De Atleetfabriek
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
De Atleetfabriek firmographics
Firmographics- Name
- De Atleetfabriek
- Legal name
- De AtleetfabriekV.
- Website
- https://deatleetfabriek.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
De Atleetfabriek industry classification
Industry- Product category
- Corporate Wellness Services
- NAICS
- Management Consulting Services (54161), All Other Professional, Scientific, and Technical Services (541990)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)
Keywords
Where De Atleetfabriek is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Atleetfabriek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Corporate Vitality Programs: De Atleetfabriek generates revenue by designing and delivering customized corporate wellbeing programs for client organizations. Services include vitality scans, masterclasses, sports clinics, leadership programs, and coaching, structured in modular packages. Revenue is project/contract-based, typically negotiated as a fixed fee per program package. The company also charges for additional services beyond the agreed scope as defined in their general terms (Algemene Voorwaarden).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom corporate vitality programs — pricing based on scope, number of employees, and selected program modules. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
De Atleetfabriek product offering
Product offeringCore offering
De Atleetfabriek designs, sells, and delivers customized corporate vitality and wellbeing programs for organizations. Programs are built on three pillars (Body, Mind, Food) and a three-level systemic approach (Individual, Team, System), delivered through vitality scans, masterclasses, sports clinics, leadership programs, team development, and coaching via a network of 200+ certified experts. Services are sold B2B to large Dutch companies such as Heineken, KLM, NS, and Deloitte as multi-year, custom-priced engagements.
Product overview
De Atleetfabriek operates as a corporate wellbeing consultancy offering a modular platform of vitality services rather than a single product. The core portfolio centers on three foundational pillars—Body, Mind, and Food—that underpin all offerings. Key products include Vitaliteitsprogramma's (comprehensive vitality programs), Leiderschaps- en cultuurtrajecten (leadership and culture trajectories), Teamontwikkeling (team development), Masterclasses en Energizers (educational sessions), Coaching en langdurige begeleiding (coaching services), and the diagnostic Vitaliteitsscan. Client-specific programs such as Vesteda Vitaal, #fitatlely, KLM Loopprogramma, and Heineken Vitaliteitsprogramma demonstrate the company's ability to customize offerings. The company also operates the Vitality Circle event platform and produces podcast content. Over 200 certified external experts support delivery of the broad range of masterclasses, clinics, leadership trainings, and coaching services.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitaliteitsprogramma's
Quantifiable outcome
- 36% of participants experience less stress after 6 months
- +7 more outcomes
Companies that use De Atleetfabriek
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
De Atleetfabriek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Atleetfabriek partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
De Atleetfabriek competitors and assessment
Company assessmentRegional players
- MovNordic: Nordic provider of corporate movement and health services including workplace training and ergonomic programs. Comparable service-based delivery and enterprise focus, operating primarily across the Nordics rather than the Netherlands.
- i-motion GmbH: German corporate health and movement provider delivering workplace fitness, ergonomics, and vitality programs to enterprise clients. Comparable services model and target buyer, but primarily operating in DACH rather than Benelux.
Broad incumbents
- Wellhub (formerly Gympass): Global corporate wellness benefits platform giving employees access to gyms, fitness apps, and wellness content. Overlaps with the Body pillar of De Atleetfabriek's offering but addresses corporate wellbeing through a marketplace/benefits model.
- The Vitality Group: Global provider of incentive-based corporate wellness and health improvement programs for insurers and large employers. Comparable in selling integrated wellbeing to enterprises at scale, though through a more insurance-aligned model.
- Calm Business: Enterprise arm of the global meditation and sleep app, providing digital wellness benefits to corporate clients. Competes for the same HR/benefits budget pool as De Atleetfabriek, though with a standardized, technology-delivered offering.
- Headspace for Business: Global, technology-led corporate mental health and meditation platform serving enterprises at scale. Comparable in selling integrated wellbeing to large employers, but competes via a SaaS model rather than customized services.
Emerging players
- Soleminder: Dutch-origin corporate wellbeing startup offering digital wellbeing journeys for employees. Competes for a similar buyer and program scope but with a younger, technology-first profile relative to De Atleetfabriek.
Direct peers
- OpenUp: Dutch corporate mental health and wellbeing platform offering structured programs for enterprise employees. Closely comparable as a Netherlands-based B2B wellbeing provider targeting HR and benefits buyers, though more digitally native than De Atleetfabriek.
- Lifeness: Dutch corporate vitality provider offering workplace wellbeing programs combining movement, nutrition, and mindset. Directly comparable in target market, geography, and integrated pillar-based methodology.
- Wellbean: Netherlands-based corporate wellbeing provider focused on vitality, movement, and mental resilience programs for Dutch enterprises. Directly comparable in geography, customer segment, and integrated Body/Mind-style programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Atleetfabriek social profiles
Digital presenceDe Atleetfabriek financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Atleetfabriek leadership team
Management profileNumber of profiles
Profiles4 records
De Atleetfabriek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Atleetfabriek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Atleetfabriek
What does De Atleetfabriek do?
De Atleetfabriek designs, sells, and delivers customized corporate vitality and wellbeing programs for organizations. Programs are built on three pillars (Body, Mind, Food) and a three-level systemic approach (Individual, Team, System), delivered through vitality scans, masterclasses, sports clinics, leadership programs, team development, and coaching via a network of 200+ certified experts. Services are sold B2B to large Dutch companies such as Heineken, KLM, NS, and Deloitte as multi-year, custom-priced engagements.
Is De Atleetfabriek a public or private company?
De Atleetfabriek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Atleetfabriek founded?
De Atleetfabriek was founded in 2013. It employs 11 to 50 people.
Where is De Atleetfabriek based?
De Atleetfabriek is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Atleetfabriek make money?
One revenue line is on record: corporate Vitality Programs.
Who are De Atleetfabriek's main competitors?
Regional players on record are MovNordic and i-motion GmbH. Broad incumbents are Wellhub (formerly Gympass), The Vitality Group, Calm Business and Headspace for Business. Soleminder is listed as an emerging player. Direct peers are OpenUp, Lifeness and Wellbean.
Does De Atleetfabriek have an API?
No public API is recorded for De Atleetfabriek.
What industry is De Atleetfabriek in?
De Atleetfabriek's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADAFAO, Corporate/Workplace Nutrition & Weight Management Programs. Its NAICS code is 54161 and its SIC code is 8742.