WILA
WILA B.V., founded in 1932 in Lochem, Netherlands, designs, manufactures, and supplies press brake tooling, tool holders, and Smart Bending automation for sheet metal fabricators, press brake operators, and OEMs worldwide via a global dealer network and direct sales.
- Company typePrivate
- Founded1932
- HeadquartersLochem, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What WILA does
WILA B.V. is a Dutch developer, manufacturer, and supplier of press brake tooling and tool holder systems for the sheet metal bending industry, founded in 1932 and headquartered in Lochem, Netherlands. The company operates two factories in the Netherlands and runs wholly-owned subsidiaries in Louisville, Kentucky (manufacturing, warehousing, and sales, established May 2023) and Taicang City, China (sales and warehousing). It employs approximately 350 people worldwide and is privately held under a Management Buy-out initiated in October 2022.
The product portfolio spans three categories: Press Brake Tooling (New Standard Premium, New Standard Pro, American Style, American Vintage, and Custom Style tooling), Press Brake Tool Holders (clamping, mechanical crowning, bottom tool holders, adapters, hydraulic power packs), and Smart Bending automation (WILA NS ATC, G-Series ATC, Partner ATC, ToolGripper, and ATC Tool Storage). Core proprietary technologies include Safety-Click tool seating, Mechanical Crowning for deflection compensation, BendSense Technology for precision bending control with real-time feedback, and EnduraBend coating to prevent galling on galvanized, stainless, and aluminum sheet. Digital platforms include the WILA Tool Advisor (online engineering tool selection and custom tool design), WILA Webshop (24/7 ordering), and MyWILA customer portal (equipment listings, order tracking, technical documentation), backed by the WILA Academy training program.
WILA generates revenue primarily through hardware sales of tooling and tool holders, distributed via a global dealer network complemented by direct regional sales teams (Europe, USA, China) and an e-commerce webshop. Pricing is quotation-based via dealers and sales representatives rather than list pricing. End customers are sheet metal fabricators, press brake operators, and manufacturing facilities requiring tooling for air bending, bottom bending, hemming, box bending, heavy-duty bending, mark-free bending, and other applications, with growing exposure to automated manufacturing and Industry 4.0 smart factory environments.
WILA firmographics
Firmographics- Name
- WILA
- Legal name
- WILA B.V.
- Website
- https://wilatooling.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WILA B.V., founded in 1932 in Lochem, Netherlands, designs, manufactures, and supplies press brake tooling, tool holders, and Smart Bending automation for sheet metal fabricators, press brake operators, and OEMs worldwide via a global dealer network and direct sales.
- Ownership category
- akta.pro rank
Where WILA is headquartered
LocationHeadquarters
- HQ city
- Lochem
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
WILA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Press Brake Tooling Sales: WILA manufactures and sells high-quality press brake tooling systems including New Standard, American Style, and Custom Style tooling. Revenue is generated through direct sales, dealer network, and online webshop. Products include punches, dies, and specialized bending tools.
- Press Brake Tool Holders: Manufacture and sale of tool holder systems including clamping, crowning, and bottom tool holders. These systems are essential for securing tooling in press brake machines.
- Smart Bending Automation: Sale of automation components for press brakes including Automatic Tool Change (ATC) systems, tool grippers, and tool storage solutions.
- Custom/Specialty Tools: Custom tool design and manufacturing services for specific bending applications. The WILA Tool Advisor enables customers to design custom tools and order them directly online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B industrial equipment - quotation-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WILA product offering
Product offeringCore offering
WILA develops, manufactures, and supplies press brake tooling and tool holder systems for sheet metal bending applications. The portfolio covers New Standard, American Style, and Custom Style tooling lines, along with smart bending automation (Automatic Tool Change systems, robotic grippers, tool storage) and proprietary technologies such as BendSense and EnduraBend coating. Sales are conducted via a global dealer network, regional direct sales offices, and an e-commerce webshop.
Product overview
WILA is a world leader in press brake productivity, offering a comprehensive portfolio of high-quality tooling and tool holder systems for sheet metal bending. The product lineup is organized into three core categories: Press Brake Tooling (including New Standard, American Style, and Custom Style lines with various tool types like punches, dies, and specialized bending tools), Press Brake Tool Holders (including clamping, crowning, and adapter systems), and Smart Bending automation solutions (Automatic Tool Change systems, robotic components, and smart tool management). The company also offers advanced technologies like EnduraBend coating for galling prevention and BendSense Technology for precision bending control. Digital platforms include the WILA Tool Advisor (intelligent tool selection), Webshop (e-commerce), and MyWILA customer portal. WILA serves customers globally with manufacturing in the Netherlands and the USA, and subsidiaries in the United States and China.
Differentiator
Problem solved
Functional benefit
Products and services
- Press Brake Tooling High-quality tooling systems for press brakes used in sheet metal bending, including punches, dies, and specialized tools for air bending, bottom bending, hemming, box bending, heavy-duty bending, large radius bending, mark-free bending, Z-bending, and short flange bending. For sheet metal fabrication businesses, press brake operators, and manufacturing facilities.
- Press Brake Tool Holders Tool holder systems that mount and secure tooling in press brakes, including clamping, mechanical crowning, bottom tool holders, adapters, and wave wedges. Compatible with New Standard, American Style, and Custom Style tooling. For sheet metal fabricators and press brake operators.
- Smart Bending Automation Automation solutions for press brake operations including Automatic Tool Change (ATC) systems, robotic tool handling (WILA ToolGripper), and automated tool storage. Enables smart factory integration with digital connectivity between people, machines, automation, and software. For manufacturers implementing Industry 4.0 and smart factory concepts.
- EnduraBend Tool Coating Advanced proprietary tool coating technology that prevents galling when bending galvanized sheet metal, stainless steel, or aluminum on a press brake. For sheet metal fabricators working with coated or sensitive metals.
- BendSense Technology Proprietary bending technology that provides real-time feedback for unparalleled control and precision in the press brake bending process, including angle monitoring and part deviation detection. For manufacturers requiring tight bending tolerances and process control.
- WILA Tool Advisor Online intelligent engineering application that recommends the optimal press brake tools for a specific bending problem, with the ability to design and order custom tools directly online when no standard tool fits. For sheet metal fabricators and tool designers.
Quantifiable outcome
- Improved process control and reduced operational costs through optimized bending operations
- +2 more outcomes
Companies that use WILA
Customer profileSegments3 records
Ideal customer profiles3 records
WILA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
WILA partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights6 records
WILA competitors and assessment
Company assessmentDirect peers
- Mate Precision Tooling: US-based manufacturer of press brake tooling, punches, dies, and tooling systems for sheet metal fabrication. Direct North American competitor to WILA with overlapping New Standard and American Style tooling lines.
- Rolleri: Italian manufacturer of press brake tooling, tool holders, and automation products. Directly competes with WILA across European and global sheet metal fabrication customers with comparable product portfolios in punches, dies, clamping, and crowning systems.
- Wilson Tool International: US-based tooling manufacturer serving stamping, press brake, and punch/die applications. Overlaps with WILA in press brake tooling, tool holders, and custom tooling for North American fabricators.
Broad incumbents
- Bystronic: Swiss press brake and laser cutting OEM with its own tooling portfolio and software ecosystem. Increasingly competes with WILA through integrated tooling-software bundles and the ByTool/BendMaster automation lines.
- Salvagnini: Italian manufacturer of panel bending machines and press brakes with proprietary tooling offerings. Competes with WILA in the bending automation segment, particularly through its P2 and B3 panel benders.
- Amada Co., Ltd. Japanese press brake OEM with a substantial tooling division (Amada Tooling) producing punches, dies, and tool holders. Competes with WILA through bundled tooling offerings tied to its installed press brake base.
- LVD Group: Belgian sheet metal working machinery manufacturer offering press brakes (PPEB, ToolCell), tooling, and automation. Overlaps with WILA in tool holders, crowning systems, and bending automation.
- Cincinnati Incorporated: US-based press brake manufacturer (AutoBend, MaxForm) with proprietary tooling and workholding systems. Competes with WILA in the North American press brake tooling market, particularly for heavy-duty applications.
- TRUMPF: German machine tool and press brake OEM leader. Competes with WILA through its TruBend press brake family and associated tooling programs, leveraging its broader industrial software and automation portfolio.
Regional players
- HACO Group: European press brake and plate processing machinery manufacturer offering proprietary tooling. Competes with WILA regionally in Europe with overlapping press brake tooling products.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WILA social profiles
Digital presenceWILA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WILA leadership team
Management profileNumber of profiles
Profiles2 records
WILA subsidiaries and ownership
Company hierarchySubsidiaries2 records
WILA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WILA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WILA
What does WILA do?
WILA develops, manufactures, and supplies press brake tooling and tool holder systems for sheet metal bending applications. The portfolio covers New Standard, American Style, and Custom Style tooling lines, along with smart bending automation (Automatic Tool Change systems, robotic grippers, tool storage) and proprietary technologies such as BendSense and EnduraBend coating. Sales are conducted via a global dealer network, regional direct sales offices, and an e-commerce webshop.
Is WILA a public or private company?
WILA is a private company. It is classified as management employee owned and is currently operating.
When was WILA founded?
WILA was founded in 1932. It employs 101 to 250 people.
Where is WILA based?
WILA is headquartered in Lochem, Netherlands, in the Europe region.
How does WILA make money?
Four revenue lines are on record. Press Brake Tooling Sales are the primary driver. The others are press Brake Tool Holders, smart Bending Automation and custom/Specialty Tools.
Who are WILA's main competitors?
Direct peers on record are Mate Precision Tooling, Rolleri and Wilson Tool International. Broad incumbents are Bystronic, Salvagnini, Amada Co., Ltd., LVD Group, Cincinnati Incorporated and TRUMPF. HACO Group is listed as a regional player.
Does WILA have an API?
No public API is recorded for WILA.