What Channel Master does

Channel Master is a privately held US manufacturer and direct-to-consumer retailer specializing in over-the-air broadcast television reception products and accessories, headquartered in Chandler, Arizona. Founded in 1949 by Joe Resnick in Ellenville, New York, the company designs, manufactures, assembles, and packages its products domestically and has maintained continuous operations for 75+ years across successive transitions in consumer television technology, including the analog-to-digital switchover in 2009 and the rise of cord-cutting. Its core product portfolio spans indoor and outdoor TV antennas (ranging from 35-mile to 100-mile reception), signal pre-amplifiers and distribution amplifiers, professional-grade coaxial cabling and installation accessories (rotators, combiners, LTE/5G filters), ATSC 1.0/3.0 receivers, and reseller streaming devices such as the TiVo Stream 4K. The company holds two registered US patents: U.S. Patent No. 11,532,885 covering its modular Pro-Model outdoor antenna architecture, and the Coax-Power technology that delivers low-voltage DC power over standard RG6 coaxial cable up to 150 feet.

Channel Master generates revenue through one-time hardware sales across a $3 to $399 price range, sold primarily via its direct e-commerce storefront (channelmaster.com) and supplemented by an authorized dealer network and international shipping through UPS and USPS. Pricing is unit-based with no subscription component for core products; revenue streams are therefore transactional and episodic rather than recurring. Its primary customer segment is residential cord-cutters and budget-conscious consumers seeking subscription-free access to major US broadcast networks (ABC, CBS, NBC, FOX, PBS, Univision, Telemundo, The CW), with secondary segments in professional installers/dealers and (most recently) Apple Home/HomeKit smart home users targeted by the July 2026 launch of the Pro-Floodlight, a $199 smart outdoor floodlight powered via the patented Coax-Power system. Marketing relies heavily on content-driven organic acquisition through free TV channel guides, broadcast tower maps, and address-based antenna recommendation tools covering 210 major US cities, complemented by social media, an affiliate program, and earned media through sports team partnerships with the Phoenix Suns, Dallas Mavericks, Phoenix Mercury, and Atlanta Braves.

Name

Channel Master

Legal name

Channel Master

Website

https://channelmaster.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Channel Master is a privately held, US-based manufacturer and direct-to-consumer retailer of over-the-air broadcast TV antennas, amplifiers, and installation accessories serving residential cord-cutters, with a recent expansion into Apple HomeKit-certified smart outdoor lighting via its patented Coax-Power technology.

Ownership category

akta.pro rank

Product category

Consumer Electronics (Over-the-Air Broadcast Reception Equipment)

NAICS

Electronics and Appliance Retailers (4492), Audio and Video Equipment Manufacturing (3343), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands) (CRACAEAJ)

akta.pro secondary industries

Streaming Media Players & Set-Top Boxes Retail (CRACAEAC), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• TV antennas
• Over-the-air TV
• Antenna amplifiers
• OTA receivers
• Smart floodlights

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Channel Master generates revenue primarily through one-time hardware sales of TV antennas, amplifiers, installation accessories, coaxial cables, connectors, antenna rotators, and smart home products. Products are sold at various price points from $3 to $399 depending on category and complexity.
2. Streaming Device Resale: Channel Master resells TiVo Stream 4K streaming devices, offering a media player that integrates streaming apps with over-the-air antenna content. Sold as a one-time hardware purchase at $39.99.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Channel Master designs, manufactures, and sells over-the-air broadcast reception products, including indoor and outdoor TV antennas (35- to 100-mile ranges), antenna preamplifiers and distribution amplifiers, installation accessories (coaxial cables, rotators, mounts, filters, combiners), ATSC receivers, the TiVo Stream 4K streaming device, and smart home products including the Apple HomeKit-certified Pro-Floodlight. The company sells primarily direct to consumers through its own e-commerce website and authorized dealer network, with prices ranging from $3 to $399 per unit.

