What Coronet Peak does

Coronet Peak is a ski resort located 16km / 20 minutes from central Queenstown in New Zealand's South Island, operating since 1947 as New Zealand's first commercial ski field. The resort operates on 365 hectares of skiable terrain with 41 runs, 9 lifts (including a high-speed 6-seater chair with gondola cabins and an 8-person gondola), and a 1,649m summit elevation. Its core infrastructure is anchored by what is described as the largest automated snowmaking system in the southern hemisphere — 232 fully automated snow guns, 5 reservoirs with 285 million litre storage capacity, 9 pumps across 4 pump-houses flowing 300+ litres per second, and an 80% water reclamation rate. The resort is the only operator of Night Ski in New Zealand (4pm-9pm sessions under floodlights) and operates a 1,200m summer mountain bike single-track.

The business operates a diversified, transaction-based revenue model across lift passes, equipment rentals, ski and snowboard lessons, on-mountain food and beverage, retail, ski bus transport, equipment workshop services, and sightseeing gondola rides. It is part of the NZSki network alongside The Remarkables and Mt Hutt, monetizing network value through a unified Superpass covering 12 New Zealand ski areas, a shared MyPass RFID card, cross-mountain lessons and rentals, and a shared ski bus from downtown Queenstown. Pricing is positioned in the mid-to-premium tier in NZD (e.g., Superpass NZD 180/day, full-day private lessons NZD 1,225, performance rentals NZD 90/day), with multi-day discounts, family pricing (kids 5 and under ski free), and student passes. GTM is hybrid: product-led via the flexible Superpass and event-driven via Night Ski parties, branded après events with sponsors including Canadian Club, Asahi, Hot Dub Time Machine, Whispering Angel, and Snow Machine.

Customers are diversified consumer segments — local Queenstown residents, international tourists, first-time skiers, families with children, intermediate/advanced skiers, and non-skiing sightseers. Distribution is direct-to-consumer via the resort's own e-commerce platform and on-mountain sales, supplemented by a downtown Queenstown Snow Centre for pre-arrival fitting and a dedicated ski bus operation. The company operates as a private entity within the NZSki network under strategic operating company ownership; no public listing, funding history, or detailed financial disclosures are present in the available data.

Name

Coronet Peak

Legal name

Coronet Peak

Website

https://coronetpeak.co.nz

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Coronet Peak is a Queenstown, New Zealand ski resort operating since 1947 on 365 hectares with 41 runs and the largest automated snowmaking system in the southern hemisphere. It serves skiers, snowboarders, families, and tourists through lift passes, lessons, rentals, Night Ski, and après ski events as part of the NZSki network.

Ownership category

akta.pro rank

Product category

Ski Resort Services

NAICS

Skiing Facilities (713920), Skiing Facilities (71392), Recreational Goods Rental (532284), Scenic and Sightseeing Transportation (487)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort services
• Alpine recreation
• Ski lift passes
• Snow sports instruction
• Mountain hospitality

Headquarters

HQ city

Queenstown

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Passes and Season Passes: Core revenue from lift access tickets including Superpass (ski 12 areas), Saver Pass, Learner Area Pass, Night Ski Pass, Spring Passes, and Season Passes. Flexible day-based pricing with multi-day discounts.
2. Equipment Rentals: Skis, snowboards, boots, poles, helmets, jackets, and pants available for daily rental. Includes recreational and performance gear tiers. Consecutive day bookings offer savings.
3. Ski and Snowboard Lessons: Group lessons, private lessons, premium family experiences, adaptive coaching, and multi-day kids programmes. Bookable add-on to lift passes and rentals.
4. Food and Beverage: On-mountain dining at Heidi's Hut (gourmet pizza, fondue, mulled wine), West End Eatery, Coronet Grab & Go, Altitude Bar, The Sled Shed (waffles), and Aperol Ice Bar. Includes Heidi's Hot Tub experience.
5. Workshop and Repairs: Ski and snowboard tuning, edge sharpening, waxing, and repairs. Services include Hand Tune, Edge Repair, Edge & Wax, Wax Only, Edge Only, Snowboard Setup, and Binding Adjustment.
6. Sightseeing and Gondola: Peak Gondola scenic rides for non-skiers. Sledding and snowplay area access. Sightseeing passes for alpine views.
7. Ski Bus Transport: Return transport from Queenstown to ski area. Bookable with departure timeslots and pickup locations. Night Ski bus service on event evenings.
8. Retail: On-mountain snow shop selling helmets, jackets, pants, goggles, accessories, and branded merchandise including beanies, T-shirts, and hoodies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Coronet Peak operates a Queenstown-based ski resort offering lift access, ski and snowboard lessons, equipment rentals, on-mountain dining and bars, sightseeing via gondola, ski bus transport, and a ski workshop. Core products are the multi-mountain Superpass (covering 12 NZ ski areas) and specialised passes such as Night Ski, Learner Area, Student, Spring, and 3 Peak Season Passes, supplemented by packages that bundle lifts, lessons, and rentals. Integrated across the resort is a reusable MyPass card system shared with sister mountains The Remarkables and Mt Hutt within the NZSki network.

