Smailing Tour DMC

What Smailing Tour DMC does

Smailing Tour DMC is an Indonesia-focused inbound Destination Management Company (DMC) and the operational arm of the privately held Smailing Tour Group, established in 1986 and headquartered in Bali. The company provides end-to-end ground-services for international travel partners, tour operators, travel agents, and corporate MICE clients, coordinating transportation, accommodation, guided tours, marine adventures, and tailor-made itineraries across destinations including Bali, Yogyakarta, Lombok, Labuan Bajo, Manado, Jakarta, and emerging sites such as Wakatobi, Belitung, Pontianak, and Raja Ampat. Its core product surface centers on the 'Xperiences' booking platform, complemented by 'Eco Xperiences' for sustainable travel, MICE services, island hopping and private boat trips, snorkeling and diving excursions (including liveaboard journeys), and fully customized itineraries.

Operations are supported by dedicated local offices in Bali (Jalan Bypass Ngurah Rai 145), Labuan Bajo, Yogyakarta, and a planned Jakarta branch, enabling on-the-ground logistics for remote areas such as Komodo National Park. The technology stack consists of a Bókun-powered website booking engine integrated for travel package management and online reservations; no proprietary AI/ML components, custom mobile applications, or developer-facing APIs are disclosed. Commercial relationships with carriers including Scoot, AirAsia, TransNusa, and Spring Airlines underpin the company's ability to package new air-routes into its offerings.

Smailing Tour DMC generates revenue through professional-services-style fees and markups on travel components arranged for international clients, operating on a quote-based, customized pricing model with no publicly disclosed rates. Its go-to-market is sales-led B2B, with global travel agencies, tour operators, and MICE planners as primary buyers; demand generation is supported by content marketing through the 'Xplore Indonesia Blog,' organic social media, and participation in international trade events such as ITB Berlin 2026. In April 2025 the company formally launched its 'Roadmap Towards Net Zero' sustainability initiative, including a transition to an electric vehicle fleet (150,467 km logged to date, approximately 18 tons of CO2 avoided) and the Eco Xperiences product line.

Name

Smailing Tour DMC

Legal name

Smailing Tour DMC

Website

https://smailingdmc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Smailing Tour DMC is a privately held Indonesian Destination Management Company, established in 1986, providing inbound travel and MICE services to international travel agencies, tour operators, and corporates through offices in Bali, Labuan Bajo, Yogyakarta, and an upcoming Jakarta branch, supported by a Bókun-powered booking platform.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG)

Keywords

• Destination management services
• Inbound tour operations
• MICE event management
• Tailor-made travel itineraries
• Sustainable tourism experiences

Headquarters

HQ city

Kuta

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Destination Management Services: Full-service DMC providing end-to-end travel arrangements including transportation, accommodation, guided tours, and activities for inbound travelers. Revenue is generated through service fees and markups on travel components arranged for international clients and travel partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smailing Tour DMC is a destination management company providing inbound travel services to Indonesia for international travel partners, agencies, and tour operators. The company arranges end-to-end travel components—including transportation, accommodation, guided tours, activities, MICE event management, and tailor-made itineraries—across Bali, Java, Labuan Bajo, Lombok, Manado, Jakarta, and emerging Indonesian destinations. Operations are supported by dedicated local offices and the Bókun-powered Xperiences booking platform.

