Balance Bar
- Company typePrivate
- Founded1992
- HeadquartersCarpinteria, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Balance Bar firmographics
Firmographics- Name
- Balance Bar
- Legal name
- Sports Supplements LLC
- Website
- https://balance.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Balance Bar industry classification
Industry- Product category
- Nutrition Bars
- NAICS
- Food and Beverage Retailers (445), Food (Health) Supplement Retailers (456191)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industry
- Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)
Keywords
Where Balance Bar is headquartered
LocationHeadquarters
- HQ city
- Carpinteria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Balance Bar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Nutrition Bar Product Sales: Sale of Balance Bar nutrition energy bars (Original, Gold, and Dark product lines) through direct e-commerce and retail distribution channels.
- Online Retail Operations: E-commerce platform shop.balance.com handles product sales, order processing, and customer fulfillment for US consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-commerce direct purchase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Balance Bar product offering
Product offeringCore offering
Balance Bar manufactures and sells branded nutrition energy bars designed around its proprietary 40-30-30 macronutrient ratio (40% carbohydrates, 30% protein, 30% dietary fat) intended to support slow digestion, stable blood sugar, and sustained energy. The product range includes Original, Gold, and Dark Balance Bar lines plus Balance bare Bars, sold via the company's own e-commerce store at shop.balance.com and through US retail distribution.
Product overview
Balance Bar is a nutrition bar company founded in 1992 in Santa Barbara, CA, offering a portfolio of energy bars including Original, Gold, and Dark varieties, all crafted based on the proprietary 40-30-30 nutrition principle (40% carbohydrates, 30% protein, 30% dietary fat) to deliver lasting energy and help maintain blood sugar levels. The company also produces Balance bare Bars which offer strong nutritional profiles but are not based on the 40-30-30 principle. The products are sold through the company's e-commerce shop at shop.balance.com and are designed as on-the-go nutrition snacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Balance Bar Energy bar built on Balance Bar's proprietary 40-30-30 nutrition principle (40% carbohydrates, 30% protein, 30% dietary fat) intended to deliver lasting energy and help maintain blood sugar levels already within the normal range. Marketed to health-conscious US consumers seeking balanced on-the-go nutrition.
- Gold Balance Bar Energy bar built on the 40-30-30 nutrition principle offering a golden/nutty flavor variant of the Original formulation. Targeted at US consumers who want the 40-30-30 macronutrient profile with a different flavor experience.
- Dark Balance Bar Energy bar built on the 40-30-30 nutrition principle featuring a dark chocolate flavor profile. Targeted at US consumers who want the 40-30-30 macronutrient balance in a chocolate-leaning format.
- Balance bare Bars Nutrition bars offering a strong nutritional profile that are not based on the 40-30-30 principle, positioned as a nutritionally smart everyday snack. Marketed to US consumers seeking convenient everyday nutrition without the 40-30-30 macronutrient framing.
Quantifiable outcome
- 40% of calories from carbohydrates, 30% from protein, 30% from dietary fat
Companies that use Balance Bar
Customer profileSegments2 records
Ideal customer profiles2 records
Balance Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Balance Bar partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Balance Bar competitors and assessment
Company assessmentDirect peers
- PowerBar (Post Holdings): Legacy energy/sports nutrition bar brand with direct overlap in the endurance and active-lifestyle segment where Balance Bar's 40-30-30 positioning also plays.
- KIND Healthy Snacks: Major US nutrition bar and snack brand selling whole-food-based bars in similar retail channels to Balance Bar, targeting the same health-conscious consumer occasion.
- Clif Bar & Company: One of the largest US energy and nutrition bar brands, with overlapping product positioning (energy/protein bars for active consumers) and a comparable target market of health-conscious and fitness-focused buyers.
- Quest Nutrition: High-protein nutrition bar and snack company with overlapping protein/energy bar SKUs and a fitness-oriented consumer base directly comparable to Balance Bar's 40-30-30 positioning.
- Larabar (General Mills): Whole-food fruit-and-nut bar brand with comparable natural-ingredient positioning and overlapping retail distribution in the US nutrition bar category.
- ONE Brands (Hershey): Protein bar brand with high-protein, low-sugar positioning that competes head-to-head with Balance Bar for the fitness-conscious and blood-sugar-aware consumer.
- RXBAR (RX Nut Butter): Clean-label protein bar brand competing in the same protein/snack bar aisles as Balance Bar, with comparable minimalist ingredient positioning.
- Met-Rx: Sibling nutrition brand under the same Sports Supplements LLC parent as Balance Bar, with overlapping protein-bar/meal-replacement products and shared corporate infrastructure.
Broad incumbents
- Kashi (Kellanova): Larger, multi-category natural and nutrition food brand under Kellanova; competes in adjacent wholesome-snack and nutrition-bar space with deeper distribution and marketing budgets.
Emerging players
- ProBar: Smaller nutrition/meal-replacement bar brand with comparable whole-food and balanced-macronutrient positioning to Balance Bar, focused on the active-lifestyle consumer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Balance Bar social profiles
Digital presenceBalance Bar compliance and trust
Trust signalCompliance1 record
Balance Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balance Bar leadership team
Management profileNumber of profiles
Balance Bar funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balance Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balance Bar
What does Balance Bar do?
Balance Bar manufactures and sells branded nutrition energy bars designed around its proprietary 40-30-30 macronutrient ratio (40% carbohydrates, 30% protein, 30% dietary fat) intended to support slow digestion, stable blood sugar, and sustained energy. The product range includes Original, Gold, and Dark Balance Bar lines plus Balance bare Bars, sold via the company's own e-commerce store at shop.balance.com and through US retail distribution.
Is Balance Bar a public or private company?
Balance Bar is a private company. It is classified as corporate owned and is currently operating.
When was Balance Bar founded?
Balance Bar was founded in 1992. It employs 51 to 100 people.
Where is Balance Bar based?
Balance Bar is headquartered in Carpinteria, United States, in the North America region.
How does Balance Bar make money?
Two revenue lines are on record. Nutrition Bar Product Sales are the primary driver. The others are online Retail Operations.
Who are Balance Bar's main competitors?
Direct peers on record are PowerBar (Post Holdings), KIND Healthy Snacks, Clif Bar & Company, Quest Nutrition, Larabar (General Mills), ONE Brands (Hershey), RXBAR (RX Nut Butter) and Met-Rx. Kashi (Kellanova) is listed as a broad incumbent. ProBar is listed as an emerging player.
Does Balance Bar have an API?
No public API is recorded for Balance Bar.
What industry is Balance Bar in?
Balance Bar's product category is Nutrition Bars. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of AFAKABAI, Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars). Its NAICS code is 445 and its SIC code is 2050.