Product overview

Channel Master is a technology company specializing in over-the-air broadcast entertainment products, primarily serving cord-cutters with subscription-free TV solutions. The product portfolio spans TV antennas (indoor and outdoor models ranging from 35-100 mile reception), antenna amplifiers and distribution equipment, installation accessories (masts, mounts, cables, connectors, rotators), antenna receivers and streaming devices, and a new smart home category with the Pro-Floodlight. The core offering consists of various outdoor antennas (Pro-Model, EXTREMEtenna, ULTRAtenna, METROtenna, Omni+, and long-range models up to 100 miles), indoor antennas (FLATenna), signal amplification equipment (PreAmp 1, TV Antenna Boosters with 2/4/8 ports), and the TiVo Stream 4K which combines OTA TV with streaming apps. The company differentiates through professional-grade build quality, Made-in-USA manufacturing, and patented technologies like Coax-Power for powering devices over coaxial cable. The 2026 smart home expansion with Pro-Floodlight represents the company's first entry into connected home products beyond entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro-Model UHF/VHF TV Antenna (CM-1776) Long-range, professional-grade outdoor TV antenna with upgradable modular UHF/VHF extensions, replaceable elements, and support for ATSC 3.0/NextGen TV and 4K broadcasts; for residential cord-cutters and installers needing up to 70+ mile reception.
• TV Antenna PreAmp 1 (CM-7779HD) Professional-grade outdoor/indoor TV antenna preamplifier with adjustable gain, LTE/5G filtering, and passive bypass; for homeowners and installers boosting weak over-the-air signals while suppressing cellular interference.
• FLATenna 35 (CM-4001HDBW) Reversible black/white paper-thin indoor TV antenna for households wanting low-profile over-the-air reception within 35 miles of broadcast towers.
• Omni+ 50 (CM-3011HD) Omni-directional 50-mile outdoor TV antenna that receives broadcast signals from all directions without aiming; for households wanting a no-aim, all-around OTA solution.
• METROtenna 40 (CM-4220HD) Multi-directional 40-mile outdoor TV antenna optimized for post-repack frequencies; for suburban households wanting broad coverage without precise aiming.
• ULTRAtenna 60 (CM-4221HD) Multi-directional 60-mile outdoor TV antenna for suburban/rural households needing longer-range reception with broad 180-degree coverage.
• EXTREMEtenna 80 (CM-4228HD) High-performance 80-mile multi-directional outdoor TV antenna for challenging reception environments and fringe signal areas.
• Ultra-Hi Crossfire 100 (CM-3671) Long-range 100-mile directional outdoor TV antenna designed for professional and commercial installations requiring maximum line-of-sight reception distance.
• TV Antenna Booster 2 (2-Port Distribution Amplifier) 2-port TV antenna distribution amplifier for splitting OTA signal to two TVs while maintaining signal strength.
• TV Antenna Booster 4 (4-Port Distribution Amplifier) 4-port TV antenna distribution amplifier for distributing OTA signal to four TVs in a multi-room setup.
• TV Antenna Booster 8 (8-Port Distribution Amplifier) 8-port TV antenna distribution amplifier for large installations distributing OTA signal to many TVs.
• TiVo Stream 4K (RA2400) 4K UHD Android TV streaming media player with integrated ATSC tuner that merges streaming apps with over-the-air TV into a single unified interface; for cord-cutters wanting one device for both OTA and streaming.
• Coax+ 500' Professional-Grade Coaxial Cable (CM-3700B/CM-3700W) Professional-grade 500-foot RG-6 coaxial cable (black or white) for installers and homeowners running long antenna cable runs.
• Rotator System (CM-9521HD) Remote-controlled antenna rotator system (drive unit, control unit, remote) for aiming directional antennas at multiple broadcast tower locations.
• Zinwell NextGen TV Box ATSC 1.0/3.0 set-top tuner that decodes and tunes broadcast signals from an antenna, supporting legacy and next-generation broadcasts.
• LTE/5G Filter (CM-3201) LTE/5G filter that blocks signals above 608 MHz to reduce cellular interference and improve OTA TV reception.
• JOINtenna (CM-0500) Antenna combiner that merges two antennas aimed at different broadcast tower locations into one feed, improving reception for signals arriving from multiple directions.
• Pro-Floodlight (CM-9000) Professional-grade smart outdoor floodlight that uses patented Coax-Power technology to receive DC power over standard RG6 coaxial cable up to 150 feet from an outlet; certified for Apple Home/HomeKit; for homeowners wanting premium outdoor smart lighting without an electrician.

