Nortec

What Nortec does

Nortec A/S is a Danish privately-held company headquartered in Vejle, founded in 1988 by Tom Madsen to provide communal laundry solutions and EV charging infrastructure to Danish residential, commercial, and institutional customers. The company operates two principal business pillars: (1) investment-free laundry solutions under the TotalCare brand, encompassing industrial washing machines (Hydros SW series 7–32 kg), compact professional washers/dryers (Stratos XW/HW, Hedros ST series 11–38 kg with heat pump variants), the proprietary NEXT payment terminal supporting 17 languages and QR-based machine control regardless of brand or age, and the e-vaskeri mobile application; and (2) investment-free EV charging under the TotalCare Go brand, with proprietary Connect One/Duo and Vision Duo chargers (22 kW) plus resold Zaptec Pro chargers, all managed via the Nortec Go app that integrates with Monta for access to 500,000+ European charging points. The revenue model blends equipment sales (direct purchases of washers, dryers, chargers, and Tilbehør+ furnishing packages), recurring per-use fees (TotalCare Pro), fixed monthly subscriptions (TotalCare Rate, service agreements), and Swan-labeled detergent/accessory sales. Distribution is sales-led through district managers and specialized E-Mobility, sustainability, and industry consultants across Denmark, with a 45+ technician nationwide service network and 11-person customer service team handling 50,000+ inquiries annually (90% first-contact resolution).

The company has executed an aggressive inorganic growth strategy in 2024–2025, acquiring Danish EV charging operator Drivee (becoming one of Denmark's largest public charging station players), ProStrøm's charging activities, UK laundry company WASHCO (described as its largest investment to date), and Spanish laundry company Lavatur. Operating geographies now span Denmark, Sweden (channel), the UK, and Spain. Ownership remains founder-dominated under Tom Madsen with sales director Steen Duus as co-owner; no institutional investment is disclosed. Reported scale includes 2,400–2,700+ TotalCare laundry installations and 4,000+ charging points across Denmark, with no publicly disclosed revenue or ARR figures. The company positions around sustainability messaging, climate-forest investments, and quantified outcomes (3x lower energy/water consumption vs. household laundry, 30,000+ hour equipment lifespan, up to 60% energy reduction via heat pump dryers), and pursues social-impact initiatives such as the Kilden mobile laundry wagon for Copenhagen's homeless population in partnership with AKB København and Københavns Kommune.

Name

Nortec

Legal name

Nortec A/S

Website

https://nortec.dk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Nortec A/S is a Danish privately-held company (founded 1988, Vejle) that provides investment-free communal laundry solutions and EV charging infrastructure to housing associations, property companies, businesses, and institutions across Denmark, the UK, Spain, and Sweden, financed through per-use fees, subscriptions, and equipment sales.

Ownership category

akta.pro rank

Product category

Commercial Laundry Services

NAICS

Industrial Launderers (812332)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Subscription / Membership Laundry Pickup & Delivery (HSAJACAC)

akta.pro secondary industry

Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF)

Keywords

• Commercial laundry services
• EV charging infrastructure
• Laundry room management
• Professional washing equipment
• Property facility solutions

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. TotalCare Laundry Solutions: Investment-free laundry solutions where Nortec finances, installs, maintains and services equipment. Revenue generated through per-start fees or fixed monthly subscriptions (Rate model). Customers pay per wash cycle or flat monthly rate.
2. TotalCare Go Charging Solutions: Investment-free EV charging solutions where Nortec finances, installs, operates and services charging infrastructure. Revenue from usage-based charging fees or fixed subscription models.
3. Equipment Sales: Direct purchase of washing machines, dryers, and charging stations with optional service agreements for maintenance and support.
4. Service Agreements: Monthly service contracts providing maintenance, support, spare parts, and priority response times for both laundry and charging equipment.
5. Laundry Detergents and Accessories: Sale of Swan-labeled detergents and accessory products for laundry facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nortec delivers investment-free professional laundry and EV charging solutions under its TotalCare and TotalCare Go service models, where the company finances, installs, operates, maintains, and services the equipment for the customer. The portfolio spans communal laundry rooms for housing associations, businesses, institutions, and tourism properties, alongside EV charging infrastructure for residential and commercial sites, complemented by direct sales of professional washing machines, dryers, payment terminals, EV chargers, and laundry accessories.

Product overview

Nortec is a Danish company specializing in professional laundry solutions, EV charging infrastructure, and outdoor services. The product portfolio consists of two main service pillars: laundry solutions (including TotalCare° investment-free laundry solutions, TotalCare Home for tight-building apartments, and professional equipment) and EV charging solutions (including TotalCare° Go investment-free charging solutions). The laundry equipment division includes Hydros SW series industrial washing machines (7-32 kg capacities), Stratos XW/HW compact washing machines (7-8 kg), and Hedros ST series tumble dryers (11-38 kg) with heat pump variants (ST HP series). The charging infrastructure includes Connect One/Duo, Vision Duo/Duo Touch, and Zaptec Pro/Pro Duo EV chargers (all rated 22 kW). Payment solutions include the NEXT Terminal with QR code technology. Software offerings include the Nortec Go app for EV charging access across Europe and the e-vaskeri app for laundry management. Nortec has expanded through acquisitions including Lavatur (Spain), Drivee (Denmark), and investment in WASHCO (UK).

