What PerSu Marketi does

PerSu Marketi, operating under the DTL PerSu brand, is a privately-held Serbian neighborhood supermarket chain headquartered in Zrenjanin and founded in 1997. The company operates 170+ stores across 90+ settlements in the Vojvodina and Belgrade regions, serving a stated base of 2+ million customers and employing 1,150+ people. Its core offer is everyday food and household goods at permanently low prices under the 'Uvek SuPer cene' positioning, supplemented by five private-label brands (PerSu, Belkino, Delikato, Hit!, to!) and direct sourcing from 100+ local Serbian producers.

The technology footprint is conventional retail rather than AI-native: a proprietary loyalty application (PerSu Extra) providing direct cashback via QR-code checkout scanning, an online ordering portal (shop.persu.rs) extending assortment into white goods and seasonal categories with 10-day in-store pickup, and delivery partnerships with Wolt (Zrenjanin) and Glovo (Belgrade). Operational infrastructure includes a 10,500 m² distribution center commissioned in Zrenjanin in 2024 and IFCO reusable-packaging logistics for fresh produce. Multi-program loyalty (Pennyback 2% cashback, MyWorld 1.5%, PerSu Poklon birthday gifts, Kupi Lako deferred-payment card up to 75 days, PaySpot bill-payment terminals) anchors customer retention, while partnership in the DTL (Domestic Trade Chain) alliance of 13 Serbian retailers provides collective procurement leverage.

Revenue is generated almost entirely through retail transaction margins on physical-store grocery sales, complemented by delivery commissions, bill-payment service fees, and loyalty-program ancillary income. Customer concentration is diffuse across Serbian households and community segments, with no large enterprise anchors. Geographic concentration in Vojvodina/Belgrade defines the addressable market, with Belgrade expansion (15 stores by mid-2025) the principal growth vector. Revenue is not publicly disclosed; the company is internally described as privately held with no disclosed external investor backing, despite a templated reference to a Belgrade Stock Exchange ticker.

Name

PerSu Marketi

Legal name

BB TRADE DOO ZRENJANIN

Website

https://persu.rs

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PerSu Marketi is a privately-held Serbian neighborhood supermarket chain operating 170+ stores across Vojvodina and Belgrade, serving everyday grocery and household needs of 2+ million consumers through permanent low-price positioning, five private-label brands, multi-program loyalty, and distribution partnerships with Wolt and Glovo.

Ownership category

akta.pro rank

Product category

Retail Grocery / Supermarket

NAICS

Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Limited-Assortment Hard Discounters (Private-Label Led) (CRAHADAA)

Keywords

• Grocery retail chain
• Supermarket chain
• Private label brands
• Loyalty cashback programs
• Online grocery ordering

Headquarters

HQ city

Zrenjanin

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Retail Sales - Physical Stores: Core revenue from supermarket retail operations across 170+ physical store locations. Revenue derived from food and non-food product sales with emphasis on private label products (PerSu, Hit, to!, Delikato, Belkino) and local producer partnerships.
2. Online Ordering - Poruci i Pokupi: E-commerce revenue from online orders placed via shop.persu.rs for in-store pickup or delivery. Includes higher-value items like white goods and electronics.
3. Delivery Platform Commissions: Revenue through delivery partnerships with Wolt and Glovo platforms, offering grocery delivery services to customers.
4. Loyalty Program Services: Pennyback program charges small fees for processing receipt-based cashback; PaySpot service charges for utility payments, cash deposits, and money transfers.
5. Private Label Product Sales: Revenue from proprietary brand products including PerSu (household essentials), Belkino (dairy), Delikato (processed meats/MAP technology), Hit (budget value), and to! (practical goods).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

PerSu Marketi operates as DTL PerSu, a domestic Serbian supermarket chain running 170+ stores across 90+ settlements in Vojvodina and Belgrade that sell food and non-food products under an "Always SuPer Prices" permanent low-price strategy. Beyond physical retail, the company offers the PerSu Extra mobile cashback app, an online order-and-pickup service (shop.persu.rs), delivery partnerships with Wolt and Glovo, and in-store PaySpot bill payment terminals, supported by five private label brands (PerSu, Delikato, Belkino, Hit!, to!).

