Funtour

What Funtour does

Funtour (legal entity FRAGETUR S.A.) is a Montevideo-headquartered Uruguayan travel agency founded in 2002 that designs, packages, and operates group travel experiences with a primary focus on Uruguayan students and youth. Its flagship offering is the "egresados" graduation trip product (notably its Springbreak Camboriú package), supported by sub-brands for teens and sports travel. The company runs a portfolio of more than twenty packaged tour products spanning Brazilian beach and theme-park destinations (Florianópolis, Camboriú, Gramado & Canela, Maceió), Argentine regional trips (Bariloche, Norte Argentino, Villa Carlos Paz, Córdoba), European multi-country circuits, Singapore/Dubai/Abu Dhabi long-haul packages, and domestic Uruguayan experiences, with prices ranging roughly USD 349 to USD 1,270 per person.

Underlying the travel product is a proprietary technology layer that includes a self-service booking and account management portal at sistema.funtour.com.uy, the Viaxlab mobile application for real-time passenger tracking and family communication, and an exclusive QR-code smart wristband system for passenger identification and emergency data access. Complementing the technology stack are commercial partnerships with exclusive hotel blocks in Camboriú, premium discotheques (Green Valley, Marias), Argentine theme parks (Temaiken, Mundo Marino, Parque de la Costa), BBVA for installment financing (up to 60 monthly payments), and Prex Teen for student spending cards.

Funtour makes money primarily through package tour sales (one-time per traveler), transaction fees on airline ticket intermediation, and professional services for institutional group coordination. Go-to-market is hybrid: direct-to-consumer via the website and WhatsApp, complemented by a network of nine representative agencies across Uruguay's interior (Santa Lucia, Salto, Paysandú, Fray Bentos, Mercedes, Dolores, Colonia del Sacramento, Nueva Helvecia, San José). Customer segmentation is vertical — students/egresados as the primary segment, families and young adults as secondary, and educational institutions as a B2B channel. The business is seasonal, with peaks around Vacaciones de Julio, Vacaciones de Setiembre, end-of-year holidays, and graduation season, which is also when most revenue is concentrated.

Name

Funtour

Legal name

FRAGETUR S.A.

Website

https://funtour.com.uy

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Funtour (FRAGETUR S.A.) is a Montevideo-based Uruguayan travel agency founded in 2002 that packages and operates group trips — primarily for sixth-year secondary "egresados" graduation travel, teens, and families — with proprietary Viaxlab tracking technology, exclusive venue partnerships, and a network of nine interior representative agencies.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Student travel packages
• Group tour operator
• Graduation trip services
• School excursion travel
• Youth travel agency

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Tours Revenue: Funtour generates primary revenue through the sale of pre-packaged travel tours including transportation (bus/flight), accommodation, meals, and activities. Packages are sold at various price points ranging from approximately USD 349 to over USD 1,249 depending on destination, duration, and included services.
2. Airline Ticket Services: The company acts as an intermediary for airline tickets, charging a FEE for services including 24-hour personalized assistance, web check-in 24-48 hours prior, seat selection options, route reprogramming notification and management, frequent flyer program management, private transfer quotes, and travel insurance and credit card point advisory.
3. Travel Financing (BBVA Partnership): Funtour offers personal loan financing through BBVA partnership for customers to pay for travel packages in installments (up to 60 monthly installments).
4. Group Travel Coordination: Revenue from coordinating group travel for schools and institutions, including student graduation trips, sports trips, and educational tours.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Funtour is a Uruguayan tour operator that sells pre-packaged travel experiences combining transportation (bus or air), accommodation, meals, activities, on-trip coordinators, and medical assistance insurance. Its core audience is Uruguayan students and youth, with flagship products being graduation trips (egresados), teen sports and adventure camps, school excursions, and family vacation packages to destinations across South America, the USA, Mexico, Europe, the Middle East, and Asia. Supporting the packages are a proprietary passenger tracking app (Viaxlab), QR-code wristbands for safety, and installment financing through BBVA.

Product overview

Funtour is a Uruguayan travel agency specializing in student and youth travel, operating primarily as a tour operator offering packaged travel experiences. The core product portfolio centers around graduation trips (Springbreak Camboriú Egresados), teen sports experiences (Funtour Teens Sports), and youth adventure programs, complemented by a diverse range of international destinations including Disney packages, European multi-country tours (Europa a Europa, Europa Imperial, Europa Gastronómica, Magia e Historia en Europa), South American destinations (Bariloche, Florianópolis, Gramado & Canela, Norte Argentino), and specialty experiences. Supporting infrastructure includes the Viaxlab family tracking app, travel medical insurance (Asistencia Médica), and a BBVA loan financing partnership. The company also operates a self-service portal for customer account management. Funtour positions itself as a comprehensive youth travel provider with both domestic Uruguayan experiences and international package tours.

Differentiator

Problem solved

Functional benefit

Brands

• Funtour Teens: Specialized travel programs for teenagers including sports trips, adventure camps, and educational excursions.
• Funtour Estudiantil
• MODO Viajes

Products and services

• Springbreak Camboriú Egresados Pre-packaged graduation trip to Balneário Camboriú, Brazil, including beach activities, theme parks, nightly parties at exclusive nightclubs, and hotel accommodation. Targeted at Uruguayan students finishing secondary school.
• Funtour Teens Sports Sports-focused travel experiences combining high-level training, international championships, and adventure activities for sports-passionate Uruguayan youth.
• Disney Travel Packages Orlando theme parks travel packages including Disney parks, Universal Studios, and area attractions with comprehensive travel services. Targeted at Uruguayan families and youth groups.
• Europa a Europa 7-day European tour covering London, Bruges, and Paris with accommodation, transfers, and guided visits.
• Europa Imperial 10-day Central European tour covering Frankfurt, Rothenburg, Prague, Bratislava, Budapest, Vienna, Salzburg, Innsbruck, Munich, and Heidelberg.
• Europa Gastronómica 11-day gastronomic European tour covering Venice, Florence, Assisi, Rome, Pisa, Nice, Barcelona, Zaragoza, and Madrid.
• Magia e Historia en Europa 17-day comprehensive European tour covering Madrid, Bordeaux, Blois, Paris, Lucerne, Zurich, Girona, Venice, Florence, Rome, Pisa, Nice, Barcelona, and Zaragoza.
• Norte Argentino Aéreo 7-day northern Argentina air tour covering Tucumán, Tafí del Valle, Cafayate, Salta, Jujuy, Quebrada de Humahuaca, Purmamarca, Tilcara, and Humahuaca. From USD 1,249 per person including boat crossing, internal flights, accommodation, dinners, and medical assistance.
• Bariloche Aéreo 6-day Argentine Patagonia air package to San Carlos de Bariloche with Circuit Chico tour, Cerro Campanario, and Villa Catedral.
• Navidad 2026 en Florianópolis 8-day Christmas package to Florianópolis with 5 nights accommodation, half board, pirate boat tour, Camboriú excursion, water park, and beach tour.
• Fin de Año 2026 en Florianópolis 8-day New Year package to Florianópolis with accommodation, half board, pirate boat tour, Camboriú excursion, and beach activities.
• Gramado & Canela Teens 5-day teen package to Gramado and Canela, Brazil, featuring Snowland snow park, Acquamotion water park, Florybal theme park, and Cascada Caracol.
• Argentina 3 Parques y Tigre 4-day Argentina package visiting Temaiken, Mundo Marino, Parque de la Costa, and Tigre with official park representative services.
• Salto + Parques de Agua 4-day Uruguayan package to Salto featuring Termas del Daymán, Acuamanía, Parque Horacio Quiroga, and Bio-Parque Talicé.
• Termas Romanas en Agosto 6-day thermal spa package to Termas Romanas (Restinga Seca, Brazil) at Hotel Resort Recanto Maestro with full board, from USD 499 per person.
• Funtour Teens Experiences Teen travel experiences including estancias, adventure camps, beach destinations, and cultural tours across Uruguay including El Renacimiento, Punta Colorada, San Pedro del Timote, Red Ranch, Rocha, and Salto.
• Singapore, Dubai y Abu Dhabi 16-day multi-destination package covering Dubai, Abu Dhabi, and Singapore including architecture tours, Burj Khalifa, Louvre Abu Dhabi, Gardens by the Bay, and Singapore Art Week 2024.
• Playa del Carmen 7-night all-inclusive package to Playa del Carmen, Mexico including airfare, roundtrip transfers, and accommodation, from USD 1,270 per person (double occupancy).
• Maceió 7-night beach package to Maceió, Brazil with accommodation and breakfast at Ibis Budget or similar hotel, from USD 560 per person (double occupancy).
• Santiago de Chile con Viña y Valparaíso 5-day Chilean package with direct flights, 4 nights accommodation with breakfast, Santiago city tour, and Viña del Mar/Valparaíso excursions, from USD 759 for July 2026.
• Villa Carlos Paz Nostálgico 6-day package to Villa Carlos Paz, Argentina with 3 nights accommodation, half board, city tours of Córdoba, and optional excursions, from USD 399 for August 2026.
• Floripa con Beto Carrero y Compras 8-day Florianópolis package including 5 nights accommodation, Beto Carrero World theme park, pirate boat tour, Camboriú excursion, and shopping at Portobello Outlet.
• Gramado y Canela Natal Luz 6-day package to Gramado featuring Natal Luz light festival events, Snowland, Acquamotion, and local attractions.
• Red Ranch Adventure Camp 3-day adventure camp experience in San Carlos with ziplines, climbing wall, hiking, archery, swimming pool, and rustic glamping accommodations.
• Rocha Histórico y Natural 4-day Uruguayan package covering Rocha department including Punta del Diablo, Santa Teresa Fortress, Cabo Polonio, and AMBÁ expedition.
• San Pedro del Timote Estancia 3-day experience at Uruguay's oldest tourist estancia featuring horseback riding, tractor tours, hiking, native forest walks, and farm activities.
• Punta Colorada | Dunas del Este 3-day beach adventure package at Dunas del Este complex with recreational activities, beach sports, and evening entertainment.
• El Renacimiento Estancia Day trip experience at Atlántida estancia featuring traditional home-cooked meals, farm animals, train rides, nature walks, and children's play areas.
• Termas Romanas en Agosto 6-day thermal spa package to Termas Romanas (Restinga Seca, Brazil) at Hotel Resort Recanto Maestro with full board, from USD 499 per person.

Quantifiable outcome

• 24/7 personalized assistance throughout the year
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Prex TeenminorGTM or Marketing PartnerPrex Teen is a prepaid card service that Funtour recommends for students to manage travel spending money. Funtour promotes the Prex Teen card on their website as a convenient payment solution for young travelers.
• Eliseo Cabrera (Architect)minorStrategic or Co-development PartnerEliseo Cabrera, an architect, organizes and accompanies the Singapore/Dubai/Abu Dhabi trip, providing pre-trip workshops during 2023 to prepare travelers on architecture, sustainability, history, and climate of destinations.
• MODO ViajescoreOthersMODO Viajes is a brand of FUNTOUR that commercializes and backs travel services. MODO is a registered travel agency under MINTUR providing guarantees and full backing for travel operations. The brand specializes in exclusive group trips like Singapore 2024.
• Green Valley DiscothequecoreStrategic or Co-development PartnerGreen Valley is described as the world's #1 discotheque, with exclusive partnership for Funtour's Camboriu graduation trips. Students enjoy exclusive access to themed parties and events at this venue.
• Marias DiscothequecoreStrategic or Co-development PartnerMarias is a partner discotheque for Funtour's Camboriu graduation trips, providing exclusive party venues for students.
• Temaiken, Mundo Marino, Parque de la CostacoreStrategic or Co-development PartnerFuntour is an official representative of these theme parks in Argentina (Temaiken, Mundo Marino, Parque de la Costa), guaranteeing schools security and service for cross-border travel to these destinations.
• Hotel Gracher Praia, Hotel Das Americas, Hotel Bhally, Hotel Pires, Hotel Sibara, Hotel De SintracoreStrategic or Co-development PartnerExclusive hotel partnerships in Camboriu for student travel. Hotels are first quality, centrally located, exclusive to Funtour, with rooms for 2-3-4 people, air conditioning, refrigerator, LCD with cable, digital safe, and amenities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• StudentUniverse: Online travel agency focused on student and youth travel globally, offering flights, hotels, and group trips with student pricing. Comparable target demographic and youth-travel positioning to Funtour, though operating primarily in North American and European markets.

Broad incumbents

• Almundo: Regional online travel agency owned by CVC Corp, actively serving Uruguayan consumers with packaged tours and flights to destinations overlapping Funtour's portfolio. Represents a broad incumbent competitive threat with stronger digital marketing budgets.
• CVC Corp: Largest tour operator in Latin America, headquartered in Brazil, operating across multiple brands including Almundo and Ola. Provides packaged tours across South America at scale and represents the broad-incumbent pressure on regional operators like Funtour.
• Despegar: Latin America's largest online travel agency, offering flights, hotels, and packaged tours across the region. Operates as a broad incumbent that overlaps with Funtour's destination and customer base but at much greater scale and with a self-serve, unbundled model.

Direct peers

• Aerotour Viajes: Uruguayan travel agency serving Mercedes and Dolores as Funtour's representative partner. Comparable regional travel agency operating in the Uruguayan interior with overlapping customer base and tour operator model.
• Nexo Viajes: Uruguayan travel agency operating as Funtour's representative partner in Santa Lucia, Uruguay. Comparable regional travel agency serving the Uruguayan market with overlapping destinations and customer segments.
• Turisur Viajes: Uruguayan travel agency operating in Montevideo with a similar offering of packaged tours to Argentina, Brazil, and other regional destinations. Direct domestic competitor sharing the same Uruguayan customer base and comparable product positioning.
• Buemes Viajes: Argentine travel agency specializing in student graduation trips (viajes de egresados) and youth group travel, with comparable destination portfolio in Brazil, Bariloche, and Europe. Highly comparable to Funtour as it competes for the same egresados demographic in the adjacent Argentine market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/funtourviajes
• Facebookfacebook.com/funtourinternacional
• LinkedInlinkedin.com/company/funtour-viajes-uy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funtour