DoHome
DoHome is a Thai omnichannel retailer of construction materials, hardware, appliances, and home furnishings, operating 57 full-size branches and 33 DoHome Togo convenience stores across Thailand to serve individual homeowners and professional contractors.
- Company typePublic
- Founded1983
- HeadquartersPhaya Thai, Thailand
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What DoHome does
DoHome Public Company Limited, listed on the Stock Exchange of Thailand (bkk:DOHOME), is a Thai home improvement and construction materials retailer founded in 1983. The company operates an omnichannel retail platform combining 57 full-size branches and 33 DoHome Togo neighborhood convenience-format stores distributed across all seven regions of Thailand, supported by a dohome.co.th e-commerce site hosted on Azure infrastructure. Its assortment spans over 100,000 SKUs across construction materials, hardware, tools, doors and windows, furniture, electrical appliances (including SHARP, HITACHI, and HAIER brands), and home decoration products. Two wholly-owned subsidiaries — DoHome Togo and dooDeco — extend the model into smaller-format community retail and higher-margin interior design services.
The business serves two primary customer segments: individual homeowners undertaking construction, renovation, and repair projects, and professional contractors and small builders purchasing in bulk. Revenue is generated almost entirely through hardware sales at fixed retail prices with periodic promotional discounts ranging from 7% to 40%, delivered via in-store purchases, online ordering with home delivery, click-and-collect, and LINE-based quoting for structural products. The go-to-market is sales-led omnichannel retail with marketing distributed across Facebook, Instagram, LINE, YouTube, promotional catalogs, and in-branch campaigns.
The company employs 501-1000 people, is headquartered in Pathum Thani, and operates without any disclosed AI/ML capabilities, public APIs, or proprietary technology platforms beyond standard cloud-hosted commerce and messaging integrations. Its competitive position rests primarily on nationwide physical distribution density, broad assortment, and long-standing brand and supplier relationships built over four decades in the Thai market.
DoHome firmographics
Firmographics- Name
- DoHome
- Legal name
- DoHome Public Company Limited
- Website
- https://dohome.co.th
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- DoHome is a Thai omnichannel retailer of construction materials, hardware, appliances, and home furnishings, operating 57 full-size branches and 33 DoHome Togo convenience stores across Thailand to serve individual homeowners and professional contractors.
- Ownership category
- akta.pro rank
Where DoHome is headquartered
LocationHeadquarters
- HQ city
- Phaya Thai
- HQ country
- Thailand
- HQ region
- Asia
Offices13 records
Markets served
DoHome business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - Physical Stores: Revenue from 57 physical retail branches across Thailand selling construction materials, hardware, electrical appliances, furniture, and home improvement products. Products sold at fixed retail prices with periodic discount promotions. Includes both full-size DoHome branches and smaller DoHome Togo convenience-format stores.
- E-commerce Online Sales: Revenue from online sales through dohome.co.th platform with home delivery service and in-store pickup options. Offers free shipping promotions and delivery discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
DoHome product offering
Product offeringCore offering
DoHome is a wholesale and retail chain in Thailand selling construction materials, hardware, electrical appliances, furniture, doors, windows, and home improvement tools. It operates 57 full-size branches nationwide, 33 DoHome Togo convenience stores, and an e-commerce site offering home delivery and in-store pickup, supported by LINE-based ordering and promotional catalogs with discounts of 7–40%.
Product overview
DoHome is a comprehensive home improvement and construction materials retail platform operating as a single unified business combining e-commerce (DoHome Online) and physical retail (57 branches across Thailand). The product portfolio centers on construction materials, electrical appliances, furniture, and hardware, with complementary sub-brands including DoHome Togo (neighborhood store format), and services like dooDeco for interior design. The platform offers both online shopping with delivery and in-store pickup across its branch network.
Differentiator
Problem solved
Functional benefit
Brands
- DoHome Togo (ดูโฮม ทูโก): A smaller-format store concept placed in community areas near customers' homes, offering building materials, hardware, furniture, bathroom fixtures, paints, electrical equipment, and appliances at affordable prices.
- dooDeco (ดูดีคอป)
Products and services
- DoHome Online E-commerce Platform DoHome's main online shopping platform at dohome.co.th selling construction materials, home electrical appliances, furniture, and hardware for home improvement. Supports both online ordering with home delivery and in-store pickup, with promotional coupons and discount shipping promotions.
- DoHome Togo Neighborhood Store Format Smaller-format neighborhood convenience stores under the DoHome brand, located in communities near customers' homes. Offer affordable home construction and repair materials across more than 6 product categories including tools, hardware, furniture, bathroom fixtures, paint, electrical equipment, and appliances.
