SAVE THE FROGS!
SAVE THE FROGS! is a California-based 501(c)(3) nonprofit founded in 2008 by Dr. Kerry Kriger, dedicated exclusively to amphibian conservation worldwide. It delivers education, wetland restoration, advocacy, ecotours, grants, and an Academy plus Gift Center e-commerce shop serving individual supporters, educators, conservationists, and a small set of corporate CSR partners.
- Company typePrivate
- Founded2008
- HeadquartersLaguna Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SAVE THE FROGS! does
SAVE THE FROGS! is a California-based 501(c)(3) nonprofit corporation (EIN 26-2655709), founded in 2008 by ecologist Dr. Kerry Kriger, and self-described as America's first and only public charity dedicated exclusively to amphibian conservation. The organization is headquartered in Laguna Beach, California, and operates a portfolio of programs spanning education, habitat restoration, policy advocacy, scientific research support, and community organizing. Its primary products are the SAVE THE FROGS! Academy (an online course platform with a 28-day free trial and member-gated access), Save The Frogs Day (an annual worldwide celebration held April 28th across 100+ countries), a Gift Center e-commerce shop where 100% of proceeds support conservation, FrogSpace (a member-only social networking area launched in 2025), ecotours to tropical destinations, an annual art and photo contest cycle, and a grants program that has disbursed $179,676 to 105 conservationists in 28 countries.
The organization's underlying technology is a web platform built on WordPress-style infrastructure with Fathom Analytics for privacy-focused measurement, Stripe and PayPal for payment processing, Discord for community engagement, YouTube for video distribution, and standard SaaS tools (Dropbox, Backblaze, Airtable) for data storage under GDPR-aligned policies. SAVE THE FROGS! monetizes through a hybrid model: voluntary donations and crypto donations (including a $10,888 campaign with $PEPE/Donate.gg), recurring memberships (monthly, annual, or scholarship), merchandise sales priced $16–$75, paid ecotours, and grantmaking it channels onward to conservationists. Its customer base is a long-tail of individual supporters, teachers and students, professional conservationists, and a small set of corporate CSR partners (notably BGaming and Femperium). Cumulative fundraising since 2008 exceeds $2,070,000, with operational reach including 2,000+ educational events in 62 countries, 30+ wetlands constructed or restored, 4M+ people educated via the website, and successful advocacy outcomes including a federal prohibition on importation of 201 salamander species and a California statewide ban on sale/importation of American Bullfrogs.
SAVE THE FROGS! firmographics
Firmographics- Name
- SAVE THE FROGS!
- Legal name
- SAVE THE FROGS!
- Website
- https://savethefrogs.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SAVE THE FROGS! is a California-based 501(c)(3) nonprofit founded in 2008 by Dr. Kerry Kriger, dedicated exclusively to amphibian conservation worldwide. It delivers education, wetland restoration, advocacy, ecotours, grants, and an Academy plus Gift Center e-commerce shop serving individual supporters, educators, conservationists, and a small set of corporate CSR partners.
- Ownership category
- akta.pro rank
SAVE THE FROGS! industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Biodiversity & Habitat Conservation (BPAGAGAA), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG)
Keywords
Where SAVE THE FROGS! is headquartered
LocationHeadquarters
- HQ city
- Laguna Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SAVE THE FROGS! business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Voluntary donations from supporters to fund amphibian conservation programs worldwide. Donations are the primary funding source for the organization.
- Memberships: Subscription-based memberships offering access to Academy courses, 15% discount on merchandise, and community benefits. Available on monthly, annual, or scholarship basis.
- Merchandise Sales: Sale of branded merchandise including shirts, swimwear, tote bags, books, and other amphibian-themed products through the Gift Center. 100% of proceeds support conservation efforts.
- Grants Disbursement: Organization has disbursed $179,676 in grants to amphibian conservationists globally, demonstrating grant-making capacity from donated funds.
- Ecotours: Led 14 ecotours to developing countries (Belize, Ecuador, Costa Rica, Malaysia, Peru), contributing over $250,000 to local economies while introducing supporters to tropical ecosystems.
