Simplivity
- Company typePublic
- Founded2009
- HeadquartersWestborough, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Simplivity does
SimpliVity, now marketed as HPE SimpliVity, is a hyperconverged infrastructure (HCI) product line within Hewlett Packard Enterprise (NYSE: HPE). Founded as an independent company in 2009 and acquired by HPE in 2017 for approximately $650 million, the platform combines compute, storage, networking, and advanced data services into a single integrated stack targeted at enterprise edge, virtual desktop infrastructure (VDI), and general virtualization workloads. The current hardware portfolio centers on the SimpliVity 380 Gen11 (enterprise-grade) and SimpliVity 325 Gen11 (edge/ROBO) nodes, complemented by the RapidDR disaster recovery orchestration tool and the PC1000 integrated solution bundled with HPE VM Essentials. The core proprietary differentiator is a hyper-efficient data optimization engine that performs inline deduplication and compression to reduce I/O and storage footprint, combined with built-in high availability and disaster recovery across just two nodes.
The offering is sold exclusively through HPE's global channels: direct enterprise field sales, the buy.hpe.com online store, and the HPE PartnerConnect reseller network. Revenue mechanics combine a one-time hardware and license purchase with recurring support and professional services contracts, and increasingly an as-a-service consumption path via HPE GreenLake for Private Cloud Business Edition and HPE Private Cloud PC3000. Customer segmentation is horizontal, but use-case segmentation emphasizes edge and distributed-site deployments (ROBO, retail, arena/venue, manufacturing) where simplifying the virtualization stack and shrinking the data-protection footprint are the primary value drivers. Named reference accounts include Chase Center (sports and entertainment) and TSPL (manufacturing), illustrating the cross-vertical applicability of the platform.
The platform's competitive positioning rests on three pillars: (1) tight integration with the broader HPE stack, including GreenLake, Aruba networking, ProLiant compute, and the Morpheus-based VM Essentials hypervisor; (2) operational simplicity delivered through policy-based automation, software-defined infrastructure, and a unified management plane; and (3) validated TCO advantages, including an ESG analyst report citing better economics for edge deployments. The product line is one of several HCI options HPE offers and competes primarily against Nutanix, Dell VxRail, and VMware vSAN. Standalone SimpliVity revenue is not separately reported, and the unit operates as a strategic component of HPE's larger storage and private cloud business.
Simplivity firmographics
Firmographics- Name
- Simplivity
- Legal name
- Hewlett Packard Enterprise Development LP
- Website
- https://simplivity.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Simplivity industry classification
Industry- Product category
- Hyperconverged Infrastructure
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- HCI & Integrated Systems (Compute + Storage) (HDABADAD)
- akta.pro secondary industries
- Hyperconverged Infrastructure (HCI) Appliances (HDACABAD), Virtualization & Hyperconverged Infrastructure (HCI) Management (HDABABAB), Hyperconverged & Software-Defined Storage Appliances (HCI/SDS Hardware) (HDACACAJ)
Keywords
Where Simplivity is headquartered
LocationHeadquarters
- HQ city
- Westborough
- HQ country
- United States
- HQ region
- North America
Markets served
Simplivity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware and Software Platform Sales: Sale of HPE SimpliVity hyperconverged infrastructure solutions including hardware nodes (SimpliVity 325, 380, PC1000) and associated software licenses. Revenue is generated through HPE's direct sales channel and partner ecosystem as a one-time capital purchase with potential maintenance and support contracts.
- Support and Services: Professional services including installation, startup, remote deployment, and ongoing technical support contracts for HPE SimpliVity deployments.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Simplivity product offering
Product offeringCore offering
HPE SimpliVity is a hyperconverged infrastructure (HCI) platform that consolidates compute, storage, networking, and advanced data services into a single integrated system optimized for edge, VDI, and general virtualization workloads. The offering includes hardware nodes (SimpliVity 325 and 380 Gen11), integrated solutions with HPE Morpheus VM Essentials, disaster recovery orchestration software (RapidDR), and unified management through HPE GreenLake for Private Cloud Business Edition.
