Exotic food

What Exotic food does

Exotic Food Thailand Public Company Limited (ticker: XO on the Stock Exchange of Thailand) is a Thai food manufacturer founded in 1999 by two siblings that produces authentic Thai sauces, cooking pastes, condiments, herbs, spices, noodles, fruits, vegetables, and ready-to-serve products. Its portfolio spans 300+ SKUs organized under multiple brands, with Flying Goose (sriracha sauce, eight varieties, #1 in Germany, sold in 80+ countries) as the flagship export brand, complemented by Thai Pride, All-Natural, Vegan & Gluten-Free, Japanese Range, and Service Range lines. Manufacturing runs across certified facilities in Si Racha, Rayong, and Phitsanulok under BRC, IFS, ISO 22000, HACCP, GMP, and Halal certifications, with a planned 18,000 sqm automated plant at Rojana Industrial Park, Laem Chabang projected at THB 8 billion annual capacity.

The company makes money primarily through B2B wholesale supply of Thai food products to international distributors, importers, global supermarket chains, and foodservice operators across 65+ countries, with retail packaging sold via online shops and physical stores for home cooks as a secondary channel. GTM is channel-partner-led: the firm selects medium-sized distributors based on portfolio fit and brand-building commitment rather than scale, having entered mainstream supermarket shelves abroad over 20 years ago to build brand visibility. Revenue is transaction-based (wholesale pricing not publicly disclosed), with multi-year contracts typical for foodservice and retail buyers. Reported financials show revenue of approximately $68.4M in 2025 (down from $72.6M in 2024 and $72.2M in 2023), with net income of ~$16.1M in 2025 and an enterprise value of ~$230M. Customer segments are diversified across distributors, foodservice operators, retailers, and home cooks with no named anchor accounts, and the company pursues growth through geographic expansion (targeted entry into Africa, America, Asia), premium brand collaborations (Anya Hindmarch, Percival), sustainability commitments (ISO 14068-1:2023, Net Zero by 2050), and an internal AI transformation initiative.

Name

Exotic food

Legal name

Exotic Food Public Company Limited (บริษัท เอ็กโซติค ฟู้ด จำกัด (มหาชน))

Website

https://exoticfoodthailand.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Thai public food manufacturer (SET: XO) producing authentic Thai sauces, pastes, and condiments across 300+ SKUs, distributed B2B in 80+ countries through its flagship Flying Goose sriracha brand.

Ownership category

akta.pro rank

Product category

Thai Sauces and Condiments Manufacturing

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

akta.pro secondary industries

Ethnic & international prepared meals manufacturing (AFAKAHAG), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Thai sauces manufacturing
• Condiments and pastes
• Food wholesale distribution
• Sriracha sauce export
• Halal certified food

Headquarters

HQ city

Sriracha

HQ country

Thailand

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale supply of Thai food products: B2B wholesale supply of Thai sauces, cooking pastes, condiments, herbs, spices, noodles, fruits, vegetables, and ready-to-serve products to international distributors, retailers, and foodservice operators across 65+ countries. The company operates primarily as a wholesale supplier, with retail packaging also available for home cooks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Exotic Food Thailand manufactures and wholesale-distributes authentic Thai sauces, cooking pastes, condiments, herbs, spices, noodles, fruits, vegetables, and ready-to-serve products under the Flying Goose and Thai Pride brands. The company supplies international distributors, retailers, and foodservice operators across 65–80+ countries, with retail packaging also made available to home cooks globally.

Product overview

Exotic Food Thailand operates as a diversified Thai food products manufacturer offering over 300 SKUs across sauces, cooking pastes, condiments, herbs, spices, noodles, fruits, vegetables, and ready-to-serve options. The core product portfolio centers on the Flying Goose brand (sriracha sauces available in eight varieties) as the flagship export brand, complemented by sweet chilli sauce, curry and cooking pastes (green, red, panang, massaman, tom yum, tom kha), wok sauces, dipping sauces, and salad dressing oils. The company differentiates through specialized sub-brands including an All-Natural Range (vegan and gluten-free options), a dedicated Vegan & Gluten-Free Range, a Japanese Range, a Service Range for food service professionals, and the Thai Pride brand. Products are positioned for both retail (home cooks) and foodservice channels, with retail-ready and bulk packaging available. The portfolio spans from foundational ingredients (herbs, spices, noodles, canned produce) to ready-to-use options (heat & serve, cooking pastes, sauces) enabling authentic Thai cooking across market segments.

