AutoTrends
AutoTrends is a family-owned auto repair shop in Greensboro, NC, founded in 1978. It provides diagnostics, maintenance, and repairs for all vehicle makes and models, serving local individual consumers with ASE-certified technicians and a 3-year/36,000-mile warranty.
- Company typePrivate
- Founded1978
- HeadquartersGreensboro, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What AutoTrends does
AutoTrends is a family-owned and operated auto repair shop located at 431 Battleground Avenue in Greensboro, North Carolina, founded in 1978 by owner John Hill. The business provides comprehensive diagnostics, maintenance, and repair services for cars and light trucks across all makes and models, including luxury brands (Mercedes-Benz, BMW, Porsche, Lexus) and electric vehicles (Tesla). Service offerings span routine maintenance (oil changes, tire services, 30k/60k/90k-mile services), brake and suspension repair, engine and transmission work, electrical and computer diagnostics, collision repair, auto detailing, and auto glass replacement, all delivered by ASE-certified technicians and backed by a 3-year/36,000-mile nationwide warranty.
The company operates exclusively through a single physical retail location, with hours of Monday–Friday 7:30 AM to 6:00 PM. Its technology stack centers on state-of-the-art diagnostic tools and equipment, with customer access via website, online appointment booking, phone scheduling, and in-person visits; AutoTrends does not operate a mobile app or API-based service platform. The shop maintains a YouTube podcast, a 49-brand vehicle coverage footprint on its website, and active community participation in the Better Business Bureau, Greensboro Merchants Association, Downtown Greensboro Inc., Wheels 4 Hope, Guilford County Schools automotive programs, and the Independent Garage Owners Association.
AutoTrends generates revenue primarily through one-time transactional auto repair services, with no subscription or recurring maintenance contracts publicly disclosed. Pricing is quote-based with upfront estimates, and the shop partners with multiple third-party financing providers (Bosch Service credit card through CFNA, Synchrony, Affirm, Klarna, Koalafi, and Sunbit) to offer customers installment and lease-to-own payment options. The company is family-owned, with no external investors, private equity backing, or parent company; Holly Hill, daughter of founder John Hill, serves as Vice President, indicating multi-generational family involvement in day-to-day operations.
AutoTrends firmographics
Firmographics- Name
- AutoTrends
- Legal name
- AutoTrends
- Website
- https://theautotrends.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Short description
- AutoTrends is a family-owned auto repair shop in Greensboro, NC, founded in 1978. It provides diagnostics, maintenance, and repairs for all vehicle makes and models, serving local individual consumers with ASE-certified technicians and a 3-year/36,000-mile warranty.
- Ownership category
- akta.pro rank
AutoTrends industry classification
Industry- Product category
- Auto Repair Services
- NAICS
- General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111), Other Automotive Repair and Maintenance (81119)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Mobile Auto Repair & Roadside Assistance (TLAKAAAL)
Keywords
Where AutoTrends is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AutoTrends business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Auto Repair Services: One-time transaction-based auto repair and maintenance services including oil changes, brake repair, engine diagnostics, transmission work, and other mechanical services for all vehicle makes and models.
- Third-Party Financing Partnerships: Partnered with financing providers including Bosch Service credit card, Synchrony, Affirm, Klarna, Koalafi, and Sunbit to offer customers payment plan options for repairs, earning referral or processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based auto repair services with upfront estimates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
AutoTrends product offering
Product offeringCore offering
AutoTrends is a family-owned auto repair shop providing comprehensive diagnostics, maintenance, and repair services for cars and light trucks of all makes and models from its single Greensboro, NC location. The unified full-service offering covers routine maintenance (oil changes, tire services, 30/60/90k mile services), brake and suspension repair, engine and transmission work, electrical and computer diagnostics, collision repair, auto detailing, and auto glass replacement, backed by a 3-year/36,000-mile nationwide warranty.
Product overview
AutoTrends is a family-owned and operated auto repair shop offering a single, unified full-service auto repair offering rather than a modular software platform. The company provides comprehensive automotive repair and maintenance services for all vehicle makes and models from its single Greensboro, NC location. Services include routine maintenance (oil changes, tire services, 30/60/90k mile services), brake and suspension repair, engine and transmission work, electrical and computer diagnostics, collision repair, auto detailing, and auto glass replacement. The shop also offers vehicle-specific repair pages for 49 different vehicle brands including Acura, Audi, BMW, Chevrolet, Ford, Honda, Lexus, Mercedes-Benz, Nissan, Porsche, Tesla, Toyota, and Volkswagen, among others. Financing options are available through partner programs. All services are backed by a 3-year/36,000-mile nationwide warranty and delivered by ASE-certified technicians.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Repair and Maintenance Services
Quantifiable outcome
- Goal to help customers achieve 200,000 miles or 15 years of service from their vehicles
- +1 more outcomes
Companies that use AutoTrends
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
AutoTrends technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AutoTrends partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Wheels 4 HopeminorCommunity organization providing affordable automotive services. AutoTrends participates to support the local community.
- Better Business Bureau of GreensborominorBBB accreditation demonstrating business legitimacy and commitment to ethical practices.
- Greensboro Merchants AssociationminorLocal business association supporting downtown Greensboro commerce. AutoTrends is an active member.
