What Welbean does

Wellbean is an iOS-only consumer wellness application that consolidates seven tracking pillars — nutrition, fitness, sleep, fasting, hydration, daily planning, and faith/devotional reading — into a single mobile experience rather than dispersing users across multiple single-purpose wellness apps. The product is distributed exclusively through the Apple App Store and is built on Apple-native infrastructure (HealthKit, EventKit, Sign in with Apple, on-device speech recognition) with a Supabase backend, a generative AI layer routed through Google Gemini, ElevenLabs for voice features, and FatSecret for food recognition. A distinguishing architectural choice is on-device storage of faith-related data, positioned as a privacy differentiator.

The business model is consumer freemium: the app is downloadable at no cost, with a premium subscription priced at $12.99 per month or $79.99 per year, billed through Apple App Store infrastructure managed via RevenueCat. The target customer is the individual health-conscious consumer who wants consolidated, faith-inclusive wellness tracking on iPhone. Distribution is organic App Store discovery supplemented by an announced-but-not-yet-launched affiliate/referral program.

Wellbean operates as a privately held, bootstrapped LLC with a 1–10 employee footprint, mailing address in Kennesaw, Georgia, and firmographic listing in Atlanta. There is no disclosed management team, no funding history, no revenue figure, no subscriber or download count, and no Android counterpart, leaving most enterprise-grade diligence questions unanswered in the public record.

Name

Welbean

Legal name

Wellbean LLC

Website

https://wellbean.io

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellbean is an iOS wellness app consolidating nutrition, fitness, sleep, fasting, hydration, faith, and daily planning tracking into a single freemium subscription product for individual health-conscious consumers.

Ownership category

akta.pro rank

Product category

Consumer Wellness Mobile App

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Wellness tracking app
• Nutrition fitness logging
• Daily planning software
• Faith devotional tools
• AI wellness assistant

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Wellbean Premium Subscription: Freemium model with free tier providing 100 AI interactions and 100 photo recognitions per month. Premium subscription unlocks expanded AI access with monthly ($12.99) and annual ($79.99/year with 7-day free trial) options. All billing processed through Apple App Store.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Wellbean is a holistic iOS wellness application that integrates seven pillars of wellness—nutrition, fitness, sleep, hydration, fasting, faith/devotional practice, and daily planning—into a single app. The app offers AI-powered features including food photo recognition, voice assistant, smart capture from screenshots, and two-way calendar synchronization with Google and Microsoft Outlook, with premium subscription unlocking expanded AI usage beyond a free tier.

