The Care Plan

What The Care Plan does

The Care Plan is a Chicago-based, founder-led care management and care development company founded in 2015 by Jacqueline Boyd. It is positioned as the country's first LGBTQ+ centered care management and care development company, delivering one-on-one care navigation services to individuals and families navigating health and aging challenges, with particular attention to LGBTQ+ clients facing discrimination or invisibility in mainstream systems. Core services include intake calls, Peace of Mind Consultations, plan of care development, ongoing care coordination, and free or sliding scale access for clients with limited financial resources.

A second service line, Care Development, delivers organizational training, facilitation, and consulting to nonprofits, healthcare providers, and corporate clients, covering LGBTQ+ cultural competency training, workplace wellness, trauma-informed practices, leadership development, executive coaching, strategic planning, and program design. The business model is professional services on a quote-based, hybrid (free/sliding scale to organizational contracts) pricing model, with a cross-subsidy mechanism in which organizational revenue funds subsidized individual care navigation. The company has no proprietary technology platform, software, or AI/ML components — service delivery is human-led by a small multi-generational, interdisciplinary team (nursing, social work, occupational therapy backgrounds) operating nationally from a Chicago PO Box via phone, email, website, and hosted community events.

The go-to-market is community-led: customer acquisition relies on founder-driven referrals from LGBTQ+ and aging advocacy networks, speaking engagements at national conferences, active content distribution (blog, weekly YouTube, Instagram, newsletter, hosted events like 'Empowered Caregiving' and 'South Side Swell'), and direct outreach. Documented organizational engagements include AARP, SAGE USA, Howard Brown Health Center, and AIDS Foundation Chicago. The Care Plan is privately held with no institutional investors, funding rounds, or subsidiary structure.

Name

The Care Plan

Legal name

The Care Plan

Website

https://the-care-plan.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Care Plan provides LGBTQ+ centered care navigation for individuals and families plus organizational training and consulting for nonprofits, healthcare providers, and corporations. Founded in 2015 in Chicago by Jacqueline Boyd, it is the country's first LGBTQ+ centered care management company.

Ownership category

akta.pro rank

Product category

Care Navigation and Management Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Care Coordination & Navigation (Multi-Provider) (HLADALAB)

akta.pro secondary industries

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC), Caregiver Support, Coaching & Training (HLADALAG), Family Caregiver Coaching, Education & Support (HSABAIAI)

Keywords

• Care navigation services
• LGBTQ+ aging support
• Care management consulting
• Trauma-informed training
• Organizational wellness consulting

Headquarters

HQ city

Arlington Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Care Navigation Services: One-on-one care navigation and care management services provided to individuals and families. Services include advocacy, care coordination, peace of mind consultations, plan of care development, and ongoing support. The company offers free and sliding scale services to clients with limited financial resources, subsidizing these through other revenue streams.
2. Care Development Services: Organizational training, facilitation, and consulting services delivered to businesses, nonprofits, and corporations. Services include LGBTQ+ health training, older adult care training, workplace wellness, ethical entrepreneurship workshops, leadership development, trauma-informed organizational practices, executive coaching, strategic planning, and program design.
3. Subsidized Care Navigation: A portion of the company's revenue is used to subsidize care navigation resources for LGBTQ+ clients with limited financial means, demonstrating a cross-subsidy model where organizational services help fund individual client support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Care Plan provides one-on-one care navigation and care management services to LGBTQ+ individuals and families dealing with health and aging challenges, including intake calls, Peace of Mind Consultations, plan of care development, appointment assistance, caregiver management, and housing coordination. The company also delivers organizational training, facilitation, and consulting (Care Development) to nonprofits, corporations, and healthcare organizations on LGBTQ+ health, older adult care, workplace wellness, trauma-informed practices, and leadership development, offering free and sliding scale services to clients with limited financial resources.

Product overview

The Care Plan operates as a dual-product company offering two core service lines: Care Navigation (providing 1-on-1 care management services for individuals and families) and Care Development (providing organizational training, facilitation, and consulting services). The company also offers sub-products including Peace of Mind Consultations for comprehensive care planning, My Care Map as a roadmap tool for long-term health and aging, and Comparing Notes as an entrepreneur support group. Founded in 2015, The Care Plan is positioned as the country's first LGBTQ+ centered care management and care development company.

