Swimdo
Swimdo is a 501(c)(3) nonprofit founded in 2015 that delivers free survival swimming, water safety, and drowning prevention education to at-risk children in coastal and rural communities across Indonesia, operating direct swim schools in Bali and satellite programs on Rote Island, Sumba, and Gianyar.
- Company typePrivate
- Founded2015
- HeadquartersSanta Barbara, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Swimdo does
Swimdo is a non-governmental organization (NGO) incorporated in 2015 as a US 501(c)(3) and an Indonesian Yayasan (foundation), headquartered operationally in Keramas, Bali, with US administrative offices in Santa Barbara, California. The organization delivers child drowning prevention and aquatic education free of charge to at-risk children and families in coastal and rural communities across Indonesia, with a co-founder team of Seamus Pettigrew, Neal From, and Andrew Latimer.
Swimdo's core product is a three-pillar drowning prevention program: (1) a Survival Swimming course delivering 10 classes over one month to school-age children with skills assessments against global standards; (2) Water Safety and CPR/bystander rescue training, including STA International and International First Aid certifications for instructors; and (3) Drowning Prevention Awareness campaigns targeting at-risk communities. The curriculum is co-developed with international drowning-prevention organizations (SwimTayka, Royal Life Saving) and local instructors. Delivery occurs through directly operated swim schools in Bali and satellite programs in partnership with local schools across Rote Island, Sumba, Gianyar Regency, North Bali, and Buleleng. A research and data-collection initiative was launched in 2025 to inform prevention strategy.
Swimdo operates a donation-based business model — it does not charge participants. The stated unit cost is $25 per child sponsored, supported by individual donors, corporate giving platforms (Benevity, Renaissance Charitable, Social Good Fund), and institutional supporters (The Children's Trust, Bali International Women's Association, Massie Family). The organization also runs a volunteer program recruiting international participants to support on-site operations in Bali. Aggregate financial scale is not publicly disclosed, and the entity has no traditional equity funding, parent company, or subsidiaries.
Swimdo firmographics
Firmographics- Name
- Swimdo
- Legal name
- Swimdo
- Website
- https://swimdo.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swimdo is a 501(c)(3) nonprofit founded in 2015 that delivers free survival swimming, water safety, and drowning prevention education to at-risk children in coastal and rural communities across Indonesia, operating direct swim schools in Bali and satellite programs on Rote Island, Sumba, and Gianyar.
- Ownership category
- akta.pro rank
Swimdo industry classification
Industry- Product category
- Drowning Prevention Education
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
- akta.pro secondary industry
- Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)
Keywords
Where Swimdo is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Swimdo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations: Tax-deductible donations from individuals supporting the organization's mission. Swimdo is a registered 501(c)(3) organization with tax ID 30-0962654. $25 covers the cost of program for one local student.
- Initial Funding Support: Initial financial support from US-based partner The Children's Trust helped establish operations.
- Fundraising: Volunteers organize fundraising events including house parties, local fundraisers, bake sales, and swim-a-thons with local schools and master swimmer programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Free survival swimming and water safety programs for children |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Swimdo product offering
Product offeringCore offering
Swimdo is a nonprofit that delivers free survival swimming and water safety education to children and families in at-risk coastal communities of Indonesia. Its core offering bundles three programs: (1) a 10-class-per-month Survival Swimming Program for school-age children, (2) Water Safety Training covering bystander rescue, CPR, and International Water Safety and Lifesaving certifications, and (3) Drowning Prevention Awareness outreach to communities. Services are delivered in person through Swimdo-operated swim schools in Bali and satellite programs with partner schools across Bali, Rote Island, and Sumba.
Product overview
Swimdo is a non-profit organization operating a single unified program focused on child drowning prevention through aquatic education in Indonesia. The core offering is the Swimdo Child Drowning Prevention Program, which comprises three integrated pillars: Survival Swimming instruction (delivered over 10 classes per month), Water Safety and CPR/bystander rescue training (with STA International and International First Aid certifications), and Drowning Prevention Awareness campaigns. The organization also operates a Volunteer Program for on-site participation in Bali, and conducts Research and Data Collection initiatives to inform prevention strategies. Programs are offered free of charge to children in at-risk communities throughout Indonesia, with operations based in Bali and satellite programs extending to other islands including Rote Island and Sumba.
Differentiator
Problem solved
Functional benefit
Products and services
- Swimdo Survival Swimming Program A free, in-person survival swimming program teaching school-age children swimming and water safety skills over 10 classes spanning one month, concluding with skills assessments to meet global survival swimming standards. Delivered to children in at-risk coastal communities throughout Indonesia.
- Water Safety Training Training bystanders — including children and their families — in safe rescue and resuscitation techniques, with CPR certification and International Water Safety and Lifesaving certification pathways for instructors.
- Drowning Prevention Awareness Program Community awareness initiative raising understanding about the risks of child drowning and water hazards, targeting at-risk communities throughout Indonesia.