Differentiator

Problem solved

Functional benefit

Brands

• Flying Goose: Flagship Sriracha sauce brand exported to 80+ countries worldwide. Known for diverse sauce range with 40+ varieties. Achieved #1 market position in Germany for Sriracha sauces.
• Thai Pride Thailand
• Flying Goose Brand

Products and services

• Flying Goose Sriracha Sauce Flagship sriracha chili sauce brand exported to over 80 countries worldwide and recognized as the #1 sriracha brand in Germany. Available in eight varieties for retail and foodservice customers.
• Sweet Chilli Sauce Sweet chilli sauce for everyday cooking and serving, part of the core Thai sauces portfolio for retail and foodservice use.
• Curry and Cooking Pastes Traditional Thai curry pastes including green curry, red curry, panang, massaman, tom yum, and tom kha that form the foundation of authentic Thai dishes.
• Wok Sauce Sauce products designed for wok cooking applications in retail and foodservice kitchens.
• Dipping and Cooking Marinade Sauces Sauces for dipping and marinating applications used in Thai and Asian cuisine.
• All-Natural Range Product line featuring all-natural ingredients including dipping and cooking marinades, cooking pastes, stir-fry sauces, curry sauces, cooking essentials, and snacks, with many items labeled vegan and gluten-free.
• Vegan and Gluten-Free Range Product line specifically labeled for vegan and gluten-free dietary requirements, addressing dietary-restricted consumers globally.
• Herbs and Spices Sealed jars of Thai aromatics including fresh herbs and spices for authentic Thai flavor in home and professional kitchens.
• Noodles Ready-to-cook noodles for complete meal preparation across retail and foodservice channels.
• Japanese Range Product line expanding beyond Thai cuisine to include Japanese-style offerings for retail and foodservice customers.
• Salad Dressing Oil Oils and dressings specifically designed for salads in retail and foodservice applications.
• Heat and Serve Ready-to-heat and serve products for convenient meal preparation in retail and foodservice channels.
• Service Range Products designed for food service and professional kitchen applications, including bulk/foodservice packaging variants.
• Fruits and Vegetables Canned tropical fruits and Thai vegetables for complete meal preparation across retail and foodservice use.
• Thai Pride Brand Additional Thai food brand under the Exotic Food Public Company Limited portfolio, representing Thai culinary heritage globally through thaipridethailand.com.

Quantifiable outcome

• No. 1 sriracha brand in Germany (over 80 countries worldwide)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Anya HindmarchflagshipGTM or Marketing PartnerLimited edition packaging collaboration with global fashion lifestyle brand Anya Hindmarch to elevate the Flying Goose brand and make Thai sauces part of global pop culture, enhancing brand premium positioning and international visibility.
• PercivalcoreGTM or Marketing PartnerBrand collaboration with global fashion lifestyle brand Percival for limited edition Flying Goose packaging, supporting premium brand positioning and international brand-building strategy.
• Thai Pride Thailand (thaipridethailand.com)coreOthersSibling brand under the Exotic Food Public Company Limited group, sharing the same parent company and complementary Thai food product lines. Listed alongside Flying Goose on the company website footer.
• Flying Goose (flyinggoosebrand.com)coreOthersFlagship brand of Exotic Food PCL, the Flying Goose (ซอสพริกศรีราชาตราห่านบิน) sriracha sauce brand is the company's flagship export product sold in over 80 countries, holding No. 1 position in Germany. Managed under the same parent company.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Huy Fong Foods: Maker of the iconic Rooster-brand sriracha and other Asian chili sauces sold globally; the most direct sriracha competitor to Flying Goose in international retail and foodservice channels.
• Lee Kum Kee: Global Hong Kong-based sauce and condiment manufacturer with a broad Asian sauce portfolio (sriracha, soy, oyster, chili) serving retail and foodservice — directly comparable in scale, category mix, and export distribution model.
• McIlhenny Company (Tabasco): Iconic global chili sauce brand with deep foodservice and retail penetration; directly comparable as an export-driven, single-category premium chili sauce brand competing for the same global condiment shelf space.
• Thai President Foods: Thai manufacturer of instant noodles and related Asian food products exporting globally; comparable as another Thai-origin packaged food exporter building international brand presence.

Broad incumbents

• Kikkoman: Global incumbent in Asian sauces and condiments (soy sauce, teriyaki, Asian-style marinades) with extensive foodservice and retail distribution — comparable as a broader Asian sauce platform rather than a pure sriracha competitor.
• Mizkan Holdings: Japanese sauce and vinegar maker (including Asian-style sauces and condiments) selling globally to retail and foodservice; comparable in product category and export-led B2B model.
• McCormick & Company: Global leader in spices, seasonings, and condiments with broad retail and foodservice distribution; comparable as a scaled flavor-platform operator though with a far broader and more diversified portfolio.
• Hormel Foods: Diversified global branded food manufacturer with sauces, condiments, and ethnic offerings (e.g., Skippy, Planters, Herdez) — comparable in operating a broad branded sauces/condiments platform across retail and foodservice.
• Associated British Foods (ABF) — AB World Foods: Owner of Asian and ethnic sauce brands (e.g., Patak's, Blue Dragon, Lee Kum Kee distribution rights in some markets) — comparable as a global ethnic-sauce platform competitor in retail and foodservice.

Emerging players

• Cholimex (Choli Food): Vietnamese-origin Asian sauce and condiment manufacturer exporting globally; comparable as a Southeast Asian peer building an international ethnic-condiment brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKwabGpE7-33q2elAVjw0Iw
• Facebookfacebook.com/spicekitchenthailand
• Instagraminstagram.com/exoticfoodthailand
• TikToktiktok.com/@exoticfoodthailand

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exotic food