SIH Group

What SIH Group does

SIH Group S.A. is an Argentine systems developer and integrator focused on the hospitality industry, founded circa 2012 and headquartered in Buenos Aires. The company builds, sells, and implements its proprietary ARION Hospitality Solutions suite — a vertically integrated stack comprising a Property Management System (PMS), Point of Sale (POS), Central Reservation System (CRS), customer loyalty system, satisfaction survey module, and the Helpbooking.com online booking engine. It also resells Flexxus ERP for horizontal administrative/accounting management and operates as a Master Partner of Unify (enterprise telephony) for deployments in hotels, healthcare facilities, and general organizations.

The technology stack is largely on-premise/perimeter software combined with resale of third-party telephony hardware and software from Unify. The company does not expose an API, SDK, or documented integrations, and no AI/ML capabilities are disclosed. The portfolio is positioned as a unified platform for hospitality operations, with ERP and telephony as complementary revenue lines that extend SIH Group's footprint into adjacent back-office and communications workflows.

SIH Group's business model combines three revenue streams: (i) recurring software licensing for ARION and Helpbooking.com subscriptions, (ii) one-time license and resale revenue from Unify telephony hardware/software as Master Partner, and (iii) professional services revenue from systems integration and implementation. The go-to-market is sales-led and direct, with primary contact via phone (+54 11 4781 9300) and the company website. Customers are concentrated in Argentina, segmented primarily by vertical (hospitality, healthcare, general enterprise) rather than by size or buying persona.

Name

SIH Group

Legal name

SIH Group

Website

https://sih.com.ar

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SIH Group is an Argentine developer and integrator of hospitality software, building the ARION suite (PMS, POS, CRS, loyalty, Helpbooking.com) and reselling Unify telephony and Flexxus ERP to hotels, healthcare facilities, and general organizations in Argentina.

Ownership category

akta.pro rank

Product category

Hospitality Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Hotel CRS & Booking Engines (THALADAA)

akta.pro secondary industries

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Payments, Billing & Invoicing (THALACAJ), Business Intelligence, Reporting & Data Platforms (THALACAL)

Keywords

• Hospitality software solutions
• Property management systems
• Hotel booking engine
• Enterprise telephony solutions
• Hospitality ERP systems

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licensing and Sales: SIH Group develops and sells proprietary software products including ARION Hospitality Solutions, Helpbooking.com, and Flexxus ERP. Revenue is generated through software licensing for PMS, POS, CRS, booking engines, survey systems, and loyalty programs.
2. Master Partnership - Unify Telephony Solutions: As Master Partners of Unify, SIH Group resells and implements enterprise telephony solutions for businesses, hotels, healthcare facilities, and organizations, generating revenue through product sales and implementation services.
3. Systems Integration Services: Professional integration services combining their software products with telephony and ERP solutions for complete hospitality and business management systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SIH Group develops and integrates software systems for the hospitality industry, offering the ARION Hospitality Solutions suite (PMS, POS, CRS, booking engine, customer satisfaction surveys, and loyalty programs) and the Helpbooking.com online reservation platform. As Master Partners of Unify, the company also resells and implements enterprise telephony solutions for hotels, healthcare facilities, and organizations, and offers Flexxus ERP for administrative and accounting management.

Product overview

SIH Group is a systems developer and integrator with over 10 years of experience in hospitality applications. Their product portfolio centers on ARION Hospitality Solutions, a comprehensive software suite encompassing Property Management System (PMS), Point of Sale (POS), Central Reservation System (CRS), Customer Loyalty System, and Booking Engine. The company also offers Helpbooking.com as an online reservation platform. Additional offerings include Flexxus ERP (administrative and accounting management) and Unify telephony solutions (for which they serve as Master Partners), along with a Customer Satisfaction Survey System. The portfolio operates as a unified platform addressing core hospitality operations alongside complementary modules for business management and communication.