Differentiator

Problem solved

Functional benefit

Products and services

• Care Navigation

Quantifiable outcome

• The Care Plan conducted close to 30 trainings and programs in the last year on LGBTQ cultural competency for healthcare providers.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SAGE (SAGE USA)coreStrategic or Co-development PartnerJacqueline Boyd, founder of The Care Plan, has consulted with SAGE, a national organization dedicated to advocating for LGBTQ+ older adults. She authored the guide 'Create Your Care Plan: An LGBT Person's Guide To Preparing For Medical Procedures' published through SAGE USA, and has contributed to SAGE's resource ecosystem for LGBTQ+ aging.
• AARPcoreStrategic or Co-development PartnerJacqueline Boyd has consulted with AARP to enhance services offered to LGBTQ+ older adults, contributing her expertise in LGBTQ+ advocacy and care navigation to AARP's broader aging services mission.
• Howard Brown Health CentercoreStrategic or Co-development PartnerJacqueline Boyd consulted with Howard Brown Health Center on their patient navigation program, developing comprehensive one-on-one support services for patients and workshops. Her work strengthened the team's cohesion and confidence and set up the program for long-term sustainability. Howard Brown Health Center's Trans + Gender Non-Conforming Health Department was a client receiving ongoing consulting support.
• AIDS Foundation ChicagominorStrategic or Co-development PartnerJacqueline Boyd has consulted with AIDS Foundation Chicago to enhance services offered to LGBTQ+ older adults, integrating care navigation expertise into the organization's programming.
• Local LGBTQ CentersminorStrategic or Co-development PartnerThe Care Plan partners with local LGBTQ centers to recruit employees and learn about the needs of LGBTQ+ communities, as part of a broader strategy to build cultural competence and visibility within organizations serving this population.
• SAGEConnectminorStrategic or Co-development PartnerThe Care Plan refers clients to SAGEConnect, a program that connects volunteers with LGBTQ+ older adults for friendship and support, as part of the company's advocacy for LGBTQ+ elder wellness.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aging Life Care Association: The professional association representing the geriatric care management industry; its member firms are direct competitors offering private-pay care coordination, navigation, and advocacy services for older adults and families — the broader market in which The Care Plan operates.
• BrightStar Care: National franchised home health and medical staffing provider serving older adults across the continuum of care; competes for the same organizational and family buyers with broader in-home clinical capability.
• Honor Technology: Large, well-capitalized home care platform offering in-home care, care navigation, and family support services to older adults; competes for organizational and family buyers in adjacent segments with materially more infrastructure.
• Care.com: Largest U.S. marketplace for finding caregivers for older adults and families; competes for the same family-caregiver buyer at scale, though primarily through a directory/matchmaking model rather than hands-on navigation.
• Papa: Tech-enabled companion care platform connecting older adults and families with vetted 'Papa Pals' for in-home support; serves the same older-adult demographic with a more scaled, payer/employer-funded model and represents the platform-based future The Care Plan has not built.

Emerging players

• Wellthy: Tech-enabled care concierge service helping families coordinate care for aging, disabled, and chronically ill loved ones — directly comparable to The Care Plan's family-facing care navigation value proposition but with a national, employer-sponsored distribution model.

Direct peers

• Arosa: Professional care management and in-home care provider offering dedicated Care Managers for older adults and families — a direct operational analog to The Care Plan's Care Navigation model at larger scale.
• CarePatrol: National senior care placement and care advisory service helping families navigate assisted living, memory care, and in-home care options — directly comparable to The Care Plan's care navigation and family decision-support offering.
• Openhouse: Bay Area nonprofit providing housing, direct services, and community programs for LGBTQ+ seniors; shares The Care Plan's LGBTQ+ aging mission and operates comparable case management and referral services for the same target population.
• SAGE (Services & Advocacy for GLBT Elders): The leading national advocacy and services organization for LGBTQ+ older adults; overlaps directly with The Care Plan on LGBTQ+ aging navigation, resource development, and policy advocacy — and is a strategic partner of founder Jacqueline Boyd.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCt8LZLus7MtiNiZHPJs5X5g
• Instagraminstagram.com/jacqueline.thecareplan
• Xx.com/thecareplan
• Facebookfacebook.com/thecareplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Care Plan