C.I.T.

What C.I.T. does

C.I.T. Corporation Limited is a Thai import and distribution company founded in 1961, headquartered in Pom Prap, Bangkok, and operating as part of CHAAN Group Holdings. The company operates two business units: a Zinc Alloy division that imports and distributes LME-traded zinc products (Special High Grade, High Grade, and die casting alloys) for industrial manufacturers, and a Non-Zinc division that produces, imports, and distributes consumer products including bathroom and kitchen fixtures under the KUDOS, MEIN, and CAMEL brands, digital door locks (via Alpha Lock from Japan and Igloohome from Singapore), and professional tools and agricultural equipment through over 1,200 retail stores.

C.I.T. generates revenue primarily through hardware sales and one-time licensing of zinc metals, distributing through a multi-channel network of more than 2,000 retail stores across Thailand and AEC countries (Malaysia, Myanmar, Laos, Vietnam), anchored by major retail partnerships with HomePro (19 branches), Global House, Boonthavorn, and online marketplaces Lazada and Shopee. The KUDOS brand emphasizes Design Thinking methodology and Universal Design principles, supported by Japanese technology partnerships with SAN-EI and European distributions via MARMORIN, winning multiple international design awards including Japan Good Design Award 2022, iF Design Award 2023/2024, DEmark 2023, and Prime Minister's Export Award 2025.

The company serves four primary customer segments: residential consumers seeking design-forward bathroom/kitchen products, real estate developers and contractors requiring bulk sanitary ware and smart home solutions, professional trades and agricultural businesses needing tools, and industrial manufacturers requiring zinc alloys. C.I.T. is a private company preparing for capital market entry through the CBCE Next program, with subsidiary CIT Metals Limited handling the zinc business and leadership headed by CEO Santi Srivicharnkul and Deputy CEO Srawang Srisrikul.

Name

C.I.T.

Legal name

บริษัท ซี.ไอ.ที. จำกัด (C.I.T. Corporation Limited)

Website

https://cit.co.th

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

C.I.T. Corporation Limited, founded in 1961 in Thailand, imports and distributes zinc alloys, bathroom/kitchen fixtures (KUDOS brand), digital locks, and tools to industrial manufacturers, residential consumers, real estate developers, and trade professionals across Thailand and ASEAN markets via 2,000+ retail stores.

Ownership category

akta.pro rank

Product category

Building Materials and Sanitary Ware Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510), Other Building Material Dealers (44418), Building Material and Supplies Dealers (4441)

SIC

Wholesale-Durable Goods, Nec (5099), Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro industry

PRIMARYCRAEAEAH

Automotive, Tools & Industrial Supplies (B2B)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

SECONDARYCRAFAHAN

Metals, Plastics & Fabrication Materials Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYCRAEAEAJ

Cross-Border / Import-Export Cash & Carry (Ethnic & International Trade)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

Keywords

• Zinc alloy distribution
• Bathroom fixtures import
• Smart door lock distribution
• Professional tools wholesale
• Sanitary ware retail

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Zinc Alloy Products: Import and distribution of zinc metals including Zinc Special High Grade, Zinc High Grade, and Zinc Alloy for Die Casting
2. KUDOS Bathroom and Kitchen Products: Production, import and distribution of bathroom fixtures including showerheads, faucets, and sanitary ware under KUDOS brand
3. Digital Locks: Distribution of smart and digital door lock systems through partnerships with Alpha Lock and Igloohome
4. Tools and Agricultural Equipment: Import and distribution of professional tools and agricultural equipment through over 1,200 retail stores, offering more than 1,800 products from 20 global brands

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

C.I.T. Corporation Limited imports and distributes two principal product categories: zinc alloys (Zinc Special High Grade, Zinc High Grade, Zinc Alloy for Die Casting, and other metals) for industrial manufacturers, and Non-Zinc consumer and trade goods including premium bathroom and kitchen fixtures under the KUDOS brand, distributed smart digital locks, professional tools, and agricultural equipment. The company operates through a hybrid B2B/B2C model reaching over 2,000 retail stores across Thailand and AEC countries via partnerships with HomePro, Global House, Boonthavorn, Lazada, Shopee, and traditional hardware outlets.

Product overview

C.I.T. Corporation Limited operates two main business divisions: Zinc Alloy (importing and distributing zinc metals including Special High Grade, High Grade, and die casting alloys, traded on LME) and Non-Zinc (diversified consumer products). The Non-Zinc division encompasses bathroom and kitchen equipment under the KUDOS brand (featuring KUDOS TUBU showerheads and KUDOS Velge faucets), distributed digital locks (Alpha Lock from Japan, Igloohome from Singapore), and tool/hardware distribution through over 1,200 stores. The company distributes products from international partners including SAN-EI (Japan) and MARMORIN (Europe), and sells directly under MEIN and CAMEL brands. C.I.T. is a pioneer importer in Thailand since 1961, serving both domestic and AEC regional markets.

