Planet Design
Planet Design is a Panama-based boutique creative agency offering brand strategy, design, marketing, and content curation services to enterprises in Central America. Operating under DiCrea Group with seven employees, the firm delivers customized proposals through a collaborative, founder-led model.
- Company typePrivate
- Founded-
- HeadquartersBethania, Ciudad de Panamá, Panama
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Planet Design does
Planet Design is a boutique creative agency headquartered in Bethania, Ciudad de Panamá, Panama, operating as a subsidiary of DiCrea Group, a Panamanian holding company focused on design, advertising, and branding. The company was founded around 2005 and operates with approximately 7 employees under a founder-led structure, with co-founders Marcel (Lead Designer) and Matthew (Developer) plus a small support team. The agency delivers four core service lines organized as a sequential methodology: brand strategy, creative design, marketing, and content curation, targeted at enterprises in Central America (primarily Panama) seeking distinctive brand experiences.
The agency runs on a professional services model combining project-based engagements and retainers. Planet Design does not sell standardized service packages; instead it issues customized proposals built around each client's brand objectives through a consultative, collaborative sales process where clients are positioned as active co-creators of their own brand identity. Core deliverables include brand strategy workshops, identity design, copywriting, photography, illustration, development, marketing activations, and ongoing content curation. The firm claims to use the latest technology to produce high-quality presentations, but discloses no proprietary technology platform, AI/ML capabilities, or integrations.
Planet Design's go-to-market is direct-to-client, with limited digital marketing presence (website and Facebook only) and geographic concentration in Panama. As part of DiCrea Group, the agency sits alongside sister brands VinilyCo Panama, C&C Factory, and Cassask75, creating potential cross-leverage within the holding structure. No external investors, funding rounds, or public financial disclosures are documented, and revenue is not publicly reported.
Planet Design firmographics
Firmographics- Name
- Planet Design
- Legal name
- Planet Design
- Website
- https://planetdesignla.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Planet Design is a Panama-based boutique creative agency offering brand strategy, design, marketing, and content curation services to enterprises in Central America. Operating under DiCrea Group with seven employees, the firm delivers customized proposals through a collaborative, founder-led model.
- Ownership category
- akta.pro rank
Planet Design industry classification
Industry- Product category
- Creative & Advertising Services
- NAICS
- Graphic Design Services (54143)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Planet Design is headquartered
LocationHeadquarters
- HQ city
- Bethania, Ciudad de Panamá
- HQ country
- Panama
- HQ region
- Latin America
Offices1 record
Markets served
Planet Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Planet Design generates revenue through professional services in brand strategy, creative design, marketing, and content curation. The company follows a project-based and retainer model, offering personalized proposals tailored to each client's specific brand objectives rather than standardized service packages.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Planet Design product offering
Product offeringCore offering
Planet Design is a boutique creative agency that delivers brand strategy, creative design, marketing, and content curation services through a collaborative co-creation model. The firm builds customized proposals for each client rather than offering standardized packages, and helps companies develop meaningful brand experiences that connect with their target audiences. It operates as a subsidiary within the DiCrea Group holding of companies.
Product overview
Planet Design is a boutique creative agency operating as part of Dicrea Group, a holding company focused on design, advertising, and branding. The company offers four core service offerings: Strategy (Paso 1), Design (Paso 2), Marketing (Paso 3), and Content Curation (Paso 4), delivered through a collaborative model where clients actively participate in brand development. The agency also maintains related sub-brands including VinilyCo, C&C Factory, and Cassask 75 under the Dicrea Group umbrella. Services are positioned toward enterprises seeking distinctive brand experiences, leveraging technology for high-quality presentations and comprehensive communication strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services Collaborative brand strategy methodology (Paso 1) that establishes the heart and soul of a client's brand. Clients are active participants in developing their brand, with the agency acting as a co-creator rather than delivering packaged solutions.
