SKOGSTAD SPORT
SKOGSTAD SPORT is a privately held Norwegian outdoor apparel brand founded in 1937, selling technical clothing — shell jackets, down jackets, trekking pants, fleece, wool, rainwear, and hunting apparel — for women, men, juniors, and children via owned e-commerce, physical retail, and a B2B portal in Norway.
- Company typePrivate
- Founded1937
- HeadquartersInnvik, Norway
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What SKOGSTAD SPORT does
SKOGSTAD SPORT is a privately held Norwegian outdoor apparel manufacturer founded in 1937, headquartered in Innvik, Norway, and operating with a headcount of 51-100 employees. The company designs, sources, and sells technical outdoor clothing across four persona segments — women, men, juniors aged 10-16, and children aged 1-8 — with use cases spanning hiking, skiing, alpine sports, hunting, and everyday outdoor lifestyle. Its product range is anchored in technical outerwear including shell jackets in 2-layer, 2.5-layer, and 3-layer constructions, RDS-certified down jackets, technical trek and shell pants, fleece and merino wool mid-layers, rainwear, a dedicated hunting (Jakt) collection, accessories, and the Flåklypa children's sub-brand inspired by the Norwegian character.
Underlying product technology is based on material engineering rather than software or AI: weatherproof membranes with water columns up to 20,000mm, PFAS-free membranes, recycled polyester (including Svanemerket-certified 100% recycled microfleece), merino wool blends, RDS-certified down (90/10 fill), YKK AquaGuard NATULON recycled zippers, and integration of the Recco avalanche rescue reflector system in technical shells. Third-party compliance coverage includes Nordic Swan Ecolabel, RDS, EU child-safety standards, and a 2-year product warranty.
The business model is omnichannel direct-to-consumer within Norway: revenue is generated through an owned e-commerce storefront (skogstadsport.no), a network of physical retail stores, and a separate B2B portal (b2b.skogstadsport.no) for wholesale and corporate customers. Pricing is unit-based, ranging from 89 NOK accessories to 2,999 NOK premium jackets, with a Skogstad Kundeklubb loyalty programme offering 15% off first purchases and 5% ongoing cashback, and free shipping over 1,000 NOK. Geographic scope is exclusively Norway, and no revenue, funding rounds, M&A activity, or external ownership stakes are disclosed in the available data.
SKOGSTAD SPORT firmographics
Firmographics- Name
- SKOGSTAD SPORT
- Legal name
- Skogstad Sport
- Website
- https://skogstadsport.no
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SKOGSTAD SPORT is a privately held Norwegian outdoor apparel brand founded in 1937, selling technical clothing — shell jackets, down jackets, trekking pants, fleece, wool, rainwear, and hunting apparel — for women, men, juniors, and children via owned e-commerce, physical retail, and a B2B portal in Norway.
- Ownership category
- akta.pro rank
SKOGSTAD SPORT industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)
- akta.pro secondary industries
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Where SKOGSTAD SPORT is headquartered
LocationHeadquarters
- HQ city
- Innvik
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
SKOGSTAD SPORT business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer product sales through owned e-commerce platform and physical retail stores in Norway. Product categories include jackets, trousers, shorts, tops, wool garments, rainwear, and accessories for women, men, juniors (10-16), and children (1-8 years).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with customer club benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SKOGSTAD SPORT product offering
Product offeringCore offering
Skogstad Sport designs, manufactures, and sells technical outdoor apparel under its own brand for the Norwegian market. The portfolio spans waterproof shell jackets (2-layer, 2.5-layer, and 3-layer constructions), RDS-certified down jackets, technical trek and shell pants, fleece and merino wool mid-layers, full rainwear sets, hunting apparel, training apparel, shorts, and accessories, with dedicated lines for children (1-8 years), juniors (10-16 years), women, and men. Distribution is via the owned skogstadsport.no e-commerce site, branded physical retail stores in Norway, and a separate B2B portal (b2b.skogstadsport.no) for wholesale and corporate customers.
