What wbos makelaars does

wbos makelaars is a family-owned residential real estate brokerage established in 1948 in Heemstede, Netherlands, and the longest-existing broker in the Heemstede/Haarlem/Bloemendaal region. The firm offers a full-service transaction platform anchored on residential buying (woning aankopen) and selling (woning verkopen), augmented by property appraisal (taxatie huis, NWWI taxatie), rental management (woning verhuren, technisch beheer), investment property services (beleggingspand), silent/discreet sales (stille verkoop), and mortgage advisory through a partnership with Beta Financiële Diensten. The company's technology footprint is conventional: online property listings, the Dutch Funda marketplace for distribution, Microsoft Clarity for website analytics, and standard cookie/consent tooling — there is no proprietary technology platform, AI/ML model, or SaaS product.

The firm operates two Dutch offices — a headquarters in Heemstede (Zandvoortselaan 55-57) covering Zuid-Kennemerland and a regional office in Nieuw-Vennep (Haarlemmermeer) — and a sales/marketing presence in Costa Blanca, Spain (sub-brand wbos Costa Blanca), serving Dutch buyers in the Spanish second-home and investment market with an API-certified broker. The team of fewer than ten employees includes NVM-certified brokers (Sjors ten Hacken, Jeroen Reijnen, Barbara Ebbeling-De Poorter, Wouter de Vries) and an API-certified Spain broker (Constance Hage).

The revenue model is primarily commission-based on residential transaction values, supplemented by fee-for-service revenue from rental tenant placement, property management, and certified appraisal (NWWI, NRVT). Pricing is quote-based and not publicly disclosed, with free initial sales consultations used as lead generation. Customer mix is highly distributed across individual residential buyers/sellers, with a notable expat segment from India, the United States, and the United Kingdom, plus property investors and multi-generational repeat families. Distribution relies on physical offices, Funda listings, Instagram, a sustainability-focused Spotify podcast, email newsletters, and word-of-mouth referrals.

Name

wbos makelaars

Legal name

wbos makelaars

Website

https://wbosmakelaars.nl

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

wbos makelaars is a family-owned Dutch residential real estate brokerage founded in 1948, serving buyers, sellers, and investors across the Amsterdam metropolitan region with offices in Heemstede and Nieuw-Vennep, plus Costa Blanca, Spain operations for cross-border property transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Heemstede

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Commission: Commission-based revenue from residential property sales and purchases. The company facilitates buying and selling transactions, earning a percentage of the transaction value.
2. Rental Management Services: Property rental management services including finding tenants, screening candidates, property inspections, contract management, and maintenance coordination. The company aims to find tenants within two weeks.
3. Property Valuation and Appraisal: Property valuation services including NWWI certified appraisals and informal value assessments for various purposes including sales, mortgages, and official documentation.
4. Investment Property Services: Services related to investment properties including development, acquisition, rental management, and sale of investment real estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

wbos makelaars is a family-owned residential real estate brokerage that mediates the buying, selling, renting, and appraisal of homes in the Netherlands (Heemstede and Nieuw-Vennep) and Costa Blanca, Spain. The firm provides certified valuations and guides individual buyers, sellers, and landlords through end-to-end residential property transactions.

Product overview

wbos makelaars is a family real estate brokerage established in 1948, operating as a single unified brokerage platform offering residential sales, purchasing, rental management, and appraisal services. The core product portfolio consists of two primary service pillars: woning verkopen (home selling) and woning aankopen (home purchasing), supported by ancillary services including property appraisal (taxatie huis and NWWI taxatie), rental management (woning verhuren), and technical management (technisch beheer). The company has extended its platform with specialized offerings such as silent sale (stille verkoop) for discreet transactions, investment property services (beleggingspand), mortgage advisory through Beta Financiële Diensten, and plan development (planontwikkeling) for housing optimization. A geographic sub-brand, Costa Blanca Services, extends the platform to international markets in Spain. The company serves the Amsterdam metropolitan region, Haarlem, Heemstede, Hoofddorp, and Nieuw-Vennep, with 418+ properties across the Netherlands and 15+ properties in Spain listed on the Funda platform.

Differentiator

Problem solved

Functional benefit

Brands

• wbos Costa Blanca: Specialized real estate services for the Costa Blanca region in Spain, including property purchase and sale assistance, investment advisory, and API-certified brokerage services.

