CBC Sport

What CBC Sport does

CBC Sport is a private Azerbaijani sports television channel headquartered in Baku. According to its own material, it was founded in 2015 as Azerbaijan's first HD-broadcasting television channel, and it operates as a linear sports broadcaster distributing via domestic airwaves, cable/satellite, and a live-streaming page on cbcsport.az. Its core product is a multi-sport channel covering more than 20 disciplines including football, basketball, judo, wrestling, boxing, volleyball, Formula 1, tennis, chess, swimming, athletics, weightlifting, gymnastics, winter sports, Paralympics, and the traditional Azerbaijani sport of Çövkən.

The channel combines live event coverage, daily sports news, and a portfolio of five original programs: 90 DƏQİQƏ (a football talk show), BAYRAQDAR (patriotic/heroes programming), BİZİM FUTBOL (local Azerbaijani football), LEGİONER (Azerbaijani footballers playing abroad), and START. Distribution extends across an active social footprint on Facebook, Instagram, LinkedIn, TikTok, and YouTube, and the channel maintains dated editorial coverage through July 2026, indicating ongoing operations.

The business model is not explicitly disclosed; the channel operates as a traditional broadcaster, meaning revenue most plausibly derives from a mix of advertising sales, carriage/affiliate fees, and/or sponsorship, but no pricing, audience reach figures, or advertiser relationships are publicly documented. The company is privately held with 101-250 employees, no disclosed parent company, no institutional investors identified, and no funding rounds on record. Ownership structure and control dynamics are therefore not analyzable from the available data.

Name

CBC Sport

Legal name

CBC Sport

Website

https://cbcsport.az

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

CBC Sport is a private Azerbaijani HD sports television channel headquartered in Baku that broadcasts live sports, news, and original programming across more than 20 sport disciplines to domestic Azerbaijani viewers via broadcast, cable, web live-streaming, and social media.

Ownership category

akta.pro rank

Product category

Sports Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

National Sports Broadcast Networks (MPABAAAC)

akta.pro secondary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

Keywords

• Sports television broadcasting
• HD sports channel
• Live sports coverage
• Sports news programming
• Azerbaijani media

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

CBC Sport is Azerbaijan's first HD sports television channel, founded in 2015 and based in Baku. It delivers live sports event coverage, sports news, post-match analysis, and original sports programming in the Azerbaijani language to local viewers. Its content slate includes flagship shows such as 90 DƏQİQƏ, BAYRAQDAR, BİZİM FUTBOL, LEGİONER, and START, complemented by distribution through its website and major social media platforms.

Product overview

CBC Sport is a single unified product – Azerbaijan's first HD sports television channel. The channel provides comprehensive sports news coverage across multiple sports categories including football, basketball, judo, boxing, wrestling, volleyball, tennis, swimming, athletics, weightlifting, and many others. The channel also produces original programming including talk shows such as '90 DƏQİQƏ' (football-focused), 'BAYRAQDAR' (patriotic stories), 'BİZİM FUTBOL' (local football), 'LEGİONER' (Azerbaijani players abroad), and 'START'.

Differentiator

Problem solved

Functional benefit

Products and services

• 90 DƏQİQƏ (90 Minutes) An original sports analysis and talk program airing on CBC Sport, focused on discussing the latest matches, league developments, and sports topics for Azerbaijani viewers.
• BAYRAQDAR An original sports program on CBC Sport covering sports stories, athlete profiles, and key sports topics of interest to the Azerbaijani audience.
• BİZİM FUTBOL (Our Football) A flagship football-focused program on CBC Sport delivering coverage, commentary, and analysis of football matches and leagues for Azerbaijani football fans.
• LEGİONER (Legionnaire) An original CBC Sport program covering stories of Azerbaijani athletes playing abroad and foreign players featuring in Azerbaijani sports competitions.
• START An original sports program on CBC Sport providing match previews, recaps, and sports news updates for Azerbaijani viewers.
• CBC Sport HD TV Channel The flagship HD sports television channel from CBC Sport, delivering live sports broadcasts, sports news, and analysis programming to Azerbaijani-speaking audiences nationwide.
• Live Sports Event Coverage Live broadcasts of major sporting events aired on the CBC Sport HD channel and digital platforms, available to Azerbaijani viewers.
• Sports News Programming Regular sports news segments and bulletins on CBC Sport covering match results, transfers, and developments across multiple sports for Azerbaijani audiences.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Match TV: Russian federal sports channel with broad multi-sport coverage and original programming. Comparable as a large-scale regional sports broadcaster with similar vertical programming approach and original shows.
• beIN Sports MENA: Major pan-regional sports network covering the Middle East and North Africa with premium rights. Comparable as a sports-focused broadcaster operating across the same broader region and competing for premium rights and Azerbaijani/Caucasus viewers.
• Eurosport: Major pan-European sports broadcaster with rights across multiple sports and digital streaming. Comparable as a multi-sport linear and digital sports broadcaster serving regional audiences with both live rights and original programming.
• TRT Spor: Turkish national public sports broadcaster offering comprehensive live and original sports programming. Comparable as a large regional sports broadcaster with original shows, multi-sport coverage, and digital extensions.
• AZTV: Azerbaijan's national public broadcaster, which also carries sports programming including major local football and international event coverage. Comparable as the dominant domestic incumbent in Azerbaijani broadcast TV that competes for sports rights and audiences.

Emerging players

• DAZN: Global sports streaming platform aggregating live rights and original content across regions. Comparable as a multi-sport OTT and broadcast-style sports distributor competing for sports audiences and rights in the same content categories.

Regional players

• Sport TV (Georgia): Georgian sports broadcaster covering local and international sports. Comparable as a same-category regional player in a neighboring Caucasus country with similar audience profile and content mix.

Direct peers

• Idman TV: Azerbaijan-based sports television channel that broadcasts domestic and international sports content. Directly comparable as a domestic Azerbaijani sports broadcaster competing for the same local sports audience.
• Setanta Sports: Regional sports broadcaster operating across multiple Eastern European and CIS markets with live sports rights. Comparable as a regional sports pay-TV-style channel targeting smaller national markets with premium rights.

Others

• TV Start (Russia): Sports-focused broadcaster in the CIS region. Comparable as a regional sports broadcast competitor operating in adjacent geography and overlapping content categories (including football).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/CBCSport
• Facebookfacebook.com/cbcstv
• LinkedInlinkedin.com/company/cbcsport
• Instagraminstagram.com/cbc_sport
• TikToktiktok.com/@cbcsporttv
• Xx.com/cbc_sport_tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBC Sport