Wendells

What Wendells does

Wendell's Inc., operating as Wendells and headquartered in Ramsey, Minnesota, is a U.S.-based custom manufacturer that produces die-struck coins, recovery medallions, name badges, interior signage, and office stamps. The company has been in continuous operation for over 100 years and holds Institute of Heraldry certification (W31), which authorizes it to produce official medallions for the U.S. Army, Air Force, Navy, Marines, and Coast Guard. Its manufacturing process centers on a time-tested numismatic striking technique combined with proprietary finishing systems: Kalodized, an exclusive color-application system for aluminum medallions, and NiCodium, a proprietary pewter-like material that can be finished in bright, satin, or antique variants. The company also originated the raised-center recovery medallion, which anchors a dedicated vertical serving addiction treatment centers and drug courts.

Wendell's operates two distinct commercial structures. Custom work — challenge coins, recovery medallions, name badges, signage, and bespoke stamps — is sold through a quote-based, sales-led motion with phone support (1-800-WENDELLS), downloadable PDF catalogs, and online quote request forms targeting enterprise and institutional buyers in military, law enforcement, fire service, healthcare/recovery, and general business segments. Stock products — notary stamps for all 50 states, daters, numberers, seals and embossers, stock message stamps, desk and wall signs, industrial part-marking products, and ink supplies — are sold through a self-serve e-commerce storefront at shop.wendellsinc.com with unit prices ranging roughly from $5 to $77 per item, supported by standard U.S. shipping priced at $7.00-$9.98 per order. All production is U.S.-based under a satisfaction guarantee.

The business model is entirely transactional one-time sales with no disclosed subscription, licensing, or recurring component. Marketing is catalog- and website-driven, with no evidence of paid digital acquisition, social media presence, or app distribution. Revenue, ownership, and management team information are not publicly disclosed; the company is privately held with no known institutional or parent-company backing. Geographic scope is domestic United States only, with no stated international footprint or expansion plans.

Name

Wendells

Legal name

Wendell's Inc.

Website

https://wendellsinc.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Wendell's Inc., based in Ramsey, Minnesota, manufactures custom die-struck coins, recovery medallions, name badges, interior signage, and office stamps. The 100+ year-old company serves U.S. military, police, fire, treatment centers, and businesses, holding Institute of Heraldry certification for military medallions.

Ownership category

akta.pro rank

Headquarters

HQ city

Ramsey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Coin and Medallion Sales: Die-struck custom coins and medallions sold as one-time purchases with various materials (bronze, copper, nickel plating, aluminum, silver, gold plating, .999 fine silver). Materials and finishes to fit every budget.
2. Recovery Medallion Sales: Recovery medallions for addiction treatment programs and drug courts, including the original raised center design. One-time product sales.
3. Custom Name Badge Sales: Custom full color name badges with UV printing and engraving services for professional branding.
4. Office Stamp Sales: Custom office stamps including self-inking, pre-inked, rubber hand stamps, notary stamps, daters, numberers, and seals/embossers. Also includes industrial part marking products.
5. Interior Signage Sales: Custom interior signage including digitally printed signs, fully engraved signs, frame systems, and ADA compliant signage.
6. Accessories Sales: Coin and medallion accessories including clear capsules, easels, velvet bags, display boxes, vinyl flip cases, wood presentation boxes, velvet jewel cases, and minted keytags.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wendells is a U.S.-based custom manufacturer that produces die-struck challenge coins, recovery medallions, custom name badges, interior signage, and office stamps. The company operates a quote-based custom production business serving military, law enforcement, fire services, treatment centers, and businesses, complemented by a self-serve e-commerce shop for standardized stock stamps, seals, daters, and industrial marking products.

