SwimTayka
SwimTayka is a UK-registered charity founded in 2017 that delivers free swimming lessons, drowning prevention education and water stewardship programs to underprivileged children in developing countries across South America, Africa, Asia and the Caribbean through certified international volunteers and local NGO partners.
- Company typePrivate
- Founded2017
- HeadquartersSwindon, England, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SwimTayka does
SwimTayka is a UK-registered charity (number 1176079) founded in 2017 by Bryan Avery and Dena Marshall in Swindon, England, delivering free swimming lessons, drowning prevention education and water stewardship programs to underprivileged children aged 6–16 living along rivers, lakes and oceans in developing countries. Since inception the organization has completed 25 projects reaching 11,034 children, engaged 86 volunteers and raised £321,215.56 cumulatively; in 2024 alone it ran 8 programmes across multiple continents and taught 9,700 children. The core service portfolio includes SALT (Swimming & Adaptive Life-saving Techniques), the Swim and Eco Camp, and a Train-the-Trainers programme that certifies local instructors for sustainable legacy impact. The underlying operating model relies on certified international volunteers committing two weeks to two months per program, working alongside established local NGO partners (including ETIV do Brasil, Otra Cosa Network, Swimdo, Hue Help, Save The Bays, Waterkeepers Bahamas and Swim Vietnam); SwimTayka holds no proprietary technology. All programs are provided free of charge to beneficiaries. Revenue is generated entirely through donations and fundraising activities — individual JustGiving campaigns, English Channel and Catalina Channel challenge swims, English Channel Relay team events, branded merchandise via shop.swimtayka.org, and a small portfolio of corporate partnerships (e.g., Zoggs for equipment, STA for training). The organization is governed by trustees, supported by a core team of approximately twelve people globally, and operates with no parent company following the 2019 separation and rebranding of the US entity to Water Strong.
SwimTayka firmographics
Firmographics- Name
- SwimTayka
- Legal name
- SwimTayka
- Website
- https://swimtayka.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SwimTayka is a UK-registered charity founded in 2017 that delivers free swimming lessons, drowning prevention education and water stewardship programs to underprivileged children in developing countries across South America, Africa, Asia and the Caribbean through certified international volunteers and local NGO partners.
- Ownership category
- akta.pro rank
Where SwimTayka is headquartered
LocationHeadquarters
- HQ city
- Swindon, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SwimTayka business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations and Fundraising: Individual donations and fundraising campaigns through platforms like JustGiving. Volunteers also fundraise to cover program costs including equipment, accommodation and charitable work expansion.
- Challenge Event Fundraising: English Channel Relay and other endurance swim events generate donations. Team swims to France raised over £10,000; individual swimmers raise funds through these challenges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free programs for underprivileged children |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
SwimTayka product offering
Product offeringCore offering
SwimTayka provides free swimming lessons, drowning prevention education, and water stewardship programs to underprivileged children aged 6-16 who live along open waters (rivers, lakes, oceans) in developing countries. Programs are delivered by international volunteer swimming instructors working alongside established local NGO partners in countries including Peru, Brazil, Indonesia, Vietnam, Bahamas, Mozambique, Jamaica, and the Dominican Republic.
Product overview
SwimTayka operates as a charitable organization offering a portfolio of drowning prevention and water safety programs. The core offerings include free swimming lessons for underprivileged children living along open waters, combined with water stewardship and environmental education. Key named programs include SALT (Swimming & Adaptive Life-saving Techniques), the Swim and Eco Camp, and Train-the-Trainers initiatives. The organization also runs English Channel Challenge fundraising events. These programs are delivered through partnerships with local NGOs worldwide including ETIV do Brasil (Brazil), SwimDo (Indonesia), Hue Help and Swim Vietnam (Vietnam), Otra Cosa Network (Peru), Save The Bays/Waterkeepers Bahamas (Bahamas), Likkle Swimmers (Jamaica), and Love the Oceans (Mozambique).
Differentiator
Problem solved
Functional benefit
Products and services
- SALT (Swimming & Adaptive Life-saving Techniques) A comprehensive learn-to-swim program for all ages that teaches basic water safety, first aid, drowning prevention, and environmental education, with pathways to lifeguard and swimming instructor certifications.
- Free Swimming Lessons Free swimming instruction provided to underprivileged children aged 6-16 living along open waters (rivers, lakes, and oceans), teaching survival swimming skills and water safety.
- Water Stewardship Education Environmental education programs teaching children about clean water, pollution prevention, and protecting open water environments for future generations.
- Swim and Eco Camp Intensive camp programs combining swimming lessons with environmental conservation activities, hosted in partnership with Save The Bays and Waterkeepers Bahamas in Bimini and Grand Bahama.
- Train-the-Trainers Programme Training local school teachers and community members to become qualified swim instructors, enabling sustainable, long-term drowning prevention in underserved regions.
- English Channel Challenge Swimming challenge events where participants cross the English Channel to raise funds for SwimTayka's drowning prevention programs.
Quantifiable outcome
- 11,034 children impacted through swimming lessons and water safety education
- +3 more outcomes
Companies that use SwimTayka
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
SwimTayka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SwimTayka partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Swim VietnamcoreNew partnership launching spring 2026 in Hoi An, UNESCO World Heritage site. Focus on teaching life-saving swimming skills in the region.
- Likkle SwimmersminorJamaican swimming teaching programme for local children at Treasure Beach, new partnership for SwimTayka.
