Senate Majority PAC

What Senate Majority PAC does

Senate Majority PAC (SMP) is a Democratic-aligned Super PAC founded in 2011 and headquartered in Washington, D.C., with the mission of electing and defending Democratic U.S. Senators. Established in the wake of the Citizens United Supreme Court decision, SMP operates as the primary outside spending vehicle aligned with Senate Minority Leader Chuck Schumer. Core operations consist of booking television advertising in battleground Senate races (Ohio, Iowa, North Carolina, and Alaska in the 2026 cycle), supporting Democratic candidates through paid media campaigns, and coordinating voter mobilization through its affiliated C4 nonprofit, Majority Forward. President J.B. Poersch leads both organizations.

The PAC's technology stack is composed entirely of third-party platforms rather than proprietary systems. Online donation processing runs through ActBlue with preset contribution tiers (e.g., $10, $25, $100). Volunteer and donor engagement are managed via NGP VAN, and web analytics are handled through Google Analytics, Mixpanel, and Facebook Pixel to track supporter engagement and donation conversion. No proprietary platform, AI/ML system, or custom technology has been disclosed.

Revenue is generated through unlimited individual contributions, donations from other PACs and corporations, and large-dollar donor activity under the post-Citizens United Super PAC legal framework. Major disclosed funding flows include a $50 million contribution from George Soros to partner PAC Democracy PAC. As of June 2026, SMP reported $126 million in cash on hand alongside $54 million in TV ad reservations for the cycle's final stretch, against $238 million held by the Republican-aligned Senate Leadership Fund.

Name

Senate Majority PAC

Legal name

Senate Majority PAC

Website

https://senatemajority.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Senate Majority PAC is a Democratic-aligned Super PAC founded in 2011 that supports Democratic U.S. Senate candidates through independent political advertising, voter mobilization, and paid media campaigns centered on battleground state races.

Ownership category

akta.pro rank

Product category

Political Campaign Services

akta.pro industry

PRIMARYMPABADAJ

Public Media Fundraising & Membership (Pledge Drives, Major Gifts)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Public/Nonprofit Broadcasting (PBS/NPR-style)

Keywords

• Political action committee
• Campaign advertising
• Voter mobilization
• Democratic party fundraising
• Independent political expenditures

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Individual Political Donations: The PAC accepts unlimited contributions from individuals through its ActBlue-hosted donation platform, with federal law requiring disclosure of occupation and employer for contributions exceeding $200 per calendar year.
2. Super PAC Contributions: As a Super PAC, the organization can accept unlimited contributions from other PACs, corporations, and individuals for independent expenditures supporting Democratic Senate candidates.
3. Affiliate Organization Spending: Majority Forward, the C4 nonprofit affiliate, conducts voter registration and turnout efforts separate from the Super PAC's candidate spending, providing complementary funding streams for Democratic Senate objectives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Senate Majority PAC is a Democratic-aligned Super PAC that raises and spends unlimited contributions as independent expenditures to support Democratic U.S. Senate candidates. Its core activity is booking television advertising in targeted Republican-held Senate seats (Ohio, Iowa, North Carolina, Alaska), combined with voter mobilization programs and grassroots donor engagement through the ActBlue online fundraising platform. The PAC operates in conjunction with its affiliated C4 nonprofit, Majority Forward, which conducts voter registration and turnout efforts.

Product overview

Senate Majority PAC is a Democratic-aligned Super PAC organized as a single, unified political organization with the sole mission of protecting and expanding the number of Democrats in the U.S. Senate. The PAC operates primarily through TV advertising campaigns targeting Republican-held Senate seats, voter mobilization programs, and defending Democratic candidates from Republican attacks. The organization is closely aligned with Senate Minority Leader Chuck Schumer and works in conjunction with its C4 nonprofit affiliate Majority Forward. The PAC's core offerings include political advertising buys, grassroots donor engagement via ActBlue, campaign communications through platforms like NGP VAN, and comprehensive voter outreach spanning field, radio, direct mail, and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Senate Majority PAC Independent Expenditure Campaigns Independent expenditure-only political campaigns supporting Democratic U.S. Senate candidates, focused on defending Democratic incumbents and contesting Republican-held seats in battleground states. Targeted campaigns include $54 million in TV ad reservations for the 2026 midterm final stretch in Ohio, Iowa, North Carolina, and Alaska.
• Television Advertising Campaigns