Products and services

• Property buying brokerage Guidance and representation for individual buyers purchasing residential property in Heemstede, Nieuw-Vennep, and the broader Haarlemmermeer region, including property search, viewings, valuation review, negotiation, and transaction closing.
• Property selling brokerage Listing, marketing, and sale of residential homes on behalf of individual owners in Heemstede and Nieuw-Vennep, including property presentation, listing on platforms such as Funda, valuation, and negotiation through to closing.
• Property appraisal / valuation Certified property valuations for individual owners, buyers, mortgage lenders, and tax/legal purposes, performed under NWWI and NRVT accreditation frameworks by registered valuers.
• Property rental and tenant placement Mediation for landlords renting out residential property and for tenants seeking rental homes, including rental valuation, marketing, tenant screening, and lease support.
• Costa Blanca (Spain) real estate brokerage Buying, selling, appraisal, and rental guidance for Dutch-speaking individuals purchasing, selling, or letting residential property in Costa Blanca, Spain, delivered through a partner office under the wbos brand.

Quantifiable outcome

• Rental properties rented within 2 weeks
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Beta Financiële DienstencoreStrategic or Co-development PartnerIndependent mortgage advisor partnership based in Haarlem. Provides unbiased mortgage advice not tied to a specific bank, offering clients comprehensive financial options for property purchases. The collaboration enables direct communication between wbos brokers and the mortgage advisor, facilitating efficient transactions.
• Architects NetworkminorStrategic or Co-development PartnerCollaboration with reputable architects specialized in innovative and functional designs for plan development projects. The partnership supports property development and optimization of existing buildings in the Netherlands.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Zillow: A major US-based residential real estate marketplace and brokerage platform. Comparable as a broad incumbent shaping global proptech trends that influence commission compression and consumer expectations relevant to Dutch brokers like wbos.
• Rightmove: The largest UK property portal and listings platform. Comparable as a model of national property-listing infrastructure that influences Dutch brokerage distribution dynamics and commission economics relevant to wbos's competitive context.
• NVM Makelaars: The Dutch national professional association and network of certified real estate brokers (Nederlandse Vereniging van Makelaars). It is comparable as the dominant broker accreditation body and network in the Netherlands, with wbos being an NVM-certified member competing with thousands of fellow NVM-affiliated brokerages across the country.

Regional players

• Idealista: The leading Spanish online property portal and listings platform serving Spain and Portugal. Comparable to wbos's Costa Blanca operations as the dominant distribution channel for Spanish residential property, where wbos Costa Blanca competes for buyer attention alongside thousands of other listed brokers.

Others

• Funda: The dominant Dutch online real estate marketplace used by virtually every Dutch broker to list properties. Comparable to wbos as its primary distribution and lead-generation channel, but operates as an infrastructure/enabler rather than a direct competitor.

Direct peers

• Van der Linden Makelaars: A Dutch regional real estate brokerage network with offices across multiple cities. Comparable as a multi-office Dutch residential brokerage offering sales, appraisals, and rental services similar to wbos's core service mix, with overlapping coverage in the Randstad region.
• Makelaarsland: A large Dutch low-commission online-first real estate brokerage serving residential sellers across the Netherlands. Directly comparable to wbos makelaars as a residential brokerage model competing on price and service, illustrating the digital-broker competitive threat to traditional regional firms.
• Bever Makelaars: A Dutch regional real estate brokerage operating across multiple cities in the Netherlands. Comparable as a regional Dutch brokerage offering residential sales, purchases, and valuations, competing in the same Randstad sub-markets as wbos.
• Eefje Voogd Makelaars: An Amsterdam-based boutique real estate brokerage specializing in upper-segment residential property. Comparable as a Dutch regional residential brokerage targeting expats and premium buyers, overlapping with wbos's expat segment and Amsterdam metro service area.
• Hoekstra & van Eck Makelaars: A well-known Dutch regional real estate firm with broad coverage in the Randstad and beyond. Comparable as a long-standing Dutch residential brokerage with similar services (buying, selling, valuations, rentals) and overlapping geographic coverage in the Amsterdam metropolitan area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/7GMCfhJTGqLUA0HNjrDbSv?si=c1b2fb73eef64acc&nd=1
• Instagraminstagram.com/wbosmakelaars
• Xx.com/wbosmakelaars
• Facebookfacebook.com/WBosmakelaarsWonen
• LinkedInlinkedin.com/company/w-bos-makelaars

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wbos makelaars