What Thredbo does

Thredbo is an Australian alpine resort located in Kosciuszko National Park, Snowy Mountains, New South Wales, founded circa 1957-1960 and operated as a wholly-owned asset within the EVT Ltd hospitality and entertainment conglomerate (headquartered at 478 George Street, Sydney). The resort operates year-round: in winter it provides lift-accessed skiing and snowboarding across 50+ trails and 20+ lifts including Australia's only alpine gondola (Merritts Gondola) and 110+ snowmaking guns; in summer it runs a mountain biking park accessed via the Gravity Pass alongside hiking, golf, tennis, fly fishing, and the year-round 1.5km Alpine Coaster. Its product stack spans lift passes (Winter Season Pass from $2,099, daily passes from $115), equipment rental with a $300,000 annual fleet refresh, a snowsports school, accommodation, F&B across 30+ venues, and ancillary leisure facilities.

Thredbo's underlying technology is predominantly physical infrastructure (Merritts Gondola, Demac Lenko SnowPRO 2026 snowmaking system capable of 260m³/day at 20°C, 110+ snow guns) layered with a proprietary digital access and payment platform called MyThredbo Card, supported by 24/7 self-service kiosks and a mobile app for iOS and Android. Business model is direct-to-consumer and transactional, with multiple revenue streams: subscription-style season passes (winter and summer), per-use lift tickets, equipment rentals, lessons, accommodation bookings with up to 30% direct-booking discounts, F&B (10% season pass discount), and add-on attractions like the Alpine Coaster. Distribution is dominated by Thredbo's owned online shop (shop.thredbo.com.au) and on-resort Guest Services, supplemented by the Ikon Base Pass partnership (Alterra Mountain Company) for international reach and FlixBus/Cooma Coaches for ground transport.

Customer segments are led by Australian families and beginners, with secondary segments including advanced skiers/riders, mountain bikers, and national sports organizations (Australian Olympic Committee, Paralympics Australia, Snow Australia) for athlete development. Pricing tiers span $50 kids day passes to $2,099 season passes and from $121/night cabins, with up to 50% early booking discounts and $49 deposit payment plans supporting accessibility. Brand is reinforced by nine consecutive years as Australia's Best Ski Resort at the World Ski Awards and ISO 14001:2015 environmental certification.

Name

Thredbo

Legal name

Thredbo Alpine Resort (operated by EVT Ltd)

Website

https://thredbo.com.au

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Thredbo is a year-round Australian alpine resort in Kosciuszko National Park (Snowy Mountains, NSW), operated by EVT Ltd, offering lift-accessed skiing and snowboarding in winter plus mountain biking and adventure activities in summer, with 50+ trails, Australia's only alpine gondola, and direct-to-consumer booking via its online shop.

Ownership category

akta.pro rank

Product category

Alpine Resort & Ski Services

NAICS

Skiing Facilities (71392)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Alpine ski resort
• Snowsports services
• Mountain biking park
• Winter lift passes
• Alpine hospitality

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Winter Lift Passes: Core revenue stream from ski and snowboard lift access. Season passes offer unlimited access with benefits including rental discounts, retail discounts, restaurant discounts, and bring-a-friend vouchers. Daily passes available with early booking discounts up to 50%.
2. Equipment Rental: Premium and Sport rental packages including skis/snowboards, boots, helmets, and clothing. Premium fleet investments of $300,000 annually refreshing gear that is never more than 3 years old.
3. Ski & Snowboard Lessons: Comprehensive snowsports school offering private lessons (1-7 hours), group lessons, kids programs (Thredboland, Freeriders), adventure camps, and specialty programs including Burton Riglets for young snowboarders.
4. Accommodation: Direct booking of lodges, hotels, on-snow chalets, and apartments. Direct booking discounts up to 30%.
5. Food & Beverage: Over 30 on-mountain and village venues including restaurants, bars, and cafes. Season pass holders receive 10% discount at Thredbo-owned outlets.
6. Alpine Coaster: 1.5km Southern Hemisphere's first year-round Alpine Coaster with speed control up to 40km/h, featuring tunnel, bridges and alpine traverses.
7. Summer Activities: Mountain biking park access via Gravity Pass ($779+), hiking tours, golf, tennis, fly fishing, and Defender Experience Off-Road Adventures.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Thredbo operates a year-round alpine resort in the Snowy Mountains of New South Wales, Australia, selling winter ski and snowboard lift access, lessons, equipment rental, accommodation, on-mountain dining, and summer mountain biking and hiking experiences. The resort features 50+ trails, 20+ lifts including Australia's only alpine gondola, and advanced snowmaking technology, supplemented by ancillary attractions such as the 1.5km year-round Alpine Coaster, leisure centre, and retail outlets.

