The Reddy Group

What The Reddy Group does

The Reddy Group is a residential real estate brokerage/team based in Westlake, Ohio, operating under the Keller Williams Realty brand (specifically affiliated with Keller Williams Greater Cleveland West/Citywide). The firm serves home buyers and sellers across Northeast Ohio, with an explicit service area covering Western Cuyahoga, Lorain, and Medina counties. The team comprises five named agents — David Reddy, Alison Banks, Mike Edwards, JoAnn Werling, and Annie Demenik — supported by what the company describes as nearly 100 years of combined negotiating experience, with David Reddy alone credited with over 1,500 real estate transactions since attaining his license in 2001.

Core offerings consist of two integrated service lines: a buying service that walks clients through pre-approval, home selection, offer structuring, and closing, and a selling service built on professional photography, social media advertising, and SEO-driven listing exposure. Differentiated features include a buyer portal that surfaces for-sale-by-owner inventory beyond the MLS, and a free Comparative Market Analysis used as a seller-acquisition tool. Supporting technologies are off-the-shelf: Keller Williams' transaction platform, MLS connectivity, the FSBO portal, and digital marketing infrastructure maintained by Bluefoot Digital Marketing Services. Specialized service lines include luxury home marketing via Institute for Luxury Home Marketing membership and military/veteran representation via American Warrior certification (Mike Edwards).

The business model is traditional real estate brokerage: commissions on completed transactions, typically 5–6% of sale price, split between listing and buyer-side brokerages. The firm uses a direct-to-consumer, sales-led go-to-market motion — phone (216-406-4746), website contact forms, social media, and community/referral channels — with no digital self-serve transaction product. Customer segments are overwhelmingly individual residential buyers and sellers, with secondary niches in real estate investors, military/veterans, and luxury homes; no enterprise or institutional clients are served.

Name

The Reddy Group

Legal name

The Reddy Group

Website

https://thereddygroupohio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Reddy Group is a residential real estate brokerage operating under the Keller Williams Realty brand in Northeast Ohio. A five-agent team serves home buyers, sellers, investors, military families, and luxury clients across Western Cuyahoga, Lorain, and Medina counties, earning commissions on traditional real estate transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAL

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate services
• Home buying representation
• Home selling services
• Real estate brokerage
• Property marketing services

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue. Agents earn commissions on completed transactions for both buyers and sellers. Commission rates typically 5-6% total, split between listing and buyer agents and their brokerages.
2. Luxury Home Services: Specialized services for luxury property transactions through Institute for Luxury Home Marketing membership, potentially commanding higher commission rates for exceptional properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Reddy Group is a residential real estate brokerage team that provides full-service buyer and seller representation in Northeast Ohio. Core services include guiding buyers through pre-approval, home selection, offer negotiation, and closing, and assisting sellers with professional marketing, pricing strategy, and negotiation. Supporting offerings include a buyer portal with access to for-sale-by-owner (off-MLS) inventory and a complimentary Comparative Market Analysis for prospective sellers.

Product overview

The Reddy Group is a real estate brokerage operating under the Keller Williams Realty brand, offering a unified suite of residential real estate services. The core offering consists of two integrated service lines: Real Estate Buying Services (guiding clients through pre-approval, home selection, offer negotiation, and closing) and Real Estate Selling Services (professional photography, social media marketing, SEO, and negotiation). Supporting these core services, the firm offers a For Sale By Owner Portal (expanding buyer inventory beyond MLS) and a Free Comparative Market Analysis (helping sellers understand property values). All services are delivered by a team of agents specializing in Northeast Ohio's Western Cuyahoga, Lorain, and Medina counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Full-service buyer representation guiding clients through pre-approval, home selection, offer negotiation, and closing processes in Northeast Ohio. Includes access to a buyer portal with for-sale-by-owner inventory beyond MLS listings.
• Real Estate Selling Services Comprehensive home selling services including professional photography, social media marketing, search engine optimization, and negotiation expertise to help homeowners sell quickly and at optimal prices.
• Free Comparative Market Analysis (CMA) A complimentary market analysis service that provides homeowners with estimated property values based on comparable sales in the area, used as a lead generation tool for prospective sellers.

Quantifiable outcome

• Over 1,500 real estate transactions completed by David Reddy since 2001
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Keller Williams RealtycoreChannel Partner/ Reseller/ DistributorThe Reddy Group operates as a real estate team under Keller Williams Realty, the largest real estate company in the world. This affiliation provides brand recognition, training resources, technology platforms, and access to the KW referral network. The group is affiliated with Keller Williams Greater Cleveland West.
• Institute for Luxury Home MarketingminorStrategic or Co-development PartnerThe Reddy Group is a member of the Institute for Luxury Home Marketing, providing access to latest marketing strategies, market condition insights, and expertise in handling exceptional luxury properties.
• American WarriorminorStrategic or Co-development PartnerMike Edwards is American Warrior certified and trained to handle home purchasing needs of military veterans and their families, providing specialized VA loan and relocation assistance.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sotheby's International Realty: Luxury-focused global real estate brand with affiliate brokerages; The Reddy Group's Institute for Luxury Home Marketing membership targets the same high-net-worth buyer and seller segment.
• Compass: Technology-enabled national real estate brokerage that recruits and supports agent teams with proprietary marketing tools, premium branding, and luxury market focus—mirroring The Reddy Group's team-based service model and luxury Home Marketing credentials.
• @properties / Christie's International Real Estate: Midwest-rooted brokerage that grew through team recruitment and luxury affiliation (Christie's); comparable model to The Reddy Group in combining team-based agent structure with luxury home marketing credentials.

Broad incumbents

• Coldwell Banker Realty: Large national real estate brokerage operating agent teams under a recognized brand; comparable to The Reddy Group's KW-affiliated team model in terms of franchise structure and consumer-facing brand strength.
• Redfin: Tech-enabled national brokerage offering consumer-direct home search and buyer-portal-style inventory access; the FSBO-portal positioning at The Reddy Group faces direct competition from Redfin's full MLS-plus consumer platform.
• eXp Realty: Cloud-based brokerage model that recruits individual agents and small teams nationally with low overhead; represents a structurally different cost-of-operation competitor to traditional KW-affiliated teams in the same residential brokerage category.
• Better Homes and Gardens Real Estate: National affiliated real estate brand operating through local teams under a recognized consumer brand—similar franchise-affiliate structure to The Reddy Group under Keller Williams.
• Howard Hanna Real Estate Services: Largest privately held real estate brokerage in the Midwest and headquartered in Ohio, with deep penetration in Cleveland/Northeast Ohio counties overlapping The Reddy Group's service geography.
• Berkshire Hathaway HomeServices: National real estate franchise network with a team-based local affiliate model and strong brand recognition in luxury segments—directly comparable to The Reddy Group's KW-affiliated team delivering residential brokerage services.

Regional players

• Real Estate One: Largest family-owned regional real estate brokerage in Michigan, serving a similar Midwest Midwestern metro-adjacent consumer base with team-based local agents—comparable regional brokerage scale, though geographically adjacent rather than overlapping.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reddy Group