Differentiator

Problem solved

Functional benefit

Brands

• ARION: Hospitality Solutions software product including PMS, POS, CRS, System of Satisfaction Surveys, Customer Loyalty System, and Booking Engine.
• Helpbooking.com
• Flexxus ERP

Products and services

• ARION Hospitality Solutions A comprehensive hospitality software suite covering Property Management System (PMS), Point of Sale (POS), Central Reservation System (CRS), Customer Loyalty System, and Booking Engine, designed for hotels and hospitality establishments in Argentina.
• Helpbooking.com Online booking engine platform that enables hotels to manage reservations and streamline the booking process for guests.
• Flexxus ERP Horizontal ERP solution for administrative and accounting management, offered to SIH Group's hospitality and broader business customers as a back-office add-on.
• Unify Telephony Solutions Enterprise telephony solutions distributed and implemented by SIH Group as Master Partners of Unify, for businesses, hotels, healthcare facilities, and organizations.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, secondary and minor.

• ARION (Arionpoint.com)coreStrategic or Co-development PartnerSIH Group is the developer of ARION Hospitality Solutions, a comprehensive property management system product line. The partnership involves product co-development with arionpoint.com as the commercial brand for these solutions.
• UnifycoreChannel Partner/ Reseller/ DistributorSIH Group serves as Master Partners of Unify, a leading brand in enterprise telephony solutions for businesses, hotels, healthcare facilities, and organizations. This is a reseller/partnership arrangement where SIH Group distributes and implements Unify products.
• FlexxussecondaryChannel Partner/ Reseller/ DistributorSIH Group offers Flexxus ERP as a horizontal administrative and accounting management solution to their customer base, extending their product portfolio beyond hospitality-specific applications.
• SycamminorOthersSycam (sycam.com.ar) appears as an associated company on SIH Group's website, displayed alongside other partner logos but without specific context on the nature of the relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cloudbeds: Cloud-native PMS, booking engine and channel manager serving independent hotels and hostels globally. Direct competitor to ARION across the same core hospitality modules and target customer segment (mid-market lodging operators).
• Hotelogix: Cloud PMS with integrated booking engine, channel manager and POS targeting small and mid-sized hotels. Closely comparable to ARION in module coverage and customer profile.
• Mews: Cloud-native hospitality management platform combining PMS, POS, booking engine and guest experience tools. Direct competitor to SIH Group's ARION suite with overlapping functionality and target customers (boutique and mid-market hotels).
• eZee Absolute: Cloud-based hotel PMS suite with booking engine, channel manager, POS and guest engagement tools. Direct peer competing for the same independent and small-chain hotel segment with a similar integrated suite.
• RoomKeyPMS: Cloud-based PMS with integrated booking engine, channel manager and guest management for independent hotels. Directly comparable to ARION in scope and target customer.
• innQuest: PMS and hospitality management software for independent hotels and chains. Direct peer to SIH Group in the integrated hospitality operations category, particularly relevant in the Americas mid-market.

Regional players

• Clock PMS: Cloud PMS and hotel management suite widely adopted across Central and Eastern Europe with growing Americas footprint. Comparable to SIH Group as a regional integrated PMS suite, though operating primarily outside Argentina.

Broad incumbents

• Sabre Hospitality (SynXis): Enterprise CRS, booking engine and distribution platform from Sabre for hotels and chains. Broad incumbent that overlaps with SIH Group's CRS and booking engine modules, typically targeting larger chains.
• Amadeus Hospitality: Global hospitality technology provider offering CRS, PMS and guest management solutions for chains. Broad incumbent competitor to the CRS/booking engine capabilities within SIH Group's ARION suite.
• Oracle Hospitality (OPERA Cloud): Enterprise PMS and CRS platform from Oracle serving large hotel chains and groups. Broad incumbent competing with SIH Group in the PMS/CRS category, primarily at the upper end of the market but with growing mid-market pressure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sihgroupsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIH Group