Product overview

Thredbo is an alpine resort operated by EVT Group offering both winter and summer recreational activities. The core winter product portfolio centers on lift-accessed skiing and snowboarding with multiple pass tiers (Winter Lift Passes, Winter 2026 Season Pass), comprehensive rental equipment (Premium and Sport packages), and professional instruction through its snowsports school. The summer offering centers on the 2026/27 Gravity Pass for mountain biking. Supporting products include the MyThredbo Card platform for lift access and contactless payment, the Alpine Coaster attraction, leisure centre facilities, accommodation booking, guided experiences (hikes, snowshoe tours), and retail/rental services. The resort differentiates through terrain variety, beginner facilities (Friday Flat), Australia's only alpine gondola, and extensive family programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter 2026 Season Pass Unlimited skiing and snowboarding pass for the entire winter 2026 season (6 June to 5 October 2026) with resort-wide benefits including rental discounts, retail discounts, dining offers, Bring-a-Friend vouchers, and Leisure Centre access.
• Winter Lift Passes Daily chairlift access passes for skiing and snowboarding at Thredbo resort, available for various durations with early booking discounts up to 50% and kids pricing from $50/day.
• 2026/27 Gravity Pass Summer season pass offering unlimited access to Thredbo's MTB park, scenic chairlift rides, Thredbo Leisure Centre membership, Alpine Coaster rides, and resort-wide discounts from 21 November 2026 to 11 June 2027.
• Ski & Snowboard Rental Premium and Sport rental packages including skis/poles or snowboard, helmet, and boots. Premium package features latest brands (Volkl, Rossignol, Burton, Head, Salomon, Lange) with unlimited gear swaps.
• Ski & Snowboard Lessons Comprehensive snowsports school offering private lessons, group lessons, kids programs (Thredboland, Freeriders), 5-Day Adventure Camps, and specialty programs for all ages and skill levels.
• Mountain Biking (MTB) Park Lift-accessed mountain bike park offering downhill, enduro, and cross-country trails for all skill levels during the summer season.
• Thredbo Alpine Coaster The Southern Hemisphere's first year-round Alpine Coaster at 1.5km length, allowing passengers to control speed up to 40km/h along uphill and downhill tracks featuring tunnels, bridges and circles.
• Merritts Gondola Australia's only alpine gondola - a high-speed, eight-person gondola taking skiers, snowboarders and scenic passengers from the village to the base of the Cruiser Area in approximately 6 minutes.
• Accommodation Booking Direct booking platform for lodges, hotels, on-snow chalets, and luxury apartments with early booking discounts up to 30%.
• Thredbo Leisure Centre Year-round fitness facility featuring gym, pool, waterslide, Mission Inflatable, sports hall, bouldering wall, squash court, and recreational trampoline centre.
• Guided Hikes Guided hiking tours of Australia's highest mountains including Mt Kosciuszko, with historical facts and alpine landscape interpretation.
• Snowshoe Tours Winter tours exploring the alpine landscape on snowshoes, suitable for non-skiers wanting to experience the winter wonderland.
• Gift Cards Gift cards valid for 36 months usable for lift passes, equipment rental, lessons, dining, retail stores, and on-mountain experiences.

