model, advertising-led revenue, and multi-platform digital distribution as Clare FM.
- Galway Bay FM: County Galway's local commercial radio station, broadcasting local news, GAA, and current affairs — the most direct functional peer to Clare FM within the Irish regional radio market.
- Midlands 103: Regional Irish local radio station broadcasting to the midlands counties with an advertising-supported, hyperlocal content model structurally identical to Clare FM.
- Highland Radio: County Donegal's local radio broadcaster — a comparable Irish regional station combining local content, advertising sales, and digital streaming distribution.
- Live 95 (Limerick): Local radio station serving Limerick and the mid-west of Ireland, with overlapping broadcast footprint into Clare FM's listening area and directly comparable advertising-led business model.
Broad incumbents
- RTÉ Radio: Ireland's national public broadcaster — competes for the same listener hours and advertiser attention as Clare FM across news, talk, and sport, but at national scale and with public-service funding.
- Bauer Media Audio Ireland: Operates Today FM and other Irish radio brands; a large commercial incumbent whose national reach and digital audio investments (including podcasting) set the competitive benchmark for local stations like Clare FM.
- Newstalk: National Irish news/talk radio station competing for current-affairs and sports advertising spend that might otherwise flow to local stations like Clare FM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Clare FM social profiles
Digital presenceClare FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clare FM leadership team
Management profileNumber of profiles
Clare FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clare FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clare FM
What does Clare FM do?
Clare FM is a local commercial radio station that broadcasts FM programming covering news, sport, current affairs, and music to County Clare and surrounding areas in Ireland. The station supplements its broadcast signal with digital streaming via website, mobile applications, and smart speakers, and sells advertising spots and sponsorships to local businesses to fund operations. It also produces original podcasts, on-demand catch-up content, and an annual Best of Clare Awards event.
Is Clare FM a public or private company?
Clare FM is a private company. It is classified as unknown and is currently operating.
When was Clare FM founded?
Clare FM was founded in -1. It employs 11 to 50 people.
Where is Clare FM based?
Clare FM is headquartered in Ennis, Ireland, in the Europe region.
How does Clare FM make money?
Two revenue lines are on record. Advertising Sales are the primary driver. The others are sponsorship.
Who are Clare FM's main competitors?
Direct peers on record are KCLR 96FM, Shannonside FM, Tipp FM, Galway Bay FM, Midlands 103, Highland Radio and Live 95 (Limerick). Broad incumbents are RTÉ Radio, Bauer Media Audio Ireland and Newstalk.
Does Clare FM have an API?
No public API is recorded for Clare FM.
What industry is Clare FM in?
Clare FM's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPABAIAI, News Talk Radio & Current Affairs Stations. Its NAICS code is 516110 and its SIC code is 4832.