Quantifiable outcome

• Historic Georgia victories in 2021 helping Democrats retake Senate majority
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Majority ForwardcoreStrategic or Co-development Partner · 1 January 2011C4 political nonprofit aligned with Senate Majority PAC, sharing the mission of electing Democratic senators. Majority Forward conducts voter registration and turnout efforts that complement SMP's candidate-focused spending. SMP President J.B. Poersch leads both organizations. The affiliate spent $1 million on ACA tax credit advertising campaigns targeting Republican candidates.
• ActBluecoreTechnology or IntegrationOnline fundraising platform used for processing donations to Senate Majority PAC. Provides ActBlue Express for immediate donation processing and express checkout for returning donors. Donations are processed by third-party payment processor.
• NGP VANcoreTechnology or IntegrationPolitical technology and data platform used for volunteer management, donor engagement, and field operations. Senate Majority PAC uses NGP VAN's platform for supporter engagement and campaign activities.
• Senate Minority Leader Chuck SchumercoreStrategic or Co-development PartnerSenate Majority PAC is explicitly aligned with Senate Minority Leader Chuck Schumer as the main Democratic Senate Super PAC supporting his party's efforts to win Senate seats. Schumer leads the Democratic Senate campaign effort while SMP provides independent outside spending support.
• Hart ResearchminorStrategic or Co-development PartnerPolling firm commissioned by Senate Majority PAC for internal polling and strategic memos. Hart Research conducted polling showing 52% of likely 2026 voters blame Republicans for government shutdown, used by SMP to guide messaging strategy.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Democratic Senatorial Campaign Committee (DSCC): Official Democratic Party committee for Senate campaigns. Operates in coordination with SMP, with Schumer-aligned leadership; SMP is the primary outside spending complement to DSCC's coordinated spending.
• Majority Forward: SMP's own C4 nonprofit affiliate, sharing leadership (J.B. Poersch) and mission. Functions as an integrated extension of SMP for voter mobilization outside Super PAC restrictions; included for completeness as the closest operational peer.
• Senate Leadership Fund: Republican-aligned Super PAC dedicated to protecting and expanding the GOP Senate majority. Direct mirror to SMP: both are partisan outside spending vehicles that book TV ads in battleground Senate races, with SLF holding a $238M cash advantage over SMP's $126M as of June 2026.
• Priorities USA Action: Major Democratic-aligned Super PAC that runs independent expenditures in federal elections, often overlapping with SMP on presidential and Senate battlegrounds. Both raise large-dollar donations and run paid persuasion campaigns.
• Congressional Leadership Fund: Republican-aligned Super PAC focused on House races, parallel to House Majority PAC and SLF. Direct functional peer in the same paid-media-driven outside spending model targeting battleground congressional races.
• National Republican Senatorial Committee (NRSC): Official Republican Party committee for Senate campaigns, structurally parallel to the DSCC. Comparable in scale, donor ecosystem, and battleground targeting strategy.
• House Majority PAC: Democratic-aligned Super PAC focused on House (not Senate) races. Closely analogous operating model, donor base, and Schumer-allied leadership network, making it the most directly comparable organization outside of SLF.

Emerging players

• America PAC: Elon Musk-funded Super PAC that has emerged as a major disruptor in political spending. Comparable fundraising/infrastructure scale, but operates independently of party leadership rather than as an institutional party-aligned vehicle.
• New Republican PAC: Republican-aligned independent expenditure group focused on electing reform-minded Republicans. Smaller scale than SMP/SLF but comparable strategy of targeted paid media in competitive races.

Others

• WinRed: Republican counterpart to ActBlue, used by SMP's peer PACs to process unlimited online donations. Infrastructure layer peer, not a spending competitor, but central to the same donor-funnel dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/majoritypac
• YouTubeyoutube.com/user/majoritypac
• Facebookfacebook.com/majoritypac

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senate Majority PAC