Quantifiable outcome

• 9 consecutive years Australia's Best Ski Resort (World Ski Awards)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Australian Olympic Committee (AOC)flagshipStrategic or Co-development Partner · 3 February 2026Official Ski Resort Supplier for Australian Olympic Team ahead of 2026 Winter Olympics in Milano Cortina. Collaboration aims to grow participation in winter Olympic sports, strengthen pathways from grassroots to elite competition, and deliver fan engagement activities including watch parties and lift pass giveaways throughout 2026. Aligns with broader efforts by AOC, Snow Australia, and Olympic Winter Institute of Australia.
• Paralympics AustraliaflagshipStrategic or Co-development PartnerOfficial Ski Resort of Paralympics Australia - marking an exciting new chapter in supporting adaptive snowsports and athletes with disabilities.
• Alterra Mountain Company (Ikon Pass)coreGTM or Marketing PartnerIkon Base Pass partnership provides Thredbo season pass holders access to 70+ global destinations with limited blackout dates, unlimited access at 15 destinations, and up to 5 days at 54 destinations. Includes 8 Ikon Family & Friend vouchers.
• Snow AustraliacoreStrategic or Co-development PartnerNational snowsports governing body partnership for athlete development, pathway programs, and grassroots participation growth aligned with Olympic partnership.
• Olympic Winter Institute of AustraliacoreStrategic or Co-development PartnerOlympic Winter Institute partnership supporting elite athlete training and development pathways for winter sports.
• Demac LenkocoreTechnology or IntegrationSnowPRO 2026 snowmaking technology provider enabling snow production up to 260m³ per day even at 20°C temperatures, providing reliable early season conditions.
• Elevation ParksminorStrategic or Co-development PartnerTrail builder for new world-level downhill trail dropping from beneath Merritts Gondola to Friday Flat, opening early 2027. Combines steep fall-line sections with large race-only lines designed for elite competition.
• Boost (Boost Mobile)minorGTM or Marketing PartnerPresenting sponsor of Thredbo Triple Crown competition ($60K in cash and prizes) combining Rails, Slopestyle and Big Air across three unique park builds.
• Rossignol AustraliaminorGTM or Marketing PartnerBrand partnership including Ladies Day events with exclusive ski access, First Tracks Club breakfast, lift priority with instructors, and gift bags. Rossignol Demo Store at Friday Flat.
• Burton SnowboardsminorGTM or Marketing PartnerThe Burton Shop at Thredbo, Burton Riglets kids snowboard program (ages 5-6), and Burton Step On Experience rental program - Australia's only on-snow Burton Step On rental location.
• FlixBusminorChannel Partner/ Reseller/ DistributorBus service partner operating from Sydney and Canberra throughout ski season, providing convenient transportation to Thredbo without traffic, snow chains, or parking hassles.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mt. Hotham: Victorian alpine resort offering lift-served skiing, accommodation, and snowsports school. Comparable integrated resort model to Thredbo, competing for Melbourne-origin visitors and the broader Australian ski market.
• Selwyn Snow Resort: NSW ski resort in Kosciuszko region that reopened after redevelopment, offering family-focused skiing, snowplay, and tubing. Smaller and more beginner-oriented than Thredbo but operates in the same geographic catchment and competes for family segments.
• Mt. Buller: Closest major ski resort to Melbourne with integrated lift operations, on-mountain accommodation, ski school, and rental. Competes with Thredbo for the same Victorian/intrastate skier segment and runs a comparable event-driven programming calendar.
• Perisher: Australia's largest ski resort, also located in Kosciuszko National Park, NSW. Directly competes with Thredbo for the same domestic Sydney/Melbourne/Canberra drive market, offering more skiable terrain and higher elevation. Now owned by Vail Resorts, intensifying competitive dynamics.
• Falls Creek Alpine Resort: Major Victorian ski resort competing for the Melbourne drive market. Operates lift-served skiing, snowmaking, accommodation, and snowsports school - directly comparable integrated resort offering to Thredbo in the Australian domestic market.

Broad incumbents

• Alterra Mountain Company: Owner of the Ikon Pass and a portfolio of 15+ North American mountain destinations (Steamboat, Mammoth, Deer Valley, etc.). Thredbo's GTM partner via Ikon Base Pass, making it the strategic incumbent counterpart relevant for assessing distribution and global skier flow.
• Vail Resorts: Global mountain resort operator owning Vail, Beaver Creek, Park City, Perisher, and others. Owns Thredbo's primary Australian competitor (Perisher) and operates the Epic Pass - a direct analog to Thredbo's Ikon Pass relationship. Demonstrates the global capital and distribution playbook Thredbo taps into through Ikon.

Regional players

• Cardrona Alpine Resort: New Zealand's leading ski resort, comparable Southern Hemisphere integrated mountain resort offering skiing, snowboarding, terrain parks, lessons, and accommodation. Thredbo's primary Southern Hemisphere peer for international skier benchmarking and Ikon Pass overlap.
• Coronet Peak / The Remarkables: NZ Ski operates two Queenstown-area integrated ski resorts with lift operations, lessons, rentals, and events. Comparable Southern Hemisphere integrated resort model with similar season timing and climate considerations to Thredbo.

Others

• EVT Ltd (Event Hospitality): Parent company of Thredbo and a publicly listed Australian entertainment and hospitality conglomerate owning Rydges, QT, Atura hotels, EVENT Cinemas, and LYLO. Not a peer in the resort sense, but the only directly comparable Australian-listed operator running hospitality, lodging, and leisure assets at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ThredboTV
• Facebookfacebook.com/ThredboLeisureCentre
• Instagraminstagram.com/thredboresort
• TikToktiktok.com/@thredboresortau
• Xx.com/thredboresort
• LinkedInlinkedin.com/company/kosciuszko-thredbo-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thredbo