Name

Token

Legal name

東建コーポレーション株式会社

Website

https://token.co.jp

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Land Utilization & Rental Property Development

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111), Nonresidential Property Managers (531312), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519), General Bldg Contractors - Nonresidential Bldgs (1540), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

Keywords

• Rental property construction
• Land utilization consulting
• Property management services
• Sublease rental management
• Real estate brokerage

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. 土地活用・賃貸経営 (Land Utilization and Rental Management): Core business: consulting on land utilization for property owners, designing and constructing rental apartments and condominiums, subleasing (sublease) properties to generate stable long-term rental income for landowners. The company provides end-to-end services from market research and planning through construction, tenant placement, and ongoing property management.
2. ホームメイト 不動産仲介 (Homemate Real Estate Brokerage): Rental property search and real estate brokerage services through the Homemate platform, a nationwide rental property listing portal operated by the company. Revenue generated from brokerage commissions on rental transactions.
3. Casado Management (Sublease/Rental Management): Ongoing property management and sublease services for building owners, generating recurring management fees and sublease income spread over the life of each managed property.
4. グループ住設建材販売 (Nasluck Housing Equipment Sales): Nasluck Co., Ltd., a group company and housing equipment/material manufacturer, produces and sells building materials, bathroom fixtures, kitchen equipment, and housing components used in construction projects, both internally and externally.
5. jansport Facilities (Golf Courses and Hotels): Recreational and hospitality businesses including two golf courses (Token Tado Country Club Nagoya, Token Shioga Country Club), hotel/resort operations (Hotel Tado Onsen, Tower Hills luxury rentals), and restaurant/entertainment venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Token (東建コーポレーション) provides end-to-end land-utilization services for Japanese property owners, covering market research, architectural design, construction of rental apartments and condominiums, tenant placement, and ongoing property management. Core construction spans four proprietary structural systems (high seismic-resistant 2×4 wood, high seismic-resistant steel frame, heavy steel frame, and reinforced concrete) under branded product lines including River Hills, Suite Modern, Shelulu, Pillawood, and Univaly. The company also operates a 35-year-income sublease model under which it guarantees rental income to land owners and assumes vacancy/management risk.

Product overview

Tokoken (東建コーポレーション) operates as a comprehensive land utilization and rental property management company offering a multi-brand portfolio of rental apartments and condominiums across four construction methods: high seismic resistant wooden 2×4 construction, high seismic resistant steel frame, heavy steel frame, and reinforced concrete (RC) construction. The core product lines include River Hills (リバーヒルズ) brand available in multiple construction types, Suite Modern (スイートモダン), Shelulu Star Terrace (シェルル・スターテラス), Star Terrace (スターテラス), and Pillawood (ピラウッド) products. Supporting services include the Homemate (ホームメイト) rental search platform, Homemate Research (ホームメイト・リサーチ) lifestyle facility search, Tokoken Lease Fund (東建リースファンド) for financing, and building management services. The company offers sublease (一括賃借) rental management for up to 35 years and provides land utilization consulting including market research and lifecycle planning services.

Differentiator

Problem solved

Functional benefit

Brands

• ホームメイト: Rental property search platform and property management brand
• リバーヒルズ
• スイートモダン
• シェルル
• ユニヴァリィ

