World Travel Centre

What World Travel Centre does

World Travel Centre is a privately held Irish travel distribution group headquartered in Dublin with a secondary office in Belfast, operating across Ireland and the United Kingdom through three core brands. World Travel Centre (WTC), established in 1990, is the market leader supplying flight and hotel content to travel agents across Ireland and operates a retail leisure travel desk offering flight-only to complex tailor-made itineraries. Selective Travel Management, founded in 1972, provides managed corporate travel programmes to clients across multiple verticals including SME, government, higher education, charity and missionary, film and entertainment, and groups and events. e-Travel, established in 1997, is positioned as Ireland's largest online travel agent, specialising in flights and worldwide cruises through a proprietary online booking platform and now operating in both Ireland and the UK.

The group's core technology is the e-Travel online booking system, a self-service platform enabling flight and cruise searches and bookings with cost savings passed to customers. Supporting infrastructure includes dedicated brand websites (worldtravel.ie, selective-travel.com, e-travel.ie, e-travel.co.uk, fareteam.com) and a B2B trade channel. The group holds IATA accreditation, ATOL #4138 for UK package sales, Irish Aviation Authority licensing, PCI DSS certification, CEP accreditation, and an Investors in People Silver award, collectively enabling regulated multi-jurisdiction travel sales.

The business operates a multi-channel revenue model. The B2B trade segment earns commissions on flight and hotel content distributed to travel agents across Ireland. The B2C segment earns transaction fees and booking margins through e-Travel's online platform and WTC's retail desk. The corporate segment earns managed-services fees through Selective Travel Management. Customer contact is predominantly direct (phone and email), with no disclosed pricing tiers, enterprise logos, or revenue figures. The parent structure is World Travel Centre Group, a holding entity encompassing wholly-owned subsidiaries Selective Travel Management and e-Travel, each retaining their original brand identities.

Name

World Travel Centre

Legal name

World Travel Centre Ltd.

Website

https://worldtravel.ie

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

World Travel Centre is a privately held Irish travel distribution group operating WTC (B2B content to travel agents), Selective Travel Management (corporate travel), and e-Travel (online flights/cruises), serving Irish and UK trade, leisure, and corporate clients across multiple verticals.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Leisure & Generalist Retail Travel Agencies (THAKABAA)

akta.pro secondary industries

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), Air Travel Booking Platforms (Flights) (BPAMAIAB)

Keywords

• Travel agency services
• Corporate travel management
• Leisure travel bookings
• Online flight booking
• Travel content distribution

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions: Traditional travel agency commission model supplying flight and hotel content to travel agents across Ireland. Earns commissions from airlines, hotels, and other travel suppliers.
2. Online Booking Fees: Revenue from e-Travel online platform through transaction fees and booking margins on flights and cruise bookings. The platform was developed to allow cost savings to be passed on to customers.
3. Corporate Travel Management Services: Selective Travel Management provides corporate travel management services to various industry sectors, earning fees or commissions for managing corporate travel programs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

World Travel Centre operates a multi-brand travel distribution and retail platform providing flight and hotel content to travel agents across Ireland via B2B trade sales, retail leisure travel services to consumers (from flight-only to tailor-made itineraries), and managed corporate travel programs through its Selective Travel Management brand serving SME, government, higher education, charity, film, and events sectors. The group also operates e-Travel, Ireland's largest online travel agent, offering self-service online bookings for flights and worldwide cruises across Ireland and the UK.

Product overview

World Travel Centre operates as a multi-brand travel distribution platform comprising several distinct product lines. The core WTC brand (established 1990) serves as the market leader supplying flight and hotel content to travel agents in Ireland. WTC Retail provides leisure travel services ranging from flight-only bookings to complex tailor-made itineraries. The Trade Sales channel via Fareteam serves B2B distribution needs. Selective Travel Management (founded 1972) handles corporate travel management for diverse sectors. e-Travel (established 1997) functions as an online travel agent specialising in flights and cruises, serving both consumer and trade markets across the UK and Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Trade Sales: Trade sales services offered by WTC providing flight and hotel content to travel agents
• Selective Travel Management
• e-Travel

Products and services

• WTC Trade Sales (Fareteam) B2B flight and hotel content distribution service supplied to travel agents across Ireland. WTC is positioned as the market leader in this segment, with travel agents accessing comprehensive flight and hotel content through the Fareteam platform.
• WTC Retail Leisure Travel B2C retail leisure travel service providing a full range of offerings from flight-only bookings to complex tailor-made itineraries. Customers contact the retail team via phone or email for personalised itinerary planning and pricing.
• Selective Travel Management Corporate travel management service for organisations across SME, Government Bodies, Higher Education, Charity and Missionary, Film and Entertainment, and Groups and Events sectors in the UK and Ireland. Provides managed travel programmes with cost controls, policy compliance, and reporting.
• e-Travel Online Booking Self-service online travel agent platform specialising in flights and worldwide cruises for consumers in the UK and Ireland. Customers can search and book flights and cruises directly online, with cost savings passed on to customers through the proprietary e-Travel booking system.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• eDreams ODIGEO: European-focused online travel agency with strong presence in Southern Europe and the UK, competing with e-Travel for cross-border European flight bookings out of Ireland and the UK.

Broad incumbents

• Flight Centre Travel Group: Global leisure and corporate travel retail and TMC group whose UK/Ireland leisure and corporate operations compete directly with WTC's retail leisure and e-Travel consumer offerings.
• CWT (Carlson Wagonlit Travel): Global corporate travel management incumbent competing for large multinational accounts that overlap with Selective's Government and corporate RFP pool in the UK and Ireland.
• American Express Global Business Travel (Amex GBT): Largest dedicated corporate travel management company globally; competes with Selective Travel Management in the UK/Ireland corporate market but with far broader global coverage and tech investment.
• Booking.com: Largest global online travel agency; competes with e-Travel and WTC's retail leisure channel on hotel and packaged travel demand from Irish and UK consumers.

Direct peers

• Corporate Traveller (Flight Centre): SME-focused corporate travel brand of Flight Centre Travel Group operating in the UK and Ireland, directly competing with Selective Travel Management for SME and mid-market corporate accounts.
• Portman Travel: UK-based corporate travel management company serving SME and mid-market clients in the UK and Ireland, comparable to WTC's Selective Travel Management division.
• Click Travel: UK online-hybrid TMC providing managed corporate travel with self-booking tools, comparable to WTC's combined Selective corporate offering and e-Travel technology-led approach.
• TAG (The Appointment Group): UK-based TMC specialising in corporate, entertainment, music, sport and film sectors — overlapping directly with Selective Travel Management's sector mix including Film and Entertainment.
• Travelpack: UK- and Ireland-based travel agency offering leisure, corporate, and trade services — overlapping WTC's multi-channel retail, corporate, and B2B trade model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/worldtraveldub

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Travel Centre