Product overview

Wendell's Inc is a U.S.-based custom manufacturing company specializing in coin minting, recognition products, and professional identification items. The company operates two distinct product lines: Custom Products (custom challenge coins, recovery medallions, name badges, interior signage, and office stamps made to order) and a Stock Products e-commerce shop (pre-made notary stamps, daters, numberers, seals, stock message stamps, desk/wall signs, and industrial marking products). The core custom minting operation is certified by the Institute of Heraldry (W31), producing die-struck coins and medallions in various metals including bronze, copper, nickel silver, and proprietary NiCodium. The stock shop complements the custom business with standardized stamps, signs, and accessories available for immediate purchase online.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Challenge Coins Custom die-struck coins and medallions for military units, police/fire departments, recognition programs, and special events. Made in bronze, copper, nickel plating, NiCodium, or aluminum with various finishes including gold and silver plating and Kalodized™ colors. Wendell's mint is Institute of Heraldry (W31) certified to produce official military medallions.
• Recovery Medallions Raised center recovery medallions created by Wendell's for treatment centers, drug courts, and individual recovery programs, providing inspiration, hope, and milestone recognition tokens for participants in addiction recovery programs.
• Custom Name Badges Custom full-color name badges produced through UV digital printing or traditional engraving for organizations representing professional brand identity. Includes digitally printed badges for vibrant results and fully engraved badges for traditional, professional appearances.
• Interior Signage Custom interior signage including digitally printed navigational signs, fully engraved signs, frame systems, desk and wall nameplates, and ADA compliant signage for branded workplace environments.
• Office Stamps Custom and stock office stamps including Printy Self-Inking Stamps, Pre-Inked Stamps, Rubber Hand Stamps, Notary Stamps (all 50 states), Daters and Numberers, Seals and Embossers, and stock message stamps (Copy, Faxed, Original, Paid, Past Due, Received, Void).
• Industrial Part Marking Products Industrial grade rubber hand stamps and specialty inks for marking on non-absorbent surfaces such as metal, plastic, and wood for manufacturing and industrial operations.
• Promotional Medallions Custom minted promotional medallions for sports, academics, business, recognition, and special events, serving as memorable centerpieces for corporate and institutional recognition programs.
• Coin and Medallion Accessories Coin and medallion presentation accessories including clear capsules, easels, velvet bags, display boxes, vinyl flip cases, wood presentation boxes, velvet jewel cases, and minted keytags for presenting, storing, and transporting coins.

Quantifiable outcome

• Products made in the USA with satisfaction guarantee

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Signs.com: Large online custom signage manufacturer. Directly comparable to Wendells' interior signage product line, with a tech-enabled online configurator and broader commercial focus.
• PinMart: Custom lapel pins, challenge coins, and promotional products manufacturer. Comparable in custom promotional recognition products with faster online ordering and broader B2B promotional focus.
• Recognition Awards & Products: Provider of corporate recognition awards, plaques, and medallions. Overlaps with Wendells' promotional medallion and corporate recognition product line, though narrower than the full custom coin range.

Direct peers

• Coin Company: Online custom coin minting company producing challenge coins, military coins, and corporate recognition medallions. Overlaps with Wendells on die-struck custom manufacturing for similar buyer segments.
• Challenge Coins Unlimited: Direct-to-consumer custom challenge coin manufacturer offering military, police, fire, and corporate coins. Competes head-to-head with Wendells in the same product category with similar die-struck production.
• US Challenge Coins: U.S.-based custom challenge coin manufacturer focusing on military, veteran, and government clients. Comparable on product type, customer overlap, and American-made positioning.
• All About Challenge Coins: Custom challenge coin producer serving military units, first responders, and corporations. Directly comparable in product, customer base, and custom manufacturing model.
• St. Michael's Coins: Custom challenge coin manufacturer for military, police, fire, and corporate markets. Direct competitor in the same custom minting category with U.S.-based production.
• Signature Coins: Large online custom challenge coin manufacturer with instant online quoting and large production capacity. Directly competes with Wendells in custom die-struck military, corporate, and recognition coins across the U.S.

Broad incumbents

• Crown Trophy: National franchise network of awards, trophies, plaques, and recognition products. Competes with Wendells' badges and recognition items within a broader portfolio; serves similar SMB and corporate markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wendells1882

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wendells