The Real Estate Collaborative
The Real Estate Collaborative (TREC) is a privately-held, vertically integrated luxury real estate firm founded in 2011, serving high-net-worth buyers and investors across Greenwich, CT and Palm Beach, FL markets with development, construction, brokerage, and rental services under a no-leverage model.
- Company typePrivate
- Founded2011
- HeadquartersGreenwich, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Real Estate Collaborative does
The Real Estate Collaborative (TREC) is a privately-held, vertically integrated luxury real estate investment and development firm founded in 2011 in Greenwich, Connecticut, by Jennifer Roach and her husband John Roach (originally as Indian Chase Partners, LLC). The company operates as its own investor, co-investor, developer, licensed general contractor (Connecticut), and licensed real estate broker (California, Connecticut, Florida, New York) under the TREC LLC, TREC Realty, and TREC Homes of Greenwich/Palm Beach brands. Its portfolio spans custom single-family homes, luxury condominiums, turnkey furnished rentals, and select investment assets such as Iowa farmland, concentrated in the Greenwich, CT and Palm Beach / Lake Worth, FL markets, with reported 50%-80% portfolio value growth achieved through a conservative no-leverage underwriting approach.
TREC's revenue model is multi-stream: one-time gains from property development and resale (e.g., a $3.3M record-breaking sale at 14 Deerfield Lane and HOBI award-winning spec homes priced $5M-$8M), recurring rental income from luxury short- and long-term rentals in both Connecticut and Florida, brokerage transaction fees via TREC Realty, and managed-services / co-investment partnerships with builders, architects, and individual investors. Smart home technology (Sonos, Lutron, Ring Doorbell) and luxury materials (Waterworks fixtures) are integrated into turnkey properties, supported by a curated network of architectural, interior design, landscape, and engineering partners. Multiple properties have earned Home Builders & Remodelers Association of Connecticut (HOBI) awards, including Best Spec Home, Best Luxury Condominium, and Best Commercial-to-Residential Conversion.
The company serves high-net-worth residential buyers and real estate investors seeking luxury properties, turnkey rentals, and co-investment opportunities in premium Northeast and Southeast U.S. coastal markets. Its go-to-market is primarily direct, enterprise-style relationship sales supported by a content-driven website (trecprojects.com), property listing pages, and earned media coverage. As of 2024-2025, TREC has an active development pipeline that includes new ground-up builds, historic renovations in Palm Beach, and its first commercial office park project in Lake Worth, FL.
The Real Estate Collaborative firmographics
Firmographics- Name
- The Real Estate Collaborative
- Legal name
- The Real Estate Collaborative
- Website
- https://trecprojects.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Real Estate Collaborative (TREC) is a privately-held, vertically integrated luxury real estate firm founded in 2011, serving high-net-worth buyers and investors across Greenwich, CT and Palm Beach, FL markets with development, construction, brokerage, and rental services under a no-leverage model.
- Ownership category
- akta.pro rank
The Real Estate Collaborative industry classification
Industry- Product category
- Luxury Residential Real Estate Development
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Residential General Contracting (New Build) (IMAFAAAB)
Keywords
Where The Real Estate Collaborative is headquartered
LocationHeadquarters
- HQ city
- Greenwich
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Real Estate Collaborative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Property Development and Sales: TREC develops, renovates, and sells residential properties including custom homes, condominiums, and luxury estates. The company purchases properties, renovates them, and sells for profit. One example showed purchasing at 20% under appraised value and achieving significant returns.
- Rental Income: TREC maintains rental properties including luxury homes in Greenwich, CT and Palm Beach/Lake Worth, FL areas. Properties are offered for both short-term and long-term rental periods.
- Brokerage Services: TREC operates as a licensed real estate broker in multiple states, providing buyer's and seller's brokerage services. The in-house model provides transparency and adds significant value by improving the bottom line.