Product overview

Wellbean is a single, unified iOS wellness application that combines seven pillars of wellness—Nutrition, Fitness, Sleep, Faith, Focus, Fasting, and Hydration—into one holistic platform. The core Wellbean App serves as the primary product, with a premium subscription tier (Wellbean Premium) unlocking unlimited AI usage beyond free-tier limits. Key integrated modules include Food & Nutrition Logging with barcode scanning and AI photo recognition, Fitness & Sleep Tracking with Apple HealthKit integration, Daily Planning & Focus with calendar sync (Google, Outlook, Apple), Fasting Tracker with configurable windows, Faith & Devotional Tools with local-only Bible reading and prayer journaling, an AI Voice Assistant powered by ElevenLabs and Google Gemini, and Wellness Scoring that provides blended daily and weekly scores across multiple wellness pillars.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellbean iOS Wellness App A holistic iOS wellness companion app for individual consumers that combines seven pillars of wellness—nutrition, fitness, sleep, fasting, hydration, faith/devotional practice, and daily planning/focus—into a single application with Apple HealthKit integration, two-way calendar sync, AI-powered food photo recognition, voice assistant, smart capture from screenshots, and a free-tier limited AI usage model that converts to a premium subscription.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ApplecoreTechnology or IntegrationApple provides critical infrastructure and distribution for Wellbean: App Store distribution, Apple Sign In for authentication, HealthKit integration for reading/writing health and fitness data, EventKit for Apple Calendar sync, and speech recognition framework for voice assistant functionality. These integrations are fundamental to the app's core features.
• SupabasecoreTechnology or IntegrationBackend infrastructure provider handling authentication, database, file storage, and edge functions. Powers cross-device data sync, account management, and acts as the API gateway for Google Gemini AI features. Core infrastructure dependency for all server-side data operations.
• GooglecoreTechnology or IntegrationGoogle provides multiple services: Gemini AI for intent parsing, daily insights, onboarding summaries, and calendar event extraction from images; Google Calendar API for calendar synchronization. Dual service provider for both AI capabilities and calendar integration.
• FatSecretcoreTechnology or IntegrationFood database and image recognition provider used for food search, barcode lookup, and AI-powered food photo identification. Essential for the app's nutrition tracking and logging functionality.
• MicrosoftcoreTechnology or IntegrationMicrosoft Graph API enables Outlook calendar synchronization for users connecting their Microsoft calendars to Wellbean, providing calendar integration comparable to Google Calendar sync.
• RevenueCatcoreTechnology or IntegrationSubscription management platform handling subscription status tracking and in-app purchase processing. Integrates with Apple App Store billing to manage premium subscription tiers and entitlements.
• World English Bible (WEB)minorOthersPublic domain Bible translation included in the app's faith features for Bible reading and verse of the day functionality. The WEB translation is used for personal devotional purposes.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Headspace: Headspace is a broad incumbent in mindfulness, sleep, and focus content with a strong subscription business. Its holistic framing of mental + physical wellness parallels Wellbean's pillars, even though it does not include nutrition or faith features.
• Calm: Calm is a leading meditation and wellness subscription app covering sleep, mindfulness, and daily focus — overlapping with Wellbean's sleep, focus, and mental wellness pillars. Both target wellness consumers willing to pay premium subscriptions for self-improvement.
• MyFitnessPal: MyFitnessPal is the dominant nutrition-tracking app with a massive food database, barcode scanning, and macro tracking — overlapping directly with Wellbean's food logging module and FatSecret integration. It competes for the same health-conscious consumer wallet.
• Noom: Noom is a subscription weight-management platform combining nutrition logging, coaching, and psychology-driven behavior change. It is comparable to Wellbean's holistic wellness framing but emphasizes weight loss outcomes via paid coaching rather than faith-based pillars.
• Apple Health: Apple Health is the built-in iOS health data hub that Wellbean integrates with via HealthKit. It is a partial competitor (read/write of the same data) and a strategic dependency — Apple could expand native functionality to subsume Wellbean's tracking features.

Direct peers

• Fabulous: Fabulous is a holistic daily habits and wellness app that, like Wellbean, bundles multiple dimensions (nutrition, fitness, sleep, focus, mental health) into a single behavior-change loop. It is the closest direct competitor given its similar multi-pillar framing and habit-streak engagement model.
• BetterMe: BetterMe is a holistic wellness app spanning nutrition, fasting, workouts, mindfulness, and sleep — directly overlapping with several of Wellbean's seven pillars. It targets a similar consumer seeking an all-in-one wellness companion.

Emerging players

• YouVersion Bible App: YouVersion is a free Bible app with reading plans and devotionals — directly comparable to Wellbean's faith pillar (Bible reader, verse of the day, devotional content). It is a likely component-app substitute for users currently pairing a Bible app with a separate wellness tracker.
• Cronometer: Cronometer is a nutrition-tracking app emphasizing detailed macro and micronutrient logging with barcode scanning. It overlaps directly with Wellbean's food logging sub-product for users prioritizing nutrition accuracy over holistic framing.
• Strava: Strava is a fitness-tracking social platform focused on workouts, runs, and activity. While it overlaps only with Wellbean's fitness pillar, it competes for the same active-lifestyle consumer attention and is a likely component-app substitute users currently juggle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wellbean_io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welbean