- DoHome Full-Size Retail Branch Network Physical retail branch network with 57 full-size DoHome branches across Thailand covering Bangkok metropolitan area (36 branches), central region (3 branches), north (2 branches), south (3 branches), northeast (7 branches), east (5 branches), and west (1 branch). Each branch sells construction materials, hardware, electrical appliances, furniture, doors, windows, and tools to individual homeowners and contractors.
- dooDeco Interior Design Service Interior design and decoration service collaboration between DoHome and dooDeco offering comprehensive home interior solutions that integrate design services directly with DoHome's product offerings. Targeted at homeowners seeking end-to-end interior design support.
Companies that use DoHome
Customer profileSegments2 records
Ideal customer profiles2 records
DoHome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
DoHome partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- dooDecominorCollaboration for interior design services under 'Dohome X dooDeco' brand, offering comprehensive interior decoration services integrated with DoHome's product offerings.
- SHARPcoreMajor appliance brand sold through DoHome stores and online platform, including TVs, refrigerators, washing machines, and air conditioners.
- HITACHIcoreAppliance brand partner for washing machines and other home appliances sold at DoHome.
- HAIERcoreAppliance brand partner for washing machines and other home appliances sold at DoHome.
- EXTERAcoreUPVC door and door frame brand sold through DoHome retail locations.
- ALUGUARDminorUPVC interior door brand sold through DoHome.
- LWDminorUPVC interior door brand sold through DoHome.
- LEOWOODminorWooden door frame brand sold through DoHome.
- RAKANGTHONGminorPVC door brand sold through DoHome.
- DOUBLE-DminorEco door frame brand sold through DoHome.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
DoHome competitors and assessment
Company assessmentDirect peers
- Power Buy: Thai consumer electronics and home appliance retailer under Central Group. Comparable as a Thai multi-channel retailer of major appliances (SHARP, HITACHI, etc.) with overlapping brand partnerships and customer segments.
- Global House: Thai home improvement and building materials retailer with a national branch network. Directly comparable in assortment, customer base (homeowners and contractors), and B2C/B2B sales model.
- HomeWorks: Thai home improvement chain associated with Central Group retail. Directly comparable in product categories, target market, and national Thai branch footprint.
- HomePro: Thailand's largest home improvement retail chain, directly comparable to DoHome in product categories (construction materials, furniture, appliances, hardware), omnichannel model, and national branch footprint. The market leader that DoHome competes against most directly.
- Mega Home: Thai home improvement chain operating under CRC Group, offering similar categories (construction materials, furniture, appliances). Direct competitor with overlapping geographic presence and target customers.
- Boonthavorn: Thai building materials and home improvement retailer serving both retail and contractor customers. Comparable in product mix (heavy on construction materials) and B2B/B2C customer segmentation.
Broad incumbents
- IKEA: Global furniture and home furnishings incumbent now operating in Thailand. Comparable in furniture and home decoration category overlap, but operates with a very different showroom/warehouse model and product focus.
Regional players
- Mr.DIY: Malaysian-headquartered value home improvement retailer with growing Southeast Asia footprint. Comparable as a regional home improvement/hardware mass-market chain, though primarily operating outside Thailand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DoHome social profiles
Digital presenceDoHome compliance and trust
Trust signalCompliance1 record
DoHome financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoHome leadership team
Management profileNumber of profiles
DoHome subsidiaries and ownership
Company hierarchySubsidiaries2 records
DoHome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoHome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoHome
What does DoHome do?
DoHome is a wholesale and retail chain in Thailand selling construction materials, hardware, electrical appliances, furniture, doors, windows, and home improvement tools. It operates 57 full-size branches nationwide, 33 DoHome Togo convenience stores, and an e-commerce site offering home delivery and in-store pickup, supported by LINE-based ordering and promotional catalogs with discounts of 7–40%.
Is DoHome a public or private company?
DoHome is a public company. It is classified as public and is currently operating.
When was DoHome founded?
DoHome was founded in 1983. It employs 501 to 1,000 people.
Where is DoHome based?
DoHome is headquartered in Phaya Thai, Thailand, in the Asia region.
How does DoHome make money?
Two revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Online Sales.
Who are DoHome's main competitors?
Direct peers on record are Power Buy, Global House, HomeWorks, HomePro, Mega Home and Boonthavorn. IKEA is listed as a broad incumbent. Mr.DIY is listed as a regional player.
Does DoHome have an API?
No public API is recorded for DoHome.