What Vidak does

Vidak Limited is a privately-held New Zealand commercial office furniture manufacturer and project fitout specialist founded in 1987 and headquartered in East Tamaki, Auckland. The company designs, produces, and supplies a comprehensive portfolio of workplace furniture — workstations, sit-stand desks, task and meeting seating, modular soft seating, acoustic screens and pods, tables, storage, and integrated power/data solutions — with showrooms in Auckland, Wellington, and Melbourne and local manufacturing across New Zealand and Australia. Its proprietary platforms include the Aerial height-adjustable workstation family (with ViDesk app integration and collision-avoidance lift system), the Divide acoustic screen range, the Terrain modular banquette, and integrated Vecos smart locker technology, supported by certifications such as Global GreenTag Level A, Eco Choice Aotearoa, and Greenguard Gold.

Vidak operates a project-based enterprise sales model, working alongside architects and interior designers (including Warren and Mahoney, Chow:Hill, Athfield Architects, Spaceworks, and Planet Design) to specify and deliver complete office fitouts for corporate, government, education, healthcare, and retail clients. The customer base spans major New Zealand enterprises such as Bank of New Zealand, KPMG, Zespri, One NZ, Spark NZ, Rabobank, Fonterra, the NZ Defence Force ($203M Defence House campus), Daikin New Zealand, and Lexus of East Auckland. Revenue is generated primarily through one-time hardware sales of catalog and bespoke furniture, supplemented by project-based professional services on full office fitouts and relocations; pricing is quote-based and not publicly disclosed. Sustainability-led refurbishment and circular design services (e.g., reuse of 800+ locker doors for One NZ, 90%+ disassembly-rated Aerial components) represent an emerging adjacent revenue stream.

Name

Vidak

Legal name

Vidak Limited

Website

https://vidak.co.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Vidak Limited is a New Zealand-based designer, manufacturer, and project fitout supplier of commercial office furniture — workstations, sit-stand desks, seating, acoustic solutions, and smart lockers — serving enterprise, government, education, and healthcare clients across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Commercial Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Commercial office furniture
• Ergonomic workstations
• Modular workplace seating
• Acoustic office solutions
• Workplace fitout projects

Headquarters

HQ city

East Tamaki

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Office Furniture Sales: Sale of commercial furniture products including workstations, seating, tables, storage, and accessories through project-based enterprise engagements and showroom sales.
2. Office Fitout Projects: Comprehensive office furniture fitout solutions for new builds and office relocations, working with architects and interior designers on complete workplace implementations. Projects range from small office updates to large-scale deployments.
3. Custom Furniture Solutions: Bespoke furniture manufacturing and customization services including custom sizes, finishes, colors, and integrated technology solutions for specific project requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vidak designs, manufactures, and distributes commercial office furniture in New Zealand and Australia, including height-adjustable workstations (Aerial), modular soft seating, acoustic screens, collaborative tables, task and meeting chairs, storage solutions, and workplace technology such as the Vecos Smart Locker System. The company delivers complete office fitout projects for enterprise, government, education, and healthcare clients through direct sales, showrooms, and partnerships with architects and interior designers. Many products are locally manufactured and certified to Global GreenTag, Eco Choice Aotearoa, and Greenguard standards.