- Academy Online Courses: SAVE THE FROGS! Academy provides online educational courses on amphibian conservation, accessible to members with free 28-day trial available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Membership Tier |
| Subscription | Monthly | Paid Membership Subscription |
| Unit Pricing | Pay-as-you-go | Classic Logo Ladies Shirt |
| Unit Pricing | Pay-as-you-go | Rainforest Print Bikini by Femperium |
| Unit Pricing | Pay-as-you-go | Yellow Frog Shirt |
| Unit Pricing | Pay-as-you-go | Wetland Restoration Book by Tom Biebighauser |
| Unit Pricing | Pay-as-you-go | Tote Bags - Baby Frogs |
| Freemium | Pay-as-you-go | Academy 28-Day Free Access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
SAVE THE FROGS! product offering
Product offeringCore offering
SAVE THE FROGS! is a 501(c)(3) nonprofit organization that protects amphibian species through a multi-pronged program of public education, wetland habitat restoration, policy advocacy, and grassroots community organizing. It delivers its mission through an online Academy with conservation courses, a Gift Center merchandise store (100% of proceeds fund conservation), Save The Frogs Day annual events held in 60+ countries, a grants program disbursing funds to conservationists globally, guided ecotours, and the FrogSpace community platform for members.
Product overview
SAVE THE FROGS! is a nonprofit amphibian conservation organization offering a multi-faceted portfolio centered around its core educational and advocacy mission. The organization's main offerings include: SAVE THE FROGS! Academy (an online educational platform with amphibian conservation courses), Save The Frogs Day (annual international awareness event), a Gift Center/Shop (merchandise e-commerce with 100% of proceeds supporting conservation), FrogSpace (member-only social networking), newsletters, Ecotours (guided conservation travel), wetlands construction/restoration services, a grants program (disbursed $179,676+ to conservationists globally), membership program with Academy access and discounts, and periodic Art and Photo Contests. The products work together as an integrated ecosystem: the Academy educates, Save The Frogs Day and contests engage, the Shop funds operations, FrogSpace builds community, and grants empower conservationists worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- SAVE THE FROGS! Academy: Online educational platform offering amphibian conservation courses, lessons, and resources for teachers and students.
- FrogSpace
- Save The Frogs Day
- SAVE THE FROGS! Ghana
Products and services
- SAVE THE FROGS! Academy Online educational platform offering amphibian conservation courses, lessons, and resources for teachers and students. Members gain full access to online courses with a 28-day free trial; billed as the world's greatest collection of amphibian conservation resources.
- Save The Frogs Day Annual international celebration and awareness event dedicated to amphibian conservation, held on April 28th. The 19th annual event is scheduled for April 28, 2027, with events organized globally in at least 60 countries.
- SAVE THE FROGS! Gift Center E-commerce storefront selling branded merchandise including shirts, swimwear, tote bags, books, and other amphibian-themed items. 100% of proceeds go toward worldwide amphibian conservation efforts.
- SAVE THE FROGS! Ecotours Guided ecotours to developing countries including Belize, Ecuador, Costa Rica, Malaysia, and Peru. Fourteen ecotours have introduced over 200 supporters to tropical ecosystems and contributed more than $250,000 to local economies.
- SAVE THE FROGS! Grants Program Grant program disbursing funds to amphibian conservationists worldwide, including scholarships and Save The Frogs Day Grantees. Over $179,676 has been disbursed to 105 conservationists across 28 countries.
- Membership Program Subscription-based membership providing full access to SAVE THE FROGS! Academy online courses, a 15% discount on Gift Center purchases, and support for worldwide conservation efforts. Available via monthly, annual, or scholarship plans.
- FrogSpace Member-only social networking platform hosted within savethefrogs.com where SAVE THE FROGS! members can meet other frog enthusiasts and share their amphibian conservation journey. Launched in 2025.