- Love the OceansminorSupporting swimming program in Mozambique, with equipment donation from Zoggs in 2019.
- SwimdocoreBali-based organization founded by Seamus Pettigrew in 2015 teaching local children swimming skills and water safety. SwimTayka provides volunteers and support for environmental education components.
- ETIV do BrasilcoreLong-term partnership since 2018 delivering swimming lessons, drowning prevention, and environmental education to children in Itacaré, Bahia, Brazil. ETIV provides local infrastructure, coordination, and community access.
- Otra Cosa Networkcore15-year established NGO in Peru running programs for children in Huanchaco. SwimTayka partners for swimming instruction component of their broader educational programs including English, literacy, and environmental awareness.
- DREAM ProjectminorDominican Republic program hosted in Cabarete, providing swimming lessons to local children through volunteer instructors.
- Hue HelpcoreVietnam-based non-profit founded by Graham Buckley in 2006, training local school teachers to become swim instructors. SwimTayka provides environmental education component including water stewardship.
- Save The BayscoreBahamian environmental advocacy group partnering to offer free swim and lifeguard training to children in Bimini and Grand Bahama through the SALT (Swimming & Adaptive Life-saving Techniques) Programme.
- Waterkeepers BahamascorePart of Waterkeeper Alliance (300+ chapters worldwide) dedicated to fighting for drinkable, fishable, and swimmable water. Co-delivers environmental education with Save The Bays.
- Human Access Project and SUN schoolsminorOregon USA partnership providing after-school workshops on water safety and water stewardship.
- Photographers Without BordersminorProvided photographer John Peltier to document SwimTayka's drowning prevention work in Peru.
- ZoggsminorSwim equipment manufacturer donated goggles, swimsuits, floats and water toys to support projects in Brazil, Peru, Bali and Mozambique.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
SwimTayka competitors and assessment
Company assessmentBroad incumbents
- American Red Cross: Operates one of the largest Learn-to-Swim and water safety programs in the US with international humanitarian reach. Comparable mission of mass water safety education but at vastly greater scale and institutional resources than SwimTayka.
- Royal Life Saving Society UK (RLSS UK): The UK's largest water safety and drowning prevention charity with established public education, lifeguard training, and survival swimming programs. Operates broadly in the same water-safety space as SwimTayka but as an established national incumbent.
- International Life Saving Federation (ILS): Global umbrella body coordinating water safety organizations worldwide, setting standards, and supporting drowning prevention initiatives. Operates in the same drowning prevention mission as SwimTayka but as an international federation representing 100+ member organizations.
- Lifesaving Society Canada: National water safety charity in Canada providing public education, lifesaving training, and drowning prevention programs. Occupies the same drowning-premission-and-instruction category as SwimTayka but as a mature, established national organization.
Direct peers
- ETIV do Brasil: Brazilian NGO delivering education and community programs including swimming and environmental education in Itacaré, Bahia. SwimTayka has partnered with ETIV since 2018, and the organization provides the same grassroots delivery model in developing-country coastal communities.
- Love the Oceans: Mozambique-based marine conservation and education organization that includes a swimming program component. Operates a comparable dual swimming + ocean stewardship mission in a developing-country coastal community and is a SwimTayka partner.
- Swim Vietnam: Vietnam organization focused on teaching life-saving swimming skills in the Hoi An region. Launching a new partnership with SwimTayka in 2026 and shares the same free survival-swim instruction model for at-risk children.
- Swimdo: Bali-based charity founded in 2015 by Seamus Pettigrew teaching local children survival swimming and water stewardship. SwimTayka has partnered with Swimdo since 2019, and the two operate the same free swimming + environmental education model for at-risk children.
- Otra Cosa Network: 15-year-old Peruvian NGO in Huanchaco running educational programs including English, literacy, environmental awareness, and (with SwimTayka) swimming instruction. Operates the same local-NGO-led volunteer-driven model in developing-country coastal communities.
- Hue Help: Vietnam-based non-profit founded by Graham Buckley in 2006 that trains local school teachers to become swim instructors. Operates the same train-the-trainer drowning prevention model and has been a SwimTayka partner in Vietnam since 2019.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SwimTayka social profiles
Digital presenceSwimTayka financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwimTayka leadership team
Management profileNumber of profiles
Profiles6 records
SwimTayka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwimTayka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwimTayka
What does SwimTayka do?
SwimTayka provides free swimming lessons, drowning prevention education, and water stewardship programs to underprivileged children aged 6-16 who live along open waters (rivers, lakes, oceans) in developing countries. Programs are delivered by international volunteer swimming instructors working alongside established local NGO partners in countries including Peru, Brazil, Indonesia, Vietnam, Bahamas, Mozambique, Jamaica, and the Dominican Republic.
Is SwimTayka a public or private company?
SwimTayka is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SwimTayka founded?
SwimTayka was founded in 2017. It employs 1 to 10 people.
Where is SwimTayka based?
SwimTayka is headquartered in Swindon, England, United Kingdom, in the Europe region.
How does SwimTayka make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are challenge Event Fundraising.
Who are SwimTayka's main competitors?
Broad incumbents on record are American Red Cross, Royal Life Saving Society UK (RLSS UK), International Life Saving Federation (ILS) and Lifesaving Society Canada. Direct peers are ETIV do Brasil, Love the Oceans, Swim Vietnam, Swimdo, Otra Cosa Network and Hue Help.
Does SwimTayka have an API?
No public API is recorded for SwimTayka.