Product overview

Vidak is an innovative commercial office furniture company based in New Zealand, offering a comprehensive portfolio of workplace furniture solutions. The product range centers around the Aerial worksystem family (Aerial Workstation, Aerial 120°, Aerial Touchdown) for height-adjustable electric sit-stand desks, complemented by the Divide screen system for privacy and acoustic management. The portfolio includes modular soft seating collections (Retreat Lounge Modular, Cove Lounge Seating, Escape Soft Seating, Terrain banquette seating), collaborative furniture (Huddle TV Wall, Huddle Collaborative Booth, Chat Chair), and extensive seating options (task chairs, meeting chairs, lounge chairs, stools). Supporting products include Vecos Smart Locker System with smartphone-based access, comprehensive table collections (Luca, Trilo, Kilt, Plump, Divi, Escape Coffee Table, Play Laptop Table, Okidoki Folding), power and cable management solutions (Connect Us, Athena, Echo Duo, Edge Powerblade, Softwiring), monitor arms, acoustic lighting (Luxxbox, Birdcage, Linea), storage solutions, and phone/focus pods (Clarity One, Urban Pods, Retreat Focus Booth). Many products are designed and manufactured locally in New Zealand with sustainability certifications including Global GreenTag Level A, Eco Choice Aotearoa, and Greenguard Gold.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Workstation Electric height-adjustable sit-stand workstation with 620-1270mm height range, 160kg lift capacity, contoured 70mm radius legs, integrated cable management, collision-avoidance system, and programmable memory settings. Designed for enterprise office environments and Activity Based Working implementations.
• Aerial 120° Workstation 120-degree height-adjustable workstation for shared, collaborative work zones with discreet cable management and convex worktops providing additional surface area within a compact 1000x1000 format.
• Aerial Touchdown Shared benching workstation for agile work zones with integrated power and connectivity, concealed cable management, and optional wireless charging.
• Divide Screen Desk divider and privacy screen system providing visual separation and sound dampening, with solid panel construction, optional acoustic foam backing, and multiple mounting options including beam-mounted, desktop-mounted, and slide-on configurations. Eco Choice Aotearoa certified.
• Vecos Smart Locker System Smart locker management system enabling staff to book and unlock personal lockers via smartphone app, with cloud-based operating system, dynamic self-managing capabilities, and data insights for storage management.
• Huddle TV Wall Collaboration TV wall supporting shared viewing and closed collaboration in open workplaces, with integrated screens, upholstered acoustic walls, and worktops with integrated power boxes. Accommodates monitors from 32" up to 55".
• Retreat Lounge Modular Modular soft seating system with ergonomic design and built-in power options, with configurable units suitable for multi-use spaces and alternative workpoints.
• Chat Chair Acoustic single-person workspace with high wrap-around walls providing private retreat for focused work or calls, with swiveling work surface, internal armrests, under-seat storage, and optional USB power.
• Cove Lounge Seating Modular lounge seating with gently curved form and soft sculptural profile, configurable in straight, corner, and end modules for flexible layouts in workplaces, breakout areas, and social zones.
• Terrain Modular Banquette System Modular banquette seating system combining crafted joinery aesthetics with reconfigurable modularity, integrated planters for biophilic design, pre-engineered fixing points for accessories, and sustainable materials including E0 board and OEKO-TEX certified foams.
• Clarity One 1212 Phone Pod Single-person phone booth for private calls and focused work in open plan environments.
• Pure Chair Modern European design ergonomic chair with multiple base options (5-star swivel, 4-leg, sled, 4-star), Greenguard Gold certified, 140kg weight rating, 10-year warranty.
• Sicla Chair Ergonomic meeting chair with enveloping sculpted form and continuous lip creating subtle armrest, available in 4-star and 5-star swivel bases. Greenguard Gold certified, 140kg weight rating.
• District Modular Sofa Modular sofa inspired by residential styling with three configurable units, 100% NZ Pine frames, high-density memory foam, Greenguard Gold Certified, 10-year warranty, made in New Zealand.
• Urban Pods Acoustic pods for private focus work and phone calls in open plan environments.
• Retreat Focus Booth Single-person booth for focused, concentrated work.
• Retreat Booth Multi-person booth for team collaboration and VC meetings.
• Meeting Pods (Open and Enclosed) Open and enclosed meeting pods for collaboration and private discussions in workplace environments.
• Tables Collection (Meeting, Collaborative, Folding, Bar Leaner, Occasional/Coffee) Comprehensive table collection including meeting tables, collaborative tables, folding tables (Okidoki, Blade), bar leaners, and occasional/coffee tables (Luca, Trilo, Kilt, Plump, Divi, Escape, Play Laptop Table). NZ-designed and locally manufactured.
• Seating Collection (Task, Meeting/Visitor, Cafe/Breakout, Soft Seating, Lounge Chairs, Stools) Comprehensive seating collection including task chairs (Q5, Eko), meeting and visitor chairs (Diablo, Pure, Sicla, Nara), soft seating (Escape, Leo, Huddle, The Elements), lounge chairs (Lilah, Plateau), and stools (Okidoki).
• Storage Collection (Steel Tambours, Metal Mobiles, Custom Melamine Lockers, Strata 2, Hotbox) Workplace storage solutions including steel tambour units, mobile storage units, custom melamine lockers, sliding door storage systems, and portable storage units for office environments.
• Power and Data Solutions (Connect Us, Athena, Echo Duo, Edge Powerblade, Softwiring) Workplace power and connectivity solutions including above-desk power boxes with USB-C (30-110W) and wireless charging, power rails, integrated power modules, cable management systems, and electrical softwiring for office environments.
• Acoustic Lighting (Luxxbox, Birdcage, Linea) Acoustic lighting solutions combining sound absorption with illumination, including modern pendant aesthetics for workspaces.
• Office Fitout Project Services Comprehensive office furniture fitout services for new builds and office relocations, delivered through project-based engagements with architects, interior designers, and corporate procurement teams. Includes bespoke furniture manufacturing and customization services.