- Wetland Construction and Restoration Services Field-based wetland protection, creation, and restoration services, including training for students, teachers, landowners, scientists, and government officials. SAVE THE FROGS! has led or assisted with construction or restoration of 30+ wetlands involving over a thousand volunteers.
- Wetland Restoration and Construction Technical Guide (Book) Book by wetland expert Tom Biebighauser describing methods to successfully restore wetlands, documenting the restoration of over 2,850 wetlands in 26 states and three Canadian provinces. Sold via the Gift Center for $29.95.
- SAVE THE FROGS! Newsletter Weekly electronic newsletter providing updates on amphibian conservation news and opportunities, reaching 10,000+ subscribers worldwide.
- SAVE THE FROGS! Art Contest Annual international art contest engaging students and artists worldwide to create frog-themed artwork, reaching over 100 countries.
- SAVE THE FROGS! Photo Contest Annual photography contest showcasing amphibian and wildlife photography from around the world.
Quantifiable outcome
- Frog populations have been declining worldwide at unprecedented rates, and nearly one-third of world's amphibian species are threatened with extinction
- +4 more outcomes
Companies that use SAVE THE FROGS!
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
SAVE THE FROGS! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
SAVE THE FROGS! partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Wild Equity InstitutecoreJoint lawsuit partner with SAVE THE FROGS! and Sequoia Audubon Society in suing San Francisco over Sharp Park Golf Course wetland destruction project in 2014.
- Sequoia Audubon SocietycoreConservation partner in lawsuit against San Francisco Recreation & Park Department regarding Sharp Park Laguna Salada wetland complex protection.
- Center for Biological DiversitycoreLong-standing advocacy partner on multiple campaigns including salamander importation petition (2015) and bullfrog import ban petition (2016). Co-authored petitions to USFWS and California Fish & Game Commission.
- Wetland Restoration and Training LLC (Tom Biebighauser)coreWetland expert Tom Biebighauser has been training SAVE THE FROGS! staff and volunteers in wetland restoration since 2014. Authored the Wetland Restoration and Construction technical guide sold through the Gift Center.
- UCLAminorCollaboration to build wetlands for California Tiger Salamanders research and conservation at UCLA-affiliated sites.
- FemperiumminorColombian swimwear manufacturer creating exclusive rainforest print bikinis for SAVE THE FROGS! Gift Center. Products sold with 100% of proceeds supporting conservation.
- Friends of Tesla ParkcoreLeading coalition effort to preserve Tesla Park in Alameda County, California from off-highway vehicle expansion that would harm amphibian habitats.
- SAVE THE FROGS! GhanacoreAfrica's most effective amphibian conservation group founded as initiative of SAVE THE FROGS! Planted over 15,000 trees, trained undergraduates, and campaigned for new national park to protect Togo Slippery Frog.
- National Park ServicecoreRegulatory advocacy partner; SAVE THE FROGS! submitted letters supporting NPS proposal to remove non-native fish from water bodies in Sequoia and Kings Canyon National Parks.
- Stripe, Inc.coreThird-party payment processor for credit card transactions on the website, enabling secure donation and merchandise purchases.
- PayPalcoreThird-party payment processor option for donors and customers making purchases on the website.
- YouTubeminorVideo content distribution platform for SAVE THE FROGS! educational videos, presentations, and amphibian conservation content.
- DiscordminorCommunity platform for engaging with supporters and frog enthusiasts in real-time discussion.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
SAVE THE FROGS! competitors and assessment
Company assessmentBroad incumbents
- The Nature Conservancy: A large environmental nonprofit focused on habitat conservation and land/water protection globally. Overlaps with SAVE THE FROGS! on wetland restoration and habitat protection, but with significantly greater resources and a broader environmental mandate.
- World Wildlife Fund (WWF): The largest international wildlife conservation nonprofit. Competes for donor mindshare across all wildlife causes including amphibians, and overlaps with SAVE THE FROGS! on habitat loss and species extinction advocacy.
