Name

Kazi Yetu

Legal name

Kazi Yetu UG

Website

https://kazi-yetu.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Teas and Botanical Superfoods

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty tea
• Herbal infusions
• Botanical superfoods
• Direct trade tea
• Organic African tea

Headquarters

HQ city

Dar Es Salaam

HQ country

Tanzania

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: The company sells specialty teas and botanicals directly to consumers through its Shopify-powered online store. Products include pyramid tea bags, loose leaf teas, superfood powders, and accessories. Customers can purchase individual items or bundles with volume discounts.
2. Wholesale Distribution: Kazi Yetu supplies its products to retail stockists and wholesale partners, expanding distribution beyond direct-to-consumer channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kazi Yetu produces and sells organically certified specialty teas, herbal infusions, and botanical superfood powders sourced directly from Tanzanian farmers. Products are processed, blended, and packaged at a women-run factory in Tanzania, then distributed through a direct-to-consumer Shopify e-commerce storefront (serving EU and US markets) and a wholesale network of stockists.

Product overview

Kazi Yetu is a women-owned specialty tea and botanicals company based in Tanzania, offering a portfolio of direct-trade, ethically sourced, and 100% natural products. The core product lines include the Africa Tea Collection (featuring Kilimanjaro Black Tea, Kilimanjaro Green Tea, Zanzibar Chai, and flavored variants like Ginger Mint Fusion, Coco Choco, and Hibiscus Star) and the Africa Botanicals line (including Sea Moss Powder and herbal blends like Lemongrass Moringa). Products are processed, blended, and packaged at the company's women-run factory in Tanzania. Supplementary offerings include cold brew accessories, branded glass tea cups, bundled value sets, and gift cards. All products are available for direct-to-consumer online purchase via their Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kilimanjaro Black Tea A smooth, English breakfast-style black tea sourced from the foothills of Mt. Kilimanjaro in Tanzania. Targeted at tea drinkers seeking premium single-origin African black tea.
• Lemongrass Moringa Herbal Tea Blend A subtle, earthy herbal blend combining lemongrass and moringa, packed with antioxidants. Targeted at health-conscious consumers seeking antioxidant-rich herbal infusions.
• Ginger Mint Fusion A refreshing tea blend combining ginger and mint, described as spicy-sweet with a sharp finish. Targeted at consumers seeking invigorating herbal tea blends.
• Coco Choco Black Tea A chocolate-infused black tea blend featuring cocoa notes. Targeted at consumers seeking flavored black tea options.
• Hibiscus Star A herbal tea blend featuring hibiscus, described as having sour, refreshing qualities with aromatic spices. Targeted at consumers seeking caffeine-free herbal infusions.
• Citrus Verbena A citrus-forward herbal tea blend with verbena, described as a minimalist herbal mixture with harmonious flavor. Targeted at consumers seeking light, aromatic herbal teas.
• Sea Moss Powder A mineral-rich superfood powder high in iodine, derived from sea moss. Targeted at health-conscious consumers seeking nutritional supplements.
• Zanzibar Chai Black Tea A spiced chai black tea blend inspired by traditional Zanzibar recipes, featuring cardamom and other spices. Targeted at consumers seeking authentic African chai experiences.
• Kilimanjaro Green Tea A smooth and earthy green tea sourced from Tanzania, complemented by mint leaves for a refreshing brew with ginger undertones. Targeted at green tea drinkers seeking African single-origin options.
• Cinnamon Spice A spiced tea blend featuring cinnamon, suitable for chai lattes and warming beverages. Targeted at consumers seeking warming, spiced tea blends.
• Africa Tea Collection A curated product line of African specialty teas sourced from Tanzania, including black, green, and chai varieties. Targeted at consumers exploring African tea origins.
• Africa Botanicals A collection of African superfood botanicals including sea moss powder, moringa, and ashwagandha. Targeted at health-conscious consumers seeking African botanical superfoods.
• Cold Brew Tea Starter Set A starter set containing essentials for cold brew tea preparation, priced at EUR 48.70. Targeted at tea enthusiasts seeking convenient cold brew experiences.
• Takeaway Tea Cup A heat-resistant glass tea cup with silicone features, dishwasher-safe, 330ml volume, available in vanilla and blue colors. Targeted at tea drinkers seeking branded on-the-go tea accessories.
• Gift Cards Digital gift cards available for purchase in variable amounts. Targeted at gift buyers seeking premium gifting options for tea enthusiasts.
• Wholesale Distribution Program A wholesale program supplying Kazi Yetu products to retail stockists and wholesale partners across multiple markets, with dedicated wholesale pricing. Targeted at retailers and specialty food stores.

Quantifiable outcome

• 103 customer reviews on website

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Kazi Yetu online store. Handles payment processing, inventory management, and customer checkout. Accepts multiple payment methods including PayPal, credit cards, Apple Pay, Klarna, and Shop Pay.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mariage Frères: Long-established premium French tea maison with global retail and tea-room footprint. Comparable as a benchmark for premium tea retail and single-origin provenance storytelling, though operating at materially larger scale and channel breadth.

Direct peers

• Adagio Teas: DTC specialty tea platform offering custom blends and single-origin teas. Comparable to Kazi Yetu in direct-to-consumer specialty tea model and unit-level pyramid/loose-leaf pricing.
• Tea Forté: Premium tea brand with strong presence in DTC, hospitality, and gifting channels. Comparable in premium pyramid-bag format, accessory (teaware) revenue layer, and gift-bundle price points.
• Pukka Herbs: Organic herbal tea and wellness botanicals brand with B-Corp credentials and a similar DTC-plus-stockist distribution model. Highly comparable on ethical-sourcing narrative, herbal infusion portfolio, and international (EU/US) reach.
• T2 Tea: Premium global specialty tea retailer with strong flagship store and DTC presence. Comparable in experiential premium tea positioning and willingness to push flavored/blended tea SKUs at premium price points.
• Republic of Tea: B-Corp-certified premium specialty tea company selling direct-trade and organic teas/botanicals via DTC and wholesale. Closely comparable to Kazi Yetu in mission-driven positioning, certification stack, and channel mix.
• Traditional Medicinals: Herbal tea and wellness botanicals company with strong North American retail and wholesale presence. Comparable to Kazi Yetu's herbal-infusion/functional-botanical line, especially Hibiscus Star and Lemongrass Moringa SKUs.
• Smith Teamaker: Premium loose-leaf and whole-leaf tea DTC company. Comparable in craft, small-batch tea positioning, pyramid/whole-leaf product formats, and direct-trade storytelling.
• Numi Tea: Organic and fair-trade certified premium loose-leaf and bagged tea brand. Comparable to Kazi Yetu in ethical-sourcing positioning, premium DTC pricing, and broad tea-plus-botanical SKU mix.
• Harney & Sons: Established US-based premium specialty tea company with DTC and wholesale distribution. Comparable as a mature reference point for what scaled specialty tea distribution looks like, with overlapping product format (loose leaf, sachets).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kazi-yetu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kazi Yetu