Water Well Journal

What Water Well Journal does

Water Well Journal is a B2B trade publication serving the groundwater industry in the United States, with global digital distribution. Founded in 2001 and owned and operated by the National Ground Water Association (NGWA), it is the only dedicated trade magazine exclusively focused on water wells, drilling, pumps, groundwater quality, geothermal technology, irrigation, well rehabilitation, and workforce development. The journal is headquartered at NGWA's offices in Westerville, Ohio, and is staffed by a small editorial team led by a Director of Publications/Editor and Senior Editor, with 11-50 total employees. Its readership comprises water well contractors, drilling professionals, pump installers, water system designers, and equipment manufacturers and suppliers serving the vertical.

The company's core product is a monthly print and digital magazine, complemented by the Industry Connected Podcast distributed across major audio platforms (Apple Podcasts, Spotify, Amazon Music, iHeart Radio, YouTube Music), a video content library organized by industry topic, digital issue archives on onlinedigeditions.com, WWJ Buyers Guides and Directories, featured product showcases, classifieds, and email newsletters. The publication also provides editorial coverage of NGWA's annual Groundwater Week trade show and conference, the largest live event in the groundwater industry. Content is produced by a named in-house editorial team and outside contributors, and the publication has won 43 APEX and EXCEL awards over 23 consecutive years, the most of any publication in the groundwater industry.

Water Well Journal monetizes through two primary streams: recurring print and digital subscriptions sold directly, via waterwelljournal.com, and through the NGWA Store; and display and classified advertising purchased by groundwater equipment manufacturers, suppliers, and service companies targeting the publication's professional audience. Pricing for subscriptions and advertising is not publicly disclosed. The business has no external venture capital or private equity ownership, operates as a cost center or revenue-generating unit inside NGWA rather than as an independent growth company, and shows no recent funding, M&A, or leadership change activity. There is no disclosed AI, software platform, or proprietary technology component; the publication is a traditional editorial media business.

Name

Water Well Journal

Legal name

Water Well Journal

Website

https://waterwelljournal.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Water Well Journal is a B2B trade publication serving groundwater industry professionals — contractors, drilling professionals, pump installers, and equipment suppliers — through a monthly magazine, podcast, video content, digital editions, and industry event coverage, operated by NGWA since 2001.

Ownership category

akta.pro rank

Product category

Trade Publications

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

akta.pro secondary industries

Groundwater Monitoring & Well Sampling (Monitoring Wells, Plumes) (EUAHACAE), Water Resources, WASH & Integrated Water Management (BPADALAH)

Keywords

• Groundwater industry publication
• Trade magazine publishing
• Well drilling media
• Groundwater trade journalism
• Water well news

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions for industry professionals seeking technical content on groundwater wells, drilling, pumps, and related topics.
2. Advertising: Display and classified advertising sold to manufacturers, suppliers, and service providers targeting the groundwater industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Water Well Journal is a monthly B2B trade publication covering the groundwater industry, delivering articles on water well drilling, pumps and water systems, geothermal technology, groundwater quality, irrigation, safety, regulations, well rehabilitation, business management, and workforce development. The core product is the print and digital magazine, augmented by the Industry Connected Podcast, video content library, digital issue archives, buyers guides, classifieds, featured product showcases, and email newsletters for groundwater professionals.

Product overview

Water Well Journal is a B2B trade publication for the groundwater industry published by the National Ground Water Association (NGWA). The company operates a multi-platform media business consisting of a monthly print and digital magazine, the Industry Connected Podcast, a video content library, digital issue archives, buyers guides and directories, featured product showcases, classifieds, and the annual Groundwater Week industry event. The publication covers industry topics including drilling, geothermal technology, groundwater quality, irrigation, pumps and water systems, rules and regulations, safety, well rehabilitation, business management, and workforce development. Content is distributed through print subscription, digital access, podcast platforms (Apple Podcasts, Spotify, Amazon Music, iHeart Radio, YouTube Music), email newsletters, and live industry events.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Well Journal Magazine (print and digital subscription) Monthly B2B trade magazine delivered in print and digital edition form to groundwater industry professionals, covering drilling, pumps and water systems, geothermal technology, groundwater quality, irrigation, safety, rules and regulations, well rehabilitation, business management, and workforce development.
• Industry Connected Podcast

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Ground Water Association (NGWA)coreOthersWater Well Journal is published by the National Ground Water Association (NGWA). The journal operates from NGWA headquarters and leverages NGWA's industry relationships, events (Groundwater Week), and member base for content and distribution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Driller: B2B trade publication covering the drilling industry, including water well drilling. It targets the same drilling contractor and pump installer audience as Water Well Journal and is the most directly comparable niche peer.
• Pumps & Systems: Trade publication dedicated to pump technology and fluid handling, covering a substantial portion of Water Well Journal's pumps and water systems editorial scope. Both serve pump installers, designers, and maintenance professionals.
• Drilling Contractor: Trade publication of the drilling industry with broader energy-sector focus but includes water well drilling coverage. It overlaps with Water Well Journal's drilling, well construction, and pump installation professional audience.
• Water & Wastes Digest: Long-running trade magazine serving water and wastewater utility professionals. It overlaps with Water Well Journal's coverage of municipal water systems, pumps, and groundwater quality topics for an adjacent professional segment.
• Water Technology: B2B trade media brand covering water treatment technology, products, and applications. It covers an adjacent segment of the water industry that overlaps with Water Well Journal's groundwater quality and water system professional readers.
• Stormwater Magazine: Trade publication covering stormwater management, runoff, and water resources infrastructure. It addresses topics adjacent to Water Well Journal's groundwater, irrigation, and water systems coverage for similar infrastructure professional readers.
• Water Online (WaterWorld): Digital-first B2B media brand for the water treatment and utility industry. It overlaps with Water Well Journal's groundwater quality and water system coverage while representing how trade media is migrating toward digital content distribution.
• Public Works Magazine: Trade publication serving municipal public works professionals including water, sewer, and stormwater infrastructure. It overlaps with Water Well Journal's audience of municipal water system designers and groundwater contractors.

Broad incumbents

• American Water Works Association (Opflow / Journal AWWA): AWWA is the largest water utility industry association and publishes Opflow and Journal AWWA, serving a broader water utility audience that overlaps with Water Well Journal's pump installer, water system designer, and groundwater professional readership.
• Engineering News-Record (ENR): Major construction and infrastructure trade publication covering water infrastructure projects. It addresses some of the same end-customer contractors and municipal infrastructure readers as Water Well Journal, though with much broader topical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/waterwelljournl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Well Journal