- Defenders of Wildlife: A larger US-based wildlife conservation nonprofit using advocacy, legal action, and education. Operates in overlapping wildlife protection space but with a much broader species focus and substantially larger fundraising base.
- Rainforest Trust: A nonprofit focused on purchasing and protecting threatened tropical habitats. Comparable through its emphasis on donations-driven land protection, biodiversity conservation, and presence in countries like Ecuador and Peru where SAVE THE FROGS! runs ecotours.
- Wildlife Conservation Society: A large international conservation organization operating zoos and field programs across global wildlife. Overlaps with SAVE THE FROGS! on amphibian conservation (including zoo-based breeding) and policy advocacy, but with vastly greater resources and infrastructure.
Emerging players
- Re:wild: A newer nonprofit (formerly Global Wildlife Conservation) focused on reversing biodiversity loss and protecting threatened species. Comparable through its species-protection mission and emphasis on local conservationists, but with a broader taxonomic scope.
Direct peers
- Amphibian Survival Alliance: A global partnership dedicated to amphibian conservation, coordinating efforts across institutions. It is the most directly comparable peer in terms of mission scope (amphibians exclusively), though operating as an umbrella coalition rather than a public-facing charity.
- Bat Conservation International: A US-based nonprofit dedicated exclusively to a single taxonomic group (bats). The closest structural analog to SAVE THE FROGS! in operating model — single-species focus, education-led outreach, and habitat advocacy — though with a different target species.
- Center for Biological Diversity: A US-based nonprofit focused on species and habitat protection through science, advocacy, and litigation. SAVE THE FROGS! is an explicit advocacy partner — they co-authored the salamander importation and California bullfrog import ban petitions — making them a directly comparable co-petitioner on wildlife conservation campaigns.
- Sea Turtle Conservancy: The world's oldest sea turtle research and conservation organization. Comparable as a single-taxon-focused nonprofit combining ecotourism, education, grants, and grassroots advocacy with a long-running brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SAVE THE FROGS! social profiles
Digital presenceSAVE THE FROGS! compliance and trust
Trust signalCompliance2 records
SAVE THE FROGS! financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAVE THE FROGS! leadership team
Management profileNumber of profiles
Profiles1 record
SAVE THE FROGS! subsidiaries and ownership
Company hierarchySubsidiaries1 record
SAVE THE FROGS! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAVE THE FROGS! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAVE THE FROGS!
What does SAVE THE FROGS! do?
SAVE THE FROGS! is a 501(c)(3) nonprofit organization that protects amphibian species through a multi-pronged program of public education, wetland habitat restoration, policy advocacy, and grassroots community organizing. It delivers its mission through an online Academy with conservation courses, a Gift Center merchandise store (100% of proceeds fund conservation), Save The Frogs Day annual events held in 60+ countries, a grants program disbursing funds to conservationists globally, guided ecotours, and the FrogSpace community platform for members.
Is SAVE THE FROGS! a public or private company?
SAVE THE FROGS! is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SAVE THE FROGS! founded?
SAVE THE FROGS! was founded in 2008. It employs 1 to 10 people.
Where is SAVE THE FROGS! based?
SAVE THE FROGS! is headquartered in Laguna Beach, United States, in the North America region.
How does SAVE THE FROGS! make money?
Six revenue lines are on record. Donations are the primary driver. The others are memberships, merchandise Sales, grants Disbursement, ecotours and academy Online Courses.
Who are SAVE THE FROGS!'s main competitors?
Broad incumbents on record are The Nature Conservancy, World Wildlife Fund (WWF), Defenders of Wildlife, Rainforest Trust and Wildlife Conservation Society. Re:wild is listed as an emerging player. Direct peers are Amphibian Survival Alliance, Bat Conservation International, Center for Biological Diversity and Sea Turtle Conservancy.
Does SAVE THE FROGS! have an API?
No public API is recorded for SAVE THE FROGS!.
What industry is SAVE THE FROGS! in?
SAVE THE FROGS!'s product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of BPAGAGAA, Biodiversity & Habitat Conservation. Its NAICS code is 813312.