What Kerevitas Gida does

Kerevitaş Gıda Sanayi ve Ticaret A.Ş. (Kerevitas Gida) is a publicly traded Turkish packaged-food manufacturer headquartered in Istanbul and listed on Borsa İstanbul (ticker TRAKERVT91D7 / ist:KERVT). Founded in 1970, the company operates as a subsidiary of Yıldız Holding, one of Turkey's largest food conglomerates, and employs between 1,001 and 5,000 people. Its business spans three primary product platforms: frozen foods (marketed under the SuperFresh brand, covering bakery, potato, meat, ready-meal, and traditional dessert categories), edible oils and margarine (under the Bizim Yağ, Teremyağ, and BES brands across consumer, catering, industrial, and pastry segments), and canned/preserved foods (tuna and vegetables).

The company's core technology is industrial food processing and cold-chain manufacturing, with no disclosed proprietary AI/ML or software platform; differentiation rests on brand equity, scale economies from Yıldız Holding affiliation, and cross-category product innovation (e.g., SIAL Paris 2024 'Innovative Product' Kumpir Topları). Kerevitas generates revenue through hardware sales (physical goods) across five go-to-market motions: domestic retail, horeca/catering B2B, industrial/food-manufacturing supply, pastry/bakery specialty supply, and a dedicated export division. Distribution runs through Turkish retail chains, foodservice operators, industrial buyers, and international distributors, with marketing supported by digital content (e.g., the 'Hamur Bizim İşimiz' YouTube channel reaching 1M subscribers), celebrity chef partnerships (Refika Birgül), cross-brand collaborations (Karaca), and trade-show presence.

Kerevitas has been recognized as Turkey's leading frozen-food brand, holding the 2024 Lovemark designation (MediaCat/Ipsos) with 100% unaided category awareness, alongside a Smarties Awards 2024 MEA Gold for its 'Women Stars of Agriculture' sustainability initiative. Strategic focus areas evident from recent activity include international expansion via the export division, premiumization through celebrity-chef co-developed SKUs, and ESG-led brand building aligned with Yıldız Holding's net-zero commitment.

Name

Kerevitas Gida

Legal name

Kerevitaş Gıda Sanayi ve Ticaret A.Ş.

Website

https://kerevitas.com.tr

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kerevitaş Gıda is a Turkish publicly traded packaged-food manufacturer (Yıldız Holding subsidiary) producing SuperFresh frozen foods, Bizim Yağ/Teremyağ edible oils and margarine, and canned goods for consumer retail, horeca, industrial B2B, and export markets.

Ownership category

akta.pro rank

Product category

Frozen Foods and Packaged Foods Manufacturing

NAICS

Food Manufacturing (311), Specialty Canning (311422), Seafood Product Preparation and Packaging (31171), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050), Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industry

Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD)

Keywords

• Frozen food production
• Edible oil manufacturing
• Margarine production
• Canned food products
• Frozen bakery products

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Frozen Food Sales: Production and sale of frozen foods including baked goods, potato products, meat products, pizzas, pastries, and ready meals under SuperFresh brand. Domestic retail and export markets.
2. Edible Oils and Margarine Sales: Production and sale of sunflower oil and margarine products under brands including Bizim Yağ, Teremyağ, and BES. Covers consumer retail, catering/horeca, industrial, and pastry/bakery segments.
3. Canned/Preserved Foods: Tuna and vegetable canned products for domestic and export markets.
4. Export Products: Frozen dough, potato products, and other food products exported to international markets through dedicated export division.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kerevitaş is a Turkish food manufacturer that produces and sells frozen foods, edible oils, margarine, and canned food products across retail, horeca, industrial, and export channels. Its portfolio spans the SuperFresh frozen food brand (bakery, potato, meat, ready meals, desserts), the Bizim Yağ and Teremyağ margarine and oil brands targeted at consumer and catering segments, and the Besler manufacturing division's industrial oils and canned tuna/vegetable products.

Product overview

Kerevitaş Gıda operates as a diversified Turkish food manufacturer under Yıldız Holding, producing frozen foods, canned goods, and edible oils across multiple brands. The company operates primarily through its SuperFresh brand (Turkey's leading frozen food), Besler manufacturing division (frozen and canned products), and Bizim Yağ/Teremyağ consumer and industrial margarine/oil brands. SuperFresh offers bakery products, potato products, meat products, ready meals, and traditional desserts under a continuous innovation strategy with celebrity collaborations. The Bizim Yağ and Teremyağ brands serve consumer, catering, industrial, and patisserie market segments with various margarine and specialty oil products. Besler's production facilities manufacture frozen dough, canned tuna, vegetables, and ready meals for both domestic and export markets.

