TabloTV

What TabloTV does

TabloTV is a consumer electronics brand operated by Nuvyyo USA, LLC, headquartered in Cincinnati, Ohio, and a wholly owned subsidiary of E.W. Scripps Company following its January 2022 acquisition of parent Nuvyyo Inc. The company designs, manufactures, and distributes over-the-air (OTA) digital video recorder devices that capture free broadcast television signals via a connected TV antenna and stream them wirelessly to compatible smart devices throughout the home. The 4th Generation Tablo Whole-Home DVR platform supports 2-tuner and 4-tuner configurations, includes 50+ hours of onboard storage expandable to 1000 hours via USB, uses dual-band 802.11ac Wi-Fi with MIMO for whole-home streaming, and automatically transcodes MPEG2 broadcasts to MPEG4 to maximize storage capacity.

The Tablo companion app operates across Roku, Amazon Fire TV, Apple TV, Android TV/Google TV, Samsung TIZEN smart TVs, LG webOS smart TVs, and iOS/Android mobile devices, enabling DVR management, live TV viewing, time-shifted playback, series recording, and access to 100+ free ad-supported streaming (FAST) channels integrated into the platform. Tablo monetizes exclusively through one-time hardware sales priced between $69.95 and $159.95 (sale) or $99.95 and $159.95 (MSRP) for devices and antenna bundles, with no subscription fees, contracts, or recurring revenue streams. Distribution occurs through direct e-commerce at tablotv.com and major US retailers including Amazon, Best Buy, Walmart, QVC, and HSN. Customer segments include general cord-cutters seeking to replace cable or satellite subscriptions, sports viewers wanting free access to live games on broadcast networks, multi-TV households requiring whole-home wireless distribution, and budget-conscious viewers combining Tablo with free streaming services like Tubi, Pluto TV, and Plex.

Name

TabloTV

Legal name

Nuvyyo USA, LLC

Website

https://tablotv.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

TabloTV designs and sells over-the-air DVR devices that record free broadcast TV via an antenna and stream it wirelessly to smart devices throughout the home, serving US and Canadian cord-cutters through direct e-commerce and major retailers with a one-time hardware purchase model.

Ownership category

akta.pro rank

Product category

Consumer Electronics - Over-the-Air DVR Hardware

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

akta.pro secondary industries

FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD), Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE), Sports OTT/FAST Channels & Virtual Sports Bundles (MPABAJAG)

Keywords

• Over-the-air DVR
• OTA TV antenna
• Cord-cutting devices
• Whole-home streaming
• Free broadcast TV

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Hardware Sales (Devices and Accessories): One-time sale of Tablo DVR devices, antennas, and accessories. The primary revenue driver with no recurring fees. Devices range from $99.95 to $159.95 depending on tuner count and bundle options. The company was acquired by E.W. Scripps in January 2022, indicating successful hardware business model.
2. Affiliate Referrals: 8% commission on qualifying purchases made through the tablotv.com web store via affiliate referral links. Affiliate partners track traffic and earnings through CJ Affiliate platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

TabloTV designs, manufactures, and sells over-the-air (OTA) DVR hardware devices that connect to a TV antenna to capture free broadcast television and stream it wirelessly to multiple screens throughout the home. The current 4th Generation product line includes 2-tuner and 4-tuner device-only SKUs and Total System bundles that ship with a 35-mile indoor antenna. A companion Tablo TV app delivers live TV, DVR, and 100+ free ad-supported streaming channels (FAST) across Roku, Fire TV, Apple TV, Android/Google TV, Samsung TIZEN, LG webOS, iOS, and Android devices, sold on a one-time purchase basis with no subscription fees.

Product overview

TabloTV offers a portfolio of over-the-air DVR devices centered on the Tablo 4th Generation Whole-Home DVR platform, which records free broadcast TV from any TV antenna and streams it wirelessly to devices throughout the home. The product line includes 2-tuner and 4-tuner device-only options as well as Total System bundles that include a 35-mile indoor antenna. All Tablo devices operate on a one-time purchase model with no subscription fees, distinguishing them from competitors requiring monthly payments. The system streams via the Tablo TV app to compatible devices including Roku, Amazon Fire TV, Apple TV, Android TV, Google TV, Samsung TIZEN, and LG smart TVs, as well as iOS and Android mobile devices. Beyond OTA broadcasts, Tablo provides access to 100+ free ad-supported streaming channels (FAST) as a complement to the core DVR functionality. The platform competes with traditional pay-TV services by offering local broadcast channels, free streaming content, DVR recording with 50+ hours of onboard storage (expandable to 1000 hours), and whole-home streaming capabilities—all without recurring fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Tablo 4th Gen 2-Tuner Whole-Home DVR Device Over-the-air DVR with two ATSC 1.0 tuners that lets smaller households watch or record two broadcast channels simultaneously, stream live and recorded TV wirelessly to the home network, and access free streaming channels via the Tablo app.
• Tablo 4th Gen 4-Tuner Whole-Home DVR Device Over-the-air DVR with four ATSC 1.0 tuners for larger households with heavy TV viewing, allowing simultaneous recording and viewing of up to four broadcast channels at once.
• Tablo 4th Gen 2-Tuner Total System (with Antenna) Complete bundle pairing the Tablo 4th Gen 2-Tuner DVR with a 35-mile indoor TV antenna and coaxial cable, providing everything needed for a cord-cutting setup in one purchase.
• Tablo 4th Gen 4-Tuner Total System (with Antenna) Complete bundle pairing the Tablo 4th Gen 4-Tuner DVR with a 35-mile indoor TV antenna and coaxial cable for larger households requiring simultaneous recording of multiple channels.
• Tablo TV App Companion application for iOS, Android, Roku, Amazon Fire TV, Apple TV, Android TV, Google TV, Samsung TIZEN, and LG webOS that delivers live TV streaming, DVR recording management, and FAST channel browsing across the home network.