Product overview

PerSu Marketi operates as the DTL PerSu retail chain, a domestic Serbian grocery retailer with more than 170 stores across 90+ settlements in Vojvodina and Belgrade. The offering combines a physical retail network with digital services including the PerSu Extra mobile loyalty app, Poruči i pokupi (Order and Pickup) online ordering, and PaySpot bill payment/money transfer services. The company carries four private label brands: PerSu (household essentials), Delikato (premium MAP meat products), Belkino (dairy products), Hit! (value brand), and to! (budget household goods). Additional services include the Pennyback cashback program, PerSu Loyalty Card (via MyWorld), Kupi Lako deferred payment card, and PerSu Poklon birthday/slava gift program. In November 2025, the company expanded into white goods (refrigerators, washing machines, dryers, cookers, range hoods) available via the shop.persu.rs ordering platform.

Differentiator

Problem solved

Functional benefit

Brands

• PerSu: PerSu is the company's own private label brand covering everyday household needs - practical, reliable products at affordable prices.
• Delikato
• Belkino
• Hit!
• To!

Products and services

• DTL PerSu Retail Chain (PerSu Marketi supermarkets) The company's core retail offering: a chain of neighborhood supermarkets selling food and non-food products across Vojvodina and Belgrade, anchored on an "Always SuPer Prices" permanent low-price strategy and community-oriented positioning.
• PerSu Extra Mobile Application Loyalty mobile and web app providing direct cashback rewards on purchases. Users scan the app QR code at checkout, accumulate cash (minimum 500 RSD to redeem), access app-only deals, and earn a 0.5% referral bonus on friends' purchases; new users receive a 300 RSD welcome bonus.
• Poruči i pokupi (Order and Pickup) Online ordering service on shop.persu.rs allowing customers to order products for pickup at selected PerSu market locations, including higher-value items such as white goods, smart home devices, garden furniture, tools, lawn mowers, and pools. Delivery to the selected store within 10 days.
• PerSu Poklon (Birthday and Slava Gift Program) Loyalty program that rewards customers with special gifts on their birthdays and patron saint days (slava); recipients receive a notification and collect the gift at their nearest PerSu market by presenting the loyalty card.
• Pennyback Cashback Program Mobile and web application that provides 2% cashback on every purchase via fiscal-receipt scanning; users can request vouchers after accumulating a minimum of 500 RSD and earn a 0.5% bonus on friends' purchases.
• PerSu Loyalty Card (via MyWorld) Loyalty card offering 1.5% cashback on every purchase, paid directly to the customer's bank account, accepted at all PerSu markets and 120,000+ MyWorld partner locations worldwide.
• Kupi Lako (Buy Now Pay Later card) Deferred payment card allowing eligible customers (employees of BB Trade contracted companies or partner-union members) to pay up to 75 days later without interest via administrative prohibition; monthly purchase limits are set by the employer.
• PaySpot Bill Payment and Money Transfer Service In-store service that enables customers to pay utility bills, deposit cash, and transfer money domestically and internationally, available at selected PerSu markets.
• PerSu Private Label Brand House private label of affordable, practical everyday household products made for daily shopping needs.
• Delikato (MAP meat and cold cuts) Premium private label meat brand (MAP / Modified Atmosphere Packaging) combining tradition with modern packaging under the Yuhora quality standard, owned by BB Company D.O.O. (est. 1998, Zrenjanin).
• Belkino Dairy Private Label Private label line of domestic Serbian dairy products — yogurt, fermented milk, sour cream, and cheeses — produced from milk sourced from local farms.
• Hit! Private Label Value Brand Private label value brand offering quality Serbian-made products at exceptionally affordable prices for budget-conscious shoppers.
• to! Private Label Smart-Choice Brand Private label brand of practical, reliable Serbian-made products for everyday use, emphasizing quality at accessible prices without brand or packaging premiums.
• White Goods (Bela tehnika) New high-value product category — refrigerators, washing machines, dryers, cookers, and range hoods — sold via the shop.persu.rs order-and-pickup platform with 10-day store delivery.
• Wolt and Glovo Delivery Service Integration Grocery home delivery service integrated with Wolt (Zrenjanin) and Glovo (Belgrade) third-party platforms, allowing customers to order PerSu products for delivery.