- Investment Partnership: TREC partners with builders, like-minded investors, and potential homeowners. They provide financing, construction, and/or brokerage as a full-service partner or co-investor.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Real Estate Collaborative product offering
Product offeringCore offering
The Real Estate Collaborative (TREC) is a privately-held, vertically integrated real estate investment group that develops, renovates, and sells luxury residential properties in markets such as Greenwich, CT and Palm Beach, FL. The company operates as licensed general contractors in Connecticut and as brokers in California, Connecticut, Florida, and New York, providing buyer's and seller's brokerage, custom home construction, turnkey luxury rentals, and co-investment partnership opportunities with builders and like-minded investors.
Product overview
The Real Estate Collaborative (TREC) is a vertically integrated real estate investment platform comprising TREC LLC (development and construction), TREC Realty (brokerage), and the TREC Homes of Greenwich/Palm Beach brand. The company operates as a licensed general contractor in Connecticut and holds broker licenses in California, Connecticut, Florida, and New York. Their portfolio includes luxury residential properties (single-family homes, condominiums, waterfront estates), rental properties (turnkey luxury rentals), and development projects. Notable properties include 179 Maple Ave (HOBI Award winner), Villa Miramonte at 307 Shore Road ($8M HOBI Award), and 20 Church Street condominiums with smart home features (Sonos, Lutron, Ring Doorbell). The company also manages investment properties including farmland in Iowa.
Differentiator
Problem solved
Functional benefit
Brands
- TREC Homes: The company's residential development and home building brand, referred to as 'TREC Homes of Greenwich/Palm Beach' for property development and renovation projects.
Products and services
- TREC LLC (Development and Construction) Vertically integrated real estate development and construction arm offering property acquisition, renovation, and custom home building as a licensed general contractor in Connecticut.
- TREC Realty (Brokerage) In-house real estate brokerage operating in California, Connecticut, Florida, and New York providing buyer's and seller's agent services, property listings, and property management for TREC-owned and third-party properties.
- TREC Homes of Greenwich/Palm Beach Luxury residential property brand for custom home development, renovation, and turnkey furnished rentals in Greenwich, CT and Palm Beach, FL markets.
- Luxury Rental Properties (Short-term and Long-term) Turnkey luxury rental properties (e.g., 173 Wellesley Drive completed 2024) available for short-term or long-term stays with full furnishings and modern amenities.
- Investment Partnership and Co-Investment Services Collaborative investment partnership with builders, like-minded investors, and potential homeowners; TREC provides financing, construction, and brokerage as a full-service partner or co-investor.
Quantifiable outcome
- 20% under appraised value purchase achieved on one property
- +2 more outcomes
Companies that use The Real Estate Collaborative
Customer profileSegments3 records
Ideal customer profiles3 records
The Real Estate Collaborative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Real Estate Collaborative partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Andrew Nuzzi ArchitectscoreArchitectural partner for TREC projects, providing design services for custom residential properties. Featured in TREC's portfolio showcase.
- Asbacher ArchitecturecoreArchitectural firm enlisted for Palm Beach projects including 215 Arabian Road and 223 Colonial Lane new builds and renovations.
- Glen Gate CompanyminorLandscape architecture and design firm collaborating on TREC property projects.
- Fernando Wong Outdoor Living DesigncoreLandscape designer enlisted for Palm Beach projects including 215 Arabian Road and 223 Colonial Lane developments.
- Rod Mickley InteriorsminorInterior design partner collaborating on TREC residential projects.
- RVDI | Rocco V. D'Andrea IncminorEngineering firm partner for TREC construction and renovation projects.
- Soundview EngineersminorEngineering consultancy working alongside TREC and town officials on development projects.
- Tiger Lily'sminorGreenhouse and plant partner contributing to landscaping and outdoor design elements.
- Troy NurseryminorNursery partner for plant materials and landscaping requirements on TREC projects.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Real Estate Collaborative competitors and assessment
Company assessmentBroad incumbents
- The Related Companies: Major national real estate developer with luxury residential and mixed-use projects. Comparable on luxury development and a vertically integrated model, but at institutional scale rather than TREC's boutique family-owned approach.
- Toll Brothers: National publicly-traded luxury homebuilder with a luxury new-home segment overlapping TREC's custom-home and spec-home activities. Comparable on luxury residential construction, but operates at vastly greater scale and with public-market capital access.