Product overview

Coronet Peak is a ski resort offering a unified service portfolio centered on ski and snowboard experiences, with lift passes as the core product supplemented by extensive add-on modules. The product ecosystem includes: Superpass (multi-mountain lift pass covering Coronet Peak, The Remarkables, Mt Hutt, and 9 more NZ ski areas); specialized passes (Night Ski Pass, Learner Area Pass, Student 3 Day Pass, Spring Passes, Season Passes, 3 Peak Pass); experience add-ons (First Tracks early access, Lift Lesson & Rental Packages, First Timer Package); instruction programs (Group Lessons, Private Lessons, Premium Family Private, Premium Experiences, Adaptive Coaching, Kid's Lessons, Kids Multi-day Programmes, Instructor Academy, Performance Academy, Schools & Groups); equipment services (Recreational Rentals, Performance Rentals, Jacket & Pants Rental, Ski & Snowboard Workshop); non-skiing experiences (Peak Gondola Pass, Snowplay & Sightseeing); transport (Ski Bus); childcare/learning (Skiwiland for ages 2-5); and on-mountain hospitality (Heidi's Hut restaurant, Aperol Ice Bar, West End Eatery, Coronet Grab & Go, Altitude Bar, The Sled Shed, Heidi's Hot Tub). A MyPass Card system integrates access across all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Superpass Multi-mountain full-day lift pass giving access to Coronet Peak, The Remarkables, Mt Hutt, and 9 additional New Zealand ski areas. No bookings required, no holiday blackouts, and unused days can be swapped for off-mountain activities. Adult day rate $180.
• Night Ski Pass Evening lift pass for New Zealand's only Night Ski operation, valid 4pm-9pm on Wednesday, Friday, and selected Saturday nights from July to September at Coronet Peak. Priced at $100 per pass.
• Learner Area Pass Beginner-specific lift pass for surface-lift access on novice terrain at Coronet Peak, The Remarkables, and Mt Hutt, with the option to progress to advanced terrain in the afternoon. Priced at $110 per pass.
• Student 3-Day + Night Ski Pass Student bundle offering three full-day lift passes across Coronet Peak, The Remarkables, and Mt Hutt plus one Night Ski pass. Student eligibility criteria apply. Priced at $355 per pass.
• 3 Peak Pass Season pass providing unlimited access to Coronet Peak, The Remarkables, and Mt Hutt, including unlimited Night Ski sessions at Coronet Peak.
• Spring Passes Late-season lift pass providing access during spring skiing conditions, typically from September into October at Coronet Peak.
• First Tracks Early-morning add-on access (8am-9am) allowing skiers and snowboarders to ski untouched corduroy before regular mountain opening, available daily from late June to September.
• Lift, Lesson & Rental Package All-inclusive bundle combining a full-day lift pass, group lesson (10am-3:30pm), and equipment rental (skis/boots, poles or wrist guards, helmet) at Coronet Peak and The Remarkables. Adult 3-day package priced at $945 ($390 per day).
• First Timer Package Beginner bundle including a learner-area lift pass, group lesson (10am-3:30pm), and equipment rental (skis/boots, poles, helmet). Adult package priced at $270.
• Group Lessons Ski and snowboard group instruction for ages 4 and up, running 10am-3:30pm in small groups across Coronet Peak and The Remarkables. Priced at $199 per person.
• Full Day Private Lessons One-on-one or small-group coaching for up to six people, tailored to goals, abilities, and snow conditions. Runs 9am-3:30pm at Coronet Peak, priced at $1,225 per lesson.
• Premium Family Private Full-day family-focused coaching for up to four people with priority lift access and a dedicated instructor at Coronet Peak. Priced at $1,450 per lesson.
• Adaptive Coaching Specialised snow-sports coaching program for guests with disabilities, providing accessible instruction tailored to individual needs.
• Performance Academy Advanced coaching program for experienced skiers and riders looking to refine technique and race performance using Race Arena training facilities.
• Schools & Groups Programmes Customised ski and snowboard programs for school groups and organised teams with curriculum-aligned progression across multiple days.
• Recreational Rentals Standard ski and snowboard equipment rental including skis or snowboard, boots, poles or wrist guards, and helmet for all ages across Coronet Peak, The Remarkables, and Mt Hutt. Priced at $65 per day with savings on consecutive days.
• Performance Rentals Premium ski and snowboard equipment rental with enhanced control, sharper edges, varied widths, and personalised fit for improved carving and condition adaptation. Priced at $90 per day.
• Jacket & Pants Rental Waterproof outerwear rental of ski jackets and pants for both children and adults. Priced at $45 per person per day.
• Ski & Snowboard Workshop On-mountain ski and snowboard tuning and repair services including Hand Tune ($55), Edge Repair ($50), Edge & Wax ($40), Wax Only ($25), Edge Only ($25), Snowboard Setup ($15), and Binding Adjustment ($15).
• Peak Gondola Pass Scenic gondola sightseeing pass providing panoramic views over Queenstown, Lake Whakatipu, and the Southern Alps without skiing. Priced at $39 per pass.
• Snowplay & Sightseeing Non-skiing winter activities at Coronet Peak including sledding, snowplay zones, and alpine experiences aimed at families and first-timers.
• Ski Bus Scheduled return transport service from central Queenstown (9 Duke Street) to Coronet Peak and The Remarkables with multiple daily departures, plus dedicated Night Ski buses on event evenings.
• Skiwiland Licensed Early Childhood Education Centre for children aged 2-5 offering snow play, beginner skiing, and supervised activities under qualified teachers.

