Userneeds
Userneeds is a Copenhagen-based market research firm (founded 2001, 11-50 employees) that also operates a multilingual Danish/Swedish/English affiliate and review site covering the NV Casino online gambling platform.
- Company typePrivate
- Founded2024
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Userneeds does
Userneeds is a Danish for-profit market research company founded in 2001 and headquartered in Copenhagen, with 11-50 employees. The firm's stated business is helping companies conduct analysis based on inputs collected through surveys and reviews. The company also operates a consumer-facing content and affiliate property at userneeds.dk, which publishes informational and review material about online gambling products — most prominently NV Casino, an international online casino launched in 2024 under Curacao eGaming license No. 8048/JAZ (operated by Nixxe B.V. with operating company Kaurum Limited registered in Cyprus, Reg. HE 387933). The site is available in Danish, Swedish, and English, and routes registration and login traffic through tracked affiliate links on meetwinahora.com (carrying sub_id and click_id parameters), indicating an affiliate revenue-share arrangement with the casino operator.
Userneeds firmographics
Firmographics- Name
- Userneeds
- Legal name
- Nixxe B.V.
- Website
- https://userneeds.dk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Userneeds is a Copenhagen-based market research firm (founded 2001, 11-50 employees) that also operates a multilingual Danish/Swedish/English affiliate and review site covering the NV Casino online gambling platform.
- Ownership category
- akta.pro rank
Userneeds industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Daily Fantasy Sports (DFS) Operators (MPAEAHAA)
Keywords
Where Userneeds is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Userneeds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Casino Gaming (House Edge): The primary revenue stream comes from the mathematical house edge built into all casino games. Players lose statistically more than they win over time, generating consistent revenue for the casino operator.
- Forfeited Bonuses: Revenue generated when players fail to complete wagering requirements on bonuses, resulting in forfeiture of bonus funds and associated winnings.
- Payment Processing Revenue: While NV Casino claims 0% withdrawal fees, a 20% fee applies if wagering is less than 2x the deposit amount, generating processing revenue from players who cash out early.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Welcome Package: Up to €2,000 + 225 Free Spins across first 3 deposits |
| Usage-based | Weekly | Weekly Cashback: Up to €2,000 weekly |
| Subscription | Monthly | VIP/Loyalty Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Userneeds product offering
Product offeringCore offering
Userneeds is a Copenhagen-based market research company that helps businesses conduct thorough analyses grounded in data collected through consumer surveys and product/service reviews. The firm operates the website userneeds.dk, which publishes informational and review-style content covering online gambling operators (notably NV Casino), with affiliate-linked registration paths to operator platforms.
Product overview
Userneeds publishes informational content about NV Casino, an online casino and sports betting platform. The primary product covered is the NV Casino platform, which provides online gambling services including slot machines, live dealer games, table games (blackjack, roulette, baccarat, poker), and sports wagering. The platform is accessible via desktop web and a progressive web app (PWA) optimized for mobile browsers on iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2,400+ games available for players
- +3 more outcomes
Companies that use Userneeds
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Userneeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Userneeds partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- NetEntcoreLeading game provider supplying classic and video slots including popular titles like Starburst and Gonzo's Quest. NetEnt is known for high-quality graphics and innovative game features.
- MicrogamingcoreEstablished game provider offering a diverse portfolio of casino games with decades of industry experience.
- Evolution GamingcorePremier live casino provider delivering HD-streamed dealer games including blackjack, roulette, baccarat, and game shows like Crazy Time and Monopoly Live.
- Pragmatic PlaycoreMulti-product content provider supplying slots, live casino, and table games. Known for popular titles like Gates of Olympus and Sweet Bonanza.
- Play'n GOcoreAward-winning game provider specializing in innovative slot games with unique themes and bonus features.
- Visa / MasterCardcoreCard payment processing partner. PCI DSS compliant payment processing with 3D Secure support. Deposits instant; withdrawals take 1-3 business days.
- SkrillcoreE-wallet payment partner offering fast deposits and instant withdrawals for verified accounts.
- NetellercoreE-wallet payment partner for fast, secure transactions with instant processing for withdrawals.
- BitcoincoreCryptocurrency payment option enabling fast, private transactions with no banking restrictions. Withdrawals processed within minutes to hours.
- EthereumcoreCryptocurrency payment option supporting ETH transactions with fast processing and blockchain security.
- USDT (Tether)coreStablecoin payment option on TRC20/ERC20/BEP20 networks offering price stability with crypto benefits.