Products and services

• River Hills Shelulu (リバーヒルズ シェルル) High seismic-resistant steel frame construction rental apartment product under the River Hills brand, intended for land owners seeking a branded, durable rental-building construction method alternative.
• River Hills Brand Rental Apartments (リバーヒルズ) — 2×4, Steel, RC variants Token's flagship rental apartment brand offered across three proprietary construction systems: wooden 2×4 (River Hills 2×4), heavy steel frame (River Hills Steel), and reinforced concrete (River Hills RC), allowing land owners to choose a structural method matched to parcel conditions and investment goals.
• Suite Modern (スイートモダン) Modern-style rental apartment product using Token's high seismic-resistant wooden 2×4 construction method, designed for urban land owners seeking contemporary design and efficient layouts.
• Shelulu Star Terrace (シェルル・スターテラス) High seismic-resistant steel frame construction rental apartment product with terrace design, positioned in the Shelulu brand for land owners seeking steel-frame construction with distinctive terrace layouts.
• Star Terrace II (スターテラスII) Multi-unit rental apartment product with terrace design, part of the Star Terrace series, providing landlords with multi-tenant terrace-style rental layouts.
• Pillawood One-Two Door House (ピラウッド ワンツーDOORハウス) High seismic-resistant wooden 2×4 construction rental product designed for efficient use of small or narrow land parcels. The product line was renewed and re-released in June 2026.
• RC Suite Terrace (RCスイート・テラス) Reinforced concrete construction rental apartment with terrace design, offering premium sound insulation and durability within Token's reinforced-concrete product family.
• RC Univaly (RCユニヴァリィ) Reinforced concrete construction rental apartment product available in both wall-system and frame (ラーメン工法) construction methods, providing two structural options for RC buildings.
• Tokken Exterior Construction (東建のエクステリア / 外構工事) Exterior and outer-structure construction product lineup for Token-built rental properties. The lineup was renewed and re-released in June 2026.
• Inner Terrace (インナーテラス) Inner-terrace design product for Token rental apartments, providing additional shared/private outdoor-like space within a building's interior layout. Renewed and re-released in May 2026.
• Homemate (ホームメイト) Rental Property Search Platform Nationwide rental property search portal and property management service brand operated by the Token Group, offering apartment, condominium, and house listings across Japan for prospective tenants and supporting landlords with placement services.
• Homemate Research (ホームメイト・リサーチ) Facility Search Lifestyle facility search service covering restaurants, medical facilities, hotels, schools, and local services to support tenants living in Homemate-listed properties.
• Land Utilization Consulting (土地活用コンサルティング) Consulting service for land owners covering market research reports, lifecycle planning, and optimal property development strategy recommendations prior to construction engagement.
• Sublease (一括貸借) Rental Management Service Long-term sublease rental management service under which Token guarantees rental income to land owners for up to 35 years and assumes responsibility for tenant recruitment, vacancy risk, and ongoing property management.
• Tokken Lease Fund (東建リースファンド) Financing Group financial services subsidiary providing lease financing, construction loans, and guarantee services to property owners undertaking rental property development through Token.
• Token Building Management (東建ビル管理) Maintenance Services Group subsidiary providing building maintenance, repairs, and management services for rental properties in Token's managed portfolio.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Nasluck Co., Ltd. (ナスラック株式会社)coreTechnology or IntegrationGroup subsidiary and housing equipment/material manufacturer. Produces and supplies building materials including water fixtures, bathroom systems, kitchen equipment, storage furniture, interior doors, and structural building components used in Tokken's construction projects. Also operates external sales through showrooms and e-commerce.
• Tokken Building Management Co., Ltd. (東建ビル管理株式会社)coreImplementation/ SI/ Consulting PartnerGroup company providing building maintenance and management services. Handles property maintenance, repairs, and building management for rental properties managed under Tokken's portfolio.
• Tokken Resort Japan Co., Ltd. (東建リゾート・ジャパン株式会社)minorOthersGroup company operating resort and leisure facilities including Hotel Tado Onsen (天然温泉施設) and associated resort hotel accommodations.
• Tokken Tado Country Co., Ltd. (東建多度カントリー株式会社)minorOthersGroup company operating Tokken Tado Country Club Nagoya (JGTO/JLPGA official certified course) and the Hotel Tado Onsen resort complex. Also manages Tado Golf School.
• Tokken Shioga Country Club (東建塩河カントリー倶楽部)minorOthersGroup-operated golf course described as one of Japan's leading prestigious clubs (日本有数の名門クラブ).
• Totsu Travel Co., Ltd. (株式会社東通トラベル)minorOthersGroup travel agency specializing in golf tours. Operates golf tour business and travel blog.
• Totsu Agency Co., Ltd. (株式会社東通エィジェンシー)minorGTM or Marketing PartnerGroup advertising agency providing marketing and advertising services across the Tokken Group.
• Shanghai Dongfan International Trading Co., Ltd. (上海東販国際貿易有限公司)minorOthersShanghai-based international trading company handling import/export of Chinese goods.
• General Incorporated Foundation Token Sword World Foundation (一般財団刀剣ワールド財団)minorOthersFoundation operating the Nagoya Sword Museum (Meihaku) and the Sword World virtual museum network, including Tokyo, Osaka, Kuwana/Tado, and Nagoya Marunouchi satellite locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tokyu Land Corporation:
• Sumitomo Realty & Development: Sumitomo Realty operates a major rental housing and condominium business alongside commercial real estate development in Japan. Comparable to Token in residential rental exposure but with a much larger commercial real estate footprint and greater scale across multiple property types.
• Sekisui House: Sekisui House is one of Japan's largest homebuilders with extensive rental housing and Sha-Maison lease management operations. Comparable to Token in building and managing rental apartments for landowners, but operates at meaningfully larger scale and with a broader for-sale housing portfolio.
• Daiwa House Industry: Daiwa House is Japan's largest homebuilder and a direct competitor in rental housing construction, with significantly broader product lines including commercial, logistics, and for-sale residential. Comparable because both build and manage rental housing at scale, though Daiwa House operates with substantially larger land banks and capital.

Direct peers

• Leopalace21: Leopalace21 is a Japanese rental housing specialist that builds and master-leases apartments nationwide, with a sublease model closely paralleling Token's 一括貸借 structure. Among the closest direct comparables given the similar sublease-focused BTR business model, though it has historically operated with thinner product differentiation and a less diversified construction stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tokencorp
• YouTubeyoutube.com/user/tokentelevision
• Facebookfacebook.com/token.corp
• Instagraminstagram.com/token.corp_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Token