Quantifiable outcome

• 70+ mile reception range for flagship Pro-Model antenna, tested and confirmed at actual distances
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

One partnership is on record.

• Apple (HomeKit/HomePod Ecosystem)coreTechnology or Integration · 7 July 2026Channel Master's Pro-Floodlight is certified to work with Apple Home and HomeKit, enabling integration with the Apple smart home ecosystem. The product pairs with iPhones and Apple Home app, supports scheduling when paired with Apple Home Hub (Apple TV or HomePod), and can be paired with other HomeKit accessories. This is a critical partnership as Apple Home integration represents the Pro-Floodlight's sole smart home platform compatibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antennas Direct: Antennas Direct is a leading direct-to-consumer over-the-air TV antenna manufacturer with similar product breadth (indoor/outdoor, amplified, long-range). Directly comparable to Channel Master on core category, distribution model, and target customer (cord-cutters).
• Mohu: Mohu designs and sells indoor/outdoor OTA TV antennas direct to consumers with a similar focus on cord-cutters. Their Beamo and Leaf product lines compete with Channel Master's FLATenna and entry-level outdoor antennas in the same retail and online channels.
• Winegard: Winegard is a long-established manufacturer of TV antennas, satellite dishes, and connectivity products for RVs and residential use. Comparable to Channel Master on product range (antennas, amplifiers, satellite) and professional/dealer distribution channels.
• RCA Antennas: RCA's antenna division offers indoor and outdoor OTA TV antennas direct to consumers through retail and online channels. Competes directly with Channel Master's FLATenna, outdoor antennas, and amplified product lines on Amazon and through mass retailers.
• ClearStream (by Antennas Direct): ClearStream antennas are a premium outdoor/indoor OTA antenna line from Antennas Direct. Positioned similarly to Channel Master's Pro-Model and EXTREMEtenna lines in the high-performance, long-range reception segment for cord-cutters.
• 1byone: 1byone sells indoor and outdoor OTA TV antennas, amplifiers, and accessories direct to consumers on Amazon and through e-commerce. Competes with Channel Master on indoor/outdoor antennas and signal amplifiers at lower price points.

Emerging players

• TiVo: TiVo is the manufacturer of the Stream 4K that Channel Master resells. The relationship is supplier/partner rather than competitor, but TiVo's own edge DVRs and streaming devices overlap with Channel Master's receiver and streaming product category.

Broad incumbents

• Amazon Basics Antennas: Amazon's house-brand indoor and outdoor antennas compete with Channel Master's entry-level products on price and Prime distribution. Amazon represents the mass-market, commoditized alternative to Channel Master's premium positioning.
• Ring (Amazon): Ring is a leader in smart home security and outdoor lighting (floodlights, spotlights). As Channel Master enters smart home with Pro-Floodlight, Ring represents the dominant incumbent in the connected outdoor lighting space they are targeting.
• Philips Hue / Signify: Signify's Philips Hue is a leader in smart outdoor lighting with broad smart home integration (Apple Home, Google Home, Alexa, Matter). Represents the established, well-funded competition in the smart floodlight category Channel Master is entering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/channelmaster
• YouTubeyoutube.com/user/channelmasterstore
• Facebookfacebook.com/439001729535202
• Instagraminstagram.com/channelmaster
• LinkedInlinkedin.com/company/1503095

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Channel Master