Product overview
SKOGSTAD SPORT is a Norwegian outdoor clothing brand founded in 1937, offering a comprehensive range of functional outdoor apparel across multiple segments: children (1-8 years), juniors (10-16 years), women, and men. The product portfolio centers on technical outerwear including shell jackets (Skalljakke) in 2-layer, 2.5-layer, and 3-layer constructions, down jackets (Dunjakke) with RDS-certified fill, and insulated garments. Lower body technical products include trek pants (Turbukse) and shell pants (Skallbukse) featuring stretch materials and weatherproof membranes. The collection encompasses mid-layer fleece and tops, wool/merino base layers, rainwear (Regntøy), and shorts for summer activities. Specialized offerings include a hunting collection (Jakt) with anoraks and hunting-specific apparel, plus the children's Flåklypa sub-brand inspired by the Norwegian character. Accessories (Tilbehør) round out the range with neck warmers, beanies, gloves, and technical equipment. Products are distributed through retail stores and an e-commerce platform, with a separate B2B portal for business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Skalljakke (Shell Jackets) Technical shell jackets offering waterproof, windproof, and breathable protection in 2-layer, 2.5-layer, and 3-layer constructions, designed for Norwegian outdoor conditions across hiking, skiing, and alpine use.
- Dunjakke (Down Jackets) Lightweight packable down jackets insulated with RDS-certified 90% down / 10% feather fill, providing warmth retention for cold Norwegian weather.
- Turbukse (Trek Pants) Technical trekking pants featuring 4-way stretch materials, quick-dry properties, and adjustable fit for hiking and outdoor pursuits.
- Skallbukse (Shell Pants) Waterproof and windproof shell pants with technical membranes, ventilation zippers, and reinforced areas for durability in challenging outdoor conditions.
- Fleece and Mid-Layer Tops Mid-layer fleece tops, pilefleece, merino wool blends, and synthetic base layers designed for temperature regulation during outdoor activity.
- Regntøy (Rainwear) Complete rain protection ensembles including rain jackets, rain pants, rain ponchos, and rain sets with waterproof membranes and taped seams.
- Ull (Wool and Merino Products) Merino wool and wool blend garments including base layers, mid-layers, and accessories that naturally regulate temperature and wick moisture.
- Jakt (Hunting Collection) Specialized hunting apparel including anoraks, hunting jackets, and hunting pants designed for stealth and functionality during hunting activities.
- Flåklypa Children's Collection Children's apparel sub-brand featuring designs inspired by the Norwegian character Flåklypa (The Pinto), including pajamas, fleece sets, and t-shirts with mountain-themed graphics.
- Tilbehør (Accessories) Outdoor accessories including neck warmers, beanies, headbands, gloves, mittens, caps, socks, and equipment for children, juniors, women, and men.
- Shorts Summer and outdoor shorts in styles including cord shorts, trail shorts, training shorts, and linen-blend shorts for different outdoor activities.
- Treningstøy (Training Apparel) Athletic training clothing including training shorts, t-shirts, and sports-specific garments designed for physical activities.
Companies that use SKOGSTAD SPORT
Customer profileSegments5 records
Ideal customer profiles2 records
SKOGSTAD SPORT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SKOGSTAD SPORT partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
SKOGSTAD SPORT competitors and assessment
Company assessmentDirect peers
- Norrøna: Norwegian premium technical outdoor brand specializing in hardshell and insulated jackets, ski/alpine apparel, and merino wool layers. Directly comparable to Skogstad's technical shell, down jacket, and wool product ranges, and a like-for-like competitor in the Norwegian technical outerwear segment.
- Helly Hansen: Norwegian-founded heritage outdoor and workwear brand producing technical shell jackets, down jackets, rainwear, base layers, and fleeces for hiking, sailing, and alpine sports. Directly comparable to Skogstad in product categories (technical outerwear, outdoor apparel) and Norwegian heritage, though operating at significantly larger global scale.
- Bergans: Norwegian outdoor brand offering technical jackets, trekking pants, shell garments, and backpacks for hiking and skiing. A close direct competitor to Skogstad with overlapping product categories and Norwegian heritage positioning, though with broader international distribution.
