Sosta
Sosta is a Lagos-based mobile app marketplace connecting Nigerian consumers with verified local service providers for home repairs, professional services, utilities, and bill payments, monetizing through transaction commissions on bookings completed through its platform.
- Company typePrivate
- Founded2022
- HeadquartersIkeja, Nigeria
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sosta does
Sosta is a Nigeria-based mobile application platform that operates a two-sided marketplace connecting individual consumers with verified local service providers for home, utility, and professional services. The product is delivered as a smartphone app available on Google Play, with feature modules spanning professional services discovery, digital payments, utilities, and bill payments, indicating an intentional broadening from episodic home-services bookings toward higher-frequency financial interactions. Underlying technology consists of a mobile front-end with location-based service matching, a verification layer for onboarding service professionals, and integration with third-party digital payment gateways to process transactions.
The company serves two distinct customer segments: end consumers in Nigeria seeking trusted, on-demand access to tradespeople and technicians, and small independent service professionals who use the platform to acquire demand and receive payments. The trust mechanism is built into the product through a verification step for providers rather than a back-office process, and the app integrates Google Analytics for funnel and engagement telemetry.
The business model is a transaction-commission marketplace: Sosta earns fees on services booked and paid for through the app, supplemented by payment-processing economics on the bill-pay and utilities flows. Distribution is product-led via the Google Play store, lowering customer acquisition friction but concentrating risk on a single channel. Headcount is reported in the 11-50 range, consistent with an early-stage Nigerian startup that has yet to disclose external funding rounds or revenue figures.
Sosta firmographics
Firmographics- Name
- Sosta
- Legal name
- Sosta
- Website
- https://sosta.com.ng
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sosta is a Lagos-based mobile app marketplace connecting Nigerian consumers with verified local service providers for home repairs, professional services, utilities, and bill payments, monetizing through transaction commissions on bookings completed through its platform.
- Ownership category
- akta.pro rank
Sosta industry classification
Industry- Product category
- Home Services Marketplace
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where Sosta is headquartered
LocationHeadquarters
- HQ city
- Ikeja
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Sosta business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Service Transaction Commission: Sosta charges a commission on service transactions processed through its marketplace platform. Service providers list their services, consumers book and pay through the app, and Sosta takes a transaction fee on each completed service.
- Payment Processing: Revenue generated from processing digital payments between consumers and service providers through integrated third-party payment gateways
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Sosta product offering
Product offeringCore offering
Sosta operates a mobile application marketplace that connects users with verified local service providers within their location in real time for both home and onsite services. Through the app, users can discover, order, negotiate with, track, schedule, and digitally pay for professional, utility, and home repair services offered by independent Service Professionals.
Product overview
Sosta is a single mobile application platform that connects users with verified local service providers in real-time. The core Sosta App serves as the central product offering, with integrated modules for Professional Services, Payments, Utilities, and Bill Payments. The platform enables users to discover, order, negotiate with, track, schedule, and pay for both home and onsite services through one unified interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Sosta App Mobile application platform that connects users with verified local service providers for home and onsite services, enabling real-time ordering, negotiation, tracking, scheduling, and payment processing. Targets individual consumers and service professionals in Nigeria.
Companies that use Sosta
Customer profileSegments3 records
Ideal customer profiles3 records
Sosta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Sosta partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sosta competitors and assessment
Company assessmentDirect peers
- TaskRabbit: TaskRabbit is a global on-demand marketplace connecting consumers with local service professionals for home tasks. Its marketplace model — verified taskers, in-app booking, and payment — closely mirrors Sosta's product mechanics at global scale.
- Helpling: Helpling is an online marketplace for booking vetted home cleaning and service professionals across multiple countries. Its mobile-first booking, verified-pro model, and multi-country emerging-market presence are highly comparable to Sosta.
- Jiji Nigeria: Jiji is one of the largest horizontal classifieds and services marketplaces in Nigeria, connecting buyers and service providers across categories. It is the most directly comparable Nigerian marketplace competitor to Sosta, operating in the same geography and overlapping use cases.
- Konga: Konga is a major Nigerian e-commerce and services marketplace. While primarily retail, it operates marketplace mechanics and logistics across Nigeria, making it a direct comparable for Sosta's two-sided Nigerian marketplace model.
- Thumbtack: Thumbtack is a US-based marketplace that matches consumers with local professionals for home services. Its two-sided model, lead-generation approach, and verified-pro positioning make it a close functional comparable to Sosta.
Regional players
- ServiceMarket: ServiceMarket is a MENA-based online marketplace for booking verified home services professionals. Its emerging-market, mobile-first, verified-pro positioning makes it a strong regional comparable to Sosta.
- SweepSouth: SweepSouth is an African on-demand home services platform connecting customers with vetted domestic workers. It is comparable to Sosta as a regional services marketplace in Africa with a verified-provider model, though focused on domestic cleaning specifically.
Broad incumbents
- Angi (formerly Angie's List / HomeAdvisor): Angi is a large US-based home services marketplace and lead-generation platform. As a scaled incumbent in the same product category, it represents the mature end of the services-marketplace space Sosta operates in.
Emerging players
- Housejoy: Housejoy is an Indian on-demand home services platform offering cleaning, repairs, and other home services via an app. Its mobile-first home services model in an emerging market is structurally comparable to Sosta's approach in Nigeria.
- UrbanPro: UrbanPro is an Indian services marketplace connecting users with verified professionals across home, tuition, and professional categories. Similar emerging-market services marketplace mechanics make it an emerging-player comparable.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sosta social profiles
Digital presenceSosta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sosta leadership team
Management profileNumber of profiles
Sosta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sosta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sosta
What does Sosta do?
Sosta operates a mobile application marketplace that connects users with verified local service providers within their location in real time for both home and onsite services. Through the app, users can discover, order, negotiate with, track, schedule, and digitally pay for professional, utility, and home repair services offered by independent Service Professionals.
Is Sosta a public or private company?
Sosta is a private company. It is classified as unknown and is currently operating.
When was Sosta founded?
Sosta was founded in 2022. It employs 11 to 50 people.
Where is Sosta based?
Sosta is headquartered in Ikeja, Nigeria, in the Africa region.
How does Sosta make money?
Two revenue lines are on record. Service Transaction Commission is the primary driver. The others are payment Processing.
Who are Sosta's main competitors?
Direct peers on record are TaskRabbit, Helpling, Jiji Nigeria, Konga and Thumbtack. Regional players are ServiceMarket and SweepSouth. Angi (formerly Angie's List / HomeAdvisor) is listed as a broad incumbent. Emerging players are Housejoy and UrbanPro.
Does Sosta have an API?
No public API is recorded for Sosta.
What industry is Sosta in?
Sosta's product category is Home Services Marketplace. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its SIC code is 7370.