- Emergency Response Training Annual instructor training program covering Emergency Action Plans, rescue skills, first aid, CPR, pool safety protocols, and real-life emergency scenarios, with integration of routine practice drills into weekly instructor schedules.
- STA International Swimming Teacher Certification Program Instructor certification program conducted in partnership with Safety Training Awards (STA) UK, providing international swimming teacher certification to Swimdo's local instructors in Indonesia.
- Drowning Prevention Research and Data Collection Local data collection initiative including student-focused surveys (e.g., 1,044 students across 7 coastal villages in Gianyar Regency) and drowning incident data gathering from official sources, used to inform prevention strategies and program design.
Quantifiable outcome
- Graduated 10,000+ children from survival swimming programs since 2015
- +4 more outcomes
Companies that use Swimdo
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Swimdo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Swimdo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Green School BalicoreService trip collaboration where 15 middle and high school students prepared for 7 weeks then delivered survival swimming program to 50 elementary students in Gerokgak District, North Bali.
- SwimTaykacoreUK-based partner organization that sends experienced trainers like Amie Henderson to help improve Swimdo team's qualifications and emergency readiness. Conducts annual instructor training including STA International certifications.
- Bali International Women's Association (BIWA)coreWomen's organization supporting social welfare and education in Bali. Donated Rp 25,000,000 to fund reopening of North Bali classes in Gerokgak district, reaching children from Sangalangit village.
- Royal Life SavingminorInternational drowning prevention organization providing curriculum guidance and best practices.
- 81 Palms ResortminorLocal resort in Nemberala that provided support during Swimdo's pilot program, including hosting the team.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Swimdo competitors and assessment
Company assessmentDirect peers
- SwimTayka: UK-based drowning prevention NGO that teaches survival swimming to children in Southeast Asia. SwimTayka is Swimdo's named training partner and shares the same mission, beneficiary profile, and free survival-swimming curriculum model.
Regional players
- Swim England: UK national governing body for swimming that promotes aquatic education, water safety, and learn-to-swim programs. Comparable in aquatic education mission but focused on the UK market.
- Surf Life Saving Australia: Australia-based volunteer surf lifesaving organization delivering water safety education, drowning prevention, and rescue training. Comparable in mission and volunteer-driven delivery model but operates in a different geography.
Broad incumbents
- Royal Life Saving Society: International drowning prevention organization that provides curriculum guidance and best-practice standards to Swimdo. Operates broadly across lifesaving education, certification, and water safety advocacy in multiple countries.
- International Life Saving Federation: Global federation of lifesaving organizations working on drowning prevention, water safety standards, and rescue training worldwide. Swimdo's participation in the World Conference on Drowning Prevention positions it within this peer ecosystem.
- Lifesaving Society (Canada): Canadian charitable organization dedicated to drowning prevention through lifeguard training, water rescue education, and public awareness. Comparable as a national drowning-prevention body with comparable training and public education programs.
- American Red Cross (Lifesaving and Water Safety): Large US humanitarian organization offering water safety, lifeguard certification, and swim instruction programs. Provides overlapping water safety education capabilities as part of a much broader portfolio.
Others
- International Swimming Hall of Fame: US-based aquatic institution focused on preserving swimming history, education, and water safety awareness. Thematically adjacent as an enabling organization in the aquatic education ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Swimdo social profiles
Digital presenceSwimdo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swimdo leadership team
Management profileNumber of profiles
Profiles6 records
Swimdo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swimdo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swimdo
What does Swimdo do?
Swimdo is a nonprofit that delivers free survival swimming and water safety education to children and families in at-risk coastal communities of Indonesia. Its core offering bundles three programs: (1) a 10-class-per-month Survival Swimming Program for school-age children, (2) Water Safety Training covering bystander rescue, CPR, and International Water Safety and Lifesaving certifications, and (3) Drowning Prevention Awareness outreach to communities. Services are delivered in person through Swimdo-operated swim schools in Bali and satellite programs with partner schools across Bali, Rote Island, and Sumba.
Is Swimdo a public or private company?
Swimdo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Swimdo founded?
Swimdo was founded in 2015. It employs 1 to 10 people.
Where is Swimdo based?
Swimdo is headquartered in Santa Barbara, United States, in the North America region.
How does Swimdo make money?
Three revenue lines are on record. Donations are the primary driver. The others are initial Funding Support and fundraising.
Who are Swimdo's main competitors?
SwimTayka is listed as a direct peer. Regional players are Swim England and Surf Life Saving Australia. Broad incumbents are Royal Life Saving Society, International Life Saving Federation, Lifesaving Society (Canada) and American Red Cross (Lifesaving and Water Safety). International Swimming Hall of Fame is listed as an others.
Does Swimdo have an API?
No public API is recorded for Swimdo.
What industry is Swimdo in?
Swimdo's product category is Drowning Prevention Education. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of EDAOAMAJ, Lifeguard, Water Rescue & Aquatic Safety Training.