Product overview

Smailing Tour DMC is a Destination Management Company (DMC) headquartered in Bali, established in 1986, providing comprehensive inbound travel services to Indonesia. The core product offering centers around the 'Xperiences' booking platform, complemented by specialized 'Eco Xperiences' for sustainable travel. The company delivers MICE services (Meetings, Incentives, Conferences, Exhibitions), island hopping & private boat trips, snorkeling & diving excursions, tailor-made itineraries, and liveaboard journeys. Services are supported by local teams across Bali, Jakarta, Labuan Bajo, and Yogyakarta, enabling end-to-end handling of travel arrangements with local operational expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Xperiences The main booking and experience platform for discovering and booking Indonesia travel experiences including tours, activities, and curated trips across multiple destinations such as Bali, Yogyakarta, Lombok, Labuan Bajo, and Manado. Built for both travel partners and end travelers.
• Eco Xperiences Sustainably focused travel packages and day trips designed for mindful travelers that celebrate nature, support local communities, and minimize environmental impact through responsible tourism practices. Tied to the "Roadmap Towards Net Zero" initiative launched in April 2025.
• MICE Services Meetings, Incentives, Conferences, and Exhibitions services including venue sourcing, event management, incentive travel, gala dinners, technical visits, and customized post-event tours with local Indonesian expertise. Built for corporate clients and organizations.
• Tailor-Made Itineraries Customized travel planning services creating personalized itineraries based on client preferences, market needs, and specific travel interests across Indonesia destinations.
• Island Hopping & Private Boat Trips Island hopping experiences and private boat trips to destinations including Komodo National Park, Labuan Bajo, and surrounding islands with customizable itineraries.
• Snorkeling & Diving Excursions Marine adventure experiences including snorkeling and diving excursions at world-class sites such as Manta Point, Batu Bolong, Castle Rock, Pink Beach, and Raja Ampat.
• Liveaboard Journeys Multi-day sailing experiences and liveaboard trips for exploring Komodo National Park and surrounding marine destinations with onboard accommodations.

Quantifiable outcome

• Electric vehicle operations recorded 150,467 kilometers total distance, helping avoid approximately 18 tons of CO2 emissions from transportation activities

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• BókuncoreTechnology or IntegrationWebsite powered by Bókun booking engine for travel package management, enabling online booking capabilities for tours and experiences. Bókun is a travel technology platform providing booking, reservation, and itinerary management solutions for tour operators and DMOs worldwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Compass Indonesia: Indonesia-focused inbound tour operator and DMC offering similar FIT, group, and MICE services. Closest direct competitor within Indonesia specifically, though operating at smaller scale than Smailing.

Direct peers

• Khiri Travel: Southeast Asia DMC focused on experiential and sustainable inbound travel. Comparable to Smailing in B2B partner model, sustainability positioning (Khiri Reach), and curated cross-destination itineraries.
• EXO Travel: Asia-focused DMC and tour operator offering FIT, group, and MICE services across Southeast Asia including Indonesia. Comparable in B2B partner model, multi-destination itineraries, and inbound travel positioning to Smailing.
• Intrepid Travel: Adventure-focused tour operator with extensive Southeast Asia itineraries including Indonesia. Similar in sustainable tourism positioning, small-group experiential product, and reliance on local DMC partners.
• Asian Trails: DMC operating across Southeast Asia with inbound tour services similar to Smailing's. Both serve international travel agencies with ground handling, FIT/group arrangements, and MICE support across regional destinations.
• G Adventures: Small-group adventure tour operator with significant Indonesia product offering (Komodo, Bali, Raja Ampat). Comparable in adventure/experiential tours, B2B2C distribution through travel agents, and use of local ground handlers.
• Diethelm Travel: Long-established Southeast Asia DMC with inbound tour operations across multiple Asian countries. Directly comparable to Smailing Tour DMC in terms of B2B model serving international tour operators with multi-country ground handling, though with broader regional coverage than Smailing's Indonesia-only focus.

Broad incumbents

• Kuoni Travel: Global premium DMC and tour operator with established Asia operations. Comparable in upscale FIT, luxury honeymoons, and MICE services though Kuoni operates at much larger global scale.
• Abercrombie & Kent: Global luxury DMC with strong Asia presence including Indonesia. Overlaps with Smailing in luxury FIT, tailor-made itineraries, and MICE services but operates at significantly larger scale across many countries.

Others

• Bókun: Travel technology platform powering Smailing's booking engine. Ecosystem partner rather than competitor — adoption of Bókun positions Smailing alongside a network of comparable DMCs and tour operators globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SmailingDMC
• Facebookfacebook.com/smailingdmc
• LinkedInlinkedin.com/company/smailing-dmc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smailing Tour DMC