Differentiator

Problem solved

Functional benefit

Brands

• KUDOS: Premium bathroom and kitchen equipment brand including KUDOS TUBU chlorine-filter showerhead and faucet products
• MEIN
• CAMEL
• Alpha Lock
• Igloohome
• KUDOS TUBU
• KUDOS Velge
• KUDOS Skin-Care Series
• KUDOS AQUAFORCE

Products and services

• Zinc Special High Grade

Quantifiable outcome

• KUDOS TUBU ranked #1 in sales in Japan
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HomePro (โฮมโปร)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Major retail partner for KUDOS products with 19 branches across Thailand. Joint promotional campaigns including KUDOS Skin-Care Series launch and special promotions at HomePro stores.
• Thai Trade Center (สคต.)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Government trade promotion office in Vietnam that facilitated B2B business matching for CIT Metals in Hanoi, generating 172 business matches with estimated purchase value of USD 1,591,550 within one year.
• SAN-EI (ซังเอ)coreStrategic or Co-development PartnerOne of the largest high-quality bathroom and kitchen equipment manufacturers in Japan. SAN-EI develops products with modern design, quality, and cutting-edge technology, having received numerous awards for both functional quality and aesthetic design excellence.
• Marmorin (มาโมริน)minorStrategic or Co-development PartnerEuropean leading manufacturer of washbasins and bathtubs with over 30 years of experience. Products are distributed worldwide and have received multiple design awards including the prestigious Red Dot Award.
• IgloohomecoreTechnology or IntegrationSmart lock technology expert from Singapore that creates world-class smart lock products. Enables users to manage homes through modern IoT innovation. Selected as Best Tech Product at CES 2017 and received CES ASIA Innovation Awards 2018.
• Alpha Lock (อัลฟ่าล็อค)coreTechnology or IntegrationJapanese expert in electronic and digital lock systems. Combines biometric technology with mechanical expertise to produce diverse electronic and digital locks. Known for maximum security, premium materials, distinctive design, and ease of use.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TOTO Ltd. TOTO is Japan's largest sanitary ware and bathroom technology manufacturer with strong AEC presence. C.I.T. partners with SAN-EI (Japanese) and competes with TOTO at the premium bathroom specification tier across hotels, developers, and premium retail.
• Geberit AG: Geberit is a European leader in sanitary systems (installation systems, piping, bathroom ceramics). Comparable as a broad incumbent in premium bathroom solutions that AEC developers and architects specify alongside or in place of KUDOS or SAN-EI products.
• Roca Sanitario: Roca is a Spanish global bathroom fixtures manufacturer with operations across Asia and a Marmorin-adjacent design positioning. Directly competes with KUDOS and C.I.T.'s distributed premium bathroom brands at design-led specification projects.
• LIXIL Group: LIXIL is a Japanese global leader in housing and building products including sanitary ware (INAX), faucets, and bathroom systems. Comparable as a broad incumbent serving AEC markets with branded bathroom products that compete with KUDOS at the premium tier.
• HomePro: HomePro is Thailand's largest home improvement retailer and C.I.T.'s primary KUDOS distribution partner with 19 branches. Overlapping assortment in bathroom fixtures, tools, and home improvement makes it both a critical channel and a category competitor through its own private-label programs.
• COTTO (Siam Cement Group): COTTO is the leading Thai sanitary ware and bathroom brand under SCG, offering tiles, sanitary ware, and bathroom fittings across domestic and export markets. Directly competes with KUDOS in Thai and AEC bathroom fixture markets but operates as a manufacturer rather than a multi-brand distributor.

Direct peers

• Dohome: Dohome is a Thai-listed home improvement retailer and distributor offering building materials, tools, hardware, and home fixtures to both consumers and contractors. Most directly comparable to C.I.T.'s tools, hardware, and bathroom fixtures distribution across Thailand with regional supply scale.
• Global House: Global House is one of Thailand's largest home improvement and hardware retailers with extensive branch coverage. Comparable as a key C.I.T. distribution partner that also competes in the same product categories (tools, hardware, sanitary ware) through its own private-label and third-party brands.
• Häfele SE: Häfele is a German family-owned hardware and fittings distributor serving ASEAN markets with tools, furniture fittings, and architectural hardware. Comparable to C.I.T.'s tools/hardware distribution model and hardware-focused retail reach across Thailand and AEC.

Regional players

• Makro (CP Axtra): Makro is a Thai cash-and-carry wholesale club under CP Group, serving professional and HORECA buyers with tools, equipment, and consumables at scale. Comparable to C.I.T.'s B2B professional channel for tools and agricultural equipment across Thailand, with deeper regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xtwitter.com/kudosthailand
• YouTubeyoutube.com/channel/UCdZLV8jHYEmlGSe_wvKyn0g
• Facebookfacebook.com/citcorporation
• Instagraminstagram.com/kudosthailand
• LinkedInlinkedin.com/company/citcorporation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C.I.T.