- Devold: Norwegian heritage wool and merino base-layer specialist producing technical outdoor and activewear garments. Highly comparable to Skogstad's wool/merino product lines and Norwegian heritage DNA, with similar omnichannel DTC and retail distribution.
Broad incumbents
- Patagonia: Global outdoor and activewear brand offering technical outerwear, fleeces, and shell garments with a strong environmental and sustainability mission. Comparable to Skogstad on outdoor apparel categories and recycled-material/sustainability positioning, but serving global markets at scale.
- Arc'teryx: Global premium technical outdoor brand offering hardshells, down jackets, fleeces, and trail apparel for hiking, ski, and alpine. Competes with Skogstad in the technical shell and down jacket segments, but operates globally at vastly larger scale and premium price points.
Emerging players
- Klättermusen: Swedish premium technical outdoor and mountaineering brand producing hardshells, insulation, and base layers with a focus on sustainability and PFAS-free materials. Comparable to Skogstad on technical outerwear with sustainability credentials, though at a smaller, more niche scale.
- Tuve Outdoor: Swedish emerging outdoor apparel brand offering technical shells, insulation, and lifestyle outerwear with a sustainability focus. A smaller, niche competitor comparable to Skogstad in outdoor apparel categories but serving the Swedish market and growing international DTC.
Regional players
- Houdini Sportswear: Swedish sustainable outdoor apparel brand producing technical shells, insulation pieces, and base layers with a strong circular-economy and recycled-materials focus. Comparable to Skogstad on outdoor apparel categories and sustainability positioning (Svanemerket-style), though primarily serving the Swedish market.
- 66°North: Icelandic heritage outerwear brand producing technical and lifestyle jackets, parkas, and fleeces for cold-weather use. Comparable in Nordic heritage positioning and weather-protective outerwear focus to Skogstad, but serving Iceland and broader international markets rather than the Norwegian domestic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SKOGSTAD SPORT social profiles
Digital presenceSKOGSTAD SPORT compliance and trust
Trust signalCompliance5 records
SKOGSTAD SPORT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SKOGSTAD SPORT leadership team
Management profileNumber of profiles
SKOGSTAD SPORT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SKOGSTAD SPORT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SKOGSTAD SPORT
What does SKOGSTAD SPORT do?
Skogstad Sport designs, manufactures, and sells technical outdoor apparel under its own brand for the Norwegian market. The portfolio spans waterproof shell jackets (2-layer, 2.5-layer, and 3-layer constructions), RDS-certified down jackets, technical trek and shell pants, fleece and merino wool mid-layers, full rainwear sets, hunting apparel, training apparel, shorts, and accessories, with dedicated lines for children (1-8 years), juniors (10-16 years), women, and men. Distribution is via the owned skogstadsport.no e-commerce site, branded physical retail stores in Norway, and a separate B2B portal (b2b.skogstadsport.no) for wholesale and corporate customers.
Is SKOGSTAD SPORT a public or private company?
SKOGSTAD SPORT is a private company. It is classified as unknown and is currently operating.
When was SKOGSTAD SPORT founded?
SKOGSTAD SPORT was founded in 1937. It employs 51 to 100 people.
Where is SKOGSTAD SPORT based?
SKOGSTAD SPORT is headquartered in Innvik, Norway, in the Europe region.
How does SKOGSTAD SPORT make money?
One revenue line is on record: direct Product Sales.
Who are SKOGSTAD SPORT's main competitors?
Direct peers on record are Norrøna, Helly Hansen, Bergans and Devold. Broad incumbents are Patagonia and Arc'teryx. Emerging players are Klättermusen and Tuve Outdoor. Regional players are Houdini Sportswear and 66°North.
Does SKOGSTAD SPORT have an API?
No public API is recorded for SKOGSTAD SPORT.
What industry is SKOGSTAD SPORT in?
SKOGSTAD SPORT's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike), with a secondary code of CRAMAMAA, Camping, Hiking & Backpacking Gear Retail. Its NAICS code is 45811 and its SIC code is 5600.