Product overview
HPE SimpliVity is a hyperconverged infrastructure (HCI) solution portfolio consisting of hardware platforms (SimpliVity 380 Gen11 and 325 Gen11 nodes), disaster recovery software (RapidDR), and integrated solutions combined with HPE VM Essentials and HPE Morpheus. The offering is managed through HPE GreenLake for unified hybrid cloud operations, with HPE Private Cloud PC3000 serving as the self-service cloud interface. The portfolio provides software-defined infrastructure, policy-based automation, and AI-driven operations for edge, VDI, and general virtualization workloads.
Differentiator
Problem solved
Functional benefit
Brands
- HPE SimpliVity 380: Enterprise-grade hyperconverged infrastructure node optimized for edge, VDI, and general virtualization workloads.
- HPE SimpliVity 325
- HPE SimpliVity RapidDR
Products and services
- HPE SimpliVity Hyperconverged Infrastructure Platform An intelligent hyperconverged infrastructure platform that combines compute, storage, networking, and advanced data services into a single integrated system with built-in data protection, AI-driven operations, and policy-based automation for enterprise edge, VDI, and general virtualization workloads.
- HPE SimpliVity 380 Gen11 Enterprise-grade hyperconverged infrastructure node with two processors, 3.84TB storage capacity, and 6 SSD configuration, designed for demanding virtualization workloads with built-in data protection and AI operations.
- HPE SimpliVity 325 Gen11 Hyperconverged infrastructure node with one processor, 3.84TB storage capacity, and 8 SSD configuration, optimized for remote office/branch office (ROBO) and edge deployments with smaller-scale virtualization footprints.
- HPE SimpliVity RapidDR Disaster recovery orchestration software for HPE SimpliVity platforms that automates recovery of pre-configured virtual machines between production and recovery sites.
- HPE Private Cloud PC3000 Agile self-service private cloud solution leveraging HPE modern hyperconverged infrastructure to build workload-optimized private clouds with simplified VM management across on-premises and public cloud environments.
Quantifiable outcome
- ESG validated better total cost of ownership (TCO) compared to alternatives for edge deployments with GreenLake for Private Cloud Business Edition
Companies that use Simplivity
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Simplivity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Simplivity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Morpheus DatacoreHPE acquired Morpheus Data to enhance GreenLake cloud management capabilities. HPE VM Essentials is the first step in utilizing Morpheus across the HPE portfolio, enabling unified VM management across existing virtualized workloads and HPE VME hypervisor platforms.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Simplivity competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Simplivity social profiles
Digital presenceSimplivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplivity leadership team
Management profileNumber of profiles
Profiles5 records
Simplivity funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplivity
What does Simplivity do?
HPE SimpliVity is a hyperconverged infrastructure (HCI) platform that consolidates compute, storage, networking, and advanced data services into a single integrated system optimized for edge, VDI, and general virtualization workloads. The offering includes hardware nodes (SimpliVity 325 and 380 Gen11), integrated solutions with HPE Morpheus VM Essentials, disaster recovery orchestration software (RapidDR), and unified management through HPE GreenLake for Private Cloud Business Edition.
Is Simplivity a public or private company?
Simplivity is a public company. It is classified as public and is currently operating.
When was Simplivity founded?
Simplivity was founded in 2009. It employs 101 to 250 people.
Where is Simplivity based?
Simplivity is headquartered in Westborough, United States, in the North America region.
How does Simplivity make money?
Two revenue lines are on record. Hardware and Software Platform Sales are the primary driver. The others are support and Services.
Does Simplivity have an API?
No public API is recorded for Simplivity.
What industry is Simplivity in?
Simplivity's product category is Hyperconverged Infrastructure. Its primary akta.pro industry code is HDABADAD, HCI & Integrated Systems (Compute + Storage), with a secondary code of HDACABAD, Hyperconverged Infrastructure (HCI) Appliances. Its NAICS code is 5415 and its SIC code is 7373.