The Hello Co.
The Hello Co. is an Australia and New Zealand-based language services provider delivering telephone, video, face-to-face, and digital interpreting plus translation across 315+ languages to enterprise, government, and healthcare clients, with consumer subscription products for individuals.
- Company typePrivate
- Founded2021
- HeadquartersMelbourne, Australia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What The Hello Co. does
The Hello Co. is a Melbourne-headquartered language services company operating across Australia and New Zealand, offering multilingual customer communication across telephone, video, face-to-face, and digital interpreting channels, as well as translation and localisation services. The company is built on a network of 3,500+ NAATI qualified interpreters and translators covering 315+ languages (including First Nations languages and Auslan) for interpreting and 300+ languages for translation, supported by a cloud-based, API-first platform hosted on AWS and Microsoft Azure. Its technology stack includes Process Automation APIs (Video Interpreting, Book an Interpreter, Workflow Automation, Interpreter Callback), integration partnerships with Twilio and Smartcat, and proprietary portals (ServiceHub for clients, HelpHub for interpreters).
The company monetizes through a mix of subscription and usage-based enterprise contracts, consumer subscription plans (InterpretMe at $55-$100/month), transactional document translation (TranslateMe at $44.95-$100/document), usage-based API services, and advisory consulting. It serves five primary customer segments — Enterprise & Business (ASX-listed and private), Government & Public Sector, Health & Social Services, plus secondary Legal & Medicolegal and Individual Consumer segments — with named logos spanning Telstra, Bupa, Coles, AGL, Allianz, Australian Federal Police, Queensland and South Australian Governments, and Te Whatu Ora among others. Distribution combines enterprise direct sales with consultative account management, mid-market inside sales, consumer self-serve portals, and channel partnerships for embedded API distribution. The company holds ISO 9001:2015 certification and aligns with ISO 27001 information security standards through its technology partners, enabling eligibility for regulated-industry and government contracts.
The Hello Co. firmographics
Firmographics- Name
- The Hello Co.
- Legal name
- The Hello Co.
- Website
- https://thehelloco.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Hello Co. is an Australia and New Zealand-based language services provider delivering telephone, video, face-to-face, and digital interpreting plus translation across 315+ languages to enterprise, government, and healthcare clients, with consumer subscription products for individuals.
- Ownership category
- akta.pro rank
The Hello Co. industry classification
Industry- Product category
- Language Services (Interpretation & Translation)
- NAICS
- Translation and Interpretation Services (541930), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Localization, Translation & Transcreation (BPAFAIAH)
- akta.pro secondary industries
- Multilingual/Translation Communication Apps (BPAMACAJ), Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH), Translation, Language Accessibility & Reading Support Tools (e.g., TTS, Captions, Immersive Reader) (EDAFAOAL)
Keywords
Where The Hello Co. is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Hello Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interpreting Services: On-demand telephone, video, face-to-face, and Auslan interpreting services across 315+ languages. Revenue generated through subscription plans (for regular users) and usage-based pricing (per-minute or per-call). Services available 24/7/365 to enterprise and government clients.
- Translation & Localisation: Document translation, localisation, multimedia localisation, and software QA services in 300+ languages. NAATI certified translations for government submissions. Revenue per document or per-page pricing.
- InterpretMe Consumer Plans: Monthly subscription plans for individual consumers providing on-demand interpreter access: Basic ($55/month for 15 mins), Essential ($75/month for 25 mins), Premium ($100/month for 40 mins).
- TranslateMe Document Services: Per-document translation pricing tiers: You Translate + Review ($44.95/doc), Extract Translations ($69.95/doc), The Works/Complete ($100/page). 24-48 hour turnaround.
- Automation APIs: Process Automation API integration services for enterprise customers, enabling language services to be embedded directly into business workflows and operational systems.
