PartzShop

What PartzShop does

PartzShop is a Lagos, Nigeria-based e-commerce platform that sells genuine automotive spare parts to individual car owners (primary segment) and fleet operators (secondary segment). Founded in 2015 and headquartered in Mushin, the company operates with 251-500 employees and combines three distribution channels: a physical retail storefront at the Ladipo Motor Spare Parts Market (Shop D12 & D13, Ihuoma Plaza), an e-commerce website with a 13-category catalog (brake parts, engine parts, suspension parts, filters, wheels, engine oil and fluids, transmission parts, auto care, interior parts, body parts, locking mechanism, safety equipment, electrical parts), and a WhatsApp-first sales channel staffed 24/7. Parts coverage spans Audi, BMW, Chevrolet, Ford, Honda, Jeep, Lexus, Mercedes, Nissan, Tesla, and Volkswagen.

The underlying technology is a standard e-commerce platform with WhatsApp integration for order capture, quoting, and customer communication. Pricing is quote-based and not publicly disclosed; customers initiate contact via WhatsApp to obtain pricing on specific parts. Revenue is generated through one-time transactional sales of parts and accessories, supplemented by three service lines: auto parts sourcing, mechanics referral for installation, and logistics/delivery. No proprietary technology, AI features, or third-party integrations are disclosed beyond the messaging and e-commerce stack.

The company positions on authenticity verification (addressing the counterfeit-heavy Nigerian spare-parts market), competitive pricing, and 24/7 conversational support. Marketing is driven by educational blog content (covering parts identification, tyre rotation, and PMS engines) feeding top-of-funnel organic acquisition, with WhatsApp serving as the bottom-of-funnel conversion channel. The company is privately held, with no disclosed institutional funding, parent company, leadership team, or revenue figures in the source material — these represent material data gaps. A single named B2B reference customer is Xend Finance (fintech startup), used for fleet maintenance.

Name

PartzShop

Legal name

PartzShop

Website

https://partzshop.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

PartzShop is a Lagos, Nigeria-based e-commerce platform selling genuine automotive spare parts across 13 categories for 11 car brands, serving individual car owners and fleet operators via WhatsApp, a website, and a physical storefront in the Ladipo market.

Ownership category

akta.pro rank

Product category

Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYCRAFADAK

Automotive Parts & Accessories Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAFABAJ

Automotive Parts, Tools & Accessories Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRAFAHAD

Automotive Parts, Tires & Workshop Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

Keywords

• Automotive spare parts
• Auto parts ecommerce
• Genuine car parts
• Mechanic referral services
• Fleet parts supply

Headquarters

HQ city

Mushin

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Car Parts Sales: One-time transaction-based sales of automotive parts and accessories to individual car owners and fleet operators. Customers place orders via WhatsApp or website and pay before delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PartzShop operates an e-commerce platform that sells authentic automotive spare parts and accessories across multiple vehicle brands, organized into 13 product categories (brake parts, engine parts, suspension, filters, wheels, engine oil and fluids, transmission parts, auto care, interior parts, body parts, locking mechanism, safety equipment, electrical parts). Customers browse the online catalog or message via WhatsApp to receive quotes, place orders, and arrange delivery. The company also provides auto parts sourcing, mechanics referral/installation services, and last-mile logistics for parts delivery across Nigeria.

Product overview

PartzShop is an automobile e-commerce platform offering a comprehensive portfolio of car parts and automotive services. The product portfolio includes 13 distinct product categories (Brake Parts, Engine Parts, Suspension Parts, Filters, Wheels, Engine Oil And Other Fluids, Transmission Parts, Auto Care Products, Interior Parts, Body Parts, Locking Mechanism, Safety Equipments, and Electrical Parts) complemented by three supporting services (Auto Parts Sourcing, Mechanics Service, and Logistics Service). The platform specializes in authentic, original parts for a wide range of car brands including Audi, BMW, Chevrolet, Ford, Honda, Jeep, Lexus, Mercedes, Nissan, Tesla, and Volkswagen. Customers can browse products by category, place orders via WhatsApp, and have parts delivered directly to them.