Quantifiable outcome

• 365 hectares of skiable terrain with 41 runs and 9 lifts
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• Snow MachineflagshipGTM or Marketing Partner · 9 September 20265-day adventure and music festival at Coronet Peak featuring shredding, après, parties, and monster music lineup. September 9, 2026 event.
• Whispering AngelflagshipGTM or Marketing Partner · 22 August 2026European-style après ski partner for Heidi's Hut Angel Hour events (August 22, 29, September 5). Food, drinks, and music partnership featuring their rosé wine.
• AsahiflagshipGTM or Marketing Partner · 14 August 2026Friday Night Ski sponsor taking over event on August 14, 2026. Fresh energy and party atmosphere for après ski night sessions.
• Canadian ClubflagshipGTM or Marketing Partner · 12 August 2026Night Ski sponsor for Wednesday Night Ski events on August 12 and September 2, 2026. DJ sets on deck, giveaways, and on-snow shenanigans.
• Hot Dub Time MachineflagshipGTM or Marketing Partner · 29 July 2026Featured entertainment for Night Ski Party event on July 29, 2026. Live music performance from 4-9pm during Night Ski session. Major marketing event to drive Night Ski attendance.
• Small PlanetminorGTM or Marketing Partner · 29 July 2026Event sponsor for Skin to Summit ski touring events. Provides BBQ, prizes, and event support for climbing-to-summit activities.
• AperolflagshipGTM or Marketing PartnerAperol Ice Bar partner at mid-mountain location (top of Pumphouse Steeps). Known for Aperol Spritz & toastie deal. Serves beer, bubbles, and light snacks.
• ScapegraceminorGTM or Marketing PartnerBrand partner featured in footer of website. New Zealand craft gin brand associated with alpine après scene.
• The RemarkablescoreStrategic or Co-development PartnerSister ski area under same ownership. Combined pass offerings (Superpass, 3 Peak Pass). Shared ski bus, lessons, and rental programs. Common MyPass card system.
• Mt HuttcoreStrategic or Co-development PartnerSister ski area in Canterbury. Combined in Superpass for 12 ski area access. Shared pass, lesson, and rental programs across three mountains.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coronetpeak
• LinkedInlinkedin.com/company/coronet-peak-ski

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coronet Peak