Quantifiable outcome

• Save up to $100/month compared to traditional cable/satellite
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor.

• Ryan Ellis (NASCAR Driver)minorGTM or Marketing Partner · 1 December 2024NASCAR driver Ryan Ellis partnered with Tablo TV to promote free broadcast TV viewing for race fans. Ellis appears in Tablo marketing materials demonstrating how Tablo enables watching races live on local broadcast networks without subscription fees.
• Emmitt Smith (NFL Legend)minorGTM or Marketing Partner · 1 December 2023Pro Football Hall of Fame legend Emmitt Smith partnered with Tablo to highlight the value of free TV for sports viewing. Smith appears in Tablo marketing promoting the device's ability to watch live sports without monthly fees.
• Jesse PalmerminorGTM or Marketing Partner · 1 December 2023Former NFL quarterback Jesse Palmer partnered with Tablo TV to promote the reality of free TV viewing and cord-cutting lifestyle.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Sling TV (Dish Network / EchoStar): Sling TV is a long-standing vMVPD competing for budget-conscious cord-cutters. Combined with AirTV (above), Sling defines the subscription streaming counterpart to Tablo's free-cable alternative.
• TiVo (Xperi): TiVo pioneered DVR technology and now sells DVR hardware plus IP and licensing broadly across the TV industry. While TiVo no longer focuses on standalone consumer OTA DVRs, its historical DVR franchise and broader media IP portfolio make it a broad incumbent peer in the DVR/TV-recording category where Tablo operates.
• Hulu + Live TV (Disney): Hulu + Live TV is a major US vMVPD that bundles live broadcast networks with on-demand content. It targets the same cord-cutter segment that Tablo addresses, providing a useful comparison for premium live-TV positioning versus Tablo's subscription-free model.
• YouTube TV (Google): YouTube TV is the leading US vMVPD, offering live broadcast and cable channels for ~$83/month. It competes directly with Tablo for the cord-cutter wallet but takes an opposite pricing approach (subscription versus Tablo's one-time hardware purchase).

Others

• Pluto TV (Paramount Global): Pluto TV is a free ad-supported streaming TV service with hundreds of live channels. Tablo explicitly integrates and recommends Pluto TV as a complementary free service, and the two are ecosystem partners in the cord-cutter free-TV stack.
• Tubi (Fox Corporation): Tubi is a major free ad-supported streaming service owned by Fox, with 200,000+ on-demand titles and live channels. Like Pluto TV, Tubi is recommended alongside Tablo as a complementary free entertainment offering for cord-cutters.

Direct peers

• Channel Master: Channel Master makes professional-grade OTA TV antennas and DVR equipment for cord-cutters. Tablo explicitly recommends Channel Master antennas to its users, and the companies share the same end customer and retail channel.
• AirTV (Dish Network / EchoStar): AirTV is an OTA+Sling TV hybrid device from Dish/EchoStar that combines broadcast antenna reception with Sling TV streaming integration. It directly competes with Tablo in the cord-cutter OTA DVR category, although it bundles Sling's subscription streaming.
• HDHomeRun (SiliconDust): SiliconDust makes HDHomeRun, a networked OTA TV tuner that streams broadcast channels to apps across the home—the most direct functional competitor to Tablo. Both target cord-cutters who want to watch and record free OTA channels on multiple screens without a subscription.

Emerging players

• Plex: Plex operates a free ad-supported streaming service with hundreds of live FAST channels plus a personal media server/DVR platform. It overlaps with Tablo's "all your free TV in one place" value prop, though Plex is primarily a streaming software/app rather than an OTA tuner vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Tablotv
• TikToktiktok.com/@tablo_tv
• Xx.com/tablotv
• Facebookfacebook.com/tablotv
• LinkedInlinkedin.com/company/nuvyyo-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TabloTV