- Guilford County Schools Auto Industry CouncilminorEducational partnership supporting automotive career training for local students.
- Independent Garage Owners AssociationminorIndustry association for independent auto repair shops providing networking and best practices.
- Downtown Greensboro, Inc.minorDowntown development organization. AutoTrends is actively involved in supporting downtown Greensboro progress.
- His Laboring Few ChurchminorLocal church organization that AutoTrends supports through community involvement.
- Piedmont Blues Preservation SocietyminorCultural organization preserving Piedmont blues music. AutoTrends shows community support.
- Bosch Service Credit Card / CFNAcoreBosch Service credit card program through CFNA (Credit First National Association) providing customers with dedicated credit line for automotive repairs. Offers include no annual fee, promotional financing, and low monthly payments.
- Synchrony FinancialcoreSynchrony financing option available for customers to pay for repairs over time with various promotional offers.
- AffirmcoreAffirm provides transparent installment loan financing for automotive repairs, allowing customers to pay over time with clear terms.
- KlarnacoreKlarna offers flexible payment solutions for automotive repair financing, allowing customers to split purchases into installments.
- SunbitminorSunbit provides fair-rate financing for automotive repairs with quick approval process.
- KoalafiminorKoalafi offers lease-to-own financing options for automotive repairs and services.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
AutoTrends competitors and assessment
Company assessmentBroad incumbents
- Jiffy Lube: National quick-service chain focused on oil changes and minor maintenance. Comparable as a routine maintenance destination for the same Greensboro consumer, though with a more limited service catalog than AutoTrends.
- Monro Auto Service and Tire Centers: Public multi-brand auto service chain (Monro, Mr. Tire, Tire Choice, Service Tire Truck Centers) offering the same general repair, tire, brake, and alignment services as AutoTrends at significantly broader geographic scale.
- Grease Monkey: National quick-lube and minor repair franchise. Overlaps with AutoTrends on oil changes, fluid services, and basic maintenance, but typically carries a narrower service catalog than a full-service shop.
- Pep Boys: National chain combining retail auto parts with full-service repair. Comparable to AutoTrends' tire, brake, alignment, and mechanical service offerings, with the additional retail parts counter differentiator.
- Meineke Car Care Center: Large national chain offering exhaust, brake, oil change, and general repair services through a franchise model. Overlaps with AutoTrends on core preventative maintenance and repair categories but competes at greater marketing scale.
- Goodyear Auto Service: National tire and auto service network operated under the Goodyear brand. Directly competes with AutoTrends on tire services, alignments, brakes, and general maintenance, typically housed within a major retail footprint.
- Midas: National auto service franchise historically anchored on exhaust and brakes and now offering full mechanical service. Directly overlaps with AutoTrends on brake, exhaust, suspension, and general repair work for similar consumer customers.
Emerging players
- Wrench: On-demand mobile auto repair startup sending mechanics to customer locations. Comparable as a consumer auto repair brand targeting convenience-driven vehicle owners, but with a fundamentally different mobile delivery model versus AutoTrends' fixed-shop operations.
Direct peers
- AAMCO Transmissions & Total Car Care: National franchise providing transmission and general auto repair across all vehicle makes and models. Directly comparable in full-service repair offering, transmission specialization, and warranty-backed work, though at much greater scale via franchising.
- Christian Brothers Automotive: Values-driven, faith-based independent auto repair franchise founded on trust and transparency. Highly comparable to AutoTrends' family-owned, trust-oriented model with ASE-certified techs and warranty-backed service, but operating as a multi-location franchise.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AutoTrends social profiles
Digital presenceAutoTrends compliance and trust
Trust signalCompliance2 records
AutoTrends financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoTrends leadership team
Management profileNumber of profiles
Profiles2 records
AutoTrends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoTrends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoTrends
What does AutoTrends do?
AutoTrends is a family-owned auto repair shop providing comprehensive diagnostics, maintenance, and repair services for cars and light trucks of all makes and models from its single Greensboro, NC location. The unified full-service offering covers routine maintenance (oil changes, tire services, 30/60/90k mile services), brake and suspension repair, engine and transmission work, electrical and computer diagnostics, collision repair, auto detailing, and auto glass replacement, backed by a 3-year/36,000-mile nationwide warranty.
Is AutoTrends a public or private company?
AutoTrends is a private company. It is classified as family owned and is currently operating.
When was AutoTrends founded?
AutoTrends was founded in 1978.
Where is AutoTrends based?
AutoTrends is headquartered in Greensboro, United States, in the North America region.
How does AutoTrends make money?
Two revenue lines are on record. Auto Repair Services are the primary driver. The others are third-Party Financing Partnerships.
Who are AutoTrends's main competitors?
Broad incumbents on record are Jiffy Lube, Monro Auto Service and Tire Centers, Grease Monkey, Pep Boys, Meineke Car Care Center, Goodyear Auto Service and Midas. Wrench is listed as an emerging player. Direct peers are AAMCO Transmissions & Total Car Care and Christian Brothers Automotive.
Does AutoTrends have an API?
No public API is recorded for AutoTrends.
What industry is AutoTrends in?
AutoTrends's product category is Auto Repair Services. Its primary akta.pro industry code is TLAKAAAL, Mobile Auto Repair & Roadside Assistance. Its NAICS code is 811111 and its SIC code is 7500.