- GamCareminorUK-based problem gambling support organization. NV Casino provides links to GamCare resources as part of responsible gaming commitment.
- Gamblers AnonymousminorPeer support organization for problem gamblers. NV Casino provides links to GA resources for player protection.
- Gambling TherapyminorInternational support service for those affected by problem gambling. NV Casino includes links in responsible gaming section.
- meetwinahora.comminorAffiliate marketing partner driving player acquisition through tracked referral links. Uses sub_id parameters for attribution tracking.
Scale indicators7 records
Recent moves4 records
Expansion highlights4 records
Userneeds competitors and assessment
Company assessmentRegional players
- Spiludbydere (and similar Danish gambling comparison sites): Danish-language casino and gambling comparison publishers producing licensed-operator rankings and bonus content. Comparable as a Danish-market, casino-focused affiliate content site competing for the same local SEO terms.
Direct peers
- AskGamblers: Long-running casino review and player-complaint platform producing detailed bonus, game and payout analysis. Comparable as a casino-only affiliate content publisher with editorial depth and player-feedback-driven trust signals.
- Bojoko: Nordic-origin casino affiliate and review site publishing comparison content across multiple casino operators with tracked affiliate conversion. Closely comparable business model — multilingual casino reviews monetising through affiliate links.
- Latest Casino Bonuses (LCB): Independent casino monitoring site publishing bonus tracking, payout verification and player complaint data. Comparable as an affiliate-funded casino review publisher with deep editorial coverage of bonus terms and player experience.
- ThePOGG: Independent casino review and complaint resolution site offering detailed bonus, payout and T&Cs analysis. Comparable as a trust-signal-driven casino review publisher monetising through affiliate links.
- CasinoGuru: Large independent casino review and complaint-resolution portal with deep game, bonus and payment information. Comparable as an SEO-driven casino review publisher monetising via affiliate links, with global multi-language coverage.
Broad incumbents
- Catena Media: Publicly listed gambling affiliate marketing giant operating a global portfolio of casino, sports and finance review sites. Directly comparable as an iGaming affiliate content publisher monetising through tracked CPA/rev-share links, but at vastly larger scale and footprint.
- Better Collective: Nasdaq First North-listed sports betting and casino affiliate operator. Comparable as a Nordic-headquartered, multi-language gambling affiliate publisher focused on regulated markets and SEO-driven traffic.
- Gambling.com Group: Publicly listed gambling affiliate network operating country-dedicated sports betting and casino portals. Comparable as a multi-geo, multi-language gambling affiliate publisher monetising through tracked CPA/rev-share.
Emerging players
- OddsChecker: UK-based sports betting and (more recently) casino affiliate publisher with deep SEO content and odds-comparison tools. Comparable as a content-led gambling affiliate, with partial overlap given Userneeds' casino-skewed focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Userneeds social profiles
Digital presenceUserneeds compliance and trust
Trust signalCompliance2 records
Userneeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Userneeds leadership team
Management profileNumber of profiles
Userneeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Userneeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Userneeds
What does Userneeds do?
Userneeds is a Copenhagen-based market research company that helps businesses conduct thorough analyses grounded in data collected through consumer surveys and product/service reviews. The firm operates the website userneeds.dk, which publishes informational and review-style content covering online gambling operators (notably NV Casino), with affiliate-linked registration paths to operator platforms.
Is Userneeds a public or private company?
Userneeds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Userneeds founded?
Userneeds was founded in 2024. It employs 11 to 50 people.
Where is Userneeds based?
Userneeds is headquartered in Copenhagen, Denmark, in the Europe region.
How does Userneeds make money?
Three revenue lines are on record. Casino Gaming (House Edge) is the primary driver. The others are forfeited Bonuses and payment Processing Revenue.
Who are Userneeds's main competitors?
Spiludbydere (and similar Danish gambling comparison sites) is listed as a regional player. Direct peers are AskGamblers, Bojoko, Latest Casino Bonuses (LCB), ThePOGG and CasinoGuru. Broad incumbents are Catena Media, Better Collective and Gambling.com Group. OddsChecker is listed as an emerging player.
Does Userneeds have an API?
No public API is recorded for Userneeds.
What industry is Userneeds in?
Userneeds's product category is Market Research Services. Its primary akta.pro industry code is MPAEAHAA, Daily Fantasy Sports (DFS) Operators. Its NAICS code is 541910.