- Creative Design Services Full creative suite (Paso 2) covering design, writing, photography, illustration, and development to put a brand's strategy into action and communicate the brand identity to target audiences.
- Marketing Services Creative marketing services (Paso 3) including marketing strategies, content ideas, brand experiences, activations, and strategic partnerships to build relationships with a brand's ideal customers.
- Content Curation Services Content curation and brand storytelling services (Paso 4) that communicate and share the brand narrative with audiences through high-quality, professionally produced presentations.
Companies that use Planet Design
Customer profileSegments1 record
Ideal customer profiles1 record
Planet Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Planet Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DiCrea GroupparentDiCrea Group is a holding company focused on design, advertising, and branding, directed by professionals with recognized experience in various areas. Planet Design operates as one of the group's subsidiary companies alongside VinilyCo Panama, C&C Factory, and Cassask75.
Scale indicators1 record
Recent moves2 records
Expansion highlights2 records
Planet Design competitors and assessment
Company assessmentBroad incumbents
- Ogilvy: Global advertising and brand-strategy network with significant Latin America presence; competes with Planet Design for the same enterprise brand-transformation mandates, but with vastly broader capabilities.
- BBDO Worldwide: Global creative network offering integrated brand strategy and advertising across the Americas; overlaps with Planet Design's full-service model but operates at enterprise scale.
- McCann Worldgroup: Global advertising and brand-strategy network with established Latin America hubs; competes with Planet Design for enterprise brand mandates while offering significantly broader capabilities.
- Wieden+Kennedy: Large independent creative agency with global offices and a strong brand-strategy practice; overlaps with Planet Design's positioning but at substantially larger scale and reach.
- DDB Worldwide: Global creative network with strong Latin America operations providing brand strategy, design, and advertising services; comparable end-to-end offering to Planet Design, but at network scale.
Direct peers
- Pereira O'Dell: Independent creative agency offering brand strategy, design, and content services; similar boutique footprint and integrated offering to Planet Design.
- Anomaly: Independent creative agency known for integrated brand strategy, design, and content work for enterprise clients — closely aligned with Planet Design's boutique, non-packaged, full-service model.
- Mother New York: Independent creative agency offering strategy, design, and content services to ambitious brands; comparable to Planet Design's collaborative, bespoke approach and similar boutique scale.
- David Miami: Independent creative agency in the Americas delivering integrated brand campaigns for global clients; comparable to Planet Design as a boutique alternative to network agencies, with similar creative-first positioning.
- 72andSunny: Independent creative agency with integrated strategy, design, and content capabilities for major brands; matches Planet Design's full-service creative model and emphasis on cultural relevance.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Planet Design social profiles
Digital presencePlanet Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Design leadership team
Management profileNumber of profiles
Profiles3 records
Planet Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Design
What does Planet Design do?
Planet Design is a boutique creative agency that delivers brand strategy, creative design, marketing, and content curation services through a collaborative co-creation model. The firm builds customized proposals for each client rather than offering standardized packages, and helps companies develop meaningful brand experiences that connect with their target audiences. It operates as a subsidiary within the DiCrea Group holding of companies.
Is Planet Design a public or private company?
Planet Design is a private company. It is classified as corporate owned and is currently operating.
When was Planet Design founded?
Planet Design was founded in -1. It employs 1 to 10 people.
Where is Planet Design based?
Planet Design is headquartered in Bethania, Ciudad de Panamá, Panama, in the Latin America region.
How does Planet Design make money?
One revenue line is on record: creative Agency Services.
Who are Planet Design's main competitors?
Broad incumbents on record are Ogilvy, BBDO Worldwide, McCann Worldgroup, Wieden+Kennedy and DDB Worldwide. Direct peers are Pereira O'Dell, Anomaly, Mother New York, David Miami and 72andSunny.
Does Planet Design have an API?
No public API is recorded for Planet Design.
What industry is Planet Design in?
Planet Design's product category is Creative & Advertising Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 54143.