Goodness Village

What Goodness Village does

Goodness Village is a 501(c)(3) nonprofit organization founded in 1995 by Carolyn Johnson in Little Rock, Arkansas, that provides affordable, fully furnished apartments to patients and families traveling to central Arkansas for medical treatment. The core product is long-term housing inventory near two regional anchor medical centers — UAMS Medical Center and Arkansas Children's Hospital — with stays ranging from days to months; as of 2025 the organization maintains 26 fully furnished apartments and recorded 7,023 guest nights serving 501 guests from 17 states and three countries. Supplementary services include a Patient Navigator role, flexible reservations, and pre-stocked apartments with linens and kitchen essentials.

The business model is charitable rather than commercial: revenue is generated through tax-deductible donations from individuals, corporations, and foundations, with formalized programs including one-time Adopt an Apartment sponsorships, tiered monthly subscriptions under Join The Village ($25 to $250+ per month), planned giving through the Carolyn Johnson Legacy Society (stock, IRA QCDs, bequests), event-driven fundraising (Day of Goodness, Evening of Goodness), branded merchandise sales via a Printful storefront, and corporate programs such as Kroger Community Rewards. A $150,000 anchor endowment gift in 2025 from Chris and Jamie Fowler, paired with a four-year matching commitment, establishes a permanent sustainability fund.

Operations are run by a small staff of approximately four full-time employees supplemented by part-time and contract roles, with dedicated leadership including Executive Director Kim Burket, Director of Operations Krissi Fry, and Director of Marketing & Development Jamie Deason. Go-to-market is referral-driven through hospital social-work channels and complemented by community events, newsletter outreach, and patient-story content marketing. The organization holds Candid's Platinum transparency seal and a Charity Navigator three-star rating as of 2026.

Name

Goodness Village

Legal name

Goodness Village

Website

https://goodnessvillage.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodness Village is a Little Rock, Arkansas 501(c)(3) nonprofit that provides affordable, fully furnished apartments near UAMS and Arkansas Children's Hospital for patients and families traveling for extended outpatient medical treatment.

Ownership category

akta.pro rank

Product category

Nonprofit Medical Patient Housing

NAICS

Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Senior & Transitional Monthly Housing (THAMAFAJ)

Keywords

• Medical housing services
• Patient lodging nonprofit
• Furnished apartment housing
• Extended stay accommodations
• Charitable housing programs

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals, corporations, and foundations. 501(c)(3) nonprofit organization.
2. Monthly Giving (The Village): Recurring monthly donors who provide steady support for apartment availability. Tiers from $25 to $250+ per month.
3. Planned Giving and Endowment: Bequests, IRA Qualified Charitable Distributions, stock gifts, beneficiary designations. Endowment established with $150,000 initial gift plus four-year matching commitment.
4. Adopt an Apartment Program: Adoption levels range from supporting 30 nights to a full year of 365 nights of housing.
5. Merchandise Sales: Goodness Village branded merchandise sold through Printful storefront to raise funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Goodness Village provides affordable, fully furnished apartment housing in Little Rock, Arkansas for patients and their families who must travel to receive extended medical treatment at facilities such as UAMS Medical Center and Arkansas Children's Hospital. Guests can stay for days, weeks, or months in flexible, no-contract reservations with linens, kitchen essentials, and home-like amenities provided. The organization sustains operations through donations, monthly giving programs, planned gifts, sponsorships, and merchandise sales.

Product overview

Goodness Village operates as a medical housing nonprofit providing affordable, fully furnished apartments for patients and families requiring medical treatment in Little Rock, Arkansas. The organization serves as a centralized housing solution near major medical centers, offering flexible stay options ranging from days to months. The core product is the Medical Housing Apartments program, supplemented by donation programs including Adopt an Apartment for one-time sponsorships, Join The Village for monthly giving, and the Carolyn Johnson Legacy Society for planned giving. Additional support services include a Wishlist Program for in-kind donations and Volunteer Opportunities for community engagement. All programs work together to provide comfort, care, and community for families during medical journeys.

Differentiator

Problem solved

Functional benefit

Brands

• Chris and Jamie Fowler Goodness Village Endowment: An endowment fund established in 2025 to provide long-term, sustainable support for Goodness Village, ensuring families traveling for medical treatment will always have a place to stay.

Products and services

• Medical Housing Apartments Affordable, fully furnished apartment housing in Little Rock, Arkansas for patients and their families requiring extended medical treatment. Stays range from days to months, with no contracts, flexible reservations, linens, kitchen essentials, and home-like amenities provided.
• Adopt an Apartment A structured sponsorship program that lets individual, corporate, or foundation donors fund nights of apartment availability. Adoption levels range from supporting 30 nights to a full year of 365 nights of housing for guest families.
• Join The Village (Monthly Giving) A monthly recurring donation program for supporters of Goodness Village. Tiers include $25/month for family meals, $60/month to keep families close to care, $100/month to stock apartments with essentials, and $250/month to support nights of rest and comfort.
• Carolyn Johnson Legacy Society A planned giving program honoring donors who make lasting commitments through stock gifts, IRA Qualified Charitable Distributions, beneficiary designations, and bequests. Includes the Chris and Jamie Fowler Goodness Village Endowment, established with a $150,000 initial gift and a four-year matching commitment.
• Wishlist Program An in-kind donation program enabling supporters to provide essential household items, linens, kitchen essentials, toiletries, and cleaning supplies via Target and Amazon wishlists to stock apartments for incoming guests.

Quantifiable outcome

• 501 families served in 2025
• +3 more outcomes

Named customers3 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and important.

• UAMS Medical CentercoreStrategic or Co-development PartnerUAMS is a major medical hub in Little Rock that draws patients from across Arkansas and beyond. Goodness Village serves patients receiving care at UAMS, providing nearby affordable housing.
• Arkansas Children's HospitalcoreStrategic or Co-development PartnerArkansas Children's Hospital is a major pediatric medical hub. Goodness Village provides housing for families traveling to Little Rock for children's medical care.
• KrogerminorGTM or Marketing PartnerKroger Community Rewards program allows shoppers to support Goodness Village through their grocery purchases.
• Community PartnersimportantStrategic or Co-development PartnerVarious community partners support Goodness Village's mission through in-kind donations, volunteer support, and collaborative programs. Partners include corporate sponsors and individual supporters.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Healthcare Hospitality Network: Industry association of hospital hospitality house programs across the U.S. Operates broadly across the same nonprofit medical-lodging category in which Goodness Village operates.

Direct peers

• Joe's House: Nonprofit that catalogs lodging options near hospitals for cancer patients and their families. Comparable patient population and referral-driven housing access mission.
• Brent's Place: Provides safe, temporary housing for immunocompromised patients (often pediatric) and families traveling for treatment. Highly comparable mission and operating model in a single regional market.
• Ronald McDonald House Charities: Largest nonprofit provider of lodging for families with sick children receiving medical treatment. Operates a near-identical referral-driven model anchored to pediatric hospitals, making it the closest functional peer to Goodness Village's pediatric-focused service line.
• Fisher House Foundation: Operates comfort homes near military and VA medical centers for families of patients receiving care. Same donated-lodging model anchored to major medical hubs, supported by community fundraising.
• American Cancer Society Hope Lodge: Provides free, temporary lodging for cancer patients and caregivers traveling for treatment. Closely comparable to Goodness Village's core apartment offering for cancer and other outpatient medical journeys.
• Hospitality Homes: Boston-based nonprofit providing temporary housing for patients and families traveling to Boston-area hospitals. Functionally analogous furnished-apartment model supported by donations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/goodnessvillage
• Facebookfacebook.com/goodnessvillage
• LinkedInlinkedin.com/company/goodness-village

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodness Village