Quantifiable outcome

• Over 90% of Aerial workstation components designed for disassembly and reuse
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Warren and MahoneyflagshipStrategic or Co-development Partner · 1 April 2019Architectural firm specifying Vidak furniture in major projects including Zespri headquarters and Buddle Findlay office refresh. Long-standing partnership on award-winning commercial interiors.
• Chow:Hill ArchitectscoreStrategic or Co-development PartnerArchitecture firm engaged on Lexus of East Auckland dealership and Waikato Regional Council projects, specifying Vidak products for complete interior solutions.
• Tailor Inc.coreStrategic or Co-development PartnerInterior design firm collaborated with Vidak on Goodman New Zealand Wynyard Quarter relocation project.
• Align LimitedcoreImplementation/ SI/ Consulting PartnerProject advisors engaged on CHT Care Homes head office relocation, working with Vidak from project inception to shape furniture-led layout design.
• Spaceworks + The Flow CompanycoreStrategic or Co-development PartnerDesign firm partnership on Rabobank Hamilton Activity Based Working implementation.
• Williams ArchitectsminorStrategic or Co-development PartnerArchitecture firm specified Vidak for AS Colour Westgate offices following recommendation from previous project collaboration.
• Athfield ArchitectscoreStrategic or Co-development PartnerArchitectural partnership on Massey University Sir Neil Waters Extension, the first fully designed activity-based working environment on campus.
• Planet DesignflagshipStrategic or Co-development PartnerInterior design partner on NZ Defence Force Defence House project - a $203M campus renovation where Vidak delivered 1660+ custom workstations.
• Stack InteriorscoreStrategic or Co-development PartnerDesign and project management consultants engaged on One NZ Daldy Street relocation, focusing on circular design and furniture reuse.
• Envelope CreativecoreStrategic or Co-development PartnerCreative agency tasked with uniting two Daikin teams under one roof at Mt Wellington headquarters. Worked closely with Vidak on furniture specification for 12,150m2 facility.
• JmaxminorStrategic or Co-development PartnerArchitecture firm on Delegat Group Commercial Bay office relocation.
• VecoscoreTechnology or IntegrationSmart locker technology provider whose Vecos system is integrated into Vidak's storage product range, enabling smartphone-based locker booking and management.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teknion: Canadian-based office furniture systems manufacturer with APAC operations. Overlaps with Vidak on modular workstations, architectural wall systems and workplace technology integrations for enterprise fitouts.
• Vitra: Swiss designer office furniture brand with global distribution, including AU/NZ specifier channels. Competes with Vidak on design-led ergonomic seating, modular workstations, and architect-specified project work.
• MillerKnoll: Global office furniture conglomerate (Herman Miller, Knoll, Filson, Colebrook Bosson Saunders) with APAC distribution. Competes with Vidak across ergonomic seating, workstations and high-end commercial interior projects globally.
• Haworth: Global office furniture manufacturer (and architectural interiors through its subsidiary Poltrona Frau Contract) with Australian distribution. Direct overlap with Vidak's workstation, partition and seating categories across enterprise clients.
• Steelcase: Global #1 office furniture manufacturer with established APAC presence including Australia. Competes with Vidak on ergonomic workstations, seating, and architectural-specifier relationships but at vastly greater scale and brand reach.

Emerging players

• Kinnarps: Scandinavian-origin office furniture manufacturer expanding across APAC with a focus on ergonomic, sustainable workplace solutions. Comparable to Vidak on ergonomic workstations and ABW-focused product positioning.

Direct peers

• Schiavello: Australia-headquartered commercial office furniture manufacturer and fitout provider with integrated architectural offering. Closely comparable to Vidak on B2B project-based model, in-region manufacturing, and showroom-driven specifier sales across AU/NZ enterprise markets.
• Zenith Interiors: Australian commercial office furniture and fitout business serving enterprise and government clients through project-based sales. Comparable to Vidak as a regional B2B furniture specialist targeting architects, designers and corporate procurement.
• OfficeMax: New Zealand office supplies and furniture retailer serving SME and enterprise customers through catalog and showroom sales. Comparable to Vidak on commercial office furniture retail and the NZ enterprise channel.
• Krost Business Furniture: Sydney-based commercial office furniture supplier serving Australian enterprise clients through showroom and project channels. Directly comparable to Vidak on product mix (workstations, seating, fitouts) and target segment (corporate/government).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vidakltd
• Facebookfacebook.com/VidakLtd
• LinkedInlinkedin.com/company/vidak-limited
• Instagraminstagram.com/vidakltd
• Pinterestpinterest.com/vidakltd

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidak