What Wellthy does

Wellthy is a New York–based family care concierge company, founded in 2014–2015 by CEO Lindsay Jurist-Rosner, that sells human-led caregiving support as an employee, member, or family benefit. Its core product, Care Concierge, pairs each member with a dedicated care expert (drawn from a 200+ person team spanning social work, nursing, patient advocacy, doulas, and mental health) who executes care projects across every life stage — family planning, parenting and childcare, aging and eldercare, complex needs, veterans support, cancer and dementia, end-of-life and loss, and caregiving from afar. Backup Care is offered as a parallel service for fill-in childcare, eldercare, special-needs adult care, and pet care, with on-site and near-site capabilities added through the October 2025 acquisition of Patch Caregiving.

Underlying both products is a proprietary technology stack: a 400,000+ provider Care Network database curated over 10+ years, an AI-augmented internal toolset (Wellthy Copilot) that performs sentiment analysis on member messages and assists Care Team communications, a conversational AI interface for backup-care provider matching, and a web/mobile platform with task management, secure messaging, document storage, and a Care Circle collaboration layer. Acquired brands extend the portfolio — Lantern (May 2023) for end-of-life guidance and Patch Caregiving (October 2025) for on-site/near-site childcare.

Wellthy generates revenue primarily through enterprise contracts with employers, health plans, and insurance carriers (quote-based, recurring), a direct-to-consumer private-pay subscription at $475 per month (one-month) or $400 per month (three-month subscription), and usage-based pricing for Backup Care days. Distribution combines direct enterprise sales with channel partnerships — Sun Life (life insurance), Guardian (hospital indemnity), Maven Clinic (reproductive and family health), and Carrot (fertility/family-building) — extending reach into populations the direct sales force does not cover directly.

Name

Wellthy

Legal name

Wellthy, Inc.

Website

https://wellthy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Wellthy is a family care concierge platform that pairs employees and families with dedicated care experts for navigation across healthcare, childcare, aging, and end-of-life needs. It sells primarily through enterprise contracts with employers, health plans, and insurance carriers.

Ownership category

akta.pro rank

Product category

Family Care Concierge & Caregiver Support Services

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL)

Keywords

• Family care concierge
• Caregiver support services
• Employee caregiving benefits
• Backup care solutions
• Care coordination platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. B2B Subscription - Employers: Recurring SaaS-style contract revenue from employer customers who provide Wellthy as an employee benefit, covering their workforce. Customers include Fortune 500s (Hilton, Merck, Best Buy, Cisco, Meta, Salesforce, Workday). 175+ employer clients as of 2025.
2. B2B - Health Plans and Carriers: Contracts with health plans and insurance carriers (e.g., Guardian for hospital indemnity, Sun Life for life insurance members) where Wellthy is offered as a member benefit. Includes disability, leave, life, long-term care, worker's comp, and home & auto lines.
3. Direct-to-Consumer Private Pay: Subscription revenue from individual families who pay privately. One-month plan at $475/month or three-month plan at $400/month, billed monthly.
4. Backup Care usage-based pricing: Pay-as-you-go model for Backup Care service days, with integrated payments and reimbursements for in-network providers and personal networks. Transparent per-care-day cost structure.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wellthy delivers human-led, tech-powered family care concierge and backup care services through a dedicated team of 200+ care experts. Its core offerings pair families and employees with dedicated Care Coordinators who complete care projects across every life stage, supported by a proprietary 400,000+ provider Care Network and AI-augmented tools. The platform is sold primarily to enterprise employers, health plans, and insurance carriers as an employee benefit, with a separate direct-to-consumer Private Pay subscription available to individual families.

Product overview

Wellthy is a single, unified care platform — a "human-led, tech-powered" family care infrastructure — anchored by two flagship products, Care Concierge (dedicated 1:1 expert support covering every life phase) and Backup Care (flexible, modern backup care across 190+ countries). The platform is extended by acquired brands Patch Caregiving (on-site/near-site backup childcare for shift-based workforces) and Lantern (end-of-life guidance), plus specialized support modules including Expectant Parent and Early Childhood Support, Teen Support, Natural Disaster Support, and Pet Concierge. The technology layer underlying these offerings comprises the proprietary 400,000+ provider Care Network database, Wellthy Community (peer-to-peer support), and Wellthy Copilot (an AI-augmentation tool providing sentiment analysis and message enhancement to the Care Team).

Differentiator

Problem solved

Functional benefit

Brands

• Wellthy Backup Care: Backup care solution providing fill-in care for children, special needs adults, elders, and pets, with on-site and near-site capabilities through Patch.
• Wellthy Copilot
• Patch Caregiving

Products and services

• Care Concierge

Quantifiable outcome

• 3.6x average employer ROI; saves average employer $200,000 when just 5 employees avoid leave or missed work (Harvard Business School independent analysis of nearly 100 clients)
• +8 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Homethrive: Direct competitor offering employer-sponsored family caregiver support and concierge services, with a similar human-led, tech-augmented delivery model and similar target buyer (HR/benefits leaders at large employers).
• ianacare: Direct competitor providing a caregiver support platform for employers and health plans, with a coach-led model that closely mirrors Wellthy's Care Concierge approach and similar enterprise GTM motion.
• Kinto: Direct competitor offering a caregiver support platform for employers, with a similar focus on the sandwich generation and a comparable enterprise sales motion to HR/benefits buyers.
• Cariloop: Direct competitor providing a care concierge platform for employers and health plans, focused on helping employees navigate caregiving for aging loved ones, children, and other family members.
• Cleo: Direct competitor offering a family benefits platform for global employers that combines expert human guidance with a technology platform to support parents and caregivers across life stages.
• Torchlight: Direct competitor delivering a family caregiving support platform to employers and health plans, combining expert care navigation with technology to address employee caregiver burden.
• Care@Work (by Care.com): Direct competitor in the employer backup-care space, providing subsidized backup child and elder care to large enterprises. The most established incumbent in backup care, giving Wellthy a large, well-capitalized peer in the Backup Care product line.

Broad incumbents

• Papa: Broader incumbent in the in-home companion care and family support space, selling to health plans and employers. Overlaps with Wellthy on elder care and family caregiver support, but emphasizes in-person companion visits rather than coordinated care projects.

Emerging players

• Maven Clinic: Partner and adjacent platform offering clinical reproductive, family-building, and pediatric care to employers. Overlaps with Wellthy on the family-care journey (fertility, parenting, return-to-work) and is now jointly go-to-market via a 2026 partnership, while also competing for the same HR buyer wallet.
• Wellahead: Emerging player in the employer caregiving and family benefits space with a comparable human-led service model, focused on a similar buyer profile (mid-to-large employers) but at an earlier stage of development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreWellthy
• Facebookfacebook.com/WeAreWellthy
• LinkedInlinkedin.com/company/wellthy
• Instagraminstagram.com/meetwellthy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellthy