Nissan Manahil

What Nissan Manahil does

Nissan Manahil International, formerly A Mohamed Yousuf Naghi Co. and headquartered in Jeddah, is the authorized Nissan vehicle dealer in Saudi Arabia. The company distributes Nissan's full passenger and SUV lineup — Altima and Sunny sedans, Kicks and Magnite crossovers, and Patrol, Patrol PRO-4X, Patrol NISMO, X-Terra and X-Trail SUVs — through an authorized showroom and service network covering 20+ cities including Jeddah, Riyadh, Dammam, Madinah, Makkah and Tabuk, with a publicly stated plan to scale to 100 independent retailers across the Kingdom. Pricing spans from SAR 62,299 (Magnite) to SAR 450,999 (Patrol NISMO), and the dealer network provides vehicle sales, fleet business solutions with dedicated relationship managers, and government procurement support.

The technical layer is Nissan's Intelligent Mobility suite, which Nissan Manahil sells and services rather than develops: ProPILOT driver assistance, Safety Shield 360, Intelligent Around View Monitor with computer vision and Moving Object Detection, Predictive Forward Collision Warning, Intelligent Emergency Braking, Driver Alertness, e-4ORCE electric AWD, the Xtronic CVT, NissanConnect telematics, and Google Built-In with wireless Apple CarPlay/Android Auto. Nissan Manahil itself operates ALPFA (Analytics Leading Platform For Aftersales), an after-sales platform integrated with Dealer Management Systems and Salesforce for customer behavior tracking and personalized service delivery, alongside the MyNISSAN App supporting multi-user profiles and remote vehicle control.

The business model combines one-time new vehicle sales, professional after-sales service (periodic maintenance, express services, A/C service, body and paint), hardware sales of Nissan Genuine Parts and accessories, fleet vehicle sales with customized bulk pricing and accessorization, and recurring pre-paid maintenance plans of 3-5+ years. Revenue is generated across three primary segments — individual consumers served via showrooms and the Shop@Home online channel, business fleet customers (Small Business to Large Corporate) with dedicated relationship managers, and government organizations with 50%+ government funding — under an alignment with Saudi Vision 2030 that emphasizes national talent recruitment.

Name

Nissan Manahil

Legal name

Nissan Saudi Arabia Co. LTD

Website

https://en.nissan-manahil.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Nissan Manahil International is the authorized Nissan vehicle dealer in Saudi Arabia, selling Nissan passenger cars, SUVs, and crossovers across a 20+ city showroom and service network with full after-sales support, genuine parts, fleet business solutions, and government procurement capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Nissan vehicles including passenger cars (Altima, Sunny), SUVs (Patrol, Patrol PRO-4X, Patrol NISMO, X-Trail, X-Terra), and crossovers (Kicks, Magnite). Revenue generated from vehicle transactions at dealer showrooms.
2. After-Sales Service: Vehicle maintenance, repair, and service at authorized Nissan service centers including periodic maintenance, express services, air conditioning service, and body/paint services. Revenue from labor and service charges.
3. Genuine Parts and Accessories: Sales of Nissan Genuine Parts including oil filters, brake pads, timing belts, spark plugs, air filters, and accessories. Revenue from parts replacement and customization.
4. Fleet Vehicle Sales: Bulk sales to business customers including promotional pricing based on order quantity, vehicle customization and accessorization, and fleet maintenance service contracts.
5. Pre-Paid Maintenance Plans: Pre-paid service contract plans for small and large businesses providing fixed-price maintenance coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Nissan Manahil International is the official Nissan dealer in Saudi Arabia, selling new Nissan passenger vehicles and SUVs (including Altima, Patrol, X-Trail, X-Terra, Kicks, Magnite, and Sunny) to individual and fleet customers. The dealer also provides after-sales services — maintenance, repair, body and paint — and sells genuine Nissan parts and accessories, complemented by dedicated fleet business solutions for corporate and government clients.

Product overview

Nissan Manahil International is the official Nissan dealer in Saudi Arabia offering a comprehensive portfolio of Nissan vehicles and services. The vehicle lineup includes passenger cars (Altima, Sunny, Sunny Classic), crossovers (Kicks, Magnite), and SUVs (Patrol, Patrol PRO-4X, Patrol NISMO, X-Terra, X-Trail) spanning from budget-friendly to premium performance segments. Beyond vehicle sales, the company provides extensive after-sales services including Nissan Customer Service Excellence, a full service portfolio, genuine parts and accessories, and vehicle warranty programs. Digital initiatives include the ALPFA analytics platform for after-sales management and Nissan Intelligent Mobility technology featuring ProPILOT driver assistance. Fleet solutions are available for businesses with dedicated account management and bulk ordering capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Nissan Altima Midsize Nissan passenger sedan sold new to individual buyers in Saudi Arabia; displayed and priced in the showroom / online catalogue.
• Nissan Patrol Full-size Nissan SUV sold new to retail and fleet customers in Saudi Arabia as a flagship of the SUV range.
• Nissan X-Trail Mid-size Nissan SUV sold new to retail and family customers in Saudi Arabia.
• Nissan X-Terra Body-on-frame Nissan SUV sold new in Saudi Arabia, positioned for both retail and fleet use.
• Nissan Kicks Compact Nissan crossover sold new to retail customers in Saudi Arabia as an entry-level crossover.
• Nissan Magnite Sub-compact Nissan SUV sold new to retail customers in Saudi Arabia as an entry-level SUV.
• Nissan Sunny Compact Nissan sedan sold new to retail customers in Saudi Arabia as a value-oriented passenger car.
• After-sales service (maintenance, repair, body and paint) Authorised Nissan after-sales service covering scheduled maintenance, mechanical repair, and body and paint work, delivered through dealer service centres for Nissan owners in Saudi Arabia.
• Genuine Nissan parts and accessories Sale of genuine Nissan parts and accessories for Nissan vehicles, supporting both retail customers and the service network in Saudi Arabia.
• Fleet Solutions (business fleet) Dedicated fleet business line offering Nissan vehicles and tailored solutions to corporate and government fleet customers in Saudi Arabia, supported by a dedicated fleet sales team and fleet inquiry process.

Quantifiable outcome

• Up to 17.6 KM/L combined fuel efficiency for Altima with 2.5L Direct Injection Gasoline engine
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core, strategic and minor.

• ALPFA Technology PlatformcoreTechnology or Integration · 8 May 2024Nissan launched ALPFA (Analytics Leading Platform For Aftersales) in Saudi Arabia - an advanced after-sales analytics platform that integrates with existing Dealer Management Systems (DMS) and Salesforce to track customer behavior and deliver personalized services.
• HondastrategicStrategic or Co-development Partner · 15 March 2024Nissan and Honda announced plans to start a feasibility study for a strategic partnership. This joint initiative explores potential collaboration between the two Japanese automakers in areas of mutual strategic interest.
• The EntertainerminorGTM or Marketing Partner · 20 September 2023Nissan partnered with The Entertainer business at Seamless Saudi Arabia to delight customers with exclusive offers and promotions through the Entertainer's discount platform.
• Authorized Parts DistributorscoreChannel Partner/ Reseller/ Distributor · 13 September 2023Nissan Saudi Arabia celebrated its authorized parts distributors network, recognizing partners who distribute genuine Nissan parts throughout the Kingdom's service network.
• Red Bull Car Park DriftminorGTM or Marketing Partner · 19 December 2022Nissan KSA was named the exclusive automotive partner of the Red Bull Car Park Drift World Final 2022, promoting the Nissan brand through motorsport events and youth engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SAMACO Automotive: Authorized dealer for Volkswagen, Audi, Porsche, and other brands in Saudi Arabia. Comparable multi-brand authorized automotive retailer with showroom network, after-sales service, and fleet sales targeting the same Saudi customer segments.
• Wallan Trading Company: Authorized Ford dealer in Saudi Arabia with showrooms, service centers, and fleet capabilities. Directly comparable in business model — authorized single-brand auto retail with full sales-service-parts operations in KSA.
• Abdul Latif Jameel Motors: Authorized Toyota and Lexus distributor and dealer in Saudi Arabia. Most directly comparable as a large authorized single-brand automotive retail group serving the same Saudi consumer and fleet market with showrooms, after-sales service, parts, and fleet solutions.
• Almabani Trading Company: Authorized Mercedes-Benz dealer in Saudi Arabia with showrooms, service, and fleet offerings. Comparable premium authorized automotive retailer operating in the same Saudi market with similar full-service dealer model.
• Haji Hussein Alireza & Co. (HHA): Authorized Chevrolet, GMC, and Cadillac dealer in Saudi Arabia with nationwide showroom and service network. Comparable authorized automotive retailer targeting similar Saudi consumer and fleet segments.
• Alissa Auto (Universal Motors Agencies): Authorized Honda dealer in Saudi Arabia with sales, service, and parts operations. Comparable authorized single-brand dealer serving similar Saudi consumer market with passenger cars and SUVs.
• Almutlaq Group (Almutlaq Motors): Authorized Hyundai dealer in Saudi Arabia. Comparable as a major authorized single-brand automotive retail group offering passenger cars and SUVs, after-sales service, and fleet programs in the same Saudi market.

Emerging players

• Kavak: Used car auto retailer operating in Saudi Arabia and broader MENA with online plus physical channels. Comparable as an automotive retail platform in the same Saudi market, though focused on used rather than new vehicles.

Broad incumbents

• Petromin Corporation: One of the largest automotive and lubricants groups in Saudi Arabia, historically a Nissan distributor and now operating across multiple brands and mobility services. Broader incumbent with overlapping dealer footprint and infrastructure that competes directly with Nissan Manahil.

Regional players

• Galadari Motor Group: Authorized dealer for multiple brands (including Mazda and others) headquartered in the UAE with GCC presence. Comparable authorized automotive retailer with showroom, service, and fleet capabilities operating in the broader Gulf market that Nissan Manahil serves.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nissanmanahil
• Facebookfacebook.com/nissanmanahil
• LinkedInlinkedin.com/company/nissanmanahil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan Manahil