- Berkshire Hathaway HomeServices New England Properties: Large regional brokerage covering CT, NY, and MA with significant luxury exposure. Competes for seller and buyer representation in Greenwich and surrounding Fairfield County markets.
Direct peers
- Douglas Elliman: Luxury-focused residential real estate brokerage with strong presence in New York, Florida (including Palm Beach), Connecticut, and California—the same geographies TREC services. Directly comparable on luxury brokerage and high-net-worth clientele.
- Compass: Tech-enabled national real estate brokerage operating across the same CT, NY, CA, and FL luxury markets. Comparable on brokerage services and luxury segment focus, but with a vastly larger agent network and proprietary technology platform.
- Houlihan Lawrence: Leading residential brokerage in Connecticut, Westchester, and the Hudson Valley. Direct competitor for luxury listings and buyer representation in the same Fairfield County market where TREC operates.
- William Pitt Sotheby's International Realty: Regional affiliate of Sotheby's International Realty specializing in Connecticut and Westchester luxury markets. Closest geographic peer to TREC's Greenwich/Darien core and competes for the same high-net-worth Greenwich buyer pool.
- Sotheby's International Realty: Global luxury real estate brokerage serving high-net-worth buyers and sellers across the same luxury segments TREC targets (Greenwich, Palm Beach, FL/CT/NY). Directly comparable on brokerage services for trophy properties and overlapping customer base.
- The Corcoran Group: Luxury-focused residential brokerage with strong presence in New York, Florida (Palm Beach), and the Hamptons. Directly comparable on luxury residential representation in TREC's key Palm Beach and NY geographies.
Regional players
- Halstead Real Estate (a Berkshire Hathaway affiliate): Regional luxury brokerage serving Connecticut, New York, New Jersey, and Massachusetts. Directly comparable on luxury brokerage services in the same Northeast luxury corridors TREC operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Real Estate Collaborative social profiles
Digital presenceThe Real Estate Collaborative financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Real Estate Collaborative leadership team
Management profileNumber of profiles
Profiles5 records
The Real Estate Collaborative subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Real Estate Collaborative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Real Estate Collaborative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Real Estate Collaborative
What does The Real Estate Collaborative do?
The Real Estate Collaborative (TREC) is a privately-held, vertically integrated real estate investment group that develops, renovates, and sells luxury residential properties in markets such as Greenwich, CT and Palm Beach, FL. The company operates as licensed general contractors in Connecticut and as brokers in California, Connecticut, Florida, and New York, providing buyer's and seller's brokerage, custom home construction, turnkey luxury rentals, and co-investment partnership opportunities with builders and like-minded investors.
Is The Real Estate Collaborative a public or private company?
The Real Estate Collaborative is a private company. It is classified as family owned and is currently operating.
When was The Real Estate Collaborative founded?
The Real Estate Collaborative was founded in 2011. It employs 1 to 10 people.
Where is The Real Estate Collaborative based?
The Real Estate Collaborative is headquartered in Greenwich, United States, in the North America region.
How does The Real Estate Collaborative make money?
Four revenue lines are on record. Property Development and Sales are the primary driver. The others are rental Income, brokerage Services and investment Partnership.
Who are The Real Estate Collaborative's main competitors?
Broad incumbents on record are The Related Companies, Toll Brothers and Berkshire Hathaway HomeServices New England Properties. Direct peers are Douglas Elliman, Compass, Houlihan Lawrence, William Pitt Sotheby's International Realty, Sotheby's International Realty and The Corcoran Group. Halstead Real Estate (a Berkshire Hathaway affiliate) is listed as a regional player.
Does The Real Estate Collaborative have an API?
No public API is recorded for The Real Estate Collaborative.
What industry is The Real Estate Collaborative in?
The Real Estate Collaborative's product category is Luxury Residential Real Estate Development. Its primary akta.pro industry code is IMAFAAAB, Residential General Contracting (New Build). Its NAICS code is 53121 and its SIC code is 6532.