Quantifiable outcome

• 29 years of successful operation since 1997
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and moderate.

• DTL (Domaci Trgovinski Lanac) - Domestic Trade Chain AlliancecoreStrategic or Co-development Partner · 1 January 2011Founded in 2011 together with 12 other domestic Serbian retail chains to create a stronger, more accessible network with offerings adapted to real customer needs, domestic products at favorable prices, and authentic neighborhood feel. DTL PerSu is the branded retail chain operating within this alliance.
• WoltminorChannel Partner/ Reseller/ DistributorDelivery partnership enabling grocery delivery services to PerSu customers in Zrenjanin area via Wolt platform.
• GlovominorChannel Partner/ Reseller/ DistributorDelivery partnership enabling grocery delivery services to PerSu customers in Belgrade via Glovo platform.
• MyWorld (Loyalty Card Partner)minorChannel Partner/ Reseller/ DistributorPartnership with MyWorld loyalty consortium enabling PerSu Loyalty Card acceptance at 120,000+ partner locations worldwide, with cashback paid directly to customer's bank account.
• BB Trade d.o.o.coreStrategic or Co-development PartnerParent company BB Trade d.o.o. Zrenjanin (MB 08038791, PIB 101377960) owns and operates DTL PerSu retail chain. Founded 1998, based in Zrenjanin. Company registered address: Žarka Zrenjanina 135v, Zrenjanin.
• IFCO (Sustainability Partner)minorStrategic or Co-development PartnerPartnership for reusable packaging solutions contributing to sustainability. IFCO provides reusable plastic crates (RPCs) for fresh produce distribution, reducing single-use packaging waste.
• Yuhora / DelikatocoreStrategic or Co-development PartnerLong-term partnership with Yuhora for Delikato MAP (Modified Atmosphere Packaging) meat products. Yuhora quality standard combined with modern MAP technology keeps Delikato fresh longer without freezing. Delikato is produced by BB Company D.O.O., established 1998 in Zrenjanin.
• 100+ Local Serbian ProducerscoreStrategic or Co-development PartnerNetwork of over 100 local Serbian agricultural producers and food manufacturers supplying domestic products. Includes Urban Organica (Kikinda - green salads), Trbojević family (Putinaci - watermelons, 30+ years), Kovačević family (Vojka - corn), Đukanović family (Stari Slankamen - nectarines, 27 years). Featured under 'Sočno znači domaće' and 'Naše nama vredno' programs.
• Belkino DairycoreStrategic or Co-development PartnerPartnership for Belkino private label dairy products - line of domestic dairy products including yogurt, sour cream, milk, and cheese made from carefully selected milk from local farms. Full product details at belkino.rs.
• Kulturni centar Zrenjanin (Zrenjanin Cultural Center)moderateGTM or Marketing PartnerSince May 2018, PerSu is official 'Friend of Culture' (Prijatelj kulture) supporting this institution visited by ~100,000 people annually. Partnership includes infrastructure and program project investments. Part of 'Naše nama vredno' strategic project.
• Humanitarian Partners (Topli Dinar)moderateGTM or Marketing PartnerAnnual 'Topli dinar' (Warm Dinar) charity initiative for 11 years collecting funds for heating assistance for families in need. Supported by partners including Frikom, Grand Kafa, Imlek, Zlatiborac, and others. Partner companies donate matching funds or provide products for the cause.
• Centar za žrtve nasilja - DARminorGTM or Marketing PartnerParticipation in 'Pravo na obrok' (Right to a Meal) humanitarian campaign organized by Center for Violence Victims - DAR, providing assistance to children and violence victims.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PerSu Marketi