Differentiator

Problem solved

Functional benefit

Brands

• TotalCare: Investment-free laundry solutions where Nortec finances, installs, operates, and services the laundry facility
• TotalCare Go
• Nortec Go
• e-vaskeri
• TotalCare Home
• Kilden

Products and services

• TotalCare° Laundry Solution Investment-free professional laundry solution where Nortec finances, installs, maintains, services, and supports the laundry operation for the customer with no upfront cost. Available via per-use (per-start) or fixed monthly subscription (Rate) models; targeted at housing associations, property companies, businesses, institutions, and tourism operators.
• TotalCare° Go EV Charging Solution Investment-free EV charging solution where Nortec finances, installs, maintains, services, and supports the charging station infrastructure for the customer with no upfront cost. Includes 365-day support and insurance coverage; targeted at housing associations, businesses, and tourism operators.
• TotalCare Home

Quantifiable outcome

• Professional machines designed for 30,000+ operating hours vs 4,600 for household machines
• +6 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AKB KøbenhavncoreStrategic or Co-development PartnerCollaboration with AKB København and Copenhagen Municipality on Kilden project - a mobile laundry wagon in Copenhagen providing free access to laundry, warm baths, and safe community for homeless and socially vulnerable citizens. Staffed by volunteers three days a week.
• Københavns KommunecoreStrategic or Co-development PartnerPartnership with Copenhagen Municipality on Kilden social project providing laundry and bathing facilities for homeless citizens
• Mads WürtzminorGTM or Marketing PartnerSponsorship partnership with professional cyclist Mads Würtz including launch of three-episode mini-series about his journey to the top in gravel cycling
• MontacoreTechnology or IntegrationIntegration with Monta's charging network providing access to 500,000+ public charging points across Europe for Nortec Go app users. Enables interoperability with major public charging cards.
• LavaturcoreStrategic or Co-development PartnerAcquisition of Spanish laundry company Lavatur, expanding Nortec's presence in the Spanish market
• DriveecoreStrategic or Co-development PartnerAcquisition of Drivee making Nortec one of Denmark's largest players in the public charging station market
• ProStrømminorStrategic or Co-development PartnerAcquisition of charging station activities from ProStrøm, expanding service capabilities
• WASHCOcoreStrategic or Co-development PartnerInvestment in British laundry company WASHCO, described as company's largest investment to date

Scale indicators11 records

Recent moves4 records

Expansion highlights8 records

Broad incumbents

• Miele Professional: Global manufacturer of professional laundry equipment (the Stratos line distributed by Nortec is built in partnership with Miele-related platforms); a broad incumbent supplying similar commercial laundry machines to operators and end customers.
• Electrolux Professional: Major global manufacturer of commercial laundry equipment including professional washing machines and dryers; directly comparable as a supplier of industrial laundry machines used in shared and commercial laundry facilities.
• CWS International: Large European provider of washroom hygiene, workwear, and connected service solutions including laundry; comparable business model of contracted, recurring commercial laundry and hygiene services across multiple European markets.

Direct peers

• Jensen Group: Belgian-headquartered supplier of industrial laundry equipment and automation solutions for heavy-duty commercial laundries; directly comparable in target customers (institutional and commercial laundry operators) and product category.
• Mewa: European textile and workwear service company offering recurring laundering and supply of uniforms, towels, and industrial textiles; comparable subscription/service-based model serving B2B customers across multiple European countries.
• Zaptec: Norwegian manufacturer of EV charging stations with patented load-balancing technology; directly comparable as a residential and commercial EV charging specialist whose products Nortec distributes and integrates into its TotalCare Go solution.
• Lavatur: Spanish communal laundry services company acquired by Nortec in 2025; a direct peer in the Southern European market operating the same investment-free, subscription-based laundry model for housing and residential customers.
• Monta: Danish-founded EV charging software and roaming platform that Nortec integrates with to give access to 500,000+ charging points across Europe; a direct peer and platform partner in the public EV charging ecosystem.
• WASHCO: UK-based communal laundry services company serving housing and multi-tenant residential markets; a direct strategic peer that Nortec has invested in as part of its international expansion.

Emerging players

• Easee: Norway-based EV charging hardware and platform provider for residential and commercial use; an emerging peer in the same Nordic residential EV charging category where Nortec has built a strong position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nortec.dk
• Instagraminstagram.com/nortec_dk
• LinkedInlinkedin.com/company/nortec
• YouTubeyoutube.com/nortec

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nortec