- Advisory Services: Consulting and subject matter expertise services to help organizations refine language services strategy, delivered as professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - 15 mins/month |
| Subscription | Monthly | Essential - 25 mins/month |
| Subscription | Monthly | Premium - 40 mins/month |
| Transaction based/ take rate | Pay-as-you-go | You Translate + We Review & Certify |
| Transaction based/ take rate | Pay-as-you-go | Extract Translations |
| Transaction based/ take rate | Pay-as-you-go | The Works - Complete Translations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
The Hello Co. product offering
Product offeringCore offering
The Hello Co. provides on-demand language interpretation (telephone, video, face-to-face, and Auslan across 315+ languages) and written translation/localisation (300+ languages, including NAATI-certified documents) to enterprise, government, and consumer customers in Australia and New Zealand. Service delivery is supported by a cloud-based, API-first platform with Process Automation APIs (Video Interpreting, Book an Interpreter, Workflow Automation, Interpreter Callback) that embed language services into client workflows. The company additionally offers Digital localisation solutions (websites, IVRs, omnichannel content) and Advisory consulting to help organisations redesign their language services strategy.
Product overview
The Hello Co. offers a comprehensive language services platform comprising five core service pillars: Interpreting (telephone, video, face-to-face, and Auslan across 315+ languages), Translation & Localisation (300+ languages), Digital solutions (website/content localisation, 100+ languages), Automation (API products), and Advisory consulting. For individual consumers, the company provides two branded products: InterpretMe - My Pocket Interpreter (on-demand telephone interpreting service with monthly subscription plans) and TranslateMe - My Document Translator (NAATI-certified document translation via the AcudocX platform). The company operates client and interpreter portals (ServiceHub and HelpHub) and serves enterprise clients across government, healthcare, utilities, finance, and telecommunications sectors.
Differentiator
Problem solved
Functional benefit
Brands
- InterpretMe - My Pocket Interpreter: On-demand telephone interpreter service for everyday use when out in the community, designed to empower users in everyday situations. Offers plans with 15-40 minutes of translation assistance per month across 315+ languages.
- TranslateMe - My Document Translator
- ServiceHub
- HelpHub
Products and services
- Interpreting Services Telephone, video, face-to-face, and Auslan interpreting delivered by 3,500+ NAATI-qualified interpreters across 315+ languages, available 24/7/365 to enterprise, government, and consumer customers across Australia and New Zealand.
- Translation & Localisation
- Digital Localisation
- Process Automation APIs
- Advisory Services
- InterpretMe — My Pocket Interpreter
- TranslateMe — My Document Translator
Quantifiable outcome
- 87% improvement in interpreter connect times
- +5 more outcomes
Companies that use The Hello Co.
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles5 records
The Hello Co. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
The Hello Co. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- TwiliocoreContact centre solution integrator partnership. Twilio's cloud communications platform integrates with The Hello Co. language services for automated interpreter connections.
- SmartcatcoreAI NMT (Neural Machine Translation) localisation partner. Smartcat's AI translation platform enables automated translation services within The Hello Co. offerings.
- AWS (Amazon Web Services)coreCloud infrastructure partner providing the foundation for The Hello Co.'s technology platform and API services.
- MicrosoftcoreCloud infrastructure and technology partnership. Microsoft Azure services underpin operational technology and enterprise integrations.
- SynergysupportingTechnology partner providing digital communication platform capabilities for language services integration.
- IntrudersupportingCyber security partner providing security assessment and vulnerability scanning for The Hello Co.'s technology infrastructure.
- CyberGRXsupportingThird-party cyber risk management partner. CyberGRX Certified status demonstrates The Hello Co.'s commitment to enterprise-grade security standards.
Scale indicators8 records
Recent moves1 record
Expansion highlights6 records
The Hello Co. competitors and assessment
Company assessmentEmerging players
- Smartling: Cloud translation management and localization platform serving enterprise digital content workflows. Comparable in localization technology stack and API-first architecture, though focused on software/content localization rather than interpreting.