Differentiator

Problem solved

Functional benefit

Brands

• SuperFresh: Leading frozen food brand in Turkey, offering products including frozen vegetables, fruits, potato products, pastries, and ready meals.
• Bizim Yağ
• Teremyağ

Products and services

• SuperFresh Frozen Food Range Turkey's leading frozen food brand offering a wide range of products including bakery items (pizza, börek, puff pastry), potato products, meat products, ready meals, and traditional desserts (künefe) for retail consumers and export markets.
• Bizim Yağ Margarine and Oil Range Consumer-facing margarine brand offered in classic and various packaging sizes including 250g packs and economic multi-packs, targeted at retail consumers.
• Teremyağ Margarine and Oil Range Premium margarine and oil brand including block margarine, gourmet creamy, and classic cup formats for retail consumers.
• Besler Frozen Food Export Products Frozen food products including bakery items, vegetable and fruit products, potato and croquette products, meat products, desserts, frozen bakery products, and ready meals for export markets.
• Besler Canned Products Canned food products including tuna, vegetables, and ready meal canned goods for domestic and export markets.
• Bizim Kızartma Yağı (Industrial Frying Oil) Industrial frying oil available in 16.38kg catering size for commercial food preparation by horeca and catering operators.
• BES SP Sürdürülebilir Çikolata Yağı Sustainable chocolate oil for industrial food manufacturing applications.
• BES BİS Bisküvi, Gofret, Kraker Hamuru Yağı Specialized oil for biscuit, wafer, and cracker dough applications in the bakery industry.
• SuperFresh Ayçiçek Yağlı Ton Balığı (Canned Tuna) Sunflower oil-packed canned tuna product in 3x75g retail format, part of the consumer canned range under SuperFresh.
• Pizza Tost (Export Frozen Dough) Pizza toast product for export markets in frozen dough format.
• Crispy Balls with Spinach and Cheese Filling (Export) Spinach and cheese filled crispy balls for international markets, the innovative product recognized at SIAL Paris 2024.

Quantifiable outcome

• SuperFresh YouTube channel 'Hamur Bizim İşimiz' reached 1 million subscribers
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• KaracacoreGTM or Marketing Partner · 16 September 2024SuperFresh and Karaca collaboration on 'Sosyal Lezzetler' (Social Flavors) campaign. The partnership combined SuperFresh frozen foods with Karaca's new red-colored airfryer product, featuring a joint digital marketing campaign, exclusive SuperFresh & Karaca menu, and product launches across all media channels to capitalize on the growing home socializing trend.
• Refika BirgülcoreStrategic or Co-development Partner · 6 August 2024SuperFresh partnered with celebrity chef Refika Birgül to launch exclusive products including 'Refika's Pizza' and 'Refika's Chicken Doner Wrap Toast'. This represented a first in Turkey, with products developed using two of Refika's own recipes. The partnership brings culinary expertise and brand endorsement to SuperFresh's frozen food product line.
• Yıldız HoldingcoreStrategic or Co-development PartnerKerevitas operates as part of Yıldız Holding, one of Turkey's largest food conglomerates. The holding includes leading brands in confectionery (Ülker), dairy, and other food categories. Yıldız Holding provides strategic direction, shared services, and synergies across its portfolio companies including Kerevitas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ülker: Sister company under Yıldız Holding and Turkey's leading confectionery/biscuit brand. Comparable as a Yıldız Holding-affiliated FMCG platform sharing distribution and corporate infrastructure with Kerevitaş.
• Conagra Brands: Large North American packaged food company with significant frozen meals and shelf-stable foods portfolio. Comparable as a broad-aisle CPG incumbent competing across frozen and shelf-stable categories.
• Nestlé: Global FMCG leader with frozen, dairy, and culinary offerings across virtually all geographies. Comparable as a broad-incumbent competitor and potential export-market benchmark for Kerevitaş's frozen and culinary portfolio.

Direct peers

• Bonduelle: Global leader in canned and frozen vegetables with strong European retail presence. Comparable as a frozen/canned vegetable and prepared meals manufacturer targeting similar retail and foodservice customers.
• Nomad Foods: European frozen food company (Birds Eye, Iglo) operating across multiple European markets. Comparable as a branded frozen meals and seafood platform with export and retail expertise similar to Kerevitaş's ambitions.
• Tat Gıda: Turkish food manufacturer specializing in canned tomatoes, pasta sauces, and processed foods. Comparable as a domestically branded Turkish CPG/food manufacturer serving retail and export channels.
• McCain Foods: Global frozen food manufacturer best known for frozen potato products and prepared meals. Direct comparable in frozen prepared foods, including the SuperFresh potato product line Kerevitaş emphasizes.
• Banvit: Major Turkish poultry and frozen prepared foods producer selling to retail and foodservice. Direct competitor to Kerevitaş in Turkey's frozen food category with overlapping retail and horeca channels.
• Pınar: Turkish dairy and processed meat/food brand with broad retail and B2B presence. Comparable as a multi-category branded Turkish food manufacturer competing for the same shelf space and horeca accounts.
• Upfield: Global leader in margarine and plant-based spreads/oils. Direct comparable to Kerevitaş's Bizim Yağ and Teremyağ margarine brands across retail and industrial channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beslertr
• Xx.com/SuperFreshTR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerevitas Gida