Differentiator

Problem solved

Functional benefit

Products and services

• Brake Parts High-quality brake parts for various vehicle brands including Audi, BMW, Chevrolet, Ford, Honda, Jeep, Lexus, Mercedes, Nissan, Tesla, and Volkswagen.
• Engine Parts Authentic engine components and replacement parts for a wide range of car brands.
• Suspension Parts Quality suspension system components to ensure smooth vehicle handling and ride comfort.
• Filters Various vehicle filters including air filters, oil filters, and cabin filters for different car models.
• Wheels Vehicle wheels and wheel-related components for multiple car brands.
• Engine Oil And Other Fluids Engine oils and automotive fluids for vehicle maintenance and optimal performance.
• Transmission Parts Transmission system components and replacement parts for automatic and manual transmissions.
• Auto Care Products Automotive care and cleaning products for vehicle maintenance and appearance.
• Interior Parts Interior components and accessories for vehicle cabin customization and replacement.
• Body Parts Exterior body components and panels for vehicle repair and replacement.
• Locking Mechanism Vehicle locking systems and security mechanisms for doors and ignition.
• Safety Equipments Vehicle safety equipment and components for occupant protection.
• Electrical Parts Vehicle electrical components including batteries, alternators, starters, and wiring systems.
• Auto Parts Sourcing Professional sourcing service for authentic car parts across multiple brands including Audi, BMW, Chevrolet, Ford, Honda, Jeep, Lexus, Mercedes, Nissan, Tesla, and Volkswagen.
• Mechanics Service Professional mechanic services for installation and maintenance of purchased car parts.
• Logistics Service Delivery and shipping services for ordered car parts, ensuring orders are delivered to customers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jiji Nigeria: Nigeria's largest horizontal C2C classifieds platform with a substantial auto parts and vehicles vertical. Competes for the same Nigerian car-owners seeking parts online, though without a curated authenticity guarantee.
• OLX Nigeria: Nigeria-focused C2C classifieds platform with a large auto parts and accessories category. Competes for price-sensitive Nigerian car owners searching for parts online without authentication guarantees.
• Autochek: Pan-African auto tech platform offering car sourcing, financing, and parts/service marketplace across Nigeria, Kenya, Ghana, and other markets. Directly comparable as a tech-enabled auto commerce and after-sales player in West Africa.
• Cars45: Nigerian auto platform originally focused on used-car inspection and auction, increasingly expanding into after-sales and parts services. Competes for the same digitally savvy Nigerian car-owner and fleet segment.

Regional players

• Carmudi Africa: Africa-wide online auto marketplace with Nigeria operations, listing new and used vehicles alongside dealer services. Overlaps with PartzShop in online auto commerce targeting Nigerian car buyers.
• Cheki Nigeria / Cheki Africa: African online auto marketplace operating across multiple countries including Nigeria. Comparable as a regional e-commerce destination for vehicles and auto-related services in West Africa.

Broad incumbents

• AutoZone: Large US-based specialty retailer of automotive parts and accessories with both physical stores and a strong e-commerce channel. Comparable as a hybrid online + offline parts retail benchmark operating at scale.
• RockAuto: Established US-based online retailer of auto parts with a deep, multi-brand catalog and self-serve pricing model. Illustrative benchmark for what an inventory-led, catalog-driven auto parts e-commerce business can become at scale.
• AutoParts.com: Aggregator of US aftermarket auto parts retailers offering broad multi-brand parts across categories. Comparable as a catalog-driven online parts retail benchmark against PartzShop's website storefront.

Emerging players

• PartSouq: Middle East–based online auto parts retailer covering multiple brands with catalog-style browsing. Comparable as a regional e-commerce parts player pursuing genuine-parts positioning for markets underserved by official OEM channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/partzshop
• Facebookfacebook.com/Partzshop
• LinkedInlinkedin.com/company/partzshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PartzShop