- Interprefy: Cloud-based remote simultaneous interpreting platform for conferences, events and enterprise meetings across 100+ languages. Comparable in video/remote interpreting technology and channel-partner integrations.
- Boostlingo: Technology-enabled interpreting platform providing on-demand video, phone and conference interpreting, with API integrations for contact centre partners. Comparable in tech-enabled delivery model and channel-partner strategy.
Direct peers
- languageLoop: Australian-headquartered language services company offering interpreting and translation across government, healthcare and enterprise. Direct domestic competitor with overlapping customer segments and similar NAATI-certified delivery.
- CyraCom: US-focused phone and video interpretation provider serving healthcare, government and enterprise customers with multilingual support. Comparable model to The Hello Co. with similar enterprise/government go-to-market.
- LanguageLine Solutions: Largest telephone and video interpreting provider globally, serving enterprise and government across healthcare, financial services and public sector with 24/7 multilingual access. Closest comparable to The Hello Co.'s core telephone/video interpreting model.
Broad incumbents
- RWS Group: UK-listed language services and intellectual property company offering translation technology, localization and interpreting. Comparable in translation technology and enterprise customer base.
- Welocalize: Global LSP delivering translation, localization and interpreting services to enterprise, government and digital clients. Comparable in offering mix and enterprise customer profile.
- TransPerfect: World's largest language services provider offering translation, interpretation and localization across every major industry. Comparable to The Hello Co. as a broad LSP incumbent with AU/NZ enterprise presence and global scale advantage.
- Lionbridge: Global LSP offering translation, localization and interpretation services across enterprise verticals including technology, gaming, life sciences and legal. Comparable in service breadth and enterprise customer profile, with CyraCom within its portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Hello Co. social profiles
Digital presenceThe Hello Co. compliance and trust
Trust signalCompliance2 records
The Hello Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hello Co. leadership team
Management profileNumber of profiles
Profiles8 records
The Hello Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hello Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hello Co.
What does The Hello Co. do?
The Hello Co. provides on-demand language interpretation (telephone, video, face-to-face, and Auslan across 315+ languages) and written translation/localisation (300+ languages, including NAATI-certified documents) to enterprise, government, and consumer customers in Australia and New Zealand. Service delivery is supported by a cloud-based, API-first platform with Process Automation APIs (Video Interpreting, Book an Interpreter, Workflow Automation, Interpreter Callback) that embed language services into client workflows. The company additionally offers Digital localisation solutions (websites, IVRs, omnichannel content) and Advisory consulting to help organisations redesign their language services strategy.
Is The Hello Co. a public or private company?
The Hello Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Hello Co. founded?
The Hello Co. was founded in 2021. It employs 1,001 to 5,000 people.
Where is The Hello Co. based?
The Hello Co. is headquartered in Melbourne, Australia, in the Oceania region.
How does The Hello Co. make money?
Six revenue lines are on record. Interpreting Services are the primary driver. The others are translation & Localisation, interpretMe Consumer Plans, translateMe Document Services, automation APIs and advisory Services.
Who are The Hello Co.'s main competitors?
Emerging players on record are Smartling, Interprefy and Boostlingo. Direct peers are languageLoop, CyraCom and LanguageLine Solutions. Broad incumbents are RWS Group, Welocalize, TransPerfect and Lionbridge.
Does The Hello Co. have an API?
Yes. The Hello Co. offers Process Automation APIs that integrate language services into customer workflows. The APIs include: Video Interpreting API, Book an Interpreter API, Workflow Automation API, and Interpreter Callback API (click-to-call phone). These APIs are designed to easily integrate into business operations for automating internal processes and delivering language support at the point of need.
What industry is The Hello Co. in?
The Hello Co.'s product category is Language Services (Interpretation & Translation). Its primary akta.pro industry code is BPAFAIAH, Content Localization, Translation & Transcreation, with a secondary code of BPAMACAJ, Multilingual/Translation Communication